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cover of episode MBW 948: Wicked Hard - AI Wall Tablet, FCP 11, iOS 18.1.1

MBW 948: Wicked Hard - AI Wall Tablet, FCP 11, iOS 18.1.1

2024/11/19
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It's time for mac break weekly. Andy, alex and Jason, they're all here. We will talk a little bit about Jason's annual six colors graphs.

There's actually an interesting tidbit in there, which explains a little bit why apples pushing hard on apple TV plus will talk about updates to final cut pro, the new sound plug in for a logic pro that even Peter Gabriel loves, and watch out for porch pirates. They've got a new way of tracking your iphone. I'll let more coming up next.

K weekly podcasts you love from people you trust. This is twit. This is mac break weekly episode nine hundred forty eight, recorded tuesday in november eighth twenty twenty four.

Wicked had it's time for .

mac break weekly the show we find out what the heck's going on over there and coupe tao on the apple campus with the apple experts and they are experts and anecdo from gba and boston, the man with a hat and the side burns, which somebody coming at last week. And I think it's perhaps true, they seem to be growing .

depends on like it's not as there's a seasonal change.

they tend to like I never see for the summer and IT depends .

on like when I get out a bit, i'm a side sleeper. So like I get out of bed and I grow the bathroom to like brush my teeth and stuff. If IT really looks when biarni, because because there's been on the pillow, then I know it's time to give trim.

Sometimes IT takes a while. But yes, during the winter hours in winter years, I have I have to give you ready for like this seasonal times where if I if someone wants to draft me in as as score in a community production, I got to make sure that have you ready. You know, the money makers full bloomed in.

and we now know why Martin ventures such a fan base.

exactly.

Also here, dressed in his bumble be costume, it's jes cell from six collies, only two colors.

It's blue, gold, baby. It's big game week.

So that's .

against stanford and that is that is locked up all the people from stanford, the committed crimes. Berkeley is great. Go bears so good to be here.

So um ex doesn't belong to any one of the two the winner gets the .

x IT is called the stanford acx, I believe because I was at one point stolen by berkeley students after beating them in football or maybe not just they stole IT and now IT is handed back and force to the winner of the coast.

And for and you have a replica X.

I have a replica x behind me. Indeed.

this is our we will bring that. You know if if I had stolen the ex, that would be saying that's a replica. That's exactly you don't know how .

big IT is that there IT could be IT could be a very small plastic republica handed out to people who attended a game last year.

Or the .

only way real.

the only way to know for sure is to check for the tail tail rest stains from the tears of the stanford.

Yeah.

come on over also with this mr. Office hours alex linzie zero nine zero that media hello.

alex gonna bear with with .

his fake elemental lights behind him. Well.

there's they're not fake elemental lights, just not a whole .

server behind there. No, no element. I, my, I was said because you ve got the original Green ones we treated in the Green ones once amazon took over, got the what is I do?

I do actually have the servers in. My I have the service like just putting them on the shelf. We'll stick way out .

because they're long.

So I don't have the server anymore. I just it's like it's kind, kind like a gold back dollar, the front pieces, you know, but but .

the backing. The have no set up parts I try to plug in my mental IT doesn't doesn't quite fit in the be thing here. That's that's how I keep IT lid. Somebody must have wired this, or do they sell IT like this? No.

they they sold the wired yeah mean, they wired and not IT was I member and I was wired .

into the server was a way to know the server was.

well, I was really just marketing. I talk, somebody did. They were like, I was just marketing so that they would be different. He said. I was that affected as like I more than two million dollars production on those likes was .

effective because I see the Green lights and I know immediately that you have the and most importantly.

when you're an event, someone's es the Green lights and they go, what is that? Because that sticks out of the whole thing and you go, well, let me tell you, kids use software encoding. I like O, B, S. And the professionals use appliances.

That's a good way to start IT. But that just shows you that all server minted devices should have colorful.

interesting. But not only is sorry, is not when we were very upset when when they went from from Green to .

orange Better, I guess that is distinguished.

The amazon was A W S.

Hey, thanks to west decker in our youtube. Getz just donated ten dollars. What is that called superfund? There's something there's .

a name for that's for toxic waste.

Yeah, youtube is a superfund site. My sincere appreciated .

a home back on an .

off screen. Thank you, west. We appreciate that. Let's see here.

I love that long, long pause that happens on every show that's like just a week or two before the big holiday.

Yeah, that's the table.

There are stories here, but nothing like, oh my god, i'm about to in my seat to talk about .

this thing yeah well, is anybody bouncing in their seat to talk about anything? I guess we can talk about german at the end of the day at last episode.

Yeah, he broke the end, very end. The less epson, almost as a tear of the episode that he's been writing. A lot about apple doing smart display is mostly writing about, hey, where there's going to a home pod of the screen attached or hey, there's going to be a robotic homepage with the screen on on an ARM.

This time is something that I actually really, really like. The idea of IT is a wall hanging display, not a TV size display, more like a big ipad. That, uh, is going to be that supposedly, according to his information, going to be a home hub.

It's going to be a immediate hub. It's going to be it's going to respond to AI to to slam on. You can use a .

student device, right?

