Amy Liu is the founder of Tower 28 Beauty - named after the Tower 28 lifeguard tower at the crossroads of the Santa Monica pier and Venice Beach. Based on its rad aesthetic – sunset-esque cream blushes, bronzers and lip glosses tucked into clear acrylic packaging – you’d never guess that it’s the only make-up brand to follow the U.S National Eczema Association’s guidelines, which means their makeup contains zero potentially irritating ingredients for sensitive skin. What’s more, none of Tower 28’s vegan and cruelty-free products cost a penny over $28.

Tune in to find out why Tower 28 has risen to mass fandom in just two years since its launch, earning celebrity fans like Olivia Munn, Mandy Moore and Kate Bosworth. Amy explains the magic behind the surprising #1 best-seller, the SOS Daily Rescue Facial Spray, which people have been using to treat maskne, soothe skin post lasers – anywhere there’s fire. Plus, we chat with the Asian-American entrepreneur about how she’s turning the “California Girl” cliché on its head, and even more inspiring ways she’s mentoring the next gen of BIPOC founders. Then, listen to the end for major hints on what Tower 28 will be planning to drop next!

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Ethique

Ethique is a New Zealand based Zero-Waste Beauty Brand that focuses on conscious beauty with concentrated formulas. To check out their full-range, visit Ethique.com. Join the revolution and give up the bottle!

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Tower 28 Beauty Founder Amy Liu on How She Built The Hottest Makeup Brand of The Year (& What She’s Launching Next!) 48:29 Share

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Tower 28 Beauty Founder Amy Liu on How She Built The Hottest Makeup Brand of The Year (& What She’s Launching Next!)