MBW 948: Wicked Hard - AI Wall Tablet, FCPX 11, iOS 18.1.1
02:28:41 Share

It's time for mac break weekly. Andy, alex and Jason, they're all here. We will talk a little bit about Jason's annual six colors graphs.

There's actually an interesting tidbit in there, which explains a little bit why apples pushing hard on apple TV plus will talk about updates to final cut pro, the new sound plugged in for logic growth, even Peter Gabriel loves and watch out for porch pirates. They would get a new way of tracking your iphone. All that more coming up next the next ric weekly. Podcasts you love from people you trust. This is quiet.

This is mac break weekly episode nine hundred and forty eight, recorded tuesday, november nineteen sixth, twenty twenty four wicked had it's time for mac break weekly the show we find out what the heck ks going on over there and cup tor on the apple campus with the apple experts and they are experts and anecdo from gba and boston, the man with a hat and the side burns, which somebody come in at last week. I think it's perhaps true. They seem to be growing .

depends on like it's not as there's a seasonal change.

they tend like I for the summer and IT depends on like .

when I get out a bit, i'm a side sleepers. So like I get out of bed and I go to the bathroom to like brush my teeth and stuff. If IT really looks van irony because because they're been on the pillow, then I know it's time to give a trim.

Sometimes IT takes a while. But yes, during the winter hours, winter years, I I have to be ready for like this seasonal times where if I if someone wants to draft me in as as screw in a community production, i've going to make sure that have you ready. You know, the money matters are full bloom in.

And we now know why. Mart veteran, but such a fan base, exactly here, dressed in his bumble be costume. It's jis cell from six codes, only two.

It's bloom gold baby. It's big game week.

So that's nothing .

against stanford and that is that is locked up all the people from stanford, the committed crimes that berkeley is great go bears so good to be here.

So um egg doesn't belong to any one of the two is the winner gets the .

x IT is called the stanford acts, I believe, because IT was at one point stolen by berkeley students after beating them in football or maybe not just they stole IT and now IT is handed back and force to the winner of the coastal food.

And you have a replica X.

I have a replica x behind me. Indeed is is our .

x we will bring, you know, if if I had stolen the ex, that would be saying, that's a replica. That's because you don't know .

how big is back there. IT could be IT could be a very small plastic replica handed out to people who intended a game last year.

Or the .

only way real.

the only way to know for sure is to check for the tel, tel us. Stains from the tears of the .

stand for you.

Come on over also with this mr. Office hours alex linsey of zero nine zero that media, hello, alex gonna be ahead with his, with his fake elemental lights behind him.

They're not fake elemental likes.

not a whole server. Hind, this no, I was said because you ve got the original Green ones that we treated in the Green ones when amazon took over, got the what is I do?

I do actually have the servers in my I have the servers like they just putting on the shelf. He'll stick way out because .

they're long so I don't have .

to server anymore. Just it's like it's kind like it's kind of like a gold back dollar, and I have the front pieces, you know .

but but the this backing. I set up time. I try to plug in my mental IT doesn't IT doesn't quite fit in the be thing here.

That's that's how I keep IT lid. Somebody must have wired this. Or do they sell IT like this?

No, they are. They sold them wired. Yeah, they know they wired. IT was I member and I was .

into the server, was a way to know the server.

Well, I was really just marketing. I talk to someone who did that. They were like, I was just marketing so that they would be different, he said. I was that affected as like more than two million dollars with production on those likes.

IT was effective because I see the Green lights and I know immediately you have the and most importantly.

when you're an event, someone's the Green lights and they go, what is that? Because that sticks out of the whole thing and you go, well, let me tell you, kids use software encoding. I like O, B, S. And law of lot. Professionals use appliances.

That is a good way to start. But that just shows you that all server minted devices should have colorful oh.

interesting but not only sorry, the one we were very upset when when they went from from Green to orns.

IT was yeah I guess IT distinguished the amazon for A W S.

Hey.

thanks to west decker in our youtube jette just donated ten dollars. What is that called superfund? There's something there's a name for .

IT that's for toxic waste.

Yeah, no, youtube is a superfund site. My sincere appreciated .

a home work on an .

off screen. Thank you, west. We appreciate that. Let's see here.

I love that long, long pause that happens on every show that's like just a week or two before the big holiday yeah, that's the tell their stories here but nothing like, oh my god, i'm bounding in my seat to talk about .

this thing yeah well, is anybody bouncing in their seat to talk about anything? I guess we could talk about german at the end of the day, last episode.

Yeah, he broke the end, very end. The left epson almost as a tear of the episode that he's been writing a lot about apple doing smart displays, mostly writing about, hey, where there's going to be a home pod of the screen attached, or hey, there's going to be a robotic hometown. D, with the screen on on an ARM this time is something that I actually really, really like.

The idea of IT is a wall hanging display, not a TV size display, more like a big ipad. That um is going to be that supposedly cording his information going to be a home hub, it's going to be a media hub. It's going to be it's going to respond to AI to to slam on. You can use a .

steam device, right?

Exactly calls to like that. I like that idea because that's very, very that's very much in line with what I see. Apple thinking is a great idea like having a display that, when doing nothing, is giving you a little corner of useful information and a piece of artwork or a family photos. But as soon as you turn and you look at IT, or you approach IT, because IT has sensors and his cast cameras and knows, oh, display, display knows, oh, I have users attention. I'll go to more detailed like display about what's going on your inbox and all wait a command that seems like something that apple would be really keen on and something that they could do something really interesting with.

Germon says here he has a code number for which you when you throw that in league that gives us some great j four ninety. He says, next year though, right, we're not going to get that this year. I think it's too late to get anything this year. Screen looks like a square. Ipad square is interesting.

Yes.

I would like this. I'll probably buy IT, right?

Yeah, I love them. I love the this thermostat because IT is like and sometimes just giving you like what what's the number of the of of your temperature. IT is actually a smart display that's at a fixed location and you always know where IT is.

And that really got me thinking about the usefulness of such a thing, where there is something we're all anytime I want, i'm getting dressed. And I want to know again, what do I need to take with me in terms of being warm or being dry? I've got to display is always the same spot on the kitchen wall of the same spot on the living room or the bedroom.

And as a given that i'm always such A A voice's, such a huge fan of the idea of a voice only user interface as the ability to simply make things happen just by talking to something, having a display that could not only interpret commands, but also give me visual results in in an arrow, wear apples, trying to make a mark for itself in artificial intelligence and chat box. That seems like, again, an area where apple can actually do something significant. There was also this week he mentioned something about, oh, the the idea of an apple TV.

An apple TV panel is not off the table, is back on the table, whatever. I don't know. I don't know if I ever like that because again, what could they do with the TV?

I can already do with an apple TV. And also the amount of competition there is. I haven't shot for TV for a long time.

The Prices, if you just want a halfway decent hundred inch screen, oh my god, that's that's what the competition there is. So cut through that. I don't think that apple could bring anything to that. But this idea of a small panel that's just a decorative, beautiful object that helps you out and is sort of the the house house on blinking eye in your kitchen or living room. I like that idea lot.

Yeah, it's good. And there is some other rumors that they're working on some other home stuff, which I really like. The TV thing was on the side that I IT I agree with you and IT doesn't sense to me.

My theory about that is that what he's hearing is maybe more if apple wanted to embed some intelligent like TV circuitry in their displays going forward. Because one of the things that I reviewed samsung equivalent to the studio display last year and one of the things that I noticed about IT is IT has samsung smart tb platform in there, which can be annoying. But also if you are using IT, I mean, IT does feel silly, right, to have a twenty seven inches or thirty in whatever display if you're gonna have.

And IT can only possibly be used to attach a computer to IT because you may want to a give IT let IT be double duty, got speakers, got a big, big screen. Maybe IT will work for you in a dorm room or in your office or wherever as a TV as well um and I can see them doing that and saying, why don't we make sure that our displays are also tvs? But but making a regular TV doesn't doesn't really .

I can see putting in the kitchen some of people watch like have the news on while there .

we having a device that's like ipad sized ed or or this thing which is a little smaller I get, but like building a big TV, that's an apple thing that they're never going to be able to compete with the commodity TV manufacturers. But this other stuff, I love IT, I mean, we I think if you look at the charts, sorry, I brought up charts again.

And you look at if you if you look at apple, uh, wearables, home and accessory category, what you will see is that while services keeps going up, the wearable ables category is like who a curve that is kind of like is flatten out, going back down a little bit, the whereabouts and accessories. And I I am getting the feeling that although they shall have done this five years ago IT, maybe ten years ago, that somebody inside apple is basically said, hey, why don't we generate more home revenue? And the answer is because we haven't tried.

So IT sounds like maybe they're gonna try, and I think that's good. They don't need to play in every category. I know alex sometimes advocate tes for sort of spreading, but they can pick and choose ones that are going to be profitable and that where there's no real obvious winner and that they they can make IT simple and still make a big profit margin. And this might be the start of that. This little, little square screen thing.

Here's the a graph.

Yes, you know, somebody apples looking at that, at that wearing ables thing I would like.

I'd like IT when they go up. Great, going wrong.

This is, this is your post for the annual revenue.

I to do the some of the the annual revenue where you can really seek on a long term trends and then for a few years there, wherever les human accessories has had a long term uptrend. Uh and IT doesn't know it's been flatted down for a few years.

And and I mean, look at home that as a category, I an apple tvs in the shore, but like if they do if they do this device and then they've got a higher and device with a robotic limb coming later and they do a camera. And maybe there are some other categories where they can play. I think that's really interesting.

And I think I I mean, people in the apple ecosystem will pay money for things that are easy and nice and fit into the apple ecosystem with his. And they don't need necessarily to be they need to be competitive in the sense that they can't be twice the Price of decent competition. But german's report says that they are, you know he says, competitive with the other products in the market. My guess means it's still probably one hundred, two hundred dollars more than those products. But you know, they can afford to do that because a lot of apple customers are happy to pay for something that's nicer and just works and and that that is an opening for them in the home top.

Everything else. I'm i'm sorry, although this the things this book that hadn't, it's also if they don't make IT like a four by three display, if they make IT, something looks unique IT is another thing that says I own an apple apple product like I have something I I don't mean that to deny apple users as, oh, look, i've got the legist apple. Do you have the example thing of but it's apple users that they like the style.

They like having these things out out in front public. There is a reason why the imac comes in so many colors because its cool and IT looks nice and people will enjoy having an upfront like that. So it's not only as a piece of technology that does technology noise, ical things, but as a piece of style, as a piece of design, just like people will often choose the make of TV because they like the way that way that fits in with the rest of the there they call again. I just think this is a really, really strong idea for an apple product.

yeah. And I think IT also depends on what who they are competing with as well. So if you look at like for eight five screen T V or sixty five screen T V whatever the number is, you know there are obviously videos and um you know um C T C S that are uh nine hundred dollars, thousand dollars.

But there's also on the other side of that, there's an L G market that is four thousand dollars or five thousand dollars, so there a wide range. And when we say an apple, I think would look at the L G market before they looked at this at at the nine hundred dollar TCL. Um I think that there are no I someone to buy a lot of monitors and a lot of tvs.

Um there's a lot of room for improvement. I mean, most of them are not I mean, other than the LG, most of them are not great. And so and all of them are under power. So you we deal this all the time and and there's a lot of interactions where the apple TV is a little conkey compared to if I was just the TV doing IT. That said, I think that the chances of a TV apple banging al large T V is very low um I think something that was somewhere between an ipad and A T V size. You know that is something you put in your again in your kitchen um you're watching what you're doing things but IT has it's a touch screen got a nice no you can everything works and you can do your. Cooking with IT you can also watch the news ah and I can run all your other home devices that apple will hopefully make um I think could be really, really interesting um probably more interesting than .

put putting something on a wall. Common says a thousand dollars, which is apple Price typical. And apple, I don't know this true hopes that people will buy many of them to put them in every room .

of their that I think that squarely peggs IT at about. No, no. A thousand dollars. If if it's thousand dollars is no long, is no bigger than sixteen inches.

this feels like a two hundred, two fifty kind of thing, maybe three hundred. If we put in the apple thing and and the idea that yet that you put one in the kitchen and you have one know the bedroom as a as a control smart controller, whatever like, or on or on the coffee table or wherever like, I I can see that if that's the dream that they do have to Price.

And more question. I also I had a regenia system with echoes and google devices and theory devices all over the house in different spots. Would love IT to have some sort of, you know, homogenous, you know, every room has the same kind of thing in there, same commands, working with everything that would be very nice. That's A I think that's a reasonable goal for apple and something that would be attractive to buyers.

I think I think a rap l put that screen in, in the five devices i've talked about the past, a lot of apple users, we just go, well, this is what as they upgrade or move forward and we can go around that the wagons would circle.

And the best, even if there's a home kit camera out there, there's some other camera that says it's compatible and all that. If apples got a did simple one that's got the perfect immigration with this, you can put and you know you can trust IT because it's from apple like IT. Would be that such an easy sale? One again.

I would devastate. I mean, each market they moved into a rapper built locks, for instance. A lot of people would just help.

A lot of apple users would just buy the a lock if you bought, if you had the outlet, they would just start getting the apple outlets and the switches and the lights in the, because they would just be like, well, I picked IT up. I put IT next to my iphone and IT pair with the network and then rock the races. You know and that's and that's the difference. And yeah you know .

it's means people people who like the apple eco system and like to invest in, it's not like I do. I also like the idea of apple planning, excuse me, anticipating people buying more than more of them. It's not like the'd buy a four pack for a discount of eighty dollars, so four, three thousand, eight hundred dollars at a four thousand doors like like air tags.

But I can definitely see you buy one because IT looks nice and you figure out that a y'll be a useful thing to have, like in one room of the house. And the next year, you buy another one and then the next year, there's an improved ones. So you move that into the one room we use the most.

