MBW 949: Glick-ed - Concert for One, Wolfs, FCC
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It's iver mac break weekly. Alex, andy and Jason are all here. Jason causes show the upside down because we are starting with the vision pro segment, then will talk a little bit about apple's wales in government. And actually, Jason, as I think a very sensible way to move forward with the IOS APP store.

I wonder if you agree, I don't think galaxy us, but you'll get to hear that all conversation and just a little bit and why they will not be a equal to the George colony and brad pit woolf's movie all that more coming up next that. Podcast you love from people you trust. This is .

to IT.

This is mac break weekly episode nine hundred and forty nine, recorded tuesday and november twenty six, twenty twenty four looked, is time for mac great weekly the show we talk about the latest news from apple. We have, of course, there's always our wonderful panel here jis smell from six colors dot com. Congratulations on once again gaining the ex.

We got the ax. We got the x, we kept the x here's my, I have my replica acts that not again, I think not a perspective I may be, and maybe very large and holding IT far away, but we're going .

to new date into each of those little unfortunately.

the replica has just little lines there. But you can I could put a new line with like a marker if I wanted to just extend IT further down. But yes, thank you. College tb, all rights are fun and they're more fun when you win them.

I like, I really like, shows where they do inside stuff like that and they don't ever explain IT and it's like, you know, you're either in or you're out. So just saying, did you get the x and you say, yes, we got the x all .

we have to say the ax.

And of course, so is andy and aco. He's here. Did you get the three sea shells?

A boy, I get three, three, three, three. Show three sea shells. Say, if you're right, I get the three sea shows a good three hours after I get up, at least the place I take supplements because you know lower G I health is very, very important as .

you in that code that comes soon, coming soon to a web brows er near you. He's also week or semi weekly on W G B, H, R, boston. Good to see you and go just on my library and from his a little little fortress of solitude there in the beautiful office, our studios.

Mister Alexis anzy, hello, is good to see you. You watched the the U. S.

Vision pro surrounds. I guess I should play the vision pro of fingle there. We just try to show in the vision pro fingle. Go head. Do .

let's do IT well.

I remember stories.

So apple, apple keeps on. They seem to be get into more of th Epace w here t hey s tarted l ike t he r elease i n s omething m aybe a lmost e very w eek. IT feels like there is some little piece they're putting out.

They're not very long. So you keep on I keep on thinking, I get around this, I ve got to get around this and you open IT up and it's like seven minutes, three minutes, four minutes. Yeah so which is fine. That's that's fine, especially when you're kind of experimenting. The one that came out last week was the uh I think goes concert for one um which is um so ray was the the artist and uh SHE has A A rather large .

ban and we were asking last week we were wondering if they were gona shoot IT as the from the best seat the house if they we're going to do that no cutting in. And well.

the funny thing is, is that is that I was pretty excited about that because this is something work a lot on is this kind of experience. And so I was going to see what what apple is going to do. I have to admit, you know, I think sometimes apple has this approach of like we don't pay attention to what anybody also is doing.

We're going to find their own way and they're still working on the way. You know there's a bunch of rules that a lot of us have kind of grown up to believe in and maybe apples breaking those and maybe there I haven't been sold on what apple did was Better than what we ve already learned not to do. Um and I felt like this was a pretty example of almost all the things not to do.

So they pack on everything that I wouldn't do into one into one piece. So a part of the problem was so there's a couple things when you're doing 3 and specifically one eighty that that I think that was we all do the same things the wrong way first and then we all go， okay, thanks. Do that again, right? published.

So so anyway, you learn. So there's couple of things. One is, is that you have all .

of these people and oh, we learn, push the right one.

What's that like one interview, right? And they put around the one interview that's like the persona march, right? And so what happens is, is that as a city person doing one, eighty or three, six, you you're attempted to put people everywhere so that you force people look around and see whatever IT filled.

The in other words.

yeah, the problem with that is that when my field of view goes this way, I see the edge and that takes me out of the experience yeah and so you don't want to see the edge ever like ever.

And so what we left, you should really be doing like minded degrees.

So what we learn to do is you can go a little bit more, or like a one twenty. This is your area of action. Maybe a little bit leaks over here and here, but you don't know know what people looking at some ways because the ideas this is the ambient that that keeps you feeling like you're in the event um and not what and but apple built the thing where people are literally on the edge, like you've turned over.

There's still more people over there um and so they did that again. It's not a natural experience. The other thing is, is that then they have an artist here by themselves and they have a flat wall back here and .

the long distance between I represented um the the .

problem is with this is that a big drop off yeah that looks fine. But what really makes really look good is lots of things that are creating vanishing points um in that back area and so so what they didn't do but if they had stack the band the way you wouldn't seen IT on a on a stage IT would have looked very 3d IT would have felt very immersive and you would have felt like you were just sitting there watching this band play and you didn't know and I think you probably could have got ten away with even a single camera um but you could have played around if you wanted to。 When they cut, they go the opposite direction, which is they get so close that it's uncomfortable.

And even for me who I pretty fish skin about IT, I was like, wow, that's really close like that too much you know and and so they did a little bit of this in in um they did a little bit of this in the submerged they did A A fair rt of IT in the weekend, which I don't think I would have released if I had finished looked at the finish product and then they um and then they did a lot of IT in this one where they are doing close ups on the singers and they are doing closed s on the main singer but and and again, I think that they IT just IT feels like i'm i'm i'm curious to see how this how this goes like you know it's I am very much I think if anything, you just may be more excited to get a hold of the black magic camera. So a lot of us who you are have done this for a long time, get access to a camera and can kind of take on the stuff we've already learned. I think the chAllenge at apple probably is having, and I don't know this for any kind of fact, but um the thing that ruins V R is typically filmmakers know filmmakers ruin V R because they they want to take their old ways of doing things and immediately just apply them to VR you know and like I still want to to have these cuts and I have have these closets and I have have over the shoulder and I have to do the thing and you know you may not need to you may not need to do all those things to make this work.

It's a different uh, platform. And so uh so I think that handing IT to really a you know people who are very good in the two d world and expecting them to suddenly make a great in three world hasn't been successful. That in a way that we've seen for a decade, you know, the only the only filmmaker that's really good at this is James Cameron.

I but everyone questioned like, what if kenter borne is on the injured reserve this weekend? How will that affect the page? We saw offence against the culture. That's special joke for people watching on youtube who saw alex writing .

all those diagrams about john. Man, I get now. Yeah no.

that.

but it's what this connect. I mean, a surely there are people like you who are telling apple, don't go one hundred degrees, go one hundred twenty, put put stuff in the in the distant background. I think why are they not doing IT?

Now I will admit there's probably and I don't mean to overstate my background, but there's probably two of us that done stuff with budget in the last ten years like, you know.

like that's what camera knows that to do IT.

Because for a long he had all the budget, you know, and he and what you see is someone who who took filmmaking and then had all the budget.

And you look at how he designs the shots, the length of the shots, the framing of the shots, everything it's still a film and you can want you in to um there are things that I think he's back I think he even has backed away a little bit so that people don't push back too hard on IT like he he does the forty eight frame under water. But when IT comes back up, you very quickly realized you can see twenty four really clearly after you've seen forty eight. Um you know anybody with high that are used to high frame rate or high or frame rate is something there.

And so I think that new Cameron really knows how to build that, and he really build IT with a true experience and and understanding of that. There are a lot of people, and I think that most people that are that know how to do this really well um a lot of them got out of the business mean they moved on other things when things they're not doing that anymore. So there are into something else.

Um there are a handful of him like rating images down in L A. That still are doing little bits and pieces, but a lot of them are working for matter. Somebody has been doing way more of this for the last um you know for they've been continually doing this production for the last um but and if you're working for meta, you're probably not working for apple. So so you um I think I think apple probably would be sensitive to that.

So so the so I think that matter has probably half of the people that know how to do at working on a variety things in the problem there is there for a lot of the meta uh, solutions, they don't have the leverage or they're not using the leverage to say, hey, we want to just do IT perfectly for the online audience because that online audiences are still pretty small. You so um so there's you know hundreds of people are low, thousands of people watching. Like meta has this chAllenge that the people who have the headsets are in the kind of the twenty eight fifty range in age group.

All the music that they that they do concerns for are like eighteen to twenty five. Dos know what shows up because it's like, it's like the people who own the headsets don't know who these artists are, you know, like. And so and so there's this weird thing where they are desperate to kind of grab onto a Younger audience, but you know, trying to use the headset.

But the people who buying the headsets are not eighteen years old. now. Typically most of them are are older geeks than the Younger ones. And so so meta got one problem where they're trying to be something they're not, but they have a lot of people with experience working on IT and their francy its own over IT feels like, again, apple eventually will maybe get to a point where they you know they they and again, I think it's not important for apple to do to get good at this. It's important for that camera to come out for all of us to have access to the tools that .

we you don't have access to the cameras.

No know that cameras. I don't know they are done. I like they announce in june.

And so you can use the canon or or .

some other we're talking about. I mean, yes, the canon you can use and you can get something, but to get to the level that apple, the problem is, is that the new we the can is only going to be A A lower frame rate, lower resolution um per I it's fork per I know it's when it's bound together and then and so the differences is that the black magic will be A K per I ninety friends a second. That's much different those frame rates.

And that resolution makes a huge difference in how how IT goes. And then and then when you have the um a variety of people that that really understand how to build this, I think you're going to end up with much Better content. Know when you take that, when you unleash the folks that really have done this for the last five.

ten years. So are you think meta is doing a good job or that they can do you a good job because they have a mass audience?

They have two problems. One is, again, trying to go after audience. Most of the work that they do is that they're trying to produce content for for an audience, doesn't hands their products. The people who buy the quests are older. So if you did the kinds stuff that i've been doing, like the the toe, the what's pockets ts in the and and folks from the odds and and and so and so do you probably have a lot more people watching, but that's not the people that they're interested in trying to get back to them .

and and if they would use the doors, Jimmy hendrix .

just to the nineteen, you probably a Better chance the um the uh the other side of that is that the quest is dramatically Better quality than the vision pro. So so you know you can do the kind of things that that are possible on the on the vision pro because the processor isn't. That's what that's why the vision proof expensive is because that's the cheapest you could build that quality for right now. Um and so so I think that there's that's the chAllenge. And you know I think medicating in early, sometimes the move fast break things that creates a lot spaetzle know.

And so I think there's a guy in our discord Clark zone who says there is a blog post from mike swan. I know if you've seen this immersive video production tips.

I haven't seen that. I know who mix sponson is. I haven't .

seen the um he's to the ocular right?

So yeah and so and again, apple broke some of those rules in a way that I will say to apple's credit in submerged, pushing in the camera that hard in some of those shots was something that most of us would not do. I mean, we have one version of that, but IT work at work. I think, well, some people say they took their heads and off and never watch that again, so maybe didn't work for everyone there.

The problem with the vision pro, it's not for everyone.

for me like I felt like I was like wild. I have never seen a camera move that had as much physical impact on me as I saw with those moves and saw I was like a kid. I can see how how .

people are agreeing with the U. J. wear. And this says the the weekend video. He said that I don't want to be that close, that it's like someone invading your personal space well.

and there is that then just a lot of shots that are fine for two t you just tell that someone who Normally does two d shot. That video working .

apple just says to people, go ahead, do IT here's the camera and doesn't say anything else. I don't think I don't .

know how apple doesn't IT might .

be the one these directors to experiment so they could find what works .

and doesn't work and and that could be the case put out. But well, if you don't put IT out, the directors are upset. So so you know you can you can shoot something with the weekend, not release IT like you like that the weekend won't come back. So so the um and then all week days all the time. And so if the weekend doesn't come back to the show, so uh but I think that are again, I think the thing that the most common thing for all of these companies, whether was google or facebook or apple, is you take people who you feel like R T have a lot of experience in production and you hand them the camera and you you probably have people that are giving them input. I mean, is what other .

platforms have done? If my wan computers in a blog post, you could could give them a little booklets that says, hey, here's what we've learned so far.

Yeah, I mean, they probably read all of those things. I just think that they still have opinion, that I will try this and I push the thing and and I feel like those IT feels like a lot again, a lot of things that a lot of us have been like we we have to knew that, that didn't work, you know and and so the clock .

is taken though, alex, if if if apple can't put out a product, an immersive video that gets well.

say this is that I think that but I think that different people now, again, in in uh the difference for me I mean like or the or in um is like my the owner bone I know markest love the weekend video and said he was much more likely.

