EYL #266 Kyrie Irving's Agent Shetellia Irving on Him Leaving Nike, Taking Social Stances, & Media Sabotage
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🏀 Welcome to an exclusive episode of Earn Your Leisure, where we delve deep into the fascinating world of NBA contracts and the art of negotiation with none other than Shetellia Riley Irving, the trailblazing agent of Kyrie Irving.

🌟 In this episode, Shetellia shares her insights on various aspects of sports management, including:

• The unique additions that can be made to an NBA contract.

• How missing out on the All-NBA Team cost Ja Morant $42 million, and Lou Williams’ $100 million loss for not making the All-Star team.

• The importance of standing up for your beliefs, as exemplified by Kyrie Irving during times of adversity.

• The strategic reasons behind Kyrie Irving's decisions regarding his shoe brand post-Nike and his partnership with ANTA.

• The significant role of media in shaping society's mindset, and its impact on athletes like Kyrie Irving.

• The challenges athletes face when taking a stand on societal issues.

• Shetellia's experience in advertising sales for BET and her expert approach to negotiating with large corporations.

• The journey and challenges she faced as the first black woman to negotiate an NBA contract.

• The dynamics of doing business in the NBA as a black woman.

• Exploring opportunities in China and breaking down stereotypes.

• The stress and art involved in negotiating her first NBA contract, balancing team success and player benefits.

🎥 Tune in on Tuesday at 1 pm EST for this must-watch episode on our YouTube channel. Discover how Shetellia Riley Irving made history in the NBA and the lessons we can all learn from her experiences.

#EarnYourLeisure #ShetelliaRileyIrving #KyrieIrving #NBANegotiations #SportsManagement #EYL

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0:00 Intro

2:23 Invest Fest Experience

3:06 Experience as Vice President at BET

4:24 How Shetellia Learned Media Sales

8:07 The Keys to Negotiating with Companies

9:36 Transition from BET to Sports Media

11:12 How Shetellia Started Working with Kyrie

13:30 Kyrie Vaccine Decision

	15:53 How Much Money Kyrie Lost Due to not Playing

17:30 How Shetellia Dealt with Kyrie’s Hectic Situation

20:42 Conversations with the Nets

22:35 Nike Partnership Fiasco

26:49 Potentially Starting Kyrie’s own Shoe Company

29:50 Finding New Shoe Deal

31:33 Current Creative Process for Designing Shoes

32:55 Gameplan for Finding a New Team to Play For

35:21 Making Kyrie’s Shoe Global

38:16 Dealing with Pressure as an Agent

39:50 Conversation with Mark Cuban

41:24 Negotiating Kyrie’s Contract

43:28 Ja Morant Suspension Affecting his Contract

46:08 Considering other Players Contracts when Negotiating

47:18 Recruiting other Athletes as an Agent

48:41 Ideal Client

53:14 Kyrie’s Image Outside of just Sports

56:40 Was Vaccine Choice a Stance?

59:17 Why Media Creates Controversy

1:03:03 Dismissing Confusion in Media

1:04:32 Conversations as an Agent VS a Parent

1:05:21 Working in a Male Dominated Industry

1:07:03 Investment Levels

1:07:53 Protecting Kyrie’s Image

1:08:18 Vision for Shetellia’s Company

1:10:02 Philanthropy Work

1:12:33 Outro Advertising Inquiries: https://redcircle.com/brands)Privacy & Opt-Out: https://redcircle.com/privacy)