And now the kitchen has one, and that's how five years from now, they wind up having four or five of these around the house. That's exactly what how would happened with google smart test boys with me that I bought one just so I could write about IT. And then IT just became so dam useful is that I wound up having like three of them for one hundred dollars each, let's say, let's be clear.

But apple people are used to spending more thousand dollars. I don't I don't know what they could deliver to justify a thousand dollars, but I had ipad style pricing I could definitely see like like five hundred dollars, four hundred dollars I can. Finally.

apples looking to also bolster its revenues by licensing stuff from apple .

TV plus. Yeah movies their movie strategies has been kind of broken, right? Yeah spent a lot of money on a lot of prestige movies.

They want that picture for one. But that wasn't an expensive one. That was a cheap one.

That was A A which they picked .

up a film festival and not a lot of money and at one best picture. So go figure. You can't yeah but .

so they be they like being .

in deals with stars and famous people and they like the shine of the Oscar is in all of that. But if you look at IT, it's not a strong strategy. And I think streaming in general struggles with movies that expands a lot of money and movies, but they are changing their strategy to be a little bit lower budget with a lot of their movies because of, you know how expensive they can be and what the return is in terms of driving people.

It's not just about retaining people. It's about giving people to sign up for your service. And so I think apple has realized that they need to calibrate their movie strategy a little bit differently. Spend less money on IT.

And one of the ways that you make IT lose less money is it's got a life span that ends up being after it's been on apple TV plus for a while, IT goes somewhere else to and you make some money from that, the exclusive period ends instead of saying, well, now we paid for we wanted here forever. And I think that just I think that makes sense. There are lots of other streaming services that have an audience that your your audience doesn't contain and they might want to see that movie, too.

And why would you turn down the money on that? They're not talking about doing that with TV. That may happen, but with this movie strategy because I think their TV strategy has worked a lot Better. The movie strategy, they're losing a lot of money. And I do get the sense and and there are reports that say that edu is basically like you can you can't lose this much money.

And I thank andy for actually tipping me to this screen is bloomberg screen time. This letter I subscribe. I pay for bloomberg and get march score power on. But this is, this says a lot of juicy stuff, yeah, IT says luca, says the chief executive officer, tim cook, and services boss edu have pushed the team overseeing apple TV plus to lower costs, improve the financial performance and .

deliver more hits. Well, imagine that really fast, easy like this. You got to pick two of those. And and I think that that's going to be the chAllenge for them.

I think that the idea of a two and half our movie is probably got less than ten years left. So in any way, shape, perform. So so in the reason for that is that you theatrical is kind of know and is tanking. Um you know and the problem is is that uh you know the the things that are really successful for a lot of a lot of these um are six um you know six episode ies, eight episode series writers like a Better because they can make and develop the characters a lot further.

A lot of people would like to it's hard to get my family now to be willing to commit to and after hours everything is an or we want chap f of film, you know you know like no one really wants to watch a two and half hour. So I think the behavior or changing because there are so many series, series is Better for retention IT just doesn't like the the the molecules of that aren't aren't adding up anymore. Um and I think that especially when you see you know really big films constantly, I was I was just talking to someone, the fear yesterday and the fact that you were a theater, I was in the theater, I was in great I wasn't was in in the actual a deared complex.

the popcorn.

you something like that.

I'm so anyway, I said the but you know what we are talking about was really the fact that all these movies used to be where we have this actor and we have this kind of film, and we're going to do this release with this marketing and none of that math is adding up anymore, you know and so the the thing is, is that the so the math just doesn't it's really expensive to have the math. Not hollywood are bankers, know they? Not really. I mean, the people who pay for them are bankers .

and they .

want they on risk. And for .

yes.

because, you know we just goes so well, there's money over their old cover there. You and and so obvious ly, there's tons of creative people who just want to create they want to tell their story, but that they still have to get through the bankers to get their story told. And the problem is, is that a lot of the bankability of uh, feature films of the two, two and half hour is really dropping like a rock, you know. And so and so it's just a very unpredictable environment. So I think when you see apple.

you think it's the movie industries. As we know, IT is dead. It's changing.

It's going to change to something else. I mean.

it's the first really does an I look at know I used to every time i'd go to apple TV, look at the new movies to see what I wanted to watch. I don't, I hardly do that. I think mostly junk.

I watch. And the thing is, we get caught into series and we get surprised by some series. Someone in our family watch to one of them is all we got to watch this. Yeah, I think that's what happens and then of that. So I think but I think the real problem is, is that if a movie gets any bad reviews now, what happens is everyone's got so much content at home, they're just so much, well, wait until that I can watch and and streaming me. I I know I am make that decision all time like I just go oh, that didn't that got a medium but doesn't get like eighty five freshness or whatever you go well, if he doesn't like slam like with tenant and open high yeah I was like I really want to see that on a big screen but I know I know what no one's going to do with IT, you know and so and so but there's like a handful .

hand of of James Cameron.

Christopher elen, just a handful. So the thing is that those those are but there's like five directors that are directing films that really get people to go to a to a um and when you have that lack of of supply and because you know Christoph only can only make one of those films every two, three years or whatever IT is right that um you uh you know she's not enough to keep the the theater industry going. And again, for all these streamers who.

Really spending all the money now, uh, the the film doesn't. I mean, they are not performing. They are like films are not performing in frames ers like a hundred percent never no, none of them more performing. So they're all moving to more, more serious. And again, if you talk to writers that I go, I want i'd much that have a serious because as much easy to turn key another series and IT is the turnkey.

Um what's interesting, I force a core one who did a the academy word winning romo, which is an amazing black and White film, shot a alexa cameras decided to make his next thing a series disclaimer. And i'm surprised .

that in this report I don't think I don't think this blimp reports says specifically that they're not thinking about TV giving me serious. But I be surprised if that one part of the strategy, because that is the entry point for a lot of people where suddenly it's a big leap to to sign up for apple TV just because you've heard the ted lassa is a cool series.

But if the first couple of see if before they do, there's a lot there are stronger umbers. Now there's gonna like a new season of ted las coming out. But if like before they did the fourth season, they actually put IT out to bid and had hou or netflix or somebody get the first three seasons and then people get hooked done IT.

And they realized that, oh, if I want to see season and four, i'm going have to sign up for apple TV plus. I'm surprised if that wouldn't be a great strategy. You mean when I did a big weeding out of my description services earlier this year and HBO port max was definitely on the bubble.

And it's not it's not that trapped was the one thing that saved IT. But I I said a about truck and I didn't realize they had that. I have seen that in while.

And just season one, episode one, and several month later, I have binch watched all the way through. Now, one of season twenty three. That's the sort of stuff that keeps and holds people and keep people coming back.

I'm thinking of reactivating my hou, at least temporarily, just because, oh, that's right. I did see the first two seasons of only murders in the building. I really liked that. Now I kind of want to see the next two seasons too. And if I forget to cancel IT, let's all win for hou.

I have to say that that I think if it's one thing, take the feature films because I don't know they're making any money on the feature films. But if the feature films, if they want our license, this, I think if they just started saying we're going to license everything we make to try to offset the cost, IT might just stop doing that because it's .

not it's just others to understand that what HBO does that?

Neff's does that. And only you see netflix series somewhere else. Netflix thing is, you get to know.

The problem is as a viewer, I barely know what I we have to want to go, oh, what's service? You know, we got really into the devils. My family got ruling to the devils hour, which is a great series, by the way.

And I couldn't. I couldn't member where I was like, I like, no, I was like, where did this go? Apple mixed lot easier because IT just shows the last thing you watch so I could find IT that way.

Name is on I think but but it's um but the um I think that apple can afford. I I guess I would say that from a brand and in perspective, I will say a lot of them new shows that apples, they kind just gotten into the zone where they are started, produce some really great content. Mean, I thought they started apple TV plus most of the most of the series that are kind of jokes, you know.

And and and they they would spend a lot of money on something that was not watching in my in. Now, they really got in working. I would be unfortunate for you to see them kind of water IT down. This happens, by the way, in the hollywood. This is like eighty percent of hollywood is you just got at working but but someone says, I always pull the point on that, let's water down like that happens all time like every every everything you work on is like, hey, let's let's not do that anymore. And just as you figure that out, and I think apples just figure out how to make great content lot, other series are really good and be unfortunate for them to start trying to shop around.

Netlist follows apple's strategy of not selling their stuff on as best as amazon prime. But of course.

report is about movies, right? Movie business is a very different business than TV business. I don't think that there is any substantial report that apple is considering.

Yeah breaking apart what they're doing A T, V. I think they're really got a lot of momentum and they are building up a catalogue. E, it's this thing of like you want to double in movies, you want you want to get moser, all of that. Like, okay, but IT needs to make sense and keeping those forever, I think, and he doesn't make sense. Maybe that's a different strategy for the what you just said.

The only reason of bank of future film is to try to get to school like that is like that to make a future film and do the release and and then run IT out and then you can sell IT off for whatever once that's the like to get .

the exposure that everyone thinks is important um to the although the movie is that across the billion dollar revenue market, not don't get any they're not scar .

Oscar but seems like incredible student.

So maybe what you're going for is the billion dollar box office.

I don't think so. I don't think that. But I don't think the box office is like .

for for them to release the tile.

It's also knowing that the movie exists. One of the big problems that you get in when you do a traditional movie launch, you're marketing you're putting marketing out. There's a reason to talk about IT, the hard part with streaming in general, the hard part with movies.

This is another big problem with movies. I know this weekend, this this weekend movies, but actually, what does that show? Some of the mechanics that people are, are dealing with marketing is there's A A huge number of viewer viewers that aren't seeing any ads ever, you know, and they are they are not watching.

But the problem is they identify like someone like me. I see I can see the extra line that says this is a promoted and I skip IT in like a second literal is open for a second and then it's gone. And so it's it's really difficult to get the word.

It's not that I can be done, but IT has to be done with lots of organic marketing and lots this very very um you know it's very complex. It's not just let's throw a million dollars at dolbear's anymore. That's the um that's the royal chAllenge for um uh the market right now. People only know that the movies happened .

and everybody knows wickets happening. My god, everything's turned Green.

And then so that .

must be a massive budget .

yeah for marketing.

Do not tell anybody's a part. One of two though.

are they there now they're telling anybody is a musical either.

But that's a what we could is a good example .

that actually is relevant to what we're talking about because they're also investing that marketing, knowing that they have to get part one to be big because they also have a part to and they need to sell that too. So they sort of marketing and there's some .

trickle down there.

There's some that there really .

is IT is a two party. okay? Place to part. The play had three.

yeah. Well.

I saw three other in one evening, and this tells also.

So my point is the mark movies on streaming, one of the advantages of doing movies on and streaming, if you've got a theatrical release, is that you've got a big theatrical marketing promotion. And what that does is that creates awareness of that movie. And then you put IT on streaming.

And what you're getting is people going, oh, right, I know that movie. It's a lot harder if you don't do a theatrical release with the marketing. So there is a model that because looks like doesn't even want to do if theatrical release. So there is a model there to have some of that benefit of, uh, your movie marketing engine is also basically or your streaming marketing engine.

So you've learned something here, first of all, which IT is two parts and you won't see part. Tuttle is like doing that's very frustrating, especially these are goals.

Don't know that going in shot IT though, right?

Do they hadn't shot part of a Green light on part? This is intentionally two parts. The other thing is it's a musical case.

You didn't know it's a musical wow. And they're so they're hiding. See, I think .

that's going I think it's a bad idea.

How does not know .

it's a musical that many?

I mean, obviously they don't think it's a musical because the marketing .

doesn't show people singing.

So that's a clue that they're like, aha, we don't just don't tell them until we get there.

Hollywood.

see how the second week goes. Always know the first week there. I think they are tracking for like sixty five million for the first week.

So I think the word of mouth is also pretty good. So let's see how they do the lines for the red.

The red carpet was like or the premiere was like two, two days of wines in london. crazy.

Just looking to see if you have any figures. There are wicked lego sets, wicked makeup lines, there's a custom wicked lexus S U V. There are wicked cross starbucks beverages.

We had we went to target yesterday and there was some weird wicked um like totally inappropriate like wicked rubble balls. There you dream.

they brought the art to train in paris and lit up in emerged Green. This, this is really interesting. I think, you know, the twenty twenty three was a good year for movies because of barba. Hyper primarily. Barbi made primarily.

That was, yes, yeah, but one million billion dollars.

The chAllenge is what .

floats the movie industry is ten to twelve ten pols and there just aren't ten to polls a year anymore. And that's that's the part like all the mash doesn't working anymore. And so I think that that's what everybody is trying to figure out. And you know, mummy, it's sometimes is going to happen. I mean, the theatres are very, very viable real estate.

They were given a lot of room during copy where yeah they might have to pay the rent every day, every month because there's such a huge part of the flow of people through a mall that they were given a lot of room and a very viable real eesti. There's a lot you could do if you get everybody together IT just may not be the attract releases ever the same at the same rate. so.

Standi tumblers in wicked colors representing glitter.

Is that a full? I only am onna say on the show andy might know in boston there's a term for when IT rains really hard and so .

wicket had yeah that we could had okay, target merchandise. Target launched over one hundred fifty wicked inspired products, home decor and a perl base luggage introduced cheek luggage themed around wicked with Green pink designs.

It's a like we're going a sneak preview of every yard sale in twenty twenty.

Yes.

it's kind of amazing.

So but but the question is not what he looks like that, that all this marketing can pump up the first week when we get to work three. The question is, did they get three times as much as and that's what have to get three time when you see those things internally. Can they do IT, but can they get they got to get to at least three x break, even three x of the of the cost of the film. So that would be .

what we see. We'll get back to apple news. Yes, I would like to plug Jason. You cover this stuff on your a very own podcast.