He said after the submerged, he didn't really feel like he he didn't to watch more that after the weekend is like I want to see everything immersive and so so it's not my opinion is one is one opinion of what those things are. And so there there are definite people who are not it's not everybody hated that video. Um I think that people who have done a merce for a long time also probably more sensitive to those things. But the um but I think that that's so anyway. So I think that there's I think that what apple has done, which is work with black magic to make sure that they have a camera that can do that, is one of the more important things to do, you know, is, is to make sure that lots of people have access to the hardware to shoot IT.

And I think that black making camera .

is black magic making camera. But but IT definitely IT appears that I mean, apple announced that they're working with them on IT um that they worked with them on on those things. And so so yes.

so let me know of any time frame. I mean, mark current is not exactly like in this.

We think that, that black magic will not want to show up at N A B without a camera OK. So that we think that something ah so we think that late night march is the most likely time for the black magic camera to be released. Maybe even the week uh of very first week of April.

Um so so those that the most likely time think black magic does like magic doesn't like in the past like magic released things go more than a year after they release IT. And we have um learned that we seen over time the black magic would very much prefer not to be at the huge booth where they spend millions and million dollars on the booth, having every person come to them and say, where's this product? Why did you released that you announce a year ago kind of thing. So they usually get things done by them, something not perfect when you get up to get.

I have seen of, heard of anyway, the killer APP that I would get actually probably buy a vision pro to use. Unfortunately, the test flight has been paused. It's an f one.

spain. You are called lapse s lapd. What a great.

So if you're a formula on one fan, you know that one of the things, f one TV, which is a paid subscription streams, is you can see a camera from every car. You can see multiple views, get multiple soundtracks. There's a lot of information.

Everyone is very highly digitizes, a lot of information. And this is a really interesting way to look at another one race i'm already using and one viewer that opens multiple windows. But this is this is like you're .

emerge quite real.

understand?

I looked like the thing. I look like a and sing thing. So viewer, I use, you log into your f one, T, V subscription and then IT takes what you're getting and puts IT up on the screen. This is how lapse worked. It's made by a vfx artist, amy john the poor but apparently they're saying this is from a story in upload which is a VR magazine that lap says is working to secure digital oping labs sounds like f one ah which i'm sure is extremely proprietory put the nicks on IT he and even though I was just in test flies .

so wasn't on the absa anything. They were just trying to get this thing going. Developers, they started off by just doing your concept video that blew so many minds that, oh, there is a there is some market for this.

I should actually start building this and started building IT. And if you look at this demo video, whether you're looking at what he's actually got going in test flight or what what he was conceiving of both of them are, you're right. It's like if you're enough one fan, it's like what do I need to buy to get spend?

So you got a virtual .

screen in .

front .

of that has like the basic like TV view of where they switch for you on the desk. There's a virtual version of the race route like on the map with all the cars like in real time animated around them. That's what he's got going right now and tests fully in the demo.

And this is also but I don't hear .

both at me and I have you yes, be me I here. But but the but in the in the demos s that isn't real. Like I also want to see cockpit views from this driver. And this driver I want to see like another view that has just like the standings, because five one is one the most. You don't if you really care much about the sport, to think that it's a really entertaining thing to watch because, boy, what great work they did to make sure if we wear up all these cars so that not only are you getting live video from each car, but you're also getting live telemetery and not just for notice for the so much data.

Second year, yeah, I mean.

that is one hell. M I D be. If if I were at apple and I am part of my fortunes were tighten to the fortunes of vision pro, I would be volunteering myself as a go between .

because you know apple is producing this one movie with brad pitt is coming out next year and tim cook was at an f one race last year in Austin. So there's definitely something going on. Everyone is owned by an american company called liberty media.

You might know the name um and I you know I wonder sort of i'm sure negotiations have been ongoing for the last couple of years. This was that such a natural use of the vision pro? I think IT may also be that the apple said no way we want to do that.

Who knows? Who knows? You know, apple might have said we've got a time and coming up with with f one, and we don't want this APP to be.

But that shows you what a great platform this could be for watching this words, baseball, the same thing of the diamond in front of you. You have again that the network sort of coverage that you don't to do switching yourself, but you also want I want a static view of third bed because i'm concerned I am interested. I'm interested in like the forth, the play of the place coming up and have these have all the stars that are not going to simply overlay to interrupt you, but are there for you because these these are things you're actually interested why you're also working looking at like the two other games that you're betting on that decide whether you go to work tomorrow, you retire or you go on the run. It's it's a good APP.

alright? And that was our vision to segment.

How about that?

Yes, wow, that's we've never .

begun to show with a vision prosecute since, well, maybe when the vision process .

I was before we had the cool theme song no.

So yes, yeah, man, to start with that, just wonderful. Ah, let's take a little break. Uh, is IT too early?

No, that's not too early. Let's take a little break when we come back. There is lots more to talk about.

Actually, I I was joking before the show that we were light. But no, we are not light. We're going to get into the beef between drake and kendrick .

r and just a moment I might be having my problems in that section of the the show. I, I, I can hear you. I know you here.

He left, he left. He actually left. Uh, well, they're put in break is putting the tim cooked into this. So we have to talk about that more coming there's a lot more coming up, but just a little bandy aco j is now.

And of course, alex lenny on the show today, A A show brought you by literally, quite literally, brought you by our friends at cash fly. Boy, I remember, like IT was yesterday, I was almost twenty years ago. We were trying to get these shows out.

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Cash line. You've heard a Green key, right? H, I was going to, when Jessie is back from the bathroom, I going to do kenrick, lamar and drake, because I know you really care right here.

Although if you would like, i'll go to the bathroom.

like you talk about the family.

run out the door. I just slid my chair away from my microphones. I couldn't say something that I.

so I don't know anything about this but there are a couple of well known uh, do we and you you probably know you are you a ticket into the Younger generation? Is IT hip hop or rap? I don't know.

Ah depends on body going east coast or west coast or drinks .

canadian what you at what is account?

He'd battled up very, very security, a lot of heads like a popper tickets like so apparently .

straight in kendrick kenric mars kind of he's i'm on his side. I'm team kendrick. I gotta say he's amazing, but his lyrics are incredible.

But he and drake, er I don't know, this is very common in the rap world having some sort of beef in, in fact, crick and break each made songs this in the other. Okay, now drake says that apple is has trains siri. Siri has been bribed to pipe to play.

Kendrick lamar's not like us, even if you ask for drinks certified lover boy. Okay, rake says it's payola. In fact, he went after ensued universal music group.

I believe he lost on that one. Now apparently he's he's decided to take game at apple on information and belief. U mg. Paid or approve payments to apple to have its voice activated digital assistant. This is the court finding siri purposely mystery CT users do not like us online sources reported on.

It's the old online sources that when users asked syria to play the album certified lover boy by recording artist aubrey drake, gram doing businesses drake, syrian dead play not like us, which canes contains the lyric certified pedophile as an allegation against drake. Um so what's going on is is that anyway, I don't I don't know what's going on either. I have had apples, a theory, misplace .

stuff. I I always every time I asked for a song and serious desires, we play me either the wrong song or more importantly, the live version of the song. I like, when would I ever want to listen to the live version of the song if I didn't ask for the liver sock? So my my opinion about serious accuracy is very love.

They maybe if they thought consistently, but IT just seems like small beans for apple. Like why would they do that? Like why would they there's .

a little bit that is a payload is a very big crime ever since, uh, the fifties when there was a big scandal, paola scandal, the DJ were being paid, as you know, alex, you are a music director, so no one ever gave you cocaine.

nobody. They bought me so much sushi. You know.

I think there is within that's .

within the scope, the scope .

of generally.

I never got cocaine.

I got but IT to a problem. You all like the the online experience went, you search for something. Is that going to give you the thing specifically? You asked ford, is that going to give you the thing that is related to what you ask for? But they paid google search or spotify or apple music to say, whenever someone asks for this, make sure you throw this thing that we've sponsored into the mix.

Or is IT A A A organza that's gaming the system to make sure if we tag this to the wazoo, we can figure out how to make sure that people do not. When when people specifically ask for coke, they get directed apps. So they get directed straight democracy instead. That's not what they ask for, what we give you the system.

An example of of this, this president is in hour copa a issue of public morality. That's how wrong this has been going on since february nineteen sixty. Um anyway laws were passed. IT became a big issue in the late fifties and a number of DJ lost their careers are paid big fines.

There a time when morning da were like the village priest that was, he was the voice of authority, the voice of morality. You came to him with your problems. He kept the community together. And then when that all blew apart, like a .

wy body wolman jack be seated.

I am freed. The legended cleveland dis jacky who gave rockin roll's names career was destroyed in the in the pale scandals did clock almost, by the way, almost he got away with IT um so pale as a loving deal. I is music.

but in a big, giant tech company with .

the thing. I mean, I just like so .

clearly the whole you see a conspiracy when it's actually incompetence. I mean stuff that theory plays for me that is not what I ask for. It's a mean, come on, it's a miracle when IT works, right? So for them to have like a nefer IaaS conspiracy, i'm skeptical. I am deeply skeptical, al.

with that yeah just it's kind of like like google, there's places that IT shows you things because you paid for them. Um once you get below that line, they're just doing the best can give you you ask for.

I mean, I don't think apple would ever design something to override your choice and play something else that they ve got paid for because that the instance illegal.

but the damage to their IT would be illegal dance of ality or not the damage to their brand if they actually did. If anybody saw that any red apple, I mean, even just got the apple.

be like IT wouldn't be money anyway. IT would be something like, you know.

drake saying or kendrick m saying, i'll give you an exclusive, not involved in any of this because he's just rise raised above IT in his on his ambuLance, on his stretcher and whatever that was in that that video, whatever how about .

a free set of mac pro ed? What was that some thing again?

Hey, do not. Those are hundreds of dollars retail. Um I am ready for the Prices.

Will I be funny for the Prices, right? Put those up that people guess. H, it's got to be thirty nine, nine and nine right? When I used to watch Prices.

right? It's like I realized that I would be absolutely insufferable. Ll, if there was an, okay, is that ddr three or ddr five gram? I, we do IT says here they had RAM.

They would actually RAM on the races, right?

I don't know. I can. I, I would be there. There a couple times. There were like a mac system, and I would be like thinking, okay, let's get really .

careful here like I need to know the spects speak IT of things we will not that I did see, by the way, because IT wasn't immersive and I don't have a vision pro. But I enjoyed IT was the George colony and bread pitt vehicle wolves, which was an apple TV? Well, was gonna a IT was going to be .

a theatrical release?

Yes.

was IT was an apple decided hikes after fly me to the moon? Did not. Why to the moon? They decided maybe we shouldn't put wolves out in the theatres was just got a stream IT directly to which bread pit and George clinton .

said .

something unprintable because there their compensation was tied to with theatrical .

revenue the attic yeah apple presumably them off. I'd be surprised if there wasn't some sort of pay .

out if there wasn't a the a IT. Remember actually that there will .

almost certainly be a payout in that scenario. I think the problem here is how apple like reading over cover to this. I don't think anybody's questioning apple's decision to not released the in theatres.

I think the truck, the problem is they did IT last minute um IT was like a week before I think is what john watts, the director writer said that he heard about IT. So what happened last minute IT obviously was a blow to them um because they there is prestige involved with doing a theatrical release. And you're working with creative people.

Apple apple handle this more like cancelling a product, right, which i'm sorry, I really does feel like they don't understand the relationship issues in hollywood that you need to have good relationships with the creative people who generate the content. The money is good and they're take your money. But if all of things being equal, theyll work with somebody more comfortable with.

And well, that interesting twist on this is not only releasing IT only on apple TV, not in the theatres, apple also put out oppressively saying, and as equal is in the works yes, wolves two to which john watts said, no, IT was, yeah.

I see what wasn't the works so that's the thing. But when they killed the the agro release, john watts, take the take the equal.

Please don't mention the sequel in your press release because I don't want to do IT i'm unhappy with you and they and they said IT anyway, which is also a betrayal and clearly there as a face saving measure, I think they probably figured they were also saving face for john watts and and everybody else involved say, no, no, we d like IT creatively this is a business decision but the when the guy tells you not to mention that because he doesn't intend on doing IT and you do IT anyway, I think that's worse. That is a worst sign of disrespect for the creatives in hollywood. Then the one weeks notice to pull from theatres.

