Apple Arcade was introduced to offer a new way to enjoy games on the App Store, providing unlimited access to over 100 exclusive new games that can't be found on any other mobile platform or subscription service.
Apple Arcade features over 100 exclusive new games, a subscription model allowing unlimited access, and a new Arcade tab in the App Store for easy discovery and access to new games added monthly.
Apple Arcade costs $4.99 per month for the whole family and includes a one-month free trial. It is available starting September 19th in over 150 countries.
Apple TV+ is a streaming service offering original stories from creative minds in television and film, including dramas, comedies, and kids shows. It aims to provide stories with purpose and emotion.
Apple TV+ launches on November 1st and will be available in over 100 countries. It costs $4.99 per month for the whole family and includes a free year for those who purchase an iPhone, iPad, Mac, or Apple TV.
The new iPad features a 10.2-inch Retina display, support for Apple Pencil and Smart Keyboard, and the power of iPadOS, which includes multitasking, desktop-class browsing, and enhanced Apple Pencil capabilities.
The new iPad starts at $329 for the general public and $299 for education customers. It can be ordered today and will start shipping at the end of the month.
Apple is launching three new health research studies: the Apple Hearing Study, the Apple Women's Health Study, and the Apple Heart and Movement Study. These studies aim to analyze long-term hearing health, menstrual cycles, and overall health metrics using Apple Watch data.
The Apple Watch Series 5 features an always-on Retina display, a built-in compass, international emergency calling, and new case finishes including titanium and ceramic options.
The Apple Watch Series 5 starts at $399 for GPS models and $499 for cellular models. It can be ordered starting today and will be available in stores starting September 20th.
The iPhone 11 features a dual-camera system with wide and ultra-wide lenses, night mode, a new front TrueDepth camera with 4K video and slow-motion capabilities, and the A13 Bionic chip for improved performance and battery life.
The iPhone 11 starts at $699 and can be pre-ordered starting September 13th, with availability starting September 20th.
The iPhone 11 Pro features a triple-camera system with wide, ultra-wide, and telephoto lenses, a Super Retina XDR display, the A13 Bionic chip, longer battery life, and improved water resistance.
The iPhone 11 Pro starts at $999, and the iPhone 11 Pro Max starts at $1099. Both can be pre-ordered starting September 13th at 5:00 a.m. Pacific Daylight Time, with availability starting September 20th.