Yes, I do down street .

and really I .

want to give you a plug do really yeah I just that was like there was like you do like yeah I do. It's called doing stream. It's you can find that we're all great podcasts. Er so it's the one with a purple remote control but non IT and used to be me Angeli Alexander, but now it's me. Rotating .

group lia got .

a job at an disclosed streamer, but I have I got joe alan from fully and wilko who was the sports expert who was one of the founders of baseball perspective, and about all the sports streaming stuff.

And i'm going to have loved and already think things about the ties and paul fight and what a boat for netflix foot.

I am going to have to talk to will about that before we get to Christmas. And i'm having next week having nedley javy who used to work at hollywood reporter covering digital entertainment and then was a bamy fair and she's going to pop on and were going to talk about the stuff. So it's been kind of fun. It's tough to replace Julia, but I I found some really h smart people and and and they know about the business. So so yeah people check in out very good.

Thank you for I just you know I just wanted to get some credit because if people are interested in the last hf hour, they're be interested yeah in that podcast, we'll talk about final cut pro and logic pro. The updates are out and a lot more and just a little bit with James now and they not go alex's ency or should they brought you by one password? I know you know one password, but i'm not talking about the product.

You already know the password manager. I'm talking about something brand new from one passport. And i'll let you i'll give you question that will help you understand why you need this.

If you're in IT or you you have A A company, I have a question, do your end users, your employees always work on company owned hardware, right? They never bring their own phone. Do they always work on IT approved dbs? They're never watching their plus server in the background while they are coating, right, wrong.

So obviously, you know that. So how do you keep your company's data safe when it's sitting on all those unmanaged apps and devices? One password has the answer branda one password extended access management. One password extended access management helps you secure every sign for every APP on every device solves problems, traditional password managers and bdm just can't touch, it's easiest to have. Imagine your company's security.

Like the quad draggle of a college campus, beautiful Green lawn with brick PaaS leading from ivy covered building, the ivy covered building, those are the company owned devices, the IT approved apps, the managed employee identities. Everything's peaceful. It's idlc.

But then, as IT happens everywhere, right there are the past, people actually use the little muddy shortcuts, warned through the grass that are the shortest distance between building a and building b. Those are the unmanaged devices, the shadow I T apps s, the non employer. And these, like contractors on your network.

Problem is the most security tools. Just assume that the happy brick pads don't worry about that. But the promise, a lot of the security issues happened on those little muddy shortcuts. That's why you need one password.

Extended access management is the first security solution that brings all those unmanaged devices, those apps, those identities under your control is sure is that every user credential is strong and protected, every devices known and healthy, and every APP is visible. It's security for the way we work right now, and it's generally available right now to companies that use octo a or microsoft intra, and they're in beta for google workspace customers. It's time to try IT out.

You know you need IT one password dot com slash mack break. That's the number one P A S W ord one password that com slash mac break. We think him so much for supporting the mac break weekly program. And we thank you supporting us for supporting us by going to that address. So know that way they go.

Oh, these people came from mac break one password to com slash mec break um the updates we've heard about that apple had touted or now out for final cut pro and logic pro both for the image on the subscription version on the ipad. I would thought you guys would probably want to talk about this. And I wrong.

They had a bit get together. So abel had the the summit to the fcp summer yes uh, last week. And usually that's when they're going to release something. Not a lot of changes in uh, emotion. I think they just had some basic stability updates.

Compressor has some more support for spatial video um and then final cut um the big jump obviously was final cut as far as the uh updates to the video products. They have a new smart masking A I I think they're on A I masking, but it's a you know smart masking that's that's very detailed um and then also transcription, you know so and that's that's almost tables kes. At this point, if you have an editing package, you kind of have to have to be able to do that.

One thing is interesting as you're starting to see a divergent from in a final cut was on on the ipad. And i've seen this with keynote as well. They're starting to add features to the ipad version that doesn't is in the version.

So so some of the drawn stuff they have, you can grab ipad and oh, I want to draw something that that i'll get painted out there for for the show. That kind of thing is easy to do on an ipad um hard to do on a mac, uh you know with the pen. So um so that's the kind of thing that they're starting to kind of move towards um in that area.

So um that's kind of kind of interesting, but pretty you know and then a lot of new spatial tools. So the ability of you your space al work be able to convert spatial work, be able to one thing interesting is like we're getting at this point where resolve and pano cut feel very complimented tary in the sense that resolve as some tools to final cut dozens resolve as some steal tools that are really cool. Final cut um has Better viewing view ability than resolve.

I mean, some of these they might catch up with each other over time. But IT was interesting is interesting to see both of them kind of going towards the same thing but not in the same way. Uh, IT does look like it's kind of interesting.

You'll able to view, even with an anegay ff, just red, blue glasses, be able to use stereo in final cut, you know, has a way for you to kind of play that back. So they are. And this is the reason I bring this up as that is a big reason that apple has final cut at this moment.

I mean, there's a lot of all the reason to do IT, but I think that one of the big reasons that you, we none of us think that final cut emotion or compressor are going away anytime soon. People worry about that sometimes um is because apple needs to have control that pipeline. If they ever want to do anything with spatial, you know like they have to be able to develop their own tools for that. So um so will prove see more tools in that area. So those are some of the the big updates for IT I logic hats some new um preview and you know you can you know preview of I I .

Peter Gabriel was really excited about the built in quantuck room simulator plugin.

So I think I think it's mostly that I have a very low opinion of room simulators. Yeah so what do and so I I think I saw I was like, really that's what we got like that my guess that's how is the best you got.

This was hardware right in the eighties that in fact, Peter gay rial used to great effective of part of his famous sound, right? I think the drums and so but you I mean.

a lot of stuff, a lot of the stuff. There's a lot of been a lot of room simulators. There's also there's preview simulators.

Know, I find, I find that a lot of them just don't ever I could be wrong. I use logic. I haven't had time to really digging to IT to play with them. So I don't I .

don't want to say anymore until I have been echo a bit.

There's two different types. There's simulators which are gonna. Let you listen to IT as IT in a room.

So you simulate a larger room while you're working on IT. And then there is the actual simulating what this sound would sound like in a room. And that can be done. It's done a lot of ways, one way, an impulse where they make a loud, you know, the often times pop a balloon.

And what he does is that tells you what that reverb s like um but mostly they do sweeps, so you sweep from the lowest tones to the highest tones and you're listening to things. And in that that kind of sampling can get a lot more complicated um you know it's or mixture those two things to capture how long that reflection lasts because that the issue is the reflections. The reason that sweep is important is that the reflection last longer in some of frequencies than others depending on the space you and so to really model the space, you have to you have to hear what's happening at many, many frequencies um to to understand that. So so anyway those are some of the the similarity again, I I don't know a lot of people that use them heavily except to groom, so i'm sure to do.

And he use IT in the eighties. So I mean, yeah.

so I think that the but I could be wrong. I mean, I am gonna bunch. You know a bunch of people pinging me going time and I mixed for film and everything else so know. And I think you can use IT as to build something that you're not going to really try to match something that you have there, but you may try to build use IT .

as part of your builds. A john, for he sit x stories had the Peter Gabriel quote, which public was published by apple. The contact room simulator has been a key element to my sound for many years, appearing on records like passion on us, I also used IT to build her on a grown to start my life set, which they evolved into. Songs like across the river is wonderful. That applies is bringing the contact Q R S back to life gives you.

And so what I what I get from this is that there is vintage equipment that people like the sound that I mean shuter. There's vintage equipment that musicians like the sound of, and it's not available anymore as hardware. So somebody actually spent some money to make IT something that they can now just use as a plug in and on their computer.

And that, you know, that's great. It's the people who love IT will love IT. And I kind of love the idea that this thing that used to be this prisoner bly expensive piece hardware is to, it's just a logic plug in. Now that's nice, that's nice. You can get that gaseous cloud effect of like red rain.

Now if you rain.

great scot or youtube says that is what Peter all became .

one of the beetles there at the end.

But I no comes from souls.

but I don't even know that. But that that was a sound. There are any eighties as a child of the a ties.

That was definitely, there are a lot of people who wanted that. Peter Gabriel, Daniela, gaseous cloud effect. They called the sound.

And you hear IT in various degrees. And so. And to judge with tree and Roberts and solar while women like IT is a sound of that era.

especially yeah okay, it's yeah but that's the thing. It's like a bit video games. It's it's an nostalgia .

yeah although there's a lot I mean, if you live to a lot of a contemporary art rock, it's all eight and sound the eight and came back and there are bands want to be very eighties and like I am sure, do I think the one thousand nine hundred and seventy five will use this plugging at some point? Yes, I do because they have a lot of songs that are aggressively eighties retro sounding.

and a lot times an artist has a SAT. It's not that IT simulates a certain room, but IT gives them a certain as a warm throw, a sound that they like. And so it's more of an instrument. It's called a room simulator, but it's really just another instrument or a wait to to edge their in one. It's just shaping IT.

And so he ens, the IT may even be a litter one setting on the right. It's like, no, no, we don't touch, don't touch the nobs. Now this is is how IT IT just gets used like that. And now he can save.

That is a preset. It's great. Turned on my deep cave room. Does that improve the overall sound .

of the show and tell you, is that we time to get right? I know there's a lot of work that I do to get rid of that sound from from the thing. So that's part. Don't .

today I can send yourself. You did. You know, maybe you did.

Do you have a macbook for macbook? Proper review at Jason. I do. Did you note that IT has a quantum dot display?

I did not IT just looks a real good.

That's all I know I not run that's know. I mean.

those of plays are so good. But apparently, yes, apparently if you use this UFO test or whatever, you can see that there they've switched from their old coding to a quantum dot coding ah the issue with quantum dot and quantum dot if I mean, I don't know if we've got the time to even talk about IT, but the technology is bananas like the name would suggest. There's not fake.

It's using quantum mechanics essentially to filter the colors that go through the display. But that sounds like apple wanted to use quana dog, but that IT contains some some elements that are toxic and they're like that's not in fitting with our with our um our environmental pledges. So we're not going to do IT. And then that sounds like a these MC proposal using a quantum dot coating that is not using that toxic element. So I mean good for them.

okay. Um the idea we've talked about IT on scotland kinship some theory geeks show Scott quantum dots came out samsung had the q LED Q L D TV using quantum dot technology. And the idea is a Better color gaming I think um ross Young, it's filtering the .

different wavelengths in order to get the very particular color on each dog, which is using actually using the the the light and quantum physics to get them. So it's not a it's wild's stuff to get you know very, very specific colors filtered through. So it's .

still in an I P S L C D screen yeah but the quality of dot layer replaces A A different case of fosler.

Later they put no cadmium, cadmium.

Young says, Better color gaming and Better motion performance. And one commenter said, this is from ninety five. My pixel responses clearly significantly faster when the test UFO emotion tests are seeing side by side.

nice. So you can go to the apple storm and test UFO if you want. Um OK that's like, oh nice. I mean, they we're .

already the best displays that apple has ever made and now very literally something .

just show this test you a fop don't make computer .

export could cause seizure yeah OK .

so it's just a web base test that's call and you can see how different frame rates make a difference in the progression of a cartoon UFO over the screen and that's that's kind of and punched the monkey while you .

there just look like that .

isn't IT the 没 yeah flashbacks .

that .

there is a flash bag.

a little bitter.

a flashback hater dance go on in there too. We should have the hams to do in benchmark .

would be a yeah what .

set me up but that .

I want .

that actually, you know, might .

actually work. I love apple.

Might have a fairly big fine from the U. K. Over I cloud. According to tech lunch h, apple faces A I W I cloud monotony. Compensation claim were three point eight billion dollars.

The claim was filed by a consumer rights group called which, which under the competition law, it's a class action lawsuit forty million users of eye cloud. They're looking for three billion dollars in compensation damage. So three billion pounds are just three point eight billion dollars and compensation damage dammages. No idea whether this all it's IT basically a class action lawsuit yeah and .

and there's a point to what they are basically saying that all the good stuff that that because apple does all this core services thinking through high cloud, if you want more space for your photos, if you want more space for backup s, if you want more space for anything, you have only one vender, you can go to apple and they keep raising their Prices.

And kid, do I think about IT? So the point, the lawsuit, is that why do I have to? Why do I have to be tired only to apple? Why can I choose the club service that I want so so not discover. It's not you trying to ly a find, but still this this isn't just like some fly by night lawyer trying to get around.

This is something. Use apple photos with another cloud provider. It's really designed .

for high cloud actually. And I think back up is a really great example where mac, you can choose your backup, you know backup system of of choice. But on IOS, I cloud back up is the only one that will do the job and you've they've ta locked down and and and again, I don't think any of us would say apple shouldn't offer those services.

I think the idea of areas that wouldn't IT be nice if there was some competition, but there isn't. Apple just hasn't built IT that way. And so I can be like, again, would I choose a different service over apple for photos?

Probably not right? Probably not. It's probably very convenient.

but I don't have the choice right. All less secure, clunky version of of what apple does .

inhabit as another one. But but I role my back plays account. And if I could do back my phone, maybe I right, so I don't know.

And in some way to like the conversations that we've been having about a credible storage on the new mac, many and other machines. It's like why do I have to pay like a four times at least mark up for storage? Well, because apple will not let me put in my own upgradeable storage.