And again, I don't think it's a bad business decision. Apple's movie business is being completely realized because it's been a disaster. There are going to make a whole bunch of different decisions about how they do movies going forward. But like you've gotten, you've got ta take care of the talent, and you .

gotto be a ship I, I mean, ney brothers, they have your locked horns with.

There have been hyperbolic stories about how apple has burned at the bridges and hollywood over this. And i'm like, guys, every study of does things that make everybody angry at them. They all have IT saying, i'm never gonna ly this airline. And you run out of airlines at something you can again.

Disney did the about face. One of brothers didn't about face. Many of them have done about faces where the last minute they switch over to streaming because they don't.

Because the problem, the real problem is we all have pretty big screens at home, and we all have a ton of content. And if you don't knock IT out of the park like this is worth seen on a big screen, people just go, everyone just go. So just waited until IT comes out. You like they don't. There's not. The drive that I have to go see IT in the theater is not like part of what drove an incredible weekend for wicked was the the commentary people being so excited about IT and talking about IT and making IT but that's a very unusual thing to have happened you thought with um uh .

barby hamer last year um and so the .

um but I think that the he was pronounced ma barbi barbon hamer this one was supposed to be I thought I was like.

what was that I .

was GLK was something like.

gg, glad trying .

to make you're only get the radiator .

thing together or else ador which be not radiators.

So anyway the the problem is is that if films like, not like for renters, I think wolves great. I think I was a great movie, was really fun. I and math is, and if I had one under the theory, I probably wouldn't love that as much because I enjoy as a free film that had add pit and and George colony and had a reasonably good think.

He was fine. He was like a good IT was a good ride. Um but that's not good enough to go to the theaters anymore. And that's the problem that a lot of folks and that's what the reality starting to set in. And then the problem is that even though the primary use is streaming and you released IT to the theatrical and and you you're just offset in some costs and you're getting pr, what you get is bunch of bad press.

This was no polian was a disaster and this was a disaster you didn't get in IT because there because the press, the hollywood reporter and variety are only comparing you to other film, uh, releases not oh, this is a streaming thing that we also put out on the attack. We don't really care if he makes money. Doesn't have to we offset some of the cost. We get a bunch P, R out of the blob, a bloom. And so if .

that slipped right back in the streaming.

well, theory, the theory, the theory is, is that that you know you're going to supply the feed of people that are constantly paying that subscription and you got to figure out how how to uh, rationalized the cost of the film.

The bottom is, is that it's going really interesting to see whether theatrical survives this because you know for the streamers, I don't think that like the math doesn't make any sense for the I mean, the problem is, is that the big tent poles are not they're not consistent anymore. And so no one knows where that's going. Anything less than those big tent poles are generally not doing well in the movie theatres. Even marvel is in all because because I think a lot of people don't really like the multiverse.

spend so much money marketing wicked. I mean, were wicked times at target, they had to spend so much money on wicked to market IT.

Because they have another one that they have part too, that has to succeed, you know like like and so but that's a big deal. Like it's like you ve already gone down this path and shot in other one.

And IT has was a kid. The thanksgiving movie was mary poppins and there were lines around the block to go see mary pop. And so I guess this, the hollywood tradition of all you ve got to have a kid movie for thanksgiving that is ball .

in its blocks office. And I think that the reason I put that kind of marketing in is because it's a good movie like I haven't seen I haven't seen that yet. But he said that wicket is really, I mean, and is probably more of a more the theatrical person than most more the theater person than most of us you seen, i'm sure andy wit in the theatre, right? Yes.

but I seen .

I I brow.

I think I think.

well, the first two x third flocked. But anyway, that's neither here there since in fact, the two half our theater experience is being stretched to two different movies .

over two different years. Yes, which doesn't have I I T think, IT legs. They would have dumped IT like they would have done something quietly, just let IT die.

They saw film that was really good. They have they ever a secret? We got to make the first one successful, or the second one.

This is going to be a real problem. So you see a lot of money and it's again a good film. It's a good property, is a good you has all the right things, you know in that area.

And so it's got Green and it's got pink. So you're said, man.

but no red, because red would be a copyright infringement on the wizard of the movie. While silver is not a copyright environnement .

against the the the original visit of SHE wear silver shoes, not ruby slipper's .

the .

slipper s of the G M nineteen and thirty nine movie .

I is still I .

think it's .

unl nine two thousand thirty four.

Make sure that paper workers up today and and also a there's an raining set of the slippers up for auction at heritage options right now. And do you want to see them in like absolutely like eight thousand pixel. By twelve thousand pixel, you go to have to and like download.

These pictures are amazing. But well, I wonder you think so. I don't think is just jn. watts. He returned his money after the press licences. I don't trust apple anymore, but I wonder if if he also realized George colony and bread pit, we're in the same boat.

I mean, yeah I think the truth is that what's happening here is that um creatives are being taught that when you take money from a streamer to make your movie and you get to built you know put in that swimming or whatever you going to do by that another he was on like como whatever you want to do that you sold that house, by the way, you don't want that's always going to buy a new one that when you do that, you're taking money from a streamer, you are going to give up.

They might make noises about theatrical, but unless the test well or h, the schedule looks right as you may not get theatrically with IT and you just have to accept that or you're going to need to take less money from somebody who really is going to give you an an iron clad guarantee. And I think we've been in an era where everybody's been a little mearly mouth about IT like, well, yeah, we'll do IT I networks is credit. They're just like, no, we're not interested in the attractive at all where as apples like shortly, dly Scott will let you put napoli in a few places and all of that and and I think we'll get over IT.

I think this is a period in time where they're going to be a lot of these kind of harsh lessons and the streamers are going to firm up what what their deals are going to be. And there will be a more clearly defined thing where, uh, creative types are going to have to say, and I love him, i'm one. I'm a creative type in a different area, but ve we love actors and directors, writers, but they're going to end up probably having to choose, do you want the egbo of being in the theater? And how many millions of dollars are you willing to take off of the top line in order to get IT? And when you're like, oh, yes, I mean, I love the theater but ten million dollars more sounds pretty stream, that baby, right? Like I feel like that's where we're headed there, but we're going to have a series of these incidents where, you know I think apple behave badly in the same point from a, uh, relationship management perspective.

But also it's also the cold, hard facts of the business. And I think I will resolve itself. I do think there's a future for theatrical. There are a bunch of movies that had made billions dollars this year and a that will continue. But uh, a lot of these movies that are getting these kind of obligatory releases with these huge budgets.

I mean, you're already seeing the retrenchment where apples, not apple, might do A A couple of big movies a year, but they're not going to do eight big movies year with big budgets. They just IT doesn't make any sense for anyone. And the and the thing is .

that what I will says that most of the streamers are looking really, really hard at serious and you're going to see more and more of these series. It's a much Better math for them to to do this. And so the thing is, they went into features because that's how they attract all these actors.

But where they really kind of is leaning more and more tories is building less and less features, spending less on them, figure out how to make them more transactional because they're really high risk. You know, two hours of something as a super high rise thing for unless you just absolutely he knows going on, you look at red one. They put a lot of time and money in the red one.

And IT was a disaster. I don't know that. Yeah money wise yeah they they took a bath and and so much for to be.

Well, I didn't see that. I hadn't seen that. The problem is I .

haven't en people less is something like and I M really the theater of just wait.

I mean, the problem is is, uh, there's only about five to eight directors right now that are making films that are worth going to see in the film that are taking advantage of that medium at that scale because there are dump ed, you so know danny, James Cameron, Christopher noland. These are the folks that think in very large visual, you know, like, so they are thinking in really big, because what's interesting is as I do a lot of work where I I do stuff for the phone, I do stuff for theaters, I do suffer and each one of those medium actually looks there's a uh the way you shoot IT changes IT like things that work really, really well on a big screen. Don't always work on A T V as well and definitely work on the phone because of you wide. Um and so the thing is there are some people that think of in epic proportions and in those when I see an open hymir come out or do not come out or at those kind of things, I think, oh, I gotta see that in the theater because that's going to be an experience like inner Stellar. Uh, they're doing the fifteen seventy uh, release of inner Stellar again.

I think next weekend.

next IT was on sale for three hours in the metro was .

sold every like IT was like man because seven .

of film that is just not that the country that that is gonna a kind of a shambling um uh movie like wolfs in IT, right? Like the I love those movies I love like there's never gonna a big blockbuster released of something like out of side or some of those others even sold over or oceans eleven or like I feel like those days are over. And if you look at the charts for this year, you can see IT, right?

The villa is there are doing part two is number four and growth, like seven hundred or seven hundred million, but like inside out. So there's a pixar there. There's a marvel dead pool in wool vine was the high high school sing array movie of all time.

Uh, you know, inside that unspeakable me. So you have and come paint to five is in the top ten. I mean, there are for for kids and action and certain directors and certain franchisees like and like even up. And i'm very serious drama a serious adult drama rated r and IT was a hit um IT just that IT will happen. IT will happen.

But it's not like I was not a and the problem is that it's can you keep selling in a popcorn to keep the theatre in there more in out after date.

right? All arthez res are are basically disappearing because they just can't fill them. And so they're all just sort of vanishing.

Now we're down to a smaller and smaller number. I think that will happen something you said they're alex about TV series. I was thinking about this. I think that in the streaming era, one of the things that needs to change in addition to sort of like this trade off between you want to get more money or do you want to be in a movie theater, I think, is we are seeing the very slow erosion of the movie star as being like, I don't do that, I only do movies. And I think there was a there was a headline this week that really put a knife in IT about how wolf's is the most expensive TV movie ever made which like, hey, congratulations, breakfast and the George colony, you're in a TV movie. I mean, it's not, but IT is.

And I do mean a very different thing that I did back in the day does.

But I think so like novels are more successful and popular than short stories. Movies are short stories. It's always been interesting that movies have been so successful. But I think in the streaming era, I think there are some things that really should be movies. But there are also probably a lot of things that are not only good, but you could spend that money and do a six hour many series or an eight hour maintenance or something you call a series instead of a movie with the same budget in the same stars. And people .

might like a Better international pair .

apples doom series with .

the of doing no h.

yeah ah you .

can keep up the .

event yeah .

and you know, I wonder how long IT is before creatives go. Well, you know the thing about this long form multiple pisos, uh, TV is we can really stretch our legs, I found. So coron decided after reading disclaim er to make IT at eight part series instead of to our movie. And I think as a viewer, i'd hate to see game of thrones the movie. I think that was, you know, much Better, spread out over seven seasons.

over four .

season, slowly .

wound out.

Yes, I mean, that's that's what that's the thing they are going to have to learn. There is a natural link to these things. Don't don't do you know the seventh h season because it's a mistake.

Ah I think that there's a new in for us as viewers. We have much Better screens now. We have much Better sound at home. I think people are happy watching stuff at home.

The hardest st part for series is is for, I think, writers to not lean on things that are easy, like relationships. Because the number one reason that people, my family, stop watching things is because A A quote on quote got soapy. You know like like IT started office, there's a there's a thing.

and then suddenly everybodys. Well, they have to learn, just as they have to learn the immersive video, they have to learn this right medium.

I mean, and I think that, like a perfect example, ple one is doing IT well, is slow versus which I just think is just one of the best. And they just keep i'd watch that. And cynologists came out again with the first two episodes. I I love silo. So so I might you .

prove my point that and I think creatives, people like to say I and others are going to eventually say, yeah, this is probably, this is the future. Economics is forcing us in that direction. But this is the future, he said, because apple has an opportunity to be the HBO of the next era where they creatives trust them, creatives love them.

They have lots of money. They get to do what they want. And IT seems like this was a fumble.

And then and I think that they were all fumble in that area. They've had that, that problem. And it's because this is a fast movie market. Everyone trying to put cover, put huge ranch into the whole system and things.

We're still flying around like we think that it's all over because we can't we were all able to go out again, but people's behaviors changed dramatically and they haven't gone back. They're not probably going to go back and wasn't because of cover IT, was because streaming happened to be ramping up at the same time, covered hit. So suddenly all the stuff got flown into that.

People got used to that and then they don't want to go back to where they were. Um and I think that that the the problem is that the theatrical businesses too risky right now to do big films. And I think that especially what scares of people is not that oceans eleven might not be able to be released to what what terrifies people is if marvel puts something out that doesn't make a lot of money IT means there's no automatic money anymore.

