Baseball By Design tells the story of America one minor league baseball logo and nickname at a time.
The independent professional Cleburne Railroaders have been around since 2017, but the history of th
Guy Gilchrist, known as “Jim Henson’s Cartoonist,” has had an amazing career creating characters for
This week's episode takes us to the (tart) cherry capital of the world, Traverse City, Michigan, hom
The Trenton Thunder have had the same name for more than three decades, but that name has been paire
The West Michigan Whitecaps have played for more than three decades in Grand Rapids, about a half ho
Designer Todd Radom stops by to chat about the many permutations of the number three in the world of
We're ringing in the new year with a flurry of Studio Simon Stumpers from Dan Simon! It's the 100th
The independent professional Lake Country DockHounds embody Wisconsin's relaxed summertime lake cult
Chris Creamer, the godfather of sports branding journalism and founder of the website SportsLogos.ne
The Winnipeg Goldeyes are named for a popular fish (delicious when smoked!) in the capital city of t
The Triple-A Oklahoma City Comets will take the field in 2025 with a brand that pays tribute to a Ya
We're thankful for friends and baseball travel. This week on Baseball By Design, Ranger Amy, Ed Rive
The Triple-A Nashville Sounds have an iconic name that has been paired with a number of different lo
The Sugar Land Space Cowboys, recently crowned as the Triple-A champions, are one of the first brand
The Ottawa Titans play in Canada's capital, and their identity continues a long tradition of sports
With a season under their belt, the Abilene Flying Bison are starting a new tradition of baseball in
The independent professional High Point Rockers pay tribute to the prevalence of the furniture indus
Jesse Thorn is the host of the NPR show Bullseye, distributed to hundreds of radio stations; founder
The High-A Hickory Crawdads have one of Minor League Baseball's most enduring brands, dating back to
The Pensacola Blue Wahoos pay tribute to the sports fishing industry on the Gulf of Mexico with thei
