Have you ever been bothered, distracted or overwhelmed by the competition? Even just for a moment? Then this is for you. Fine jeweller Sophie Breitmeyer shares pragmatic and realistic advice on how to develop your own point of difference, to have faith in your convictions and enjoy supporting those in your market place.Sophie Breitmeyer - https://sophiebreitmeyer.com)Competitor Analysis - Tuppence Creative - Ally Mackie - https://www.tuppencecreative.com)