So they did really well in dead poll, obviously um uh but they uh but some of the other marble products haven't done as well. And that terrifies people because that just means that there's not oh we go to action adventure that type of thing we can make, we can always come back with a paycheck and that makes everything less table. And so I think that that's the thing that i'll be really interesting to see what happens next.

But I think that streaming is the future of some kind. We're going to see more and more of that. Um and and I think that I do agree that still something attra, but I think that you're going to see less and less and less of IT. The I think gona probably find other things to do with their screens, you know.

well, I think we want to take a break here because Jason snell is now so bored, he's talking about marine real estate. And I am cultivating .

an online community. Leo, you leave me alone.

The promise, I also live in west in this area, and I want to can contribute. I get .

participating that I see yeah I see one of our.

one of our good friends in the discord has been living his family has been living in western in since eight sixty two.

I mean, OK, wow. That's all. I come from .

a lone farmers. 3， the whole family, the whole, yeah, all right. You're watch.

Seriously, we have some news actually. I want to talk about brand and cars. Letter, uh, to sara chi mark zuker g. SAT in a della and one tim cook saying the big tech is exercising a cartel, a censorship cartel. He given that he's going to be the new chairman of the fcc, this probably is something they should pay attention to.

We will talk about that just a bit era listening and watching to MC brick weekly the show we cover weekly apple news and sometimes immediate stories two and things like that ah if you like what you're hearing, I hope you will support our show. Uh, as you may notice, there was one ad today and that's IT to keep the show on the air um because it's more expensive than than one as the revenue. We need your help.

We need you to join club to IT. I've always thought the best way to do this to do a pocket network had to be supported by the listeners. In fact, movie first started tweet two thousand and five.

That was the plan. I said boldly said no advertising. And that was a mistake.

But anyway, we couldn't grow to the level that we wanted to. But then again, there wasn't patron. There wasn't this whole infrastructure of of of uh, crowd funding and so forth. And I think things have changed. So we're trying this again, a partly out of A A long term desire to have a listener funded network and partly had a necessity.

If you think this is the kind of program you want to hear, if you like to shows we do on to IT, it's easy to support us, to let us notice, send us a signal to vote, if you will be going to witch that TV slash club to it's only seven box of months you get well, I know I do five shows. Uh, Michael does. I know two, that seven and then we have a butcher shows in the club.

This at least ten shows for seven bucks a months. All of them add free. The shows that we do in the club, you get video as well as audio. We put out audio in the public, but the club members get the video for hands on macintosh that's micros show hands on windows with poll the at and on and on and on.

There's also a great stuff in the club like micros crafting corner, he just added this last week days, these book clubs coming up in a couple of weeks, uh, we have Chris mark world, our photo guide, does photography show every end we do a coffee. What we're doing more and more in the club. And I would love to have you in the club with us plus you get to hang out the discord with great people like red kon five who's been living in marines n eighteen sixty two.

Just think of the stories he's telling in the discord right now. Um I think it's worth seven box a month and IT sure makes a difference. Us, if you haven't done that yet, please to go to twitter TV slash club twitter, scan the Q R code in the upper left hand corner, two weeks free if you want.

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Do they show live every tuesday if you wish, but club members, you will get the ads in the live show. We take him out after the fact. All right, on we go with mac. Break weekly. This letter from h what are we in .

the letter segment? That's exciting.

Yeah, letters.

Let's open the mac brick male .

day weird shot, said I was upside down. We should .

started with a pig picks the week would .

have been first than the vision prosecution we said were a little bit.

But working our way back the armis later is that what we are still a pyramid.

Yes.

it's been non inverted pyramid ID is just a IT is that we start with the narrows stuff and we written as we go.

there is a reason for that. I'm trying desperately to not get too political to give people some fun in their lives, right? We want we need fun people. Yeah, we we have turned to a respiratory.

What's more fun than the vision pro and rap fusion? I say .

nothing. We talked about media. I mean, think most million celebrities .

being upset.

yeah. Did I mean, there is a debate over whether George clinton is selling that late comes he bought IT in two thousand and two from the highest family for ten million dollars. IT was rumored last fall that he was going to sell IT for one hundred seven million dollars, a nice, tidy little profit, but he's denied that, so will just have to wait to see.

How about that? Now you like IT right letter from the binding car, who is a currently commissioner and will be the chairman of the fcc, know what confirmation needed because his urban confirmed as a commissioner over the past few years to to purchase zucker, burg, nadella and cook. Over the past few years, americans have lived through an unprecedented ge and censorship.

Your companies played significant roles in this improper conduct. I'm going to use this voice for him. I had to know this sounds like, but I hope you don't might take take up any silence. Americans for doing nothing more than exercise in their first amendment rights. They targeted core political, religious and sciences speech. And they worked often in concert with so called media monitoring and court and others to defend, demonize, otherwise put out a business, news outlets and organizations that dare to deviate from an approved narrative. He calls IT a censorship Carol.

yeah.

Should they be driving in their big? Yes.

they they should be worried. This guide is piece of work. And with that.

a lot of the big company that that when trump came in things, we're onna get easier and what they they are mostly what that looks like they're mostly going to get is exactly what they had before with a dash crazy like even .

projecting .

breach wasn't crazy enough. Ladies and gentlemen, you're really going out.

These pieces work like we're thinking about how bad quite quoted was relatively speaking with I G pie trumps previous safety c commit had chief commission.

I feel like budget pie or was budget pie trust? Nomi, I think inherited him was was a.

but i'm not sure he didn't. Well, traditional dish ally, the fcc is usually keeps the three to two baLance, with the majority on the side of whatever political party owns. The White owns the White house of the time. Traditionally, whoever is the chief of the fcc when a new present comes in, resigns. And then the new president .

ogpa was in twenty seventeen, three, two thousand twenty one. So he predated trump.

right? And then traditionally would be promote from .

within terrible .

productive on exactly how bad Branton car is. So you're at the nearly end of trump's first term, he issued an executive voter that basically did away, intended to do away with the section to thirty of the communications deesse ency act by saying that not doesn't qualify anymore. Um you can that that twitter and youtube and everybody they're sensorily conservative speech and religious speech on the basis that like conservative speech and his own speech that was violating user policies was being removed because of stated using policies. Even A G pie was like, yeah, we're not gonna be doing that because .

that's actually I I was twenty seventeen was I was from sky and .

but Brendan carr was the one to say no solution. This is exactly what he needs to be done. When you look at everything I spent, we talk about this on on G B H N P R last week. So I spent like two days like reading like all of this like letters, and all of this like dissenting opinions. And it's not just that he's been on this kick about hyper being hyper, hyper, hyper, hyper partisan.

It's but it's also that even when he says he is just a decent that's kind of sensible where he's making me the case that actually this is more this is not in the domain of the fcc. What is this policies being proposed? This is the ftc domain.

And we shouldn't be stepping over the kleine. They'll be proceeded by eight hundred words about what a bunch of jerks and effective enemies to democracy that bite administration is animal end with. And this is how horrible the technic industry is.

As silencing the sentence of silencing opinion, you will not find, you will not pass up any opportunity to diss both technology china logy companies and the by administration, which means that he's not really thinking. And if anybody and he also wrote a he he also wrote the fcc chapter on the on project twenty twenty five, outlining exactly what you intended to do with four priorities. And number one, priest was not make sure that the underserved in amErica get access to affordable and speedy broadband.

Number four was essentially getting after tech companies. So and the and the his plan has always been, as stated, to basically defying section to thirty. What he's what he's coming in on is the idea of, uh, it's a second two thirty under the control of the fcc.

So he's in this letter and elsewhere, he's warning the tech companies that, by the way, we don't need to act to congress. This is basically you are subject to my authority as the commission of the fcc. He's also saying, which is specious, by the way, we believe, which is there the limit of laymen, what you can do but what he's pride, he's also trying to he doesn't have to like get congress or an executive order.

There is the shield. The shield provision of section thirty is based on quite good faith Operations might by the tech options. So he's declaring that his opinion as commissioner, the fcc, they are not acting good faith. He can do whatever they want and the shield provision does not not apply. This is terrible, terrible stuff.

The more first amendment, I mean, in which ironic is republicans used to say, let's keep. Let's reduce regulation to keep government out of people's lives. And this is the exact opposite.

You before chaste job and cry to say that's another thing that you get from reading his descendent opinions. Anything that the fcc is thinking about doing that he doesn't like, it's a black over reach of fcc authority. Anything that he wants the fcc to do that he likes is exactly within their for their remit and they don't even need authority for anybody else to do IT.

He's not right. The dern modern republican politics, this guy IT is very troubled. I I mean, this guy is clown, but unfortunately he's a close with power. And I just want to zero in on that letter for a moment because just to be clear, we are not talking about a letter that is about a systemic censoring by the government of the populus. We heard this letter is about a browser plugging from a company that's an independent company that has decided to rate news sources based on their trustworthiness net.

and so are really name.

And so this guy is making the bubble Kitty hurt face about the fact that some right wing things are marked as being right wing and not truthful. Now what's chilling about that is I think the end result here is that he wants to threaten everybody um that you can't call a right winger or right winger. You can call a lie a lie.

You have to pretend that every opinion from every office should be taken at face value. And the fact that he's rattling his sabor at at tim cook, consider pichai because independent company wrote a plugging for their open browser plugin specification shows you how bananas this is. This is just a pretense, just a pretext to warn them that that you do what we want or we will make your life uneasy because it's silly in on its face. This letter is ludicrous.

but well, and it's not the only threat to apple's business. Present electronic is also said he is going to on day one and there is again some question about his ability to do this but unit as to clear up and a public emergency to do this ah at a twenty five percent tariff to canada, mexico, at a sixty percent tariff to products broaden from china. This is problematic for apple. Uh, what's interesting is the all three journal has an article, uh, that came out today how tim could cracked the code on working trump talking to.

we need to read this on that break .

weekly a few years ago. We've talking about this for a while now.

We just remember we've gone through this before rather apples gone through this before tips where and the space journal puts a lot of like past reporting into really good context of how good tim cook at playing diplomacy is not just about hey, trip one should come in and have a photo shop at our big factories. You can see how well your made amErica product is going. It's like not only natly he he he's close enough that he gets private dinners with with chrome but also again for the also journalist that he is focused as if he knows he's dealing with someone who does not have a big attention span. He keeps that focused on exactly one topic and exactly on things that will benefit him as opposed to hear why we have problems with with a certain terf.

Here's the example the journal gives. Cooks biggest win took place in twenty nine when apple was facing down a ten percent tariff on all imports from china, where apple still overwhelmingly produces its devices. Cook personally lobbied trump, explaining how terrorists would increase phone for iphone Prices and help foreign rivals like samsung. Days later, the administration announced would scale back its tariff plan, giving exceptions to a range of electronics, including the iphone. Can I do IT again?

And the is, and the apple watch is. Well, th, and that's one silver toned CEO. Well.

and I think that part of this is that I don't think that I think the one thing that tim cook has that a lot of other six years have a trouble with is he doesn't have A A big ego about what he needs to do. He is focused on what needs to get done, whether he should have to do IT, whether like Steve jobs and we just like, screw that, I am not going talk to him, you like, you know, and everything else.

And tim cook is like, he's all he cares about us moving the ball forward. And he is looking at what are the options there. I'm sure that there are tons of meetings at apple and tons of like how do we frameless and what do we look for and and they're not based on what I should be right or what should I be or how IT should you know there no a wooder.

There's just like, okay, how do we interact with this leader so that um he understands why it's important for us to have this know and they're not. And I think that apple's uh discipline in that area is a big reason why he's able to execute his discipline as well. Again, his own personal ness cutting out of the way.

Like I don't care what what IT takes. I've got bunch of employees and a bunch customers, and I going to try to make sure that they are taking care of and I going to stay out of that, that process. I just to talk and I think that he probably can. I think that apple, apple has a lot to gain from a change in regime here and be interesting in to see what like number one, they're a lot to lose if they can't figure out the terrifying, but they also trump on their side as a big stick, telling the european union to go stuff IT. You know, we're gona start put, you know, like, I can give you some terrorist, but I can make show what real terrorist look like if you, if you can keep on messing with apple, that's a whole another layer of, i'm sure that those conversations are going to happen.

A A lot of apples problems going to will start to go away against D, O, J, and I trust suit against against apple. Biden was not going to given any help um when they lost the trade suit about ve the importing uh apple watch with uh o two sensors by and could have stepped in and said, okay well this is no good for amErica so thank you for judging on this but we're gona let apple import this stuff.