I would not I would certainly not be choosing apple's apple Prices for for internal storage if I had any option whatsoever. And this maybe why apple does not want to let me do that. And the same sort of thing, it's like apple cloud storage is that is not a really great value unless you add the intangible value of its all under apple. And again, the apple privacy is certainly a thing. But I have all my photos being backed up automatically to google photos and IT costs me bitterly anything to store these things in .

google photos and watch google photos and a iphone you have to watch you yeah but .

also I like it's also something I can watch through any web brother. So it's okay. I mean, it's not it's not a streamline, but the fact that I am even using google photos to back up, like i've got a three, two gig card of a parade that I shot and I just want to empty off the card. I'm moving using google photos to back bat .

because the storage is so .

free story you will not for the big, I think you only affects what you're actually shooting with the pixel things like upload side of just but but, but the plant, the data plants that they have are a lot more attractive then what IT would cost for me to do the same thing on on apple storage. So if he gives, I don't know, the law in the U. K. But if IT just like it's that these sort things have worked out in the past, if IT nudge apple to say we've got a lot of unhappy customers, we can avoid a lot more trouble in the future and make our customers more happy by revisiting our pricing for certain things, that would be a wonderful outcome for this.

Yeah um is I clap storage comparable to others? I mean the Prices of that I don't know because I use that have for one. I mean, that's really what there you strongly inside they have apple one.

sometimes the trails behind a little bit. But in general, the Prices of IT used to be that they were more expensive. But honestly. What happened is amazon and google and a bunch companies made a lot of like cheap or unlimited story available and then a few years went by and they are like.

yeah.

no, that's a really expensive and we're going to need to charge you. And so every year when I I write a book about the photos APP and I check in and like two or three years ago, I realized, oh, this whole side bar about comparing the Prices is irrelevant now because the Prices are all pretty much the same like, yeah, there are some deals and IT depends on, yes, you're apple one. You get a different you roll IT into your bundle in all of that. But in general, is the rare place where apple, I feel like, isn't you charging twice for the same amount of stuff and that and that's because google kind of set their Prices right and amazon got rid of their tear, where you could upload as many photos as you wanted for free as long as there was below a certain resolution because they all realize that's really expensive. And and so yeah, apple actually competes prety.

Well there. I ve asked my artificial intelligence assistant to make us a table of eyes, cloud, google drive in one drive, Prices, Price, person. And yeah, apple is defending a competitive right in there.

Most people, in fact, i've told, I think I told my mom somebody when they got a new phone, just get the ninety nine nine cent a month to I cloud so that you can back up the phone and your photos. Yeah, that's fifty gigs, three dollars once for two hundred gigs. And many of us have two terrible .

tes because we have a in protect you. If you have a loved one, who is that who you're worried about, them backing him up.

you can shit.

You can be put them on your family plan, and then they get access to your pool. And that's what I do with my mom my mom paying nine cents a months. And one point was like, i'm just putting you in the stopping .

my family yeah he also, I guess, use .

our apps. I know to do that, but her backup PS are happening.

Apple did recently add six terribly and twelve terribly tears, such as, wow.

yeah, you some videos will happen fast.

It's like I do have, but I do have to I feel like I can't do without both apple eyes cloud storage and having and also paying for a google club storage. And I think i'm still paying for drop box for some reason that i'd have to do another investigation to remember provider and just simply connected.

And that would my the drop box I pay, I paid for drop box to. And the problem is, is that I have to set up a computer and then set the drive up on the computer. Let, because the problem and theyve made so much money, drop box made thousands of dollars for me over years.

Yes, because because scription.

they let you say, grab the whole folder download. You have to like, do the sink thing and it's on my list. It's like and gets higher every day like every time they send me another like you yeah so but that's but again.

actually you wanna really know annoying uh, try using windows of microsoft one drive or rather try using windows without microsoft one drive. They harass you to death. And a new install of windows is particularly, I found out, because I got at one of the new snapp dragon development kids.

I just wants to see how step drag bird with apples m series. And if you watched the windows weekly that week, you also struggling because I one drive just decided that was going to index the entire drive. And IT spent hours doing a finally poll showing how to just turn off permanently.

So if you could be more intrusive, I guess, is what i'm saying. Apple, not as apple. Apple has a good excuse.

I think that this is apple's excuse. In many cases, it's easier for users. We just don't want to bother, just make IT simple there. And it's money in our pocket. I can't want him happy to time versus money .

like kind like this. A A lot of apple users just they value their time as the same, like no, and they don't want to spend about your time working on this because that, that equate to something there for them. And I think that and I think that that's that. But I feel like .

I like how like have a free tier five gigs enough for the free to your google offers.

fifteen. sure. I mean, sure. I think this would probably be related to how many devices you've got connected in homework origin. I feel like they they could probably scale there. They're making enough money on the hardware that they could give away a little more for free.

And you know because really, if you're going to do your whole photo library, you're going to need to pay them and that's fine. But I think alex is is exactly right. This is what we were talking about about the home stuff too, was like, and this happens when we all talk about this, and when I write our stories about this.

IT always comes up where you're like, you know, apple sell in this thing and IT costs, whatever, five hundred dollars, and you just lug IT in and you can figure IT in the works with all your stuff and it's great. And then somebody comes in the roll in the door and they're like, actually, if you get a docker container on a server that you run in your house and then you take a rest berry pie, and you attach this camera to IT, and IT only costs one hundred dollars, so you could save all that money. And the answer is, yeah, you could do that and if that is fun for you. But there, and I am a nerd too, but there are moments where i'm like, I just have gonna pay for the apple thing and it's easy. And I don't anything .

that I do that I don't like to do. I equate to my how much I get you, what my hour is like. I just literally think about, like I just Alexis .

red is very high so I just go I .

go and I learned this from my my father was a lawyer and he made his rate was my child and minor um and but I said, like why don't you wash your own car? Is like because I don't like washing my own car and and if I don't like anything, it's the hour I think about my hour and cheaper to pay you twenty to wash my car. So so the um uh so I I think about that.

I think a lot of apple users don't may not consciously think about IT, but I definitely think about like I don't want to do that and that means like what would my hour like this can take two hours x number of dollars that I add onto the cost of only that piece of equipment like literally I just think of IT is is that plus the build build of IT is the cost of the cost of ownership you know and and I think that um and so I I guess I kind of feel like when people are suing apple over this stuff, i'm kind of like when when you buy, you know it's not like apple suddenly suck up and did all these things. What can you buy an apple device? You're kind of a buy in into the into the experience, you know like if you don't like to go buy something else.

Now I may I do always like the idea of apple having to having to explain themselves and having to do such thing in a way that's not emotional, that's rational. And so and it's to be fair, like sometimes something that is not right can go and chAllenge for a long time before all of the elements come together to say I am going have to ask you to spend some time with your lawyers to explain to an impartial third party why this behavior is okay.

I me all of your pots are absolutely valid um and I don't think that this is this should go to the point where like apple has to change their their patterns here at all. IT would be nice if they offered alternative. But again, that that would require so much reengineering of I cloud disrupted so many developers okay, when I first came out the first time, apples put their foot down and said, okay, we are not.

You have a tik tech toe game. We are not going to allow you to put IT on the APP store unless that supports I cloud and the mountain developers that there was so much nash's of teeth because we have solutions that work great. I cloud does not give us any advantages whatsoever.

And having to support IT now is causing us three to four months of hearings that we much rather apply towards actually improving our product in ways that our users have been demanding for a long, long time. Imagine how to do that, like at at the low level that would be required to like we engineer I club for every single apple service that uses IT. But again, I like the idea of public and microsoft and google occasionally having to step in front of court and say, here is why we've made this decision.

And in doing so, the people inside apple who might have been arguing all along that maybe it's time to increase uh, the free tier or maybe it's time to revisit our pricing structure. Those they now have another argument to be to be made when they're in the conference room having this discussion that they might not have had. But in years before.

let's say, rk come back with more our a stem panel js snail from six color stuck m bg, bh, bostons, andy and naka in the library and and of course Alexis inza. Do you have opinion, alex, on the stanford versus cow football game coming up this weekend?

This is .

almost the same college actually so .

so how ah there some .

terrible .

tales stealers outfit yes, I show what you guys I mean.

everyone else tries to do the town and doesn't work out.

No, there's only one .

terrible that is .

played to the cup of the anders and anders try to make up their own town, half of their stadium steal plans with there will.

You can't invent a tradition. You could have planned the terrible tower that exactly, just basically he did not think that I am going to cause a revolution, I mean.

but he did in is berg. If you can't figure out what to get something for Christmas, it's holy, acceptable just to get him another town. Here's a terrible calling like, okay.

so blue Angel stealer fans, here's some astronauts, dealers, fans. Like.

I love. I only recently learned that so he was smart after trade market, but not so that he can shut out anybody else trying to look. It's a charity thing. So that makes is basically not only you buying like a legitimate towel, but also you're benefiting an important charity like.

wow, that is super.

super really cool. It's what game, especially when home, because the whole places bx bg place watching.

All right, our show today not brought to you by the terrible teller or by myron cope, but an equally useful saying, actually, zc doc, now when you need a doctor, um you know, what do you do? How do you find a good duck? Ask a friend, ask a neighbor, go online. You know, that's kind of a crap.

So there's some things it's okay in life that they're a little bit if heat, trying a new type of non dairy milk in your coffee, maybe buying something on an on an instagram ad in the middle of the night gas station sushi, they know me so well but finding the right doctor you don't want take a chance. Thankfully there's a oc duck. IT is such a great way to find a doctor.

You've got more options than you know. It's a free APP. You go to the website and do IT to where you can search and a pair high quality in network doctors choose the right one for your needs.

Click to instantly book an appointment. I mean, i'm talking about in that works appointments with more than one hundred thousand health care providers across every specially. It's not just EMS, by the way, mental health, dental health, eye care, skin care and much more could filter for doctors to take your insurance.

We're located nearby, were a good fit for whatever your medical need may be. And here's the thing I like the best about soc tock. You can see actual verified patient reviews and ratings.

And that is so useful, not just for telling you that this is a doctor whose patients love them, a doctor who gets the job done, but also the style of the doctor friendly office out you great bedside manner, or maybe very quickly to the point which I kind of prefer you get to choose. Plus, a doc appointment happen fast, typically within just twenty four to seventy two hours of booking. You can even score same day appointments.

So stop putting off those doctor appointments. You know, you need to go zadoc doc com. What is a strange mall on my hand? Zc doc doc com search for dermatology zac com slash mac break to find an instantly book a top rated doctor Z O C D O C dom slash mac break we thank his arctos so much.

I I use them, and it's really handy. You could say, look, this is the insurance. This is what I need.

Can I get somebody now zadoc that com slash mac break? And if you eat this discount says, and if you eat that gas station sushi you may need IT may actually needs up sooner than you think. Um let's see what else.

Apple has removed another APP from a russian APP store at the request of russian regulator ross, come not another radio free europe. APP is is gone. Theyve removed others before.

I guess, what are you going to say they've removed VPN apps? Could they do IT? Radio free europe slash R, L was placed in russia's list of undesirable organizations in february.

R, L, is the APP for siberia dot realities and north dot realities. And this is from radio free europe. Now understand radio for europe has always been kind of a thorn in the side of the with former soviet union. And they don't want the apps on there.

Yeah, this again, they got to got to do what they ve got to do, even though selling iphone and rush anymore.

Yes, they pull off some podcast as well.

I interject that there's also piece of news that just came across. If we start recording, apple has just released a flurry of really important security updates for iphone, mac, ipad vision at west everything. There's google zero, google discovered day zero day that is in the wild.

And i've been reading for the past half hour but apparently that has been used in the wild against until based max when the flaws and reading uh summary for PC manky one the flaws can cause cross cross site script attack the rapp's web kit browser engine, which is using safari web browsers for IOS and ipad OS. The resulting attack can inject moitie computer code into a legitimate website or APP. And there's a second vulnerability that that can trigger apple's java script core software to run moitie computer code without the users and permission.

Apple's advisory suggest hackers use both flaws together to target older intel based max, which the company started transitioning away from twenty, twenty and five revising its so on ARM based m chips but yeah they just if you i've links on on the shown notes at support dota, there's a support page support apple dot com. So update to visions O S two point one point one I O S eighteen point one point one ipad O S eighteen point one point one IOS seventeen has been updated. Macos zoia fifteen point one point one have been released.

So obviously it's something that is affecting the fry a render this ferry engine. So was very, very important, so different. So don't wait on that.

Yeah, I see IT on my iphone right now. So eighteen point one point one and sounds like mac everywhere, right?

Everything that that does safer currently.

okay. If you I wonder if you don't use safari, here's the, here's the iphone important security fixes update. Now by the way, I love this iphone view on yeah on sqa a is not great. I can pull be .

cared on two platforms of months .

if I click update now does IT update or IT does look at that.

this kind of cool remote management .

and now it's in use and I can't do anything. Okay, maybe you can do the update directly. Um alright, thank you for that important update.

Safari has a problem and it's in the wild. That's what a zero day means. It's in currently out there.

That's the is the worst case not only in the word but also means that they've it's been used by somebody. So yeah.

I guess my watch doesn't epsau some .

point are here up.

It's sweet .

eighteen point, one point one fifty.

trying watch and change the color color scheme to something that doesn't actually match the center of three color zorn palette.

Dam, don't have to worry about your apple table. Yeah, you're safe on the apple to and Brown. Oh, G, I guess vision.

a vision pro.

You'd have update visions OK dki. Weirdly, people are starting to get refunds for apple care plus many years after an apple trade in, this is nine to five mac reporting. Dear customer, I would love to get this.

Our records indicate engel for ref una socia, where their apple care plastic agreement for your iphone twelve pro max you return to trade IT in and this person got a two hundred dollar refund. So check, it's in some cases more than that would be for your unused portion of apple care. So I guess if you treated in your phone and you had apple care plus and IT was still running, apple didn't automatically refund you at the time. But now there they're getting around to IT something do in order IT.

It's it's nice that this didn't come from any survey of suit, any sort of responding to ninety five mac or mac robbers discovered something. It's like, no, that someone was doing their jobs. So I D realized, oh, we a whole bunch of people money we should get on that.

nice. Let's see what else. Apple, this is from the indian express. I don't usually do stories from the indian express, but they had A I guess they had an interview with tom boger, vice president, mac product marketing h, saying we don't leave any money on the table. We waited.

