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cover of episode The power of personalization in the age of AI | Mark Abraham

The power of personalization in the age of AI | Mark Abraham

2024/10/3
logo of podcast TED Talks Daily (SD video)

TED Talks Daily (SD video)

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With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.