In this episode, I talk with Kyle Thomas, Chief Scientist at MotiveMetrics, about the transformative impact of AI in advertising. Kyle discusses how MotiveMetrics leverages AI and machine learning to optimize the paid search environment, ensuring that the best ads are displayed for targeted search queries. We explore the dynamic creation and management of account structures, the automatic generation of winning ad copy at scale, and the incorporation of high-throughput multivariate testing for continuous learning and insights in the realm of advertising technology.
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