We are not a merchant silicon company trying to leave nothing on the table. Other words, we're not onna sell. We do not build ships and sell them other people. We do not make money that way. Folks who do make money that way of the burden of adding margin on top of whatever they buy, obviously, to make AMD until in video and the call com, IT also goes .

to how they are their philosophy of building chips, which is that they they build the chip for specific apple products to use that chip. Or as know if you're making a product that you sell, you need to build IT with certain spects that you maybe have idealized and then you put that out on the market and people buy IT or maybe you work with some partners to make sure you meet their specks.

Apple, you know, when they designed the m4， they're like, alright, this is gonna in the ipad pro and the macbook air and the low in macbook pro and the imac, like they know exactly what computers are going to use, the chips that they design. They're basically planned together and that is that gives them some, some power and flexibility that other companies don't have because they have to even if we've got a tight like apple used to have a tight relationship with until in the early days and they they designed the chip that went in the first macbook care together. But even then, and tell us like, yeah, but we gotto sell this everybody else too.

So what are we going to make our design decisions about? Apple just doesn't have to do that. yeah.

In fact, specifically, they said, our secret weapon is our ability to go design these amazing chips of the system teams and the product designers as they are imagining possibilities, which is one of the reasons they are coming here. There are four years in and they have already exceeded considerably exceeded the performance of the first. You a chip designer.

Isn't that a great feeling to know exactly where your chip is gonna be used, I would assume instead of having to be like the marketing people say that the the partners say and all of this like, no, once they get aligned on IT inside apple.

that's IT funny. The only other competition to them in the army .

area was from people that came .

out of apple.

If they had, if they hadn't a lost, lost those those guys, uh, that no one would be anywhere you know.

proves the point because yeah okay, these same guys went to neuva, which was in equal by qua common coal has released this new snap dragon. Their elite with that technology. But that's old technology right now is still a general purpose chip for a variety of machine. So IT doesn't have that built in ability to design specifically for the hardware. And I think you can see that in in the snap drag, it's good IT just doesn't keep her apples already ahead of IT with they compared to the m three .

because they can compared to to the M I M. Tim said things like you, well, the phones still has a little legacy components like eventually, I think apple wants to make the whole thing like you know, it's just like you open up the you I think at some point, if apple's vision is you open IT up and there's a display, there's a chip, there's a battery, no. And there's and IT does all the things that IT IT needs to do there.

And so I think that that's the they want to internalize that because that allows them to innovate. I mean, apple is not good at integrating with other people. What the really good that is vertical integration, you know and that and and this is a huge advantage as all these components keep on getting smaller and IT to be faster and with less power. It's very, very hard to take components and kanari like them together and try to have them compete. Uh, someone asked about someone was asking about the office hours asking the ora .

member .

is ring no.

no, no, no aurora the um IT was ora was a or ora or area was a dara .

a yeah that .

was from .

google and pieces .

not to it's like that I was too complicated.

I don't think they ever got like a never say never because I was great when google look.

I have a list of ideas .

that I love even though I know that they're not great ideas and nobody wants them. And modular phones is definitely one of them.

You know the fall steps is the framework and the framework laptop is a success .

because it's not IT, does have been waterproof and also is not a single package that has to be as compact as possible. And also, people are more they're more attracted to the idea of why do I have to get rid of this entire laptop? And really, all I want is I want to switch from intel, the AMD. Okay, that's a very that's a that's a huge that's a huge change.

But that can do that with the framework. You can take an intel framework and put an AMD ship in.

at which is the idea you can upgrade. You can have bought a laptop three years ago and now your needs change. And now you really need something this more heavy duty, more, more, more powerful.

Um is not just adding more memory, adding more storage, is changing out the wanting in national my port building or wanting in poor building. So now you can basically take the entire like daughter board swap IT out. But then there are also going to say, well, g you still have the three year olds intel chip that still perfectly fine for a lot of stuff.

We will let you put IT in a case and use us as a this as a thin desktop. Yeah it's like, honestly, I have not been tempted to get a an, excuse me, windows laptop since apple got us act together with a macbook. But if I got one, oh my goodness, what i'd love to have loved to on their tops because just .

teen for a long time. And in linux, on IT, I gave IT away. I don't know who got IT in IT was part of leoh's garage sale.

One point somebody is IT and I hope they've treated IT well enough created to mt. And all of that. Yeah yes.

So it's possible. I mean, major is possible. There was a lot of thinking after framework came out that maybe other other manufacturers to do this. But no, they all see the same advantage apple does with with a single kind of highly compact device. If you can make a Better, cheaper, faster.

yes. I mean, if we put things together with glue inside of screws that much, much cheaper ah and to be Frank, if the public were one hundred percent clAmbering and at the castle walls for upgradeable storage upgradeable gram on every laptop, no company would even think about not doing IT see even on windows, you only see that because you can there is a windows laptop for every market out there.

And a lot of market is people who are buying them by the hundreds and they need to be able to they can't just like can an entire laptop because needs be deployed to a department that needs more storage. Um so I I don't think that it's an evil doers sort of perspective but I like the idea that if if anybody has ever said oh but it's impossible to do that to do upgradeable story upgrade able RAM in a modern laptop that hate the trade offs like, okay, here is framework wrapped up. Show me what trade off and giving up for this.

It's not unified memory. I mean, let's face IT, there's a little slower. It's off on the bus instead of in the in the eye. Apple has some advantages there.

Yes, it's well as interesting. I don't know. I put in like last week, so through the week after there is a master map hacker that uh has a shop where uh that has a shop where they will modify a motherboard on on the old intel platform.

So if you want to have module storage, IT will like have module storage. And he he had released video just a couple of weeks ago in which he actually created an upgrade platform for storage on apple silicon max. So it's not as though I can suddenly take a it's not something if you do yourself, you would have to ship.

You would have to send the laptop to his shop to have this thing surgically drafted in in, but don't have. They want to cut and they, he found room for inside the case. I don't know what he does for heating or IT does for for venues side the thing, but at that point, you can buy memory modules that he creates an upgraded whenever you want up to two terrible tes.

And he released some casual benchMarks that said, that was not as though yet slower than unified memory, but it's not as though like you will really notice IT unless you are doing some pretty intensive stuff. Um so I don't know is the only thing that I would use that as an example of this again, to oppose the idea of always impossible to do IT what apple is doing like without having replaceable storage. I think that they've simply decided that here's the complexity we would have to add to our own engineering to make this work.

Here's the complexity we would have to add in order to support people actually doing IT outside of apple. And here is the numbers of how many more max we would sell, a macbook we would sell because we have this feature. And that last number was just not high enough to justify any of the other trouble that's going to have to go through.

Speaking of trouble, there was some trouble in indonesia. The government indonesia was was gonna ban. The iphone sixteen IT wasn't even clear if they meant new iphone six, six teens coming in for sale of the country or tourists Carrying iphone sixteen s there. There was some concern over that.

the government minister in charge of this actual, and this is, I saw the headlines and I saw let's let's take a look at the actual statement like an indonesian press and he actually said, I don't have the quote in front of me, but he was like and also it's it's not only is not lawful to sell IT in indonesia. Also, it's not license. It's not licensed to work on our networks. And he's actually said if you see somebody using an iphone sixteen, you should report IT to .

the police which makes me wonder .

if you're just a tourist st. To came in.

There are a lot of tourists in the bali and other were other places. Turing iphones. yeah. So apple, which obviously happened like this, initially offered them ten million dollars. They are now proposing to invest most one hundred million dollars in indonesia over two years.

Ah the original careful was that they had made up there were some of agreement of some billions of dollars they are going to invest. Indonesia felt that they fell short by like a small amount and they basically lost their week over IT. And they said, well, no, your cheat, your liars. No, we're not going allow you to have Operate here. And given that like indonesia is, but like the fourth, fifth most populous nation, this is a huge market, a couple is very well motivated to make sure that people can still spend their money .

on apple things in general. They say the iphone hasn't met a forty percent medic content requirement. And that means, I mean, it's pretty hard for the iphone to do that. I don't know what country you could do that an except china, but guess is going to bore india yeah because they're building them in that well, they assembling them in india. But are .

they indian parts? The question.

a little place of these things, they get assembled and they're making .

everything in a million brazil or india or indonesia. But you god, to have somebody who can make all the little fitly .

bits and is .

obviously that makes the chips. And that is persistant .

like twenty five percent over the next year. So I think twenty five of all iphone sold everywhere are going to have we're going to have indian ocean. That's up from like just twelve percent the year before.

So apple is clearly moving things up. The largest, like the samsung of india just bought well, huge iphone of manufacturers. So basically now started.

Thank you very much. So now this competition between fox, kon and this other company to again ramp up, ramp up supply, ramp up manufacturing. So yeah, that's a pretty big deal.

Obvious ly concern of terabits the big arms.

I saw an article embarks that says he could add two hundred forty dollars to the cost of an iphone and the president like trump could actually make that happen on january twenty eighth with the the signature of a pen because he has emergency powers when he comes to china and terrace.

So yes, so far apples been pretty good at .

avoiding.

oh, you know him.

tim, talk the way out of at the last time. I'm sure that they still pay pay terror t was wait way lower also, he's got about sixty percent terror on all china to experts from china. But IT does not affect like it's not sixty percent of of the retail purchase Price of an iphone.

It's IT dos IT doesn't involve like cost of marketing overheads, A H bunch other stuff like that. It's the smallest person. But so but the two and forty dollars, if they were forced to pay a full sixty percent per unit of phones at land in the united states, i've suspected that would be a lot there of because of, again, tim diplomacy and also being able to land a bunch of phones from india.

Who knows what the capacity is gonna liked by the times the terrorists become a really big deal because I think that this um I was reading about the new acquisition and there are manufacturing something to six to ten million iphones per bit and how i'm not sure how if anyone supplier in india could provide could keep up with with a iphone demand in the united states. So apple certainly and go for two tear, two congratulations. You have to get one in the lottery that was shipped from india.

So you get tears. Another eight hundred dollars back. That's going to be a big mess.

And levine writing, and barron says, forty five to fifty percent of the cost of an iphone is imported content. Sixty percent of that would come to attacks of two and sixteen to two hundred and forty dollars per higher on sixteen. So IT is not on the total Price, you're right, but IT is but there's a lot of IT ah. It's all up in the air. No one knows what's going to happen.

The tactic that tim supposedly took last time was that he, look, if you make IT harder for us to for us to sell iphone in the united states, given how much, given how much market chairs that we have in the united states, you're basically handing a gift to samsung. And you don't want a hand a gift to samsung, do you? President, president. And that was the the, the trial that he used to try to get some, get some leaves there. So politics .

and deal making, tim cook has did the four years ago. Again, I think that I mean, that's when people say, oh, how dare tim cook congratulate Donald. Try was like politics, man, and it's their business. And this is how they have to do IT is you've got ta figure out away and that's why he was you know at that Austin fact where they assembled .

that froze and like .

since twenty thirteen .

but that's .

yes OK hundred percent chinese components yeah mark .

german running a blue berg says cook'd be able to tell a large number iphones now made in india, and of course, india run by naranjo moa, trump ally. He also can continue to argue taxing the iphone will only help non american rivals. As you mentioned, of course, the new mac pro launches presumably in twenty twenty five.

I can I imagine we'll see another little tour of the factory and you that's good pr for for both parties and and probably an important concession. There's also new arizona plant for building chips for the legacy nodes. This is part of the chips act, the chips and science act.

But of course, trump can claim IT for himself if he goes and visits the plant. There's a new campus in the north CarOlina grand points out that's been on and off again slowed down the work on the development this year, but says IT still plans open the office another way to show apple's commitment to the U. S.

Would be to finish that. Yeah, he's done. He's done all this. He's done all this. So tim, apple is well liked. I think in the way the mark points out, there was reason for apple not to like the bite administration, including by not stepping in in the maso debacle o well and also .

I think I think the math with europe change one trumps and you know, like trump may use that as a as a wedge. You may want to use IT as like telling european and the back off. This is a fun way for him to swinging song a stick. So apple is currently .

being sued by the justice department for any trust. Uh.

although IT does look like the the folks that are bringing in aren't much different than what is really interesting because a lot of folks and silicon bali thought that that in one of the big reasons they want to get rid of the the bide administration, they want to get rid of licko and and IT doesn't sound like the incoming a fcc point going to be that much different.

So f is art, the fc, you mean the ftc? You .

mean f in .

all .

of the, in all of the cases around this, uh, you uh going after night polos not F C, F T C, but in all of those areas where apple and some of the other tech companies are under pressure IT doesn't look like that pressures gonna let up that much in the new administration IT IT seems that the people we're bringing in are gonna not maybe as a aggressive, but close to IT. So I only my gap. I've got a lot of space there.

Reuters reported that the ads for iphone workers in the a for fox con india were, we're a little bit discriminatory ory. Apparently those ads ended after the report. Apple has no comment. The ads for iphone workers in india said that women must be on applying for the positions with fox come must be unmarried, age eighteen to thirty two, which obviously couldn't do that .

in the us. But .

specific a specific and no, anyway, that apple put the kibosh on that I think pretty quickly, although as routers points out, is not clear if the ads ended or the discriminatory or hiring ended. Maybe the ads didn't continue, but the the rules did. We don't know.

Let's see apples start to sell ads and apple news. That's interesting. They used to have the third party to up.

and now they're doing at all in house. That's interesting. That means that they're definitely muslim and they're definite trying to make ua advertising a bigger part of the wedge on on a future six hours turn.

This is a story from service Fisher in axiom. This is the first time they've vesole directly into apple news. It's not the first time we've had ads in apple news is just somebody else was selling them.