No help from by and all that stuff can come back away. There's the more are you look at what's going on again. We'd i'll try not keep this like hyper political, but just stating some facts. There really is never, there has never been a sharper divide between you are either a friend of trump in a corporate way or you are an enemy and there is no men between game back, I mean, me back to brand and car.

Uh, so, uh, uh, elan musk is no secret exactly how cozy he is with the with with with trump but like so here's here's something that had happened a couple years ago where a starlink got about one hundred million dollars in subsidies to use startling satellites to bring broadband to underserved areas as private twelve, a billion dollar fund, the by administration, had that excuse had been had been approved. There was a basically they were fcc provisionally awarded them nine hundred million dollars. Then there was a second part of the application process where start link had to basically demonstrate that you have to prove that you are capable of delivering exactly what you said you would be able to deliver exactly what the fcc has asked me to, to deliver on that basis.

They failed to do that. And so that nine, nine hundred million dollars withdrawn and they went. And there was protest about IT because, again, this is one musk and went through a second review of the process to make sure that was done fairly. And I was decided that, no, this was a fair call. IT was IT was because the the starling failed to do failed to do the second long form application.

They are supposed to do that and all one a just and so there's a dissenting opinion from brendon car saying that not just was this wrong, but but I would be within his person to say that, look, the the by administration has not been doing enough to bring mobile broadband to under serve areas. This what is solved, the whole bush of problems. They're being a stick in the mood about looking for fiberoptic when they could have done looking at satellite services.

But there's also preceded by two paragraph s about how the by administration has IT in for elan musk because he bought twitter and started using IT as a way to suddenly revive, revive long sensor debate and discussion about how awful the bite administration is. And they would not. And that's the reason why they took away this nine hundred million dollars because biden wanted to punish elon musk personally.

Again, he is not right. Is going to be a very, very rough ride for the next four years unless basically congress in the senate decides that this congress has always had sort of an adversarial little bit of a relationship with the fcc in that if they're doing things that h that h support party policy, that's great. But congress as a beast does not want to give up regulatory authority.

So a good tactic is to basically approach congress. And hey, fcc is trying to do with with section to thirty, they're not allowed to do that. That's congressional authority you're going to stick by and have the fcc steal away some of your authority and that's a way for them to attack by. But it's it's going to be right, right.

And the tear they are because the shaft on because the shaft on agreement, there are limitations toward all these buyers can do um without congress congressional the .

um back to help for a second night, I want to tell about tim cook and and trump and just say that I think the we'll see how they play this but yes, I I want to agree the the status of apple as one of america's great companies I think gives tim cook a lot attitude and the fact that they are also not despite being the fourth mentioned company in this letter from Brandon car. They are not A A gatekeeper. They have not built up a lot of conservative ire about their content decisions, right? And they are perceived as being one of america's great companies.

And great, what about? And an encryption of the FBI is not a long enforcement.

we'll see. But I would say that that's not a culture war thing and therefore is less important because I think that most of the stuff they're focused on this culture war stuff. And when you talk about one of like, I think it's going to be a more broad question with the big tech stuff, which is these are american companies that dominate around the world.

And do U. S. An american administration want to harm the american companies that are dominant around the world? Or do you just want to. You change their behavior and bring them to heal. But I I do think that's going to be difficult and I think it's going to be very difficult with apple. And we saw in the first trump administration exactly this, which is tim cook was able to say, for example, you know all you're doing is, is benefiting samsung by making us weaker and that had legs.

And I think that there's a lot of a even though apple does, you know make a lot of stuff in china and and this incoming administration is going to be hostile to china, I think that in the end, IT gets laundered through the fact that it's an apple product and IT comes from one of america's great companies. And I think you have to do some political and you have to have a relationship with Donald trump in order to make this work. And that's where tim cook is working.

But it's a fascinating dynamic, right? Because some of the things that this incoming group is opposed to are things that are happening at dominant american companies. And traditionally in politics, what you don't do is hurt your guys because that helps the other guys you want to boost your guys. So we'll see when push comes to shove, how much they're willing to do to harm american companies. I'm a little skeptical about, especially for a company like apple or microsoft that is not playing in this sort of like content, moderation.

cultural war space yeah both things can be true. Um first is looking at google. Uh, they're facing a potential break up because of name any of the any of the antitrust is they're facing. Trump has said in the past, maybe not such good idea to break up google specifically because because china is terrified of google at the same time, they are absolutely in the cross hairs for quote censorship on quote a of a certain political and religious content, and concerned when the reasons about the concerned about news guards is that is not just a pluggin n for a browser.

Although I think that that one the specific that's addressed by the letter, it's also they offer services to a wide range of clients, including as as a user, you can subscribe to the service and get and get their pluggin. And IT will basically tag as you navigate the web like a trust worthing, a score for every site that you visit and we will get into. But there's very, very long nine point metric that they go into.

It's it's owned, run by editors and journalists. And so it's not as though this is politically motivated, but but they also sell those services to, again, companies like google who are who will introduce some of that. They also track they do life tracking, fingerprinting of misinformation, a thrust of most of violence, that sort of stuff ah.

And so a lot of services also use that as a metric to decide, is this something that we should be that violate to terms service? Should we get rid of IT? And thirdly, again, going back into truth, trump having in the ear of elan musk, advertisers are also using IT to basically, as they're deciding, we're to put their advice to decide here is a site that we're not that we want.

We want to advertise on, what is their score for disinformation? How was squirting are there? Are we gone to look horrible by having our ads placed on this site and that's the sort of thing that they're coming after. But saying all this is the the value name news guard, a third party that that is deciding what shouldn't shouldn't be read in sensor across the internet went again. It's just an independent company, third party service that those things and what is generally accepted to be a pretty above board nature.

Well, I think that I think also that that uh a lot of the companies uh yeah twenty twenty, twenty twenty one, twenty twenty two were very complicated uh years and a lot of the decisions that they were made were considered life and death and they didn't always make the right decision. They might have meant a little heavy handed in some areas.

And IT definitely created a lot of upset when people were just turned off from saying anything that was related to anything. And I think that but I think that at the time, but I think that's the hard part, is that when you look back when those decisions were being made and how they're being made, that was an imperfect situation and they're making imperfect know um responses to IT. I made a bunch people upset and and I think that that now those those uh hands are coming home to roost.

H in that area. I think that apple public has less to do with this. I don't even know. I guess it's the plugging in for so far that they would have to, you know be part of that.

But but I think the the focus on, uh, this kind of thing, apples kind of skirted a lot of the social you know people posted things. Socialists do they have a lot less to worry about related to filtering then others. But I there is some, I guess um ten gently connected things to safari, but that's about IT. I mean, apple hasn't really gotten ten to the mix of this in the way that that google and facebook and x and many others all have to kind of juggle. And it's a complicated problem because .

there's a lot of me think access to judge.

That's I, I, I, I realize because I have so many filters on ex I still like to me it's fine because I ve got one hundred and fifty terms that I that I block out. And so all I see is is the stuff that i'm interested in. And so I I guess IT IT dos IT doesn't show for me like that .

because I don't see any habit. You never going to see a car writing a letter saying, tell me you're up. By the way, tim cook is in china as we speak.

He flew there yesterday. See, he's really please plant all the levers. The term is head rather be effective than right.

And that was the exact opposite of of Steve jobs, jam said. I'd rather be right and effective. That's why the board said and you'd probably not work care anymore.

And I think that a lot of CEO, when they running IT, have a little bit of the indignation of i'm doing the right thing. I'm doing the same in order and they're mad about IT and they and they and that shows up. And I think you can even feel that when you're talking to them right and expect to go down the right direction, I think tim is able to steal himself to I am just looking for this outcome, and i'm just going to keep on mistake.

focus on the outcome. Yer, you got ta focus on the outcome. So he's in china apparently because of one of the issues with apple intelligence in china that china doesn't allow offshore L L ms is to Operate in the country.

So he's trying to find a way to get apple intelligence into the devices sold in china by talking to chinese tech companies who have LLM. A top chinese tech regulator told the financial times is the financial times story that forever groups, forever groups like apple, would face a lengthy and complex approval process to run their own models. That's why they're going to focus on a local option.

High ranking official of the cyber space administration of china set to be a comparatively simple and straight forward approval process if they use already voted alams from chinese groups. I'm sure that's what the tim cook is planning to do. And the other .

problem is they probably prohibited because of trade sanctions to uh to use their apple's one one elements in china because IT would require them to basically turn over all the secrets so they can putatively so they can figure out exactly how works and make sure that if someone asks about a certain date event happening in central beijing in in in forty years ago, that they get the approved answer of that sort of self apples.

Uh seventeen percent of um I mean china's seventy percent of apple's revenue. Um so it's a big a big part of of their financial financial structure. Tim cook's been there three times this year. This is third visit this year.

Very difficult .

to understand how apple intelligence can be modified though to not use apple's own models because these are on device model.

I mean, this a question of how and how they work. And do they ship an alternate model in china? Do they use a third party model that they turn on and then let you use in china because they're working, you know, the OpenAI announcement and theyve said, look, others also, but they only have been working on open a. Ye IT feels very much like they are gonna get the A, P, I right with open a, and they're proba. And so they're got ways to do that where .

maybe a but that's that's but that's that's what .

IT goes .

off device yeah member china vice iphone is doing IT on on device .

with its own model, yes, but in different model on the device or maybe they do .

less on the device there or maybe they just do as much.

Yeah and they could shut IT past the the the farm in the device and just go straight the ine's pointing towards. And I think that be the easiest way for them to get out of .

the middle that or just not offer apple intelligence. I don't think it's going how important is that in china? I don't know you and I think cooks trying to find out.

especially because it's not a homegrown solution. I gotta wonder if part of the the calculus that tim cook in the rest of apple figure on on is that um how much longer can apple compete with railway and other chinese borne companies who are who are not necessarily government owned, but they are government control, that they're blessed by the chinese government, as here is a homegrown company that's moving year after year closer towards me.

Now we can design our room chips. Hey, our manufacturing, our room chips, hey, we're using they were even moving, always even, uh, uh, creating a new Operating system with active, the very first, truly new mobile Operating system. And in an eternity of most of the OPPO s, is that the honor? O S that was running on what we devices was based on open source android. Their new open system is built from the ground up, does not even use the linux kernel. So it's entirely homegrown, has a zone APP store.

It's possible in that in five years, maybe ten years, that uh, china will basically succeed and completely locking apple out because at at some point, what is the advantage of letting a foreign company cell foreign cell cell phones in their country when they could essentially get the entire population using entirely stuff that's being domestically made, which is great economically, but also which the government can absolutely one hundred percent control. And they know that they don't have the ability, they don't have to have dinner with a CEO to discuss. That change that they would like to make either or something that the company wants to do, that the government does not want them to do or a surveilLance technique that they would like to have embedded in all devices.

At some point, I think apple is not is going to outgrow and I live their usefulness to china. And I think at that point, it's going to be it's going to be rough check up. I've all just finished by saying the like the the sale state are back out from the think this single day, which is like a big, big like give big purchasing day, give purchasing day in china and sales of iphones during that holiday were down double digits, while waves also down, but duck by nearly as much that they're having trouble competing.

It's not a crisis yet. Still very, very valuable. And also they also who can danko the idea. Well, here's how much money we're spending on manufacturing rer inside china.

Do you really want to like this, pick up our, pick up our tools and go to india with a one hundred percent, go to vietnam with one hundred percent? But nonetheless, that's got to be part of the calculate. Some point is gonna a lot to administer returns.

I mean, I mean, it's a good idea for apple to get disconnected from the chinese, uh, economy over the next decade because most of the foundation is washing away. The thing is china has got a whole bunch of bigger problems. We assume that china will be here in ten or twenty years in in the same government structure that IT has.

But there's a lot of things that point towards the fact that IT may not you may not survive the next twenty years. Uh because you know in in the current structure, because they have they have all kinds of population problems. They have all kinds of financial problems. The way that they built this up is know is a house of cards and .

that i'm sure the same thing about us by the sure except that with maybe some more merit to IT .

opportunity from canada, I mean there there's .

an awful lot of know things are spread out in a way in the united states that is hard to reproduce um and and I think that that the chinese as you centralized economy tend to become less stable like that. Just that tends to be the way. And because we've got basically fifty countries that are they don't really with fifty countries inside of one united states that all kind of have their own way of doing things IT does that that hrozany ous nature chance to make IT more more stable um and so I think that the the guide says got a lot of problems that he has to deal with. The chinese got some trillion dollar problems that are that you know um uh you and there if if they actually decided we done enough to go into taiwan, all those problems are come to to the surface really quickly, you know and so I think that's going to be because I don't think apple can produce anything in china if they invade taiwan like it's no.

that would be catastrophe. Apple, but you, i'd be catastrophic for the world too.

