Earnt || Original Thinking
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How to ignite original thinking to action and how to keep that independence of thought at the heart of all you do as your businees grows. I think that we would all liked to be described as original. I think we also like to think that our designs, branding, website, shop or investment strategy meet that threshold too. But it is a high one. There are certainly those who veer away from the herd, who shake off what is expected and forge their own path, laying brick by brick by brick. These people imagine, test, mess up, question, engage, focus and encourage. So while todays guest might not fit squarely into the ‘creative arts’ sector, I was so intrigued by the concept that I couldn’t resist a chat. Lauren Scott-Harris is the founder of EARNT. To my mind, EARNT is a verb. It is an attitude, a movement, a community of change makers who believe that actions speak louder than money. They help brands unite with causes to get good things done. Those that take part gain access to the best limited editions, the most sought after experiences and widely coveted tickets - creating a new kind of VIP. With some great early adopters, such as the River Café and Desmond and Dempsy, the concept is evolving and growing.This is an idea built on belonging, on using influence to actually do something and of making that set of ideals a practical one. We are going to find out about where the idea came from, what the early years have been like, the contradictions and challenges they face, how we can test original thinking and keep independence of thought alive as the inevitable growing pains kick in.Earnt - www.earnt.co.uk