The a apple does have an ad platform as just we don't see in the terms of punch monkey as we see in the terms of why are being recommended this happened, not this other one, things like that. Interestingly.

if an ad is put on your content as a publisher, you'll get seventy percent of the add revenue. Apple will keep thirty. So that kind of I haven't done apple news in a while. The only reason I don't use apple news, and I don't know why they persist with this, is you can't link out you only, yes, you can only send a link to apple news, not to the publication in IT.

Absolutely useless to me.

Yeah, I can't use IT because every every time i'm reading news, I want to save a link so that we can talk about IT. But i'm not going to put a whole bunch of the links to apple news in our in our rundown. Nbc universal used to sell at those as that relationship ends at the this year. And as we mentioned before, apple is gonna work with tabula.

That's that's really good look.

Isn't IT so good .

sarcastically?

Ah, such a good look. But anyway, are at this take a little break your watch in mec break weekly and aneka alex, Linda, Jason on snow. See what time IT is. I think I think should we go to the epic of the week to actually producer man? Or is IT too early?

A touch early.

a touch early? All right. We'll come back and we'll go to the pigs in a bit. But there are some some more stories we can talk about in just a bit. Today show has brought you by progressive insurance.

Do you ever think about switching insurance companies to see if you could save some cash? Progressive makes IT easy to see if you could save when you bundle your home. And auto policies try IT at progressive dot com progressive casual insurance company in the phillies. Potential savings will vary not available in all states.

The following ad is sponsored by pets best insurance services. Your pet is your best day. Your thist. Your preferred match is easy to love them even when they sneak your snacks.

It's easy to protect them too, with pendentives coverage from pets best, because it's all funning games until they chew on something they shouldn't. With perfect timing. Best, best helps protect your very friend and your budget from this imperfect world. T bills for less aaa. Perfect match a pets best stock com peinture ance products offered in a minor by pets best insurance services are will see a underwritten by american peinture ance company or intendent american insurance company for all terms, visit, bestow back policy.

I don't like this story. I'm not going to do this story, but anyway, I will because it's we need them. Apple shares the most popular podcast is of twenty twenty four boss. I don't know how they know what the most popular pockets or I guess everybody .

uses the podcast APP.

No, you have to use the podcast APP. So it's really the most popular .

podcast on apples pocket on .

apple products. Let that clear. Number one, the daily near times Michael baro crime junkie.

It's always the same for the joe rogan experiences date line smartness huberman lab. This american life used to be really dominated. This american life is .

they got used to just be number one for like yeah for decades.

And of course the newcomer's Jason and travails kell sy doing very well with their podcast. I've seen the spotify, they said IT was number three on the spotify list the mp s up first another news podcast and morbid so death news, health and politics puzzle football top .

news shows tucket .

carson show number one three model cin drowning creek the rise and fall of ruby Frank top series serial still up there. What I thought was interesting .

was that the only one that I actually listen to is this american life. Like I I feel like i'm out of work because I like everything I listen to as more vertical than that, you know it's not not any of those .

number one episode. You would have thought that would be joe rogan interview with dana trump. That was number two.

Number one is crime junkie, cereal killer, the alphabet murders. Part one. Interestingly, part two isn't even on the list, so I don't .

know of any. Yeah, I never mind.

Yeah, never. wow. IT seemed like a good idea. Most shared shows, like people set IT out as links, the huberman lab skanda. I don't even know what.

Why are the me with Julia li drive? Is the daily the bible in the year? You need to read this.

You need to hear this. The bible in a year. The bible recap, very popular.

Who killed jfk? S in there? Most cheered episodes. Anyway, a lot, lot of stats. But just a reminder, this is we're not on there because I don't know why we never .

decided to dig in to the tragedy of somebody being murdered and sensationalized.

There we go. You know I did I did at one point. This was mostly when we turned to sell, the company didn't work.

I thought, you know maybe twitter should do A A true crime show. We could do that. Um I just lost my audio. What I do plug out every I thought we could do that and I was looking for a true crime and I thought the strange death of Adrian lama might make a good i'll give this to anybody who wants a true crime series because we're not going to do IT.

Uh, because h while IT said that he killed himself, I don't think he did because he had some he had stuff taped to his thought. There was some weird stuff going on and thought to be a very good true crime. Should we do that? Alex, you need a true crime podcast.

I can do. I can do a really interesting true crime one, but I I have to get some permission.

But I have a lot of data. You know, some true crimes.

I know one from really.

yeah. No, dad, yeah, yeah, yeah.

His fathers are might be too hot, really hot one.

It's recent. It's not recent, recent.

But IT comes up every once in a while. Yeah, so so I D have to it's a, it's a really yeah, I am not get into IT on the show but but it's but that would be a good, true.

true crime if you ever thought about that. No.

I am like i'm so busy doing that. I think that I mean, I it's it's, uh, interesting. But the problem is if you get one is really interesting. It's just there is going to be a lot of energy around IT and people going to send you thread me on twitter and I just like .

I don't I I really have a problem with true crime podcast and deadline. And unless there's talking about a story where every family member knew the person is long gone, I can't imagine anything worse than a even worse than not just true crime podcast with so many. These are being done by people who are aren't journalists. They haven't been trained in sensitivity. They don't understand the import of what they're doing by.

but IT sells, baby.

I think they think that I think the ones that i'm interested in, if if they are going to do them, are ones that are about somebody who probably didn't do IT. And this is I got to things yeah you using journalism to a using journalism to to get someone who was wrong because the problem is that once you get accused in a court of law, your um your your chances of of winning uh are once charged, one wants to go to court in a criminal, your chances of one about five percent you know and it's just everything stacked up against you unless you have really good lawyers and so and and that so I think that even in evening now that weight um that's interesting.

I know why joan actually wouldn't let us go to the pix. We've not yet done the vision to segment music.

Give you up. No, no.

So I was trying.

looked with the dock.

and I wasn't in s. Li ash shop to be to get ready and IT. I rambled.

And I have these visions. I don't see him. I can see him, these visions of him, kind of off looking at a book or something I was running back to got so hitting the button.

Let's see. Well, the weekend is here, so to speak. I know it's only tuesday, but the weekend's vision. Dw, ladies and gentlemen, the weekend I we saw pieces of .

IT um I I was traveling my band with I was ban within paired for the last couple days so I have been able to see what what do you .

I mean it's a music video so it's all about the visuals. It's not about the narrative. But I what I liked about IT and what I took away from IT is i'm sure that submerged had the effects, right? But IT was meant to be natural, alister, this is not meant to be nationalistic.

S, so you can see the the effects throughout, and they look really good. And I thought that was a really great example of what do you do with a vfx, heavy, immersive, how does that work? And IT was beautiful.

IT was there was some very mind bending kind of like you look over there through a window and over here and you see different things, and it's very clearly special effects. But I think and that's really what I was, I was all about the visuals and you know, his music playing well. I don't know what the story is.

I didn't really make any sense in an ambuLance. And then he's like on a bus or what I like IT doesn't matter, but I thought that it's really just a pure here's the kind of imagery we can do in an immersive space. So that's what I took away from IT is to see something that's very visual effects forward. And that I mean that that was the goal, i'm sure of doing IT.

Yeah, I think unfortunately, because we had all this spiral stuff years ago, you know you can a bunch of other tools already have a lot of the spherical stereo, a composition all built. And so doing those doing those effects or are something that is a known quantity. You know in fact, one eight is a little bit easier than than the three sixty that a lot of us were doing.

So so that's really useful that those tools have been around. Um obviously, apple d's magic sauce makes IT just a little bit Better um but IT is yeah so I saw pieces of IT again. I saw a little sections of because I was having been with issues you know so um but but they have another one coming out, I think this week or next week as well as and this one I think is more it's interesting because more of a solo artist, plain for you at least that's how it's been sold um which I think is actually going to .

make way more sense for the vision grow than a lot .

they release a this is how many camera angles they use. I mean, I think that a lot of times what I want to see is just one one, really.

I don't need them looking right in my eyes, right? I want you to just start like I want to be a fly on the wall, not somebody that they are singing too, because that may .

be very comfortable .

with favor.

Part of concert for one that features a british artist name, ray, is coming friday in a global released and out yet. I do like these points where .

they don't work very hard to make IT immersive experience where it's just we put we put a bubble camera in the audience and you are free to look wherever you want someone performing front of bank and sometimes you kind of want to see john whistle. All the power techniques are going on between like three p three other band members who are trying to be the front man at the same time.

Sometimes you want to say, hey, what's that happening? That kind of behind that other riser over there. And you're seeing somebody who's prepping, uh, prepping hardware for for a guitar change is something like that, that is really immersive because there are very few experiences that you can really absolutely nail in VR.

One of them is standing still in one spot and not having not being able to walk forward, backward, left or right, but being able to turn your head and listen to something and watched something. And so being an audience member is definitely one of those things is that sounds boring. But i've never felt more immersed than those times when people were doing three.

Uh, these presentations from studio is A T V tapings audiences. Uh, the concerts, things like that. I would love to see turn key solution for something like that.

So ray is more like a big band experiences. They recorded the sator air studio in london and twenty peace band SHE does RMB jazz and pop. And they say from the best seat in the house. So that implies, well, we don't know what that means.

No, I think IT could be could be one of those things that the hard parties with twenty people, it's hard to fit that into a one eighty in a way that works. But but we'll see will see what they look like. Because what the problem is again, is that that what makes sense is ten to twenty feet.

And you some people are more than tennis on, if you maybe. But be what I love is that apple keeps experiment. So there we get one thing we're going na get another thing they're to keep on, you know showing us different looks and fields of what where they're going. Um so I think that you know that's interesting.

So do you think that the weekend is trying out in his management team in this label the idea of releasing music videos in immersive?

I think apples said, hey, we've got to the great idea. We'd love to do this with you um they had a bunch of meetings with his management. Then he came in and said, hey, that sounds great.

How much be a million dollars? And they're like, sure, they pull of a dial. I don't know anything, by the way of this, but i'm saying I been in these .

kind of means.

So so it's a big brand comes up and says we have a vision for what this could be um that that that could be in in space. Al, and then what would you like to do if we did that? And then he brings in a director and they do the thing and they and there's a bunch of guide and said, well, this will work in the camera.

This won't work in the camera. This and everyone goes back and forth and he gets a big check and then they get something has the weekend. And and so I think that that's probably how that my guess is that pretty good idea of how that work.

But it's I mean.

I think that that's what apple can do that no one else can do. Well, not no one that has done some of that as well. They've done worked with artists um you know and paid you know to to have artists do stuff inside of the medical west and so on.

So th but I think apple can continue to to go down that path. I I will say that I finally uh, I have a lot of screens. So when there was a virtual screen on the vision pro, I was not that interested because I was like a whatever, it's not enough screens.

I I don't go away. I was on a plane this morning. I I actually woke up this morning in new york. Wow, for a rushing .

home to do .

this one. There's only one flight that .

gets home before the show anyway .

so and is require you know very early um anyway so um the but I was on a plane and I know I bought that had to get the ticket the last minute um and signed IT up in like this like the back row like you know and in the back row you can't open the you can open your laptop so I was like i'm going to try this and I and I I took the bit, you know I didn't even tried to connect them, you or anything else and I opened my laptop just enough so I get my fingers over the keyboard because that's all I could open IT up for the for the thing and then I opened up the screen and I got this, you know what felt like a you know fifty five and screen t you know, thing. And I was like tapping away nodes and and I opened the final card. I did my just stuff on the laptop and IT totally, I have to admit I put IT, but I totally .

were just selling point for the vision probe perfect for economy seat borrow .

one hundred dollars on a on on on a heads that you can save money on the seat. Yeah, you know.

how did you take? So so you left the laptop. P kind of .

open a little IT IT kind like, yeah, cracked open. And I I then just type away and everything I just got like IT was a big giant. I mean, I was IT was pretty nice.

Like I now understand, like people have been saying that this is incredible. I was like, yes, it's good as the nine, I think so. And IT, but on an an environment like that because I have a little laptop too, I don't even to have a sixteen.

I mean, I don't travel a lot, right? I'm going to now, but I haven't for a long time. And so I ve got like a little fourteenth intel air, like intel macbook pro, whatever.

So it's like a tiny little thing that I just haven't bothered up because I don't get out of the house to out for work very often. And anyway, so I thought I was, yeah, old computer, a headset using 7 coa， whatever. And nice.

How about have you has anybody tried that White screen yet? Or is that not out?

It's in the developer beta and I haven't been adventurous enough uh to to put the the developer beta on. But Jason has .

I have I did what do you think looks really good? Um i'm not sure if i'm willing to go to marker germans level and say IT is the killer APP, but it's a very good reason to get a vision pro if you are a very certain kind of person because if you travel a lot because the wide alter wide is a little extreme um although it's kind of amazing, it's just like IT wraps all the way around you. But even just a wide view gives you a lot more space and it's I find IT very clear. I know some people don't, but I I find a pretty clear .

and very usable and storm. No, no.

no. It's it's designed to basically be kind of a magic, uh, curved screens so that you're just whatever you look at sort of right in front of you. It's a very well done and um and the quality is very good.

And with ultra wide, you basically got two giant monitors, but there's no themes. It's just all wrapping around. And what I find useful sometimes in vision pro in general is taking an APP that i'm only using occasionally and just kind of putting IT off to the side.

And I can look away over there and adjust that if I need to, but mostly at the site. And you can do that on the mac now where you are sitting there working maybe in the center. But if you're an ultrawise mode, you can put a you a drag slaw, kkr or discord, whatever.

And I put IT off off the corner where you're not going to see IT all of the time where you're calendar even. But then you can go like this and it's there plus there some apps like final cut is a good example where having a very, very wide window is actually pretty great because you've got a bunch of anti stuff on the sides that you might need to look at or drag something from. Most of the work is happening in the center that it's it's pretty powerful for.

