Ep. 16 - Off-Amazon Marketing - Lauren Petrullo
59:19 Share

In this episode we're talking to Lauren Petrullo who's going to cover some amazing off-Amazon marketing actions you can do for your Amazon business to drive additional traffic to your listings.

This is probably one of the most valuable podcast's you'll hear about simple actions to get yourself driving additional traffic and solutions you can apply with or without time.

Check out Lauren at https://mongoosemedia.us)

I N T H I S E P I S O D E:

Curtis Johnson - President @ ManageByStats and creative marketing guru

Justin (aka Danan) - 10 year+ Amazon seller & VP of Marketing @ ManageByStats

L I N K S:

https://mongoosemedia.us)

https://www.jarvis.ai)

https://answerthepublic.com)

https://www.helpareporter.com)

TABLE OF CONTENTS:

00:00) - Introduction & Disney

02:00) - What is a fractional CMO?

04:45) - Amazon marketing Strategies - Outside the box

07:10) - Optimizing Amazon brand with Google My Business

08:38) - Google my business setup for Amazon business - content

12:43) - Google My Business with multiple Amazon Brands

15:06) - Strategies on using Google My Business for Amazon

18:02) - Owning business listing as a Amazon brand

19:34) - Amazon Social Media strategies

21:39) - Doing social media with no time as a business owner

23:36) - Why should you care about Social Media as an Amazon brand

23:56) - Using Pinterest for market research as an Amazon brand

30:30) - Using Answer the Public to build out content as an Amazon brand

31:51) - Using Jarvis to write content as an Amazon brand

32:22) - Getting the best bang for your buck with off-Amazon advertising

37:20) - What is interruptive marketing vs Amazon

38:15) - Your media needs to attract the right audience & repel the wrong audience

41:35) - Business fundamentals on Amazon

43:30) - Warming your leads using correct call to action for your off-Amazon marketing

47:24) - Getting Amazon customer data & where Bullfrog Data sits in your marketing

51:31) - Using Help a Reporter Out to get free publications as an Amazon brand

53:45) - Outro, using 4 word sentences & answering with a question!