So I am in apple and other companies slowly trying to get out before that potentially would happen. You know, like they are all they've in india. They ve got brazil and that some of those have laws that are pushing indonesia once more. Um but but all of those things are yeah in each.

by the way, turned down one hundred million dollars they are holding out for.

They want more. They got they're like you're going to be a hundred and lion.

You not one hundred million, one hundred billion. That's cool.

Yeah ah yeah, yeah. And the thing is the another bill off of that of that wall that you're holding onto that we one is one more bill.

Actually the trouble ahead in brazil, brazilian any trust body today has ruled apple has to lift restrictions on in that payments. This is yet another country the same in apple. Hey, the abstract is not working, and you're going have to change that.

You want to take a break because you have an interesting article. Jason snow, A A plan for apple that's controversial. But I agree one hundred percent .

with I love IT and we .

will talk about that just a moment you're watching or listening or consuming in any other way possible.

Sipping with a straw .

at crown crow at mac, break weekly with js snail from six colours stock com and the anaho from W G B H in boston and office hours to global maven ister alex linsey, once again, the only way forward is the max.

says js snow. I love this idea.

I think the model for the the way the mac APP store works and the way you can decide de load apps on the networks, great. why? How does that work on IOS? Yeah, so so I mean, so I read this piece .

because I just had that moment where I remember red that all the computers that I used to use, I could do whatever I wonder with them, I want them. And then I used, and I feel like we have gotten kind of beaten down by the b store model.

that the only thing we do, programs from magazine.

and I had them, I was like, I understand how we got to the APP store approach. But I do think that what happened is able to IT for a lot of expedient reasons in the overtime, realized that there was a lot of money to be made to exact complete control over a market. And here's the thing. I'm not saying there shouldn't be an APP store, and i'm not saying that apple shouldn't created because I think there are a lot of people, including alex, who feel very strongly like I don't want anything that isn't sort of like doesn't the boxes checked. And I think that is a strong, strong argument is one of the strongest cases for the APP store.

However, uh what I get A I I don't like the idea that IT stops there because first off, I think attempts apple to behave badly um and and seek rent for just that your presence and tell developers what to do and uh that there's a showing effect where apps don't get developed on IOS because if you do all that work and apple doesn't like IT, you can do anything else with that. It's it's over at that point because there's no alternative. And the funny thing about this and and I hear from people who say, oh, a js, you don't understand the iphone and there are important it's going to be secure.

Bb b, and the thing is the the m is old. That's the old school. Forget about IT, but here's a thing.

Apple invited that abstract market in whatever two thousand eight, two thousand nine in there, two thousand and ten, the adding the APP store and an APP purchases in all of that stuff. In twenty seventeen, twenty eighteen, apple introduced an entirely new model on the mac because they wanted to secure the mac. And on the mac, the model is you start with the APP store and it's at the center of trust.

And then they layer this notarization system on the outside where you have to be a registered to help. You have to sign your APP apple has to scan IT apple signs of two IT can't be tempered with after that, which will redo smell and there is a broader sense of trust and that gets you the ability to put your APP on the platform without having uh to pass through apple's very specific filters that they set up. And then on the outside is all the crazy stuff that doesn't get notarized at all by apple. And you have to jump through some hoops to launch IT, but you can .

launch IT I have on iphone. I mean what .

what would I yeah I think this is what i'm saying is I think you should ultimately be able to do whatever you want with your thousand dollar computer that you bought that can run arbiters software from arbitrary groups um three party developers and all that. I think you should ultimately be able to run anything. I don't have a problem with apple putting up barriers because I know that a lot of social engineering goes on by people who are doing nowhere to get people to turn off all of those restrictions, which is why apple has added more of them. But it's a beautiful system that allow ni.

It's a little nne.

is that I think, I think so, and I think they do IT too much. But what I will say is, I also understand the counter argument, which is people get you on the phone and you think that they are an authority and they talk you through clicking on things and then the mall wears install that i've had people in my family that this is going to. So I get why they wanna put up a lot.

I do think it's a little too much and that they've taken away some of the steps for expert users. But but as a whole, more recently than the absence apple identity system that allows some user choice, allows developers to not only do what apple says and if your administrator or you as the person who owns your device, don't want to do that, you don't have to. And what you're seeing in europe and other places like that is apple is already kind of like stealing from this system in order to create things like notarization for IOS apps in under the dma.

In europe, they're doing IT in a little bit different way, but it's a very similar kind of thing. And I just wanted to put you down there that if i'm thinking about the future of our computing devices going into the rest of the twenty first century, I don't like the idea that when you buy a computing device, the maker of IT can basically say IT, look, they're software we don't want and we're going to all the developers who writes offer for our platforms really work for us and we tell them what to do. And if they don't like that, they don't have a product and there's no way out for anybody.

I think that there's already a Better model that allows that level of security and safety and then lets you gradually step out of IT. And guess who built that model? Apple built that model is an apple designed and built model theyd built IT for the mac because they had to or because they really wanted to. And it's a it's a good system.

And I would much rather live in a world where we had the right to step outside and developers at the right to step outside of curated store, and where apple had to compete with other platforms and other developers is on its platform, rather than apple sort of taking a thing that was built for expediency sake, which is the APP store, and turning in into what IT is, which is it's about power and control and not competing so that you can maximize your revenue. And I just I don't want to live in that world. And I think it's really unfortunate that people think there are a lot of people who think what but apple can't do that.

It's too complicated. And like apple did IT, they did IT on the mac. They already did IT. They did that after they invented the absence.

This is apple's most recent attempt to come up with a gradual system of security for software running on arbitrary devices. So in the long run, I think it's the right answer. I think a graduated set of these concentric circles of trust are a Better approach that we could all use on all of our devices. So I hope that happens eventually. IT won't happen until apple is pushed into IT be forced by governments.

So why doesn't apple do IT now?

Well, I had somebody say, ask me, well, like why? Why doesn't apple want to compete? Isn't IT IT doesn't have have a lot of good self of steam, and I think that does. But but here's the thing.

it's not as self. Am, is you friends right?

Like IT is you? I'm A I A right? I'm a college football team, a blue michigan, and i'm paying a million dollars for apple agent state to come play because i'm going to sell a lot of tickets and it's an easy win.

And then upstate beats me. Doesn't happen a lot. But IT happens.

IT happened to michigan. IT happens. You know, what's Better than weak competition is no competition. What's Better than advantage competition where you're the platform owner, you know where the platform is going, you have all these advantages.

Most people are going to want to still use your bit in APP store, all of these things. That's good. But what's Better is everybody has to do what you say and there's no competition, right? That's Better. And so unless forest, why would you even risk IT? And I think that's that's what's behind all of IT.

And apple has a good argument, which they will use, which is security. But the real truth is.

is money and the noise ation system is is an added level of security and the trust.

it's an level at level security. But I mean, it's also um I I don't think apples only reason as money. I think money is a big part of IT, but I think that there is IT is going to always be more secure inside than sandbox. I me when they say I will be less secure.

they are telling the truth. That's why you should have a default that allows people to be to remain secure, right? I think that's true.

Yeah and the problem, the same argument for having parental controls on the device, you become the nani apple doesn't. Well, this adult content, you put parental controls in so that the user has the control of what they see, what they can see. Apple made a huge or probably was good for profits, but IT was a terrible tactical era to decide to walk this thing down again.

What I will say is that as a user, I don't want to be forced to buy your APP outside of the APP store. So that's .

what that's the other forcing OK.

If network lix move their APP that I use IT, I know. okay. So the point is, is as apple users, there's a lower level of satisfaction for an apple user because there are but you cannot .

use because apple says no. And also I really disagree .

with that point because if if if I am going to netflix as website and they have a link that just downloaded the netflix like I would do on a mac and it's notarized approved by apple in all of those ways. It's just not in the APP store.

Yeah but I don't want to deal with netflix like you know the thing is that I don't want to deal with their stupid memberships. I don't want to deal with.

So you want to watch that that for expert .

that deal and then happy to pay them. You know, the thing is the .

thing is unhappy. You you want the ma C2Be tha.

t tha t I m ea n.

the reason that I still the mac be equally secure, alex.

No, I think that is too late for that. I mean, it's too like but the thing is.

let's say you could let's say in the hundred and you could would you like you would like walking down.

you know, because the thing is that is, is that I the thing is I I believe that, that the apple TV, there was a goal to have apps on the apple TV that has been a complete disaster, because every, because they left IT open that, oh, you can sign up anyway, you want, because they to deal with all these cable networks, since they left the whole thing, and you open IT up. And there are some jankez weird idiots idea of how to log into announce.

So here's the thing, alex, I know you bring this up every time we talk about this, which is you don't like all the different loggins, and I think that we're right. But this is where this is. Gay care about time.

So this is what i'm not saying. What i'm saying is apple providing an easy login system and letting and having different companies ought out of IT. Um like again, I get what you're saying there and that that's potentially junk y but that's also competition and like they're .

all in I mean, every every log in other than apple's is idiotic. Like you just do open IT up and you're like, you people are dumb. You like, I really like.

doesn't .

everybody .

else is right.

of course.

Vice, I don't think .

that your possible world, I don't think apples the only one that can do things right.

I think you're right then. And if you want all that choice, there's a whole platform that let you do IT anyway, you want to call android.

That's a love at or leave at argument. That's what I think. I think ninety .

percent to ninety five percent of the users, we are in this tiny percent that are talking about choice. And I think nineteen ninety five percent of the users of the people who buy an iphone, they just want to work.

That is the effect of IT being a close platform. What's the centage of mac users that only ever use something from the mac APP store? It's probably seventy percent or seventy five percent is probably very large, but it's not ninety and ninety five percent because iphone users are using a completely close platform.

They don't know any Better, but I don't think they care like I don't think we don't see people like that one person care. But the thing is that they got a bunch apps. IT just works. I think that IT will I think when if it's really care is when I I when they care because we've had this is when a big company like facebook or netflix or disney takes their APP out of the APP store and now they have to deal with their idiotic loggins and rules and hard to subscribe anything. Then people be really mad, going to be really .

mad that you took that away from. But if you that and that's part of your competition in your risk, that you have to choose whether it's will .

and going to put that .

cat back in the bag. And ninety percent of the population will want to put the cat back in the bag like like this is not a good .

my my question is there, when they get upset about that, are they going to be upset about with netflix? Or are they going to be upset properly with apple for creating a circumstance in which that is simply the only same business decision to make? We are already stuck in insane situation in which I can open the kindle OPPO and any other kind of digital content APP.

And I have to leave the APP and go to the we B2Buy a b oo k tha t's stu pid. And I don't blame kindle comic ics ology for doing that. I blame apple for having this insane idea that if there's a dollar spent on the APP store, that dollar would that customer would only exist if because of apple who want to only be buying a comic book, because apple blessed to this platform and and help them out when none of that is actually true. I think that part .

the reason that people have money on been things. And I think that I think the average the average user for the average user that's out there, I buy IT. It's going to work. I don't have to there's a bunch of things I don't have to worry about in in that environment. Um and I think that, that ease of use of that ease of purchase has made a billions in dolius of dollars for apple and for a lot of developers. Um you know I think that they I think that does make sense when you provide and I think that you know developers want to do this, they should have to you know when they get outside that they can pay for those that but for the for a small user, for a small developer being able to have the access and I I have been a small developer, uh, you know the the fifteen percent is is not a bad deal when you're talking about to be downloaded, able to be secured, able to be updated. Like there's a bunch of tools that available people .

want that you don't Jason's proposal doesn't IT.

was that what happens just makes IT method just compete or more IT .

doesn't an does the thing that fifteen percent of value a value choice where I would actually argue that if you're on like I think I know a bunch of the APP developers, and I would say that most of them say that if they had the option of using something other than apples in a purchase system that would save them a little money. They're still use apples in that purchase system because it's so convenient and that's the home field advantage.