Exactly calls like that. I like that idea because that's very, very that's very much in line with what I see. Apple thinking is a great idea like having a display that, when doing nothing, is giving you a little corner of useful information and a piece of artwork or a family photos.

But as soon as you turn and you look at IT, or you approach IT, because that has sensors and his cast cameras and knows, oh, display, display knows. Oh, I have users attention. I ll go into more detailed like display about what's going on your inbox and all wait a command that seems like something that apple would be really keen on and something that they could do something really interesting with.

Germon says here, he has a code number for which you, when you throw that in league, that gives you some printing j four ninety. He says next year though, right, we're gonna get that this year. I think it's too late to get anything this year.

Green looks like a square ipad. Square is interesting. Yes, I would like this. I'll probably buy IT, right? Yeah.

I love the I love the next thermostat because IT is like and I are just giving you like what what's the number of the of of your temperature. IT is actually a smart display that's a fixed location and you always know where IT is. And that really got me thinking about the usefulness of such a thing, where there is something we're all anytime I want when i'm getting dressed. And I want to know again, what do I need to take with me in terms of being warm or being dry? I've got to display it's always at that same spot on the kitchen wall of the same spot on the living room or the bedroom.

And as given that, i'm always such a avoid cement, such a huge fan of the idea of a voice only user interface as the ability to simply make things happen just by talking to something, having a display that can not only interpret commands, but also give me visual results in in an area where are apples trying to make a mark for itself in artificial intelligence and chat box that seems like, again, an area where apple can actually do something significant. There was also this week, he mentioned something about, oh, the the idea of an apple TV. An apple TV panel is not off the table, is back on the table.

I, I, I, I know if I ever like that because again, what could they do with the TV? I can already do with an apple TV. And also the amount of competition there is I haven't shot for TV in a long time.

The Prices, if you just want a halfway decent hundred inch screen, oh my god, that's that's what the competition there is. So cut through that. I don't think that apple could bring anything to that. But this idea of a small panel that's just a decorative, beautiful object that helps you out and is sort of the house hows unblinking eye in your kitchen or living room, I like that idea lot.

Yeah, it's good. And there is some other rumors that they're working on some other home stuff, which I really like. The TV thing was on the side that I IT. I agree with you, andy IT doesn't make sense to me. My theory about that is that what he's hearing is maybe more if apple wanted to embed some intelligent like TV circuitry in their displays going forward. Because one of the things that I review the samsung equivalent to the studio display last year and one of the things that I noticed about IT is IT has samsung smart tb platform in there, which can be annoying. But also, if you are using IT, I mean, that doesn't silly, right? To have a twenty seven, eight or thirty inch whatever display you're gonna have and IT can only possibly be used to attach a computer to IT because you may want to a give IT let IT be double duty, got speakers, got a big, big screen maybe IT will work for you in a dorm room or in your office or wherever as a TV as well um and I can see them doing that and saying, why do we make sure that our displays are also tvs but but making a regular TV doesn't doesn't really.

I can see putting IT in the kitchen so people watch like have the news on while .

there having a device that's like ipad sized ed or this thing which is a little smaller I get, but like building a big TV, that's an apple thing that they are never going to be able to compete with the commodity TV manufacturer. But this other stuff, I love IT. I mean, we I think if you look at the charts, sorry, I brought up charts again.

And you look at if you if you look at apple, a wearables home and accessories category, what you will see is that while services keeps going up, the variables category is like who a curve that is kind of like is flatten out, going back down a little bit, the whereabouts and accessories ies. And I I am getting the feeling that although they shall have done this five years ago, IT may be ten years ago, that somebody inside apple is basically said, hey, why don't we generate more home revenue? And the answer is because we haven't tried.

So IT sounds like maybe they're gonna try, and I think that's good. They don't need to play in every category. I know alex sometimes advocates for sort of spreading, but they can pick and choose ones that are gonna profitable and that where there's no real obvious winner and that they they can make IT simple and still make a big private margin. And this might be the start of that, this little, little square screen thing.

Here's the a graph.

Yeah, you know, somebody at apple looking at that at that wearing ables thing I would like, I would like IT .

when they go up. Great going wrong. yeah.

This is this is your post for the annual revenue I do of the of the annual .

revenue where you can really seek kind of long term trends. And then for a few years there were rebels. Human accessory has had a long term uptrend ah and IT doesn't know it's been flat down for a few years.

And and I mean look at home that as a category I an apple tvs in the shore, but like if they do if they do this device and then they've got a higher and device with a robotic limb coming later and they do a camera. And maybe there are some other categories where they can play. I think that's really interesting.

And I think I I mean, people in the apple ecosystem will pay money for things that are easy and nice and fit into the apple ecosystem with his. And they don't need necessarily to be they need to be competitive in the sense that they can't be twice the Price of decent competition. But german's report says that they are, you know he says, competitive with the other products in the market.

My guess means it's still probably one hundred, two hundred dollars more than those products. But you know, they can afford to do that because a lot of apple customers are happy to pay for something that's nicer and just works. And and that that is an opening for them in the home top.

