Fatso Chocolate || 02 Value Driven Play
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It seems to me that the mix of work rest and play has gone awry. Many of us find ourselves far from a good blend, mix or combinations of these three critical factors in any creative business. Work has long been worshipped. Being oh so very busy, burning the candle at both ends and the midnight oil, the 5am club, all nights have all been badges of honour. Slowly, though, rest has found its way like the first crocus, into entrepenurial consideration. Even if just as a means to an end. Mindfulness, going offline, running your inbox rather than it running you, company culture, sleep are now all in the conversation. And yet play feels too often neglected. Relegated to childhood, art school, the start up phase or ‘just when I get some time’. So in this gathering of conversations, we will explore the purpose of play and the practicality of play and how we keep it at the forefront even when the cash flow forecasts, the product plan, social media and your staff are all clamouring for your attention. Looking at different creative disciplines, enterprises and personalities, I hope that you will find yourself encouraged and challenged to remember that play is in fact a very serious business.In this episode we are joined by Ella McKay, Fatso Numero Uno and co-creator of Fatso Chocolate. As a modern day chocolate brand, they have the lives, livelihood and wellbeing of their farmers at heart. Alongside this value driven approach is a playful sense of humour. It finds expression vividly and without apology in the branding, recipes, names, stories and imagery.Whether it’s a King Charles lookalike tucking into ‘The King’s Ransome’ bars or the promise that a biker granny would devour ‘Nan’s Stash’ with teeth or no teeth or the memorable ‘Morning Glory’ bar which celebrates cornflakes, toast and marmalade, wit and confidence rule here. And I can’t wait to find out more about how play, good humour, chocolate, caring and commerce all interrelate.Fatso Chocolate - www.sofatso.com