I do think that if you're netflix, you might try IT, but you might end up saying, oh yeah, actually, it's really hurting our uptake on IOS. We need to change this and maybe offered that as an option. And that's a business decision that they that they could have the option of making.

But right now, they can't because the rules are are so specific and they can't link out or they can learn out to one website. I mean, that is so very specific at this point. The issue at this point is.

is lack of competition is really a deal. I is apple or android. Android basically does is similarly with a little bit of a looper in the back end.

IT would be sure I mean, it's not going to happen. Sure would be nice if there were three or four different phone platforms choose from, then somebody could could go the way apple could go. And uh, if there were some competition, apple might even consider IT.

But there isn't. And apples got a credible story. Oh, it's through security and so they're never going .

to change is IT mean is definitely not a coincidence that the one thing that every government regulator across the globe is hammering apple four is how they run the APP store like the U. K. Is looking at how the fairness of the safari brothers.

Because one and one of the complaints is that they are that the safari browser doesn't support progressive web apps as well as other browsers, which makes IT difficult for an act developer to create a progressive web APP that can be used through the farm browser outside the APP store that could potentially, who knows, provide a Better user experience, uh, uh, for the end user. And that and apples is not gonna taken a test to say, explain why safari is not a great platform for running progressive web apps. When Steve jobs itself said that he, look, you don't want to run to the APP store, do IT through the web, because we ve got a really nice, sophisticated browses supports all modern technologies.

That means that this house is a mess, and they have to address IT. And the only ways that they ever adders these problems, like the only times when independent developers start getting getting to spend fifteen percent or zero percent of on on sales their apps instead of thirty percent across the board, is when people start applying pressure to them, saying that, why are you getting three percent off for someone who spent who is selling one hundred and ten copies of a certain APP every quarter and earning like maybe five hundred dollars. Like why that's a huge amount of money for someone who, but who is the the and sink the kitchen table developer of this APP.

Only when you apply pressure to them do they start to argue boxing. Maybe there is some left here. And given that this is the one area which i've set up before, the way that apple runs the apple store is the single probably the only truly unapplied that apple does is a sort stuff that we make fun of other companies for doing.

Okay, there is no justification for IT. They can have excuses for IT, but they don't adequately explain what that the facts behind those excuses. And I just want to see them continue to feel pressure about how they are run the apps because it's just not remembers that the developers are also their customers, not just the people who are buying apps, but the developers who contribute to the apps store who are paying money to be on the APP store are also customers to. And they do they deserve to be treated just as well as all other apple customers.

You you set a very well, Jason, in the article once again, the only way forward is a maxa mac world that com know I felt this way for a long time. I don't take anything gna change unless you know the E, U. Or brazil or somebody .

makes a change that you came to. And I write about IT very much that I appreciate how the mac provides that level of security, lets you choose and I think gives you in an outlet.

I use the other store in the mac almost all the time because of the updates.

and everything is just a great way. Chilling effect. Actually, apple has so many advantages. The chilling effect of having a platform that if you don't do what apple wants you to do, your product can exist has LED you is very hard to see opportunity costs sometimes. But um IT has LED developers to not develop software that might have been great because they can take the risk.

And IT has LED to a position where you it's like the golden handcuff S A little bit where if you're a developer of apple software and your expertise is in apple platforms and apple decides that whatever you're doing is something that doesn't like you have very little recourse other than running to the press and hoping that um some press coverage will change apple's ruling because there's nowhere else to go on IOS and ipad OS. If if if they don't like what you're doing, you either have to change or you have to disappear and your business disappears with IT. And that's again I just how do we how do we get here? I know like the technical reasons why, and I know the reasons why apple does IT, but I find IT unpleasant. And I feel like the max approach is Better because IT offers people a variety choice. So I hope that one day the good news here is, as apple has gotten pressured by regulators .

and various specially.

you guess what they do, guess what they do? They have built their fell back system right already. A notarization is already sitting there. This is if apple is forced to completely up their platform in a region, in a market wherever they we know what it's going to like.

I just wanted x on the iphone. I don't think it's a lot to ask.

Um I mean, the moment that this would happen, you would get parallels in the war and who knows who else run mulatter that would later run windows in mats on so yeah .

maybe that's whether not doing you also had a great article and I hope I hope to influence you on this. You have like I did a max studio and one max and you're looking as I did with lost at the mac mini, especially at the benchMarks.

And I think I compared by in one max max studio to those and for pros. And well, actually the story is that, yes, it's like twice as fast as CPU or something. It's ridiculous.

But of GPU because there are so many GPU in a max chip, IT is actually only like a seven percent boost, which may be realized. I probably don't wanted to buy a high and mac mini because i'm gone to buy a new computer for the first time in three years or whatever. I I should expect, I should expect more than a seven percent G, P, U boost, right? Like I should. That, that, that is pretty. The CPU boost are great, but I do a lot of stuff that uses the G, P, S.

To, which means, yes, I fall in to yet another conundrum, especially since i'm often using two different rooms in my house in the winter to do my work, which is I I had a couple of very evil friends of mine say, well, what you should do is just go ahead by the macbook pro as an m for max and then just take up between the room and you don't worry about your files. Thinking anymore was like, you know, I did not need to hear that. I just I did. You're not helping even though if I am really working in a couple different locations on a regular basis, IT does think to have to sinker files and stuff back and forth. It's it's totally tory even now we all.

I used single thing that works perfectly well. I have an m two macbook areas. The one I Carry around, I release the m one max studio with the mac, many high and couldn't be happier.

Love IT. It's a beautiful thing. It's cute. It's elegant. I don't know if it's faster. I can't .

tell you .

on in the I I W.

i'm giving the laptop thing at least I thought because I used to be a laptop only person um who dog IT but that was in the intel days and apples the laptop experiences back them was really not very good things would not sleep. Attaching to monitors and purple ills got weird. All that stuff is way Better now.

And actually the computer I use in the back of my house is my laptop. So i'm already doing IT there. And IT works pretty well. And I did have that memory. I I thought, oh, what what happens when I go to an APP that does not have a cloud sink for their stuff? And I realized that this key thing that I need is on the other computer. I hate that I would be really interesting to just embrace the idea that I have one computer put IT wherever I want and when I travel at that point, even though I would be heavier er than my macbook care IT would be the same computer still what .

idea about one computer everywhere? And m four max max studio, that's probably what you want, right?

Well IT probably would be the base model. And for max max studio, which we probable is probably going to be several hundred dollars cheaper than in them for max macbook pro. But you know, if possible, replaced all my other computers, right? Maybe that would .

be i'm sitting here with an m three max macbook air backed pro rather that I got last year. Very happy. It's it's the center piece of the a streaming studio.

I don't actually ever run docket, so I should probably just replace IT with the with the mac mini. But h, that's not a bad way to go. And I again, same thing, seeks IT up to all of my machines.

Mac, P, C, M, linux beautifully and I never have a problem with that. So I just would recommend that. Let's take a break.

Let's take a break. It's free. It's open source. You like a sink thing. Uh, when we come back, it's going to be pick of the week time you're watching mac break weekly, andy an oco, alex linsey, Jason snow and more. Stay tuned. If you're hearing a terrible ad next, you should join the clubs so you don't hear any ads. I shouldn't say that.

should I? I step .

that one right out and I shouldn't.

You're super excited again to the picks and don't .

want a way even for a wonderful well.

I don't care. We in all anyway, that's the that's that's lives up bad. Hey, guess what? Guess what, everybody, thursday is thanksgiving day in the united states of amErica of indians I know already had yours, but we got our common you know how I avoided the whole family family issue because there's three different families.

It's IT could be a nightmare actually four. And then there's my mom in red island least, and I are going to go out tea there there. There's a hotel in cinna, ma has a lovely thanksgiving.

We've been there before. They've got a caviar bar, cheese bar. They've got a turkey.

But they also, like primary, we're going there. Solved, problem solved. However, don snell, you are gonna cooking.

I am, I am. And also this is going to be great because you're going to see me and alex at opposing was sort of opposing views again in our turkey pics. I'm going to do a turkey this year with a wet brain. I, my, my first. The pic is the good eat roast turkey, the recipe of the food network goes from mutton Brown.

I think Alice would agree. He Brown.

yeah, absolutely are. See, you're going to see the turkey. Uh, Derek, pretty soon for the fried version.

But this is the, if you are afraid of deep frying a turkey, because IT will burn you to death or whatever, like I am, you just get a five gallon bucket from the homestead po, and you build a, and you build a little brian rig that you put in your garage or whatever overnight. And then you cook that turkey and it's juicy. I've done this for like fifteen years now.

If you have a big, big you could .

put IT in the pot. You could do that too, right? You just see the big container to be is what you should.

What do you kind of brand.

That's what it's in that recipe. There's a bunch of stuff in there, there there's stock and there there's various spices and stuff and a lot assault. And the whole the way of brand works for people who care about the science of IT is by elevating the climate of the liquid um what happens is that the it's an osmotic thing where now there's free movement from the liquid side to the meat side which means that the spices and stuff flow into the meat of the birds. So when that when you cook at its juicy and tasty, it's science people and then .

and really isn't thankful every day about free movement.

After all. I think you could be if you wanted to be about IT, it's about our is. And then secondarily, last last thanksgiving, we were visiting my my brother in law, and he did a smoked turkey in his trigger backyard smoker.

I have done that was.

well, right, so good that I started to think. And I think i'm going to have to get one of those. So my combine the two.

So my second pic, instead of using, well, wouldn't use a brian on that. You just but anyway, another pic is a trager. Yes, trainers, six fifty, I guess.

So I can you do drive, bryan. Maybe trigger six fifty, which is what I I this is the Christmas present for this nail family, by the way. So we're going to get this. So for Christmas this year, I think I will have a smoke turkey, but for thanksgiving, IT will be the roast turkey using the good eats, uh, brian method. We have a trigger .

that we love and I have views and i've brought IT with me everywhere I go. And IT IT is definitely .

looking forward to to .

me with low and slow. Yeah, it's easy because it's pelt A A true turkey fan like my brother and laugar smoker fan like my brother in law insists you have to take a barrel cut IT. I'm not going to do any of with .

the thing I want. The computer Operated wifi enable pellets based wood smoker.

Third, the turkey last year, he actually burned IT. And I said, well, don't you have a thoma? He said, no, no, I only use the thoma on the barrel.

You need the thermo or in the turkey. I will recommend. Actually, i'm to add a pic of the week.

I'll recommend with the moment. I wish I could get my rather and lot to use, but refused. But next up, alex linsey, with a Better ID the duck, the duck.

the ground specials so I saw Jason's and I was like, so I believe so this is season ten episode six turkey fry um and a IT is uh in my opinion uh the I don't think that's the one but isn't I don't think that's IT says deep I don't .

do in the house so please what he builds a he's his youtube .

channel right now.

There's a whole series of like various terrible ways of making a turkey. And then you can use this method, which is the deep fry.

Very good and it's very good. And I don't know if this is still of the original one because I think that that was anyway so forty forty years.

I think that was mine is the one that they were showing the video from where then he was like, okay, i'll show you how to deep fry one and and .

it's safe the the the fry turkey fry a one that I think that is the the thanksgiving turkey friday he showed, in my opinion is one of the best training videos s ever made like just it's up there very close to connections and one and I I think going back and forth and Brown one time on twitter and talking about uh how close good IT was to connections and he said, oh, i'd just watched a lot of connections and thought about IT like he was definitely not by accident um but that one episode when I would think about how I want .

to build training I think about that episode is just so well down I the video here's the video from autumn Brown here's the direct .

deep frying yes the turkey he's dropping IT .

in the the fire oh my god, it's caught .

him unit, yeah yes you can not using water water yes, this is this is that .

video is to build up towards how to build the turkey, Derek. And anyway, it's just really, really well done camera. Everything is so well done and it's now, I admit, and I have, I have built, I built the turkey derik that alton Brown put in to the tea, like everything he said to buy. And IT worked perfectly. I will say that today, these days, I cut the turkey in the pieces, and I soviet called, because this cause IT.

you know, that's what my friend does and says that comes out really well, because the problem, the whole issue with turkey is the dark me and the light meat. Don't they don't, right?

Brown bears that he puts, he folds lemon and foil into work like a breast breast plate triangle, and puts the on the best. So IT retards the cooking of the breath a little bit. That works really well. But viet is a great option that will, again, you you can bring IT and then soviet.

And that works to think this is the video with the with the direct, let's just, let's just check and see, still not good .

not to do on your porch.