Everything else, I am sorry out. So this the things, this book, the it's also if they don't make IT like a four by three display, they make IT something looks unique. IT is another thing that says I own an apple apple product like I have something I I don't mean that identity apple users as, oh, look, i've got the latest do you have like apple thing of but it's apple users that they like the style they like.

Having these things out out in front public is a reason why the imac comes in so many colors because its cool and IT looks nice and people will enjoy having in front like that. So it's not only as a piace of technology that does not know technological things, but as a piece of style, as a piece of design, just like, again, people will and choose the make of TV because they like the way that like way that fits in with the rest of their day call. Again, I just think this is a really, really strong idea for an apple product.

yeah. And I think IT also depends on what who they are competing with as well. So if you look at like for an eight, five screen T V or sixty five in screen T V or whatever the number is, you know there are obviously videos and and h you know T T C L that uh nine hundred dollars, thousand dollars.

But there's also on the other side of that, there's an L G market that is four thousand dollars or five thousand dollars. So there a wide range. And what we say in apple, I think, would look at the L G market and they looked at this at at the nine hundred dollar tcs.

Um I think that there are as someone to buy a lot of monitors and a lot of tvs, um there's a lot of room for improvement. I mean, most of them are not I mean, other than the LG, most of them are not great and so and all of them under power. So we d deal this all the time.

And and there's a lot of interactions where the apple TV is a little clunky compared to if I was just the TV doing IT. That said, I think that the chances of a large t apple binging a large TV is very low. Um I think something that was somewhere between an ipad and a TV size. You that is something you put in your again in your kitchen um you're watching what you're doing things but IT has it's a touch screen to got a nice know you know you can everything works and you can do your. Cooking with IT, you can also watch the news uh and I can run all your other home devices that apple will hopefully make um I think could be really, really interesting, probably more interesting than .

put putting something on the wall. German says a thousand dollars, which is apple Price typical. And apple, I don't know this true hopes that people will buy many of them, put them in every room of their .

that I think that squarely pegs in at about, no, no, a thousand dollars couple, if if a thousand dollars is no long, is no bigger than sixteen inches.

this seems like a two hundred, two fifty kind of thing, maybe three hundred. If we put in the apple thing and and the idea that you that you put one in the kitchen and you have one bedroom as as a control smart home controller or whatever like, or or on the coffee table or whereever like, I I can see that if that's the dream, then they do have to Price .

them more pressure. I also had a regenia system with echoes and google devices and theory devices all over the house in different spots. And I would love IT to have some sort of, you know, homogeneous, you know, every room has the same kind of thing in their same commands.

Work for everything. That would be very nice. That's I think that's a reasonable goal for apple and something would be attractive to buyers.

I think I think a rabel put that screen. And in the five devices I talked about the past, a lot of apple users, we just go well, this is one of as they upgrade or move forward to go around that the wagons would circle to this .

even if there's a home kit camera out there, there's some other camera that says it's compatible and all that. If apple got a did simple one that's got the perfect integration with this, you can put IT and you know you can trust IT because it's from apple like IT. Would be that such an easy sale one again.

I would devastate. I mean, each market they moved into a apple built locks, for instance, a lot of people would just know that a lot of apple users would just buy the lock if you bought, if you have the outlet, they would just start getting the apple outlets and the switches in the lights in the, because they would just be like, well, I pick IT up. I put IT next to my iphone and IT pairs with the network and then rock to the races. You know, and that's and that's the difference. And you know that means people.

people who like the apple ecosystem and like to invest in IT. It's not like I do. I also like the idea of apple planning, excuse me, anticipating people buying more than one of them.

It's not like the'd buy a four pack for a discount of eighty dollars, so three thousand, eight hundred dollars at a four thousand doors like like air tags. But I can definitely see you buy one because IT looks nice and you figure that's a nice theyll be a useful thing to have like in one room of the house. And the next year, you buy another one and then the next year, there's an improved ones.

So you move that into the one room we use the most. And now the kitchen has one. And that's how five years from now they wind up having four or five of these run the house.

That's exactly what how happened with google smart test poys with me that I bought one just so I could write about IT. And then IT just became so dam useful that I wound up having, like thrym for one hundred dollars each, let's say, let's be clear. But apple people are used to spending more thousand dollars. I don't I don't know what they could delivered to justify thousand dollars, but I had ipad style pricing. I could definitely see, like five hundred dollars, four hundred dollars, definitely.

apples looking to also bolster its revenues by licensing stuff from apple .

TV plus the movies. Their movie strategies been kind of broken, right? Yeah, spend a lot of money on a lot of prestige movies. That picture for one. But that wasn't an expensive one, that was a cheap one.

That was kota.

which they picked up a film festival and not a lot of money and at one best picture. So I go figure you can't didn't anything yeah but .

so they can be they like being .

in deals with stars and famous people and they like the shine of the Oscar is in all of that. But if you look at IT, it's not a strong strategy.

And I think streaming in general struggles with movies, let's expanse a lot of money and movies, but they are changing their strategy to be a little bit lower budget with a lot of their movies because of, you know how expensive they can be and what the return