So I I think it's a great feature. I don't know it's gona sell more vision prose, but i'd say that IT is one of the best things going on. Vision pro being able to have a giant mac display with you.

I think with the new content and with the updates, IT doesn't sell more IT .

just makes the the current owners more feel .

Better about themself. Decision IT is like, okay, this is cool. This is this .

something fun? Okay, that's your vision process segment. This is audition road or. Vision road, thank you.

I was ready this time later.

Porch pirates appeared to be at this from nine to five mac band love joy writing, accessing a and t data to track iphone deliveries. Oh, that's our worst nightmare. You apparently.

So apparently people inside have are basically teeming up selling the information about and A A thousand dollar iphone is going to be delivered this address at this time, and they can, because they have the tracking information, they can track the delivery.

and basically with an a minute of a .

being dropped off, how how in the information you wow.

despite the way I should give credit to scene, this is a title coma. Get the scoop on this.

Ah apparently this is a big deal everywhere, where again, there are people inside the shipping companies, for instance, who are pairing up with a bearing up with a burglary rings. Crime brings to against against tip people off that you are. This expensive thing is going to be left out in the open at this place.

Sometimes a drivers are also involved, again, not just with apple products, but all like expensive phones and electronics. Where they were going to the drivers is in on IT, and they're going to deliver IT to an address that is kind of nearby, but not at the actual address where someone might be waiting for IT. And so someone is right behind the truck to grab IT as soon as they can log in that, oh yes, this was absolutely livered to the correct dress.

And because most of these delivery places they don't act even though you might check off require a signature for delivery, even people who are not criminals, it's like they well, well, we're just going to drop IT off without a signature. That's fine. And then you're really out of look as you because the apple, google, however, and the shipping company, you're going to trade off on whose responsibility IT is. Meanwhile, you've got to the clock is ticking down and when you can basically ask for charge back, it's it's really terrible.

There is also um like frequently comes up on red at forms where people who are ordering stuff from the apple stories in the apple APP and asking for like same day delivery IT just never shows up because the same day delivery route the last the last leap of IT is IT basically a zuber driver who comes to the store, picks IT up and lock drives off your house and apparently it's not uncommon for the uber director simply steal IT and then who is word is that they take over how long going to take for on rap? It's like IT seems like if you have to have an expensive piece electronics ship to you, you just got to be ready for IT to be stolen. The the out of trouble that I will now go through to avoid having something simply dropped off that I paid for.

I will I will drive twenty miles to a deepo to pick up at a depot. I will drive forty miles. I I will drive sixty miles to the one google store that's nearby to buy a google phone like at the store and pick IT up because again, it's not as though every single thing gets stolen.

But once he gets stolen, none of these sellers at the apple isn't alone. It's it's everybody. None of them are really proactive and say, oh my god, this terrible we're going to see we're gona make this good.

We're to we're going to cancell the the building. We're going to ship out a new one. It's like, oh, well, we've opened a ticket check back in a few days again in this .

because there are also people who say I don't get IT when they did get IT that .

doesn't help you. And also again, the number and the number of people who the driver isn't isn't in on IT IT hasn't stolen, but somebody at the deepo broke into IT, took out the phone, put in like A A bag of rice, seal the back up and send IT onest way IT just seems like how how can you possibly win? right?

courage. Part two, apple is facing out the lightning to headphone jack adapter. At one point, I bought a dozen or a half dozen of these because I just kept you.

I kept, couldn't find him, and I probably still have a bunch of them. But if you didn't, if I don't know why, you would need one more. Since lightning doesn't exist anymore on new phones and headphones.

Jack, well, you probably have any wired headphones anymore. Apple's doctor sold out in the online store in the us. And most other countries.

But you could still go to france, denmark, finland, in norway or sweden if you, if you really need one. You may remember these came in the box with when they first faced out the headphone jack, but pretty quickly. I I still have type seed, a wired apple doesn't silo, maybe they do. I don't know.

Yes, yeah, I have. Yes, I ve got a couple of my bank. I, yeah, yeah.

yeah. So you know, twenty sixteen, they face out the headphone jack. Twenty twenty four, they face out the adapter. First they came for the headphone jack and I said nothing. Then they came for the adapter and I said nothing.

And because I wasn't using that phone.

I have to admit, like when the first, when they started with U S, B C is like, I really like my lightning me and I got all the stuff with lightning me. Now, like the handful of things, they still have a lightning connector. Like, oh, I I went on my trip this last weekend and I forgot I didn't take a lighting cable and so then i'm trying to figure out how to charge my head. Sd, and literally brought .

another pair of their pod pros just so I wouldn't have to use the lightning adapter.

Yeah.

there isn't that sad twenty and fifty books so I could have a type sea connection.

No, it's even says every every time I connect to like my SONY ear buddy or my my pixel ear buds, I see the, the, the, the, the, the, the guilt, the guilt creating ghost. Still, as andy and andy is ipods, ipods that the airports that I lost like four years ago and is still somewhere in the house. I'm sure I still the case for IT, but it's gone to the land of ghost winds. And but I can't bring myself to have to forget this item because .

others SE when I .

lose one of the friends I made along the way.

Right now we can take a break and get ready for your picks of the week coming up. Next you are watching mac break weekly. And of course, we think our great contributors and the naco, alex, linsey and Jason now, but we also think another kind of contributor are great club twit members.

Thank you. Thank you. Thank you who make all of this possible. We've been looking at add sales for twenty, twenty five, and it's a pretty grim picture.

I thought I thought maybe after the election, people were just waiting to see what happened. I don't know. IT has not exactly opened up. And so it's really becoming more and more vital that we we get the club go and and get people to a support us through the club. Seven books a month is not a lot.

You get all the shows we do, you get access to the discard, and you get, add three versions, by the way, all this shows, you get video for shows that we only do audio in public, like hands on windows and hands on macintosh. You would get special events. We've got a genetically just me.

He's going to do a little special event of him upgrading his computer. I think that will be fun. Mike is crafting corner.

We do a coffee thing every once a while. I think we got a tasting coming up. Staes book club. There's another.

This is a lot of stuff going on, and the club is really full of wonderful, interesting people, the people who support what we do and who would like to talk about tech. So I think you would like being in there. So if you would consider twitter, that TV slash club to IT seven box of months, first two weeks are free.

You get a trial, if you're not convinced, tried for free for two weeks, and we now have referred program. So when you sign up, you'll get a special link. Anybody uses that link to sign up gets you a free month.

So, you know, if you got a lot of friends who aren't yet members of the club, you could probably pay for your club membership for some time to come. Twit, that TV slash club to. And I really, really appreciate your support.

And IT is going forward more and more important, to be honest, if we want to keep doing what we're doing, we we've done everything we can. We've shunk as smooth we can get. Got rid of the studio, cut shows, unfortunately had to lay off people.

There's we're pretty much down to the bone now. So twitter TV flash club twitter and thank you so much for your support, appreciated today show has brought you by progressive insurance. Do you ever think about switching insurance companies to see if you could save some cash?

Progressive makes IT easy to see if you could save when you bundle your home and auto policies. Try IT at progressive dot com, progressive casual insurance company in the pilots tes. Potential savings will vary not available in all states.

The following ad is sponsored by pets best insurance services. Your pet is your best to your therapy, your preferred match. It's easy to love them even when they sneak your snacks.

It's easy to protect them too, with pendentives coverage from pets. Best, because it's all funny games until they show on something they shouldn't with perfect timing. Best, best helps protect your very friend and your budget from this imperfect world. Get up to ninety percent on the eligible that bills for less than a dollar a day find perfect match a pets best stock com p products offered a minor by pets best insurance services also see are under written by american best insurance company or independence american insurance company for all terms, visit pets best to com back lodge policy.

Pick a week time. Let's spend some in Alice and these money, alex.

so so i've been building these little phone ricks. I've talked about these these little interaction or phone rigs of iphone rigg. And and one of the big things that you get into is how do you get all the U S, B stuff to get connected? Like, so how do I connect USB to?

You've got hard drive. You've got a maybe an external a monitor. You have, uh, you want to a plug that all into your iphone.

You have maybe have an h mix per year, something else that's there and it's been cobble together. You find a climb and then you attached you to the rig and it's all painful. What conor blue um just came out with this and this is a this is A U S. B as I get my face out right, is this is a it's a dock .

for the iphone. Well.

it's not a dock. IT IT is a what this is, is this attaches to a rig that you a camera rig that you would have except that IT IT has quarter twenty is a quarter on the bottom. It's got a cold mount, a cold cold shot.

The problem of the problem I just wants to focus on, I get right here there. So yeah so it's it's got all basically has the same connections that you would get with um you know another little piece that you clip up on except that I can screw straight into a your rig that you might have for your iphone. Um and you know this has been a big pain point for a lot of us now being that are building these rigs is how do you attach how do you know what .

that looks like attached your iphone?

I don't have I had I got back right before the show. I was going to try to attach something. I but a lot of time. So what i'm using is a lot you get a rig that you put your phone into, they don't. The funny is a lot people that are talking about IT don't actually you can see my yeah like a very simple rig, but but you get the idea really cool getting getting these these hubs. It's just like a media hub like you would get from many other companies, accept that is made out of metal and IT throws straight into the phone rig that you're building.

I'm building kind of A I have this really complex thing that i'm building with a SONY camera, but i'm trying to build a simplified version as well with an iphone that you can do two way communication with people on in the field and um and this is a big this this was a big piece of that puzzle because I always try to figure out where to put the clamp and then how to find one that has all the things going out the right direction. And so this is anyway, and it's I mean, it's expensive for a hub. It's not a very expensive of item overall about about eighty dollars.

something like eighty nine dollars. And yes, and you get that comes in space gray or raven black .

like and the boy problem with the black one is I lose .

at all the time shadows .

like I before I did this, I was like.

I just put that i'm looking at the world like a stuff.

It's it's like a IT IT doesn't look like anything descript, so it's just kind of blends in everything. But now i'll show the reg in more detail maybe next week.

Actually, this this company, the counter blue is a is a good tip in general.

They sell a lot of interest. They say really high. I mean, this like this is not just for phones, this is conder blue. There's kind of like there's an actually like there's a small rig. I have a lot of small riggs stuff, most like I got into IT because of the rigs that I have. So I got um I got a small rig and then there's tilt and then you go up to um conor blue and then after that you start talking about like wooden camera, a una special company. Know we all know what they all everybody he's got a region.

You look at IT and there's like this, you measure everybody up.

So I have the cheapest rig mostly, which is I mean there is newer, is below is in the pecking order, newer the newer rigs are below the small rig rig, which is what I have. Um and then till those a little higher and then again, conor blues is their american made. It's they're of the way and they're really there is a good brand IT overall. If you look at IT, there's lots of canberra s they go. Um and then again after that got uh more expensive ones that are you know and IT jumps, the Prices seem to double every time you go from one to the next.

Condo blue with A K thank you. What a good tip. This looks kind of cool. I don't need IT.

but I want IT when you see the rest of the wick.

I'll feel the classic alex.

I I have another but I .

wanted because .

I I have a some more pieces of the rig arriving this week when I get the new rig put together, although IT more, it's it's absurd because IT, of course of streams um in a by oral you surround from a phone in in H R do in is in special so um it's it's call so we get andy .

and eco pick of the week.

Two picks of the week one is a reminder that chilly Brown thankfull is still within the evil clutches of a two trillion dollars super company. But you can watch IT for free on apple TV this thursday and friday, the twenty third and twenty four. You do not have to describe to apple TV to get IT there.

And if you haven't seen IT in a while, please try to see IT like on streaming there, because IT is such a trip to see. You can actually see the shadows from, like the the layers of cells that are there is almost disconcerting to see you too. Clinging IT is quite wonderful, but my mother pick the week is feed been i've been everyone's a month.

I try to make a point of if there's a tool or service that I rely on, I try to take a moment every year. So once more to check out others, to see if other services can do IT Better. Uh, I ve been using feeding for quite a while, uh, chiefly because start reader for quite well because I was pretty much what I was using.

I switched to the new updated revolutionary version of reader, which has is still in it's not it's in beta. It's not quite finished IT. It's not feature complete yet.

And I kind of needed something kind of Better than that. And so I actually spend some time switching everything over to feed bin for it's been around feeds, been around for over ten years. Lot of people that I know and respect use IT a lot. I just never happened to click into IT or maybe it's because at the times when I was looking at IT years ago, IT wasn't quite what I was right now. I like IT a lot because IT IT gives me everything that i'm looking for, primarily the idea that IT doesn't matter what i'm looking at and what Operating system IT runs and who made IT, I can still get access to my feds.

Obviously web based .

yeah it's web base you can use like when he has a page on on the product site, a actual dedicator apps for that, what are compatible with IT. And that is like all IOS, all mac, all ipad and like one or two lonely android dept. But I discover that you really don't need IT because the phone interface, no matter what device you're using IT on, whether using on desktop or you're using on a phone, is so clean and so easy and so simple that it's exactly what I would be looking for.

And that has so many really great features to organize everything so that when i'm preparing for mcbrain, um I can just focus on on just the stuff that apple news you can have within feet, you can create other feeds are just like anything that's on the barren start calm sight that references apple or references the iphone make into a separate feed because they don't have like a special specific like apple feed alerts. IT integrates really well with third party services. My previous picks of the week was raindrop doto, which is what I still use, and I used my organize.

You convinced me that we use that.

but that was one the greatest love, which as I ever made, because they make so many things so easy. And was that support it's so I can quickly send something to my bookmark manager, check IT out any later, send IT up other apps. Doesn't have built in integration into into blue sky yet. Uh, so we're hoping to wait for that, but i'm sure that's gonna an in demand feature if that assume you can simply roll IT by yourself. Essentially, what i'm getting at is that IT doesn't try to be super, super flashy attempts to be really, really attentive to the needs of people who need to keep on top of dozens, if not hundreds, of new sources and drill right down to I need to check to see what's going on right now.

Again, that I learned about a this zero day that happened that was came out about an hour two ago IT was because I was so easy for me to have a fee a fee bin window open and check clicks specifically on just a topic site that would only give me things that are breaking news uh that made that um uh so efficient uh so it's all on top all that thirty day free trial it's and after that flight bx a month I I hesitate to be this enthusiastic after only two days but I can't find a single fault with IT IT is exactly everything that I want and i'm definitely be signing up for five box a month after after after initial gei. The rational exuberance boils down but I I can't recommend hide enough for again for somebody who he needs to have a long created list of feeds that they need to keep adding to a and keep adding stuff to. And if jay son's been recommending IT because IT has a bunch of the features for newsletters and jesson's word is actually Jason's that haven't mentioned that last week on blue sky was, oh yeah, feber haven't checked that out in few years. I want with that like and he he didn't like. So it's a great.

it's a great service. I'm going to definitely look at IT because I right now I use a web based of service called sumi news S U, M. I. But I do I mean, that's my daily. I do that more than anything else is look at feeds and select enough for the show and if IT has direct integration, a raindrop that will be a very nice .

yeah and just button something off. It's like. A lot of rs services and appetites used, including again, the f that I was using for the past couple of months. I've recommend that the new version of reader is like, oh, but we're doing more than just R S, S. fees.

You will also have your your sub reddit and you can have your youtube videos and comic scripts from comics kingdom and the other suggestion services and that's nice, but i'm very, very much it's more than what I want in a complicate the experience uh but for but this the other service is like IT will also IT gives you just enough yes, IT will allow you to a subscribed defeats of your podcast in the R R S S feet after all. But IT also made is not certain that they will become like a replacement for pocket on my phone. But the ability to very, very quickly see something I want to check to see if there's a new user of the bugle dropped.

If so, I wanted download IT here and now and actually play IT as opposed to old. Let me check your hundred and three hundred different podcast fees and then show you what's news like, no, just let me check to see if there's a new office ladies podcast. And if so, let me down load IT and play IT.

So it's really nicely done. The last thing is that if you have newsletters, IT can also give you a customer email address. So if you send for newsletters, IT will automatic grab your newsletters and turn those and defeats as well.

So IT really is one window where I give any time I want to find out what's going on right now in any of a thousand different topics. Very, very great single dashboard. And again.

but was looking for something because the the news reader I used and recommended in the past, omnivore got purchased yeah, shutting down at the so I am looking for something that can do that. That was the same idea. I would use the custom address and then that was kind of IT because I main mAiling less. I don't know how why they're so successful, like they just more spam from my point of view. So yeah so can read the newsletters.

great. No, it's great.

They are a little bit rough and and that and you're also hit and then only the head of one of the problems that I was having where they seemed like every time I change to a different like rss service or rss APP, most of them have some server and export command.

But keeping the truth, as you call the central truth, consistent between experiences was so hard, especially specially with, again, I don't want be denigrating the inversion of the reader, but when the thing is, it's not quite, pete, complete, so I can't export your fees yet. And so I finally like fitzball yesterday and said i'm going to spend twenty minutes seeing if there's a hack or script I can do to automate the process. After twenty minutes, if I fail, i'm just going to put on a couple of movies and spent two hours manually exporting all of the all of my specific greater feeds into into into this new thing because I don't want to ever have to do that again.

And IT seems like this is a good service for if you want to use a different t for front, IT would like to do that. But your central truth will always be with this. This feed happens.

We get great stuff. nice. Thank you for the recommendation. I should have .

listened .

to Jason. But yeah.

now you get two of us I think .

once it's yeah, thank you.

Yeah yeah. This is, this is how this works. Yeah.

we help each other.

That's right. Then money, we do.

I want to count the things in front of me right now that came. I bought, like.

during a pick of K, I know pense friend.

little only .

my web cam.

another thing.

So I and you got into feed. Been IT is great. The newsletter thing is the thing that really started me down the path of using IT all the time, because then I had not only some favorite news sources that have R S S, but all the news letters I subscribed to, all support in their, and they just show up in the morning.

And that's my morning reading, is that list, which is great. There are IT as an excEllent with interface, but there are also lots and lots and lots of clients, especially on IOS, that support he'd been. And they can add their own nice UI on top of that. This is an .

addition to free. Yes.

this is I use. So read kid is my choice. IT is a an excEllent IOS APP.

I used IT on the ipad. That is my R. S. As reader of choice, IT works with feedin. You log into feedback in, and then I will use the feed bin source. One of the things I really like about IT interface really works for me.

IT has three different reader modes, so IT will show you the text that in the R, S S enclosure or IT will show you, uh, the HTML render in a certain way that in the R S S enclosure or IT will load the content of the one page that links to and display that. Instead, it's got a bunch of different ways of doing that. And you can set IT per source, which is great because you might get one that looks great in using type a and then type b. It's really bad. So like i've got somewhere on the near times subscriber, if I tap on the new york times, like I just loads the new ork times page and I I logged in there .

and I don't don't want that though, right?

I don't want a reader version. Well, depends on what you want in and the style you can choose. And you can choose, choose resource. So I really like reader. It's really nice.

I also want to mention another a good IOS h rss reader that also I believe works with food bin which is called um on red is a very simple rss reader um but it's um really well designed. It's just very basic and I think that's its appeal. But they just added a feature that theatre of a teacher rute about a mac stories today, which is very clever.

And every aris reader and I wish to do this, which is a shortcut integration, where you can literally say, I want to add this shortcut that i've got in the shortcuts APP to unread and and then when you're on an item, you can just one of the commands that you can attach to that item is now that shortcut, which means that now you've got now you're sort of superpower in terms of taking those items and putting them in a bookmark in to a spreadsheet, doing or quoting them in a markdown of a blog poster, whatever IT is. And I love that, and I want to see more of that kind of automation support because the idea that you just sort of like take a shortcut that you wrote and now here IT is as a command inside an APP like, oh, give me more of that. I really like, no, it's not just you could share IT and then choose a shortcut now that it's like literally it's in the U I of the APP now because you designated IT as a shortcut. So there a lot of really great access readers out there if you want to go be on the basics of like the feed been interface. Really kid is my favorite .

though rss is alive and well.

Others that helps a lot.

If i'm using and read bin, do I need reader or is like .

google reader? It's like the place .

where you put all trapped all of your things and it's got a way in your face yeah and then you can there are a long number of clients that will also work with IT if you would rather use a specific client.

IT serves for me. IT serves two functions. One, to be the central truth of all of my R.

S. S. Feeds, no matter how I access IT. And to I happened to like the web client for the phone and desktop really, really well.

So I also use IT for now as my regular, as my regular aras reader and news reader. But if you just want to use that as the central truth, meaning every time that you you find a new websites. So, oh, well, there was a three create articles. I wanted to start following this every single day. You open up feed by dot com or use the the keyboard, use the the bookmark lip to add to that.

And then if you have a third party APP with a nice mac interface to actually do the reading, if you want to use that, that's fine, but is not your your your truth of subscriptions is not can be locked up within the third party APP IT will be feedback. So you decide that a well this this other rs APP were so much Better, or this R S P, I like, isn't available for android. What can I do? An android that doesn't matter of the people giving you the same access, do that same database up.

feed. I am paralyzed by too many choices. Get feet. Been paid money .

to go with me in the .

web interface and then see if you want to add nap on top of IT OK.

Now it's still this new wire and there's I have in a reader which i've been paying for .

for years and most of them work .

with he'd been yeah do do what they don't do for well.

feet been to sent one of .

the advantages of it's like google reader. It's the idea that there's a central thing that contains all your subscriptions and IT knows what you've read and what you've not and IT will sink IT and it's the one who's pulling so that when you open the APP, IT doesn't sit there and pull eighty different rss feed. Wanted the time it's doing IT in the background, on the server, in the cloud.

And so it's just convenient. You don't need feed bin to read rss IT. Just as andy said, that gives you a central repository. They are the ones doing the query. And the best again, for those who remember google reader, it's basically that idea IT is its own service that does that in the background, in the cloud.

And then of them are reading out loud yet like I feel like .

there's I feel like that's what i'm for was bought by eleven labs because .

that's what's gonna en. Is these articles?

Yes, totally, totally. yeah.

Maybe that let me agree with feed been .

probably will. I mean.

that's the beauty. What about this unread? Should I not even look at that because I like .

this shirt cuts idea? Well, just I you can it's an APP so you can try for free and I will sink with feed bins so .

you can give IT.

Although I think that thinks with feed been, I mean, they mostly do so ah .

start this yes, everything thinks with feed been C D central position. It's a it's a good .

central repository. I think the way to think of IT is just like. The idea of having an email client like you, you choose a client that works for you email as email.

This is sort of like that where you choose R, S, S client that work for you. And if you want to use feedback in as the century repository, it's nice. Yeah.

okay.

i'm so good newsletters pipe your news letters in there.

It's that's the main thing. I I want beautiful yeah yeah. Yet would be nice. Have one central place where all the stuff lived in a new head all. And I like the idea of shirt t, so I have you.

I could send to my micro blog, I could send IT to my tweet storm or whatever. And then that would be kind of nice to, okay, one of these days, I wish I had some free time. I could just sit down, set this stuff up.

Thank you. Ja, neil. Six colors that come as the place to go, six colors that come flash. It'll give you all of his wonderful podcasts. And go blue.

Go on you. Bears go. Bears go. Bears go. Bears go bears. Bring back the acts again.

We have the x to be clear, we have the x. We would like to keep you on that issue. The ax is hours. How many years is the x been yours?

Three years in a row.

Maybe about time. Yeah, it's about time you get to keep the X. Thank you, jays and dandy. And that when you're going to be .

A G B H next thursday, thursday at twelve thirty astern time, go to W G P H news stock or to create live or later.

nice. Thank you, sir and mister alex. Linsey, do you have an arrest? Is read to recommend. I do not. I followed.

I've been trying to find one. You know, I think that I think I I feel like i've been in the wilderness trying to figure out, downloaded all of these to like play with them because I do think that I mean, I have to admit most of my news as apple news and flip board. I still have foot tboy after all these years, but they started to change is funny, something changed like foot or changed something the way they managed ads.

And I completely stop using IT like that's the thing that always scares with me about changing products that IT was like at something I used for ten years. And then I within a month, I was not using IT anymore. And so now i'm kind of like I ve got to find someone.

So um you know there's something like, you know too many ads or the ads were here what they were they were throwing down altimeter just like I pretty much hate um windows movie and across other windows, you know like one housing. And so if a website does that or anything does that, I stop using IT. So um so I so that so i'm interested in Jason and and to say I download of those play with. I just want something to read them to me because I don't you know like I love being able to work on other things while I listen to all the articles.

Eleven labs has learned Olivia's voice .

of Larry read, yeah, yeah, try.

Well, we've all learned something today. I thank you so much for being here. So I did forgot to ask you office hours, that global, what you get coming up again?

Look, all you're going to see is us right now what's happening is, is that, of course we have, we ve got bored, so we made more shows. So, so we have so on monday nights, we have extra hours, which is A A much slower discussion. So we only dialed the couple subjects in two over two hours and then we have uh to run down, which is on thursday.

And that is again slightly different play on the format. And then um and then otherwise, we're not doing as many second hours right now because we're doing all this R N D around the quality of our streams. S so we've moved to fork ay.

That's working fine. We're now adding HDR, which is still little hidden. This we're having some you know we're figured out some uh, esoteric ways of getting the youtube.

So we're working on that right now. We're going to expand the number of plate you ready ahead of us where you're streaming to lots of platforms. We're going to start doing that over the over december. Um and then um you know we're adding some frame rate.

Again, a lot of this has to do if we want to cover a bunch shows next year and we want the whole thing to be in the fork and five 到 one and H D R。 And when we're on site, but we need to build our entire platform to support that. So so so every day you're going to see things.

So if you want to watch the the thing generally were answering lots of questions. Um you know so why we fight that out? So it's it's good. awesome.

Thank you very much. Andy, alex, Jason, thanks to all of you, special thanks to our club members for making this all possible. We do stream, remarkably, amazingly, thanks to retreat.

We stream that I O on eight different platforms. Club members get to watch in the club twit discord. A lot of them choose youtube anyway as youtube qualities very good.

Youtube docomo slash twitch slash live twitch that TV slash. There's also extra com facebook linked in kick and tiktok. So pick your favorite platform. You can watch a stream as we do the show for most of our shows.

But in this case, every tuesday, eleven episode, two pm, eastern, one one hundred UTC, after the stream is over within the polished up, john Ashley adds a special little you to say, and we put a copy of IT up on the website. Twitter, a TV flash, mb w audio or video you you choose. There's also youtube channel.

You will see at the website the link that is the entire show video that's useful for sharing little clips like if you have a friend of saying, you know, I wonder what rss reader I should use. Just confuse the how lot of them and send them that clip. And that way maybe he'll be turned on the next break weekly and certainly he will come up with some good ideas how to do all I is, uh, there's also the best way to subscribe is in a podcast client of your choice, pocket caster over caster apples pog as whenever IT is that you use.

Just look for mack break weekly subscribed to the audio or video on that we'll have at the minute we're done fixed in IT up so you can listen to IT whenever you are in the mood. I would do all of the above. That way you get IT all join us in the club twit, that TV slash club twit, and join us next week for another mac break weekly. Now, IT is my sad duty to tell you, you must get back to work because big time is over. Oh, bye.

Today show has brought you by progressive insurance. Do you ever think about switching insurance companies to see if you could save some cash? Progressive makes IT easy to see if you could save when you bundle your home and other policies. Try IT at progressive dot com. Progressive casual insurance company of filial potential savings will vary not available in all states.