Such a great idea. And his method, by the way, one of the key pieces that you can see in all of these disaster videos is what you do is you put the turkey in and put the oil together before it's heated, so you make sure that he doesn't overflow. And then you take the turkey out .

and let IT wait .

at the oil.

That's the overflow.

yeah. Name of fire. And then .

I get a fire, extinguish and make sure it's right next.

I just bought a fire blanket I saw on tiktok.

Well, the the thing is that all I want to say is turkey, one hundred and forty five degrees as soon as you have that you'll never go back to cook is like like it's just once you've had, I mean, turkey, my complaint with turkey growing up well for the first fifty years of my life, IT was turkey was dry, like I just didn't. I have always felt like you was little dry ay. And once you suffered a turkey at one hundred, like you, you, I just cut IT up in the pieces, put them in different bags. Now I have a bunch of, I like four of them sitting there.

and you do IT to one forty five. Is that you're .

hundred and forty five degrees because remember, one sixty five is a peak. Once is a peak that work needs to be, but food safety, but he stays there for hour. IT has the same effect, right? So IT stays, I guess, that he stays for a long create time.

It's gonna ill. Everything off anyway. But the meat, and if you go below one forty five is still, I think, safe until one thirty seven.

But IT doesn't change color. What when that is? Everybody out and one forty five days. The I mean, I think that it's .

also also text your issue. I know this was chicken because we are used to chicken being kind little stringy. So the issue that I have a little higher temperature photo suvy.

what I tend to do is, is go, and I was the turkey ago, a little longer to, like, ninety minutes on on chicken. I do an hour. Now if you leave at the problem with soviet in general is believe IT and too long I just continues the DNA ure um and so I just come I once forgot I added, I added my my first soviet didn't make any noise.

I would just to forget .

the sevier I I love for came back .

and my stay back. I leave .

in IT on. I just SAT there. Just I back. I came .

back two weeks later. I was a liquid. Guys, let's do a cooking. Can we like Christmas?

Let's a cook, cook. Stuffing is the key. IT taste the best. I'm going to give you one more thing to make your turkey day Better.

I thought when I bought this, this is the most expensive thermometer ter i've ever bought. I'm probably in that again, an instagram purchase. It's the combustion.

This was my pic like a couple months ago. Yeah, well, let me through.

throw back in the pot, because this is, and they have a new, a second generation. Now the idea is that has eight sensors. So IT doesn't just measure one temperature.

IT tells you the temperature all the way from the outside, all the way the inside, and figures out based on the coldest temperature when it's gonna done in predict what it'll be done. IT does a fantastic job. You still like your conception .

yeah mind mind. But its demise on my grills um the new version has a higher temperature max and that's good .

of degree max, yeah you know i'm melt IT yes, because IT goes to .

high temperature like an eleven. But when you're on a girl and the flames coming up, you got very angry with me. So no place I was nice.

IT is two hundred dollars highly actually if don't this play because you can use your phone so I version um and just remember to keep a charge because the worst thing that happened to me last time I did a biscuit is if it's dead then you can yes you in trouble alright. Any in echo is not going to do a cooking tip.

I I want to be part of the funds. So I two other things about soviet that make IT a star, particularly on thanksgiving. Yes, is true that if you leave IT in the suada for upwards of five days, you are not going to be happy with the picture of the result product. But but the great thing about IT is that you can't because the bath is being held at that hundred and forty, two hundred and forty five degrees, you can't overcook is not possible.

So that means that were as uh history ally, you're really running like running like a manik inside inside the inside the kitchen knowing that I don't know when the the turkey is going to be ready, but that's when we need to have everything already and and and sit down to eat, you can actually plan ahead. There's like a at least like an hour or two of attitude so that so long as the well, he says as soon as the turkey is deemed to be done, which is probably about an hour, that usually means great. So now i've got one hour to, like, prepare all the sides that need to be done, like immediately, and you can get everything hattin perfect, like on the, on the table at the same time, including, again, perfectly juicy, perfectly season turkey.

And and the other part of about IT is that of in space is always at a premium, uh, uh, the stove top space is always at a premium. This as long as as long as you ve got a part some place inside the house. That can support a bucket and has access to to an outlet.

You can survive all of your turkey, like inside your office. And basically you've got the rest of your event completely unoccupied, all your burners completely unoccupied. Again, I it's try at once in a non combat situation like me with a chicken, and do IT like in february or march, April just approved yourself how well IT works and then you'll be a comfort fit.

Okay, so but might pick the week. I intend proudly to set a record for the most number of alex es for a pic a week coming in at one thousand seven hundred and fourteen. Alexis, it's judy government ruby slippers screen matched to the actual wizard of oz current.

But the current bidding is up and you have to beat the current bid. You need to get get up one point two million dollars. The option still has a couple of weeks to go, so you can expect to go up from there. Uh, the ruby slipper's are a vintage pair of in is shoe company red sick still fall heels with uprising heels covered with hand sequence silk, George ET lined in White leather and the .

levers are painted red. In the actual there many rules there were .

were the actually a really interesting book about the rubi slippers were like recovered back, went in the early seventies like one thousand nine hundred and seventy when mem gm was selling off its back lot. Uh, they prepared the huge option of, like all of their costumes, all of their props, they wanted to empty out everything. There was one person who kind of volunteered his time, given that, and his and his deal was all I got.

If I find a pair of rubies slip, I fire more than one pair of ruby slippers. I get to keep a set. And we're not talking about, oh, but they went to this file cabinet that was marked visit of az. Juty girl and precious would be slipper's open the straw IT was like stacks and stacks and stacks of shelves in a warehouse. And they found.

like you've ever been to a .

hollywood prop warehouse me just wonderful.

Yeah yeah.

this. And so there are three, four pair. This is like one of two that are considered like there's one pair in this Masoni an and then there's this pair that are considered like the top of the marner.

Andy, why is there never a giant bid for the blue ankle socks that go with a ruby slippers? You don't see people you going crazy over the blue ankle socks.

Well, because judy girl, I went head enough a lot of troubles in her child. Wood, one of the most thinky feet IT was things that number. The P, R, P, gm, cover up a lot of stuff, and they couldn't cover up that.

But and there's a great story behind this one, too. So IT was, so again, they're great fever slipper's. They were loan by the owner to a juty gartland museum. And in a movie that has to be a comedy starring pologies oi as the thief, there was like an seventy old thief who was enticed into one last job because someone told them that, oh yeah, these ruby slippers of from the music, oh, they are in this museum.

And gosh, they must, in their worth, like a million dollars, is something which means the world they must be covered with jennie ruby's to be worth that much, he figured. So we broken and stole the slippers, intending to, like, pull off these million dollars worth of rubies, want to find out that, know their sequence and their like, love shiny things, and took the FBI like five or ten years to find them and return them. But and in case I would suggest that like if you're looking if you think that's a lot of money, if you pay for with your american express card, you'll get miles, maybe, maybe theyll be and cash cash back on your apple card.

But the other thing, the other thing is that and this is it's on the heritage tion site entertainment t ha ha dot com, that this is one of the sites that I visit all the time. I sometimes buy like comic cart from the site, but mostly it's because i'm not going to spend twenty thousand dollars for regional piece jack Carry like fantastic for art from the sixties. But they they put up like super high resolution scans, in this case, super high resolution photos from every angle of the ruby e slipper's. I'm there like right clicking.

Like all this has duty garland's name in IT in them.

the problem is absolutely spot on. Again, it's also matched to screen match crane, also matched to the pair that the exactly making model of shoes that are in this missoni. So yeah, this is going to be, this is like the mona lisa coming up for auction.

This is going be, i'm keen to see where they turn up. And I hope it's not just go daddy, I want to pay robby slipper's daddy, I want to blend them with the mecca a daddy, buy me the slipper's daddy. I hope it's like some nice music and that wants to put them and display them and treat them nicely.

I do all be musk doesn't buy them. But god, you know well that there's nothing .

he can't rule. And so yes, he's saving high this time. If you haven't.

if you haven't seen wicked, go see the visit of us. Now there is a movie and look for the ruby slippers. Uh, thank you, andy and eco. I hope you have a wonderful .

thanksgiving back.

Enjoy the pizza and the thin man. I think that sounds like a perfect combination code.

Thankyou ing.

When will you be A G B H next?

I was just on last week to go to G B H news dot or to extreme that library later. I think my next one is not next week, but the week after that, also on a thursday at twelve forty five eastern time.

Awesome, awesome. mr. Jason snana, as at six colors do come as podcast at six killers, don't come slash Jason. I hope you have a wonderful time in where were you?

You said arizona or, well, my wife, family. So yeah, well, a good time and and i'll report back about turkey business.

What in this a family uh.

when I started going there thirty years ago, they were basically a non sports household and I was the one sports intruder. But my brother in law, he turned out to be a sports person and his wife is a sports person. And I convert of my wife to be a sports person. And my, so we've the my, my in laws, uh, are there out luck where the football will be on? Yes.

it's a glorious day for football. IT is get your turducken and your touring bus and enjoy IT with the T.

V. All that all the time.

I miss john. Men, yeah, apparently they're going to have the man cruiser at one of the games. yeah.

They put his face basically as the logo of the thanksgiving games these days. They honor him every thanksgiving, which is sweet.

And then they always have that big spread on the field with turkey and .

the tury legs.

dick, turkey legs. And in the winning team, those look, they're probably cold, dry. They are probably awful.

I don't know. And they they may keep a warm for those guys, but they love them that it's like the super bowl if the super bottle vy was a turkey leg. It's such a great idea, I done.

and mister alex linz y office hours, that global. What you're talking about these days, I am mostly were answering .

people's questions. So that's our primary focus right now. We're doing a lot at you.

If you watch IT, you're going to see uh, know a lot of changes things yesterday was uh, nuclear color, uh, as we tested a certain a format for I feel watching IT in, if you want to, in s dr in HDR IT looks amazing. In sdr IT looks a little bright. So um and and you're going to see us constantly experiment with that.

So we're testing new encoder, were tested about this. But the bottom is, is what we do every day is really answered people's questions. We get questions every day, but whatever want someone's working on today and we're answering those questions before that day.

And so we get through about twenty five questions a day. Um and uh, it's so it's it's a wide range of what people are working on in in audio video. So we're going we're doing that every, every morning.

We're sticking to that right now because we're making so many changes to the back end at the moment. We're pushing a lot of envelope. There's a lot of engineering teams watching what we're doing because of the variety companies because we're doing something.

We're kind of going at a level four k sixty h there are five about one. How far can we push this and really understand you know how to make IT work. So that's foot are um that's we're doing everyday right .

now off as hours that global you can watch every morning or watch on youtube after the fact and gray matter to show the Michael crazy programme that you produce always such great conversations .

to be how we heard great matter. There is just so many great conversations. Just go to the website great matter show and look at the number of people. I think everybody on this panel has been on gray matter, but lots of other lots of other focus well from from a very, very wide range of expertise.

So definitely is quite the legend and has a very extensive royd x so you get to see some merely interesting people.

And I think that one of the reasons that so many people come on as they've all been on and he just has a unique way of of h interview in folks that really we get to the end and so many times people walk over that was great interview like that was a great like sation that we had yeah.

thank you. I like thank you handy. Thank you, Jason. Thanks to all of you for joining us. Mac break weekly records, tuesday, eleven a pacific, two P M E ter, eight, nine, nine hundred UTC. So you can watch as live, as I mentioned, on those eight different streams, including youtube. But after the fact, you can always get a copy, the shows, our website, twitter, that TV slash m bw, uh, there is a link at that page to our youtube channel you can watch there. But it's even Better for, I think, clipping and sharing little bits and pieces.

If you, for instance, have a family member who's debating how to cook the turkey on thursday, you could just click that little segment set IT off to them, and of course, the best way to get the subscribed in your favorite podcast client, whether it's apple podcast over casts, pocket cast, just a spotify, where everywhere subscribe to my macro quickly. In that way, you will not miss an episode, thanks to join Ashley, our producer and editor and technical director, for put the show together. This week, I hope you all have a wonderful if you are celebrating a wonderful thanksgiving day and we and I guess that means black friday and cyber er monday two between now and the next episode.

So good luck shopping and hunting, hunting for great deals, and we will see the next tuesday on that. great. Now, I am sorry to say, is my sad, but someone do to tell you, get back to work right, time is over. Oh, mine.