790: SOARing to Hotel Ownership
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Today we’re seeing how one amazing couple – Karie Brittano and Julian Brittano -- is bringing their dream project to life, with a little help from Choice Hotels International's John Lancaster.

This episode covers:

Supporting Owners Access and Representation (SOAR) Program: Transitioning from the Emerging Markets Program to a new initiative focused on providing education and opportunities for aspiring hotel owners, particularly from underrepresented groups.

Educational Initiatives: Insights into a comprehensive program that educates participants on hotel ownership, franchising, and representation.

Guest Speakers: Meet Karie and Julian Brittano, passionate entrepreneurs with backgrounds in construction and hospitality, who share their journey into hotel ownership.

Community Engagement: Discussion on forming partnerships with local communities, including working with the town of South Boston, Virginia, to revitalize historic properties. 

Public-Private Partnerships: The unique dynamics and benefits of working with local governments and municipalities to foster community development.

Brand Affiliation: Their decision to join the Ascend Collection, a soft brand that offers the flexibility of independent branding alongside the support of a major franchise.

Overcoming Challenges: Navigating the complexities of financing, historic tax credits, and project management in the hospitality industry.

Future Vision: Plans to continue community engagement and expand their hotel brand, "The Rook," to new locations.

Tune in to hear how Karie and Julian Brittano, along with their partners, are paving new pathways in the hotel industry, creating opportunities, and making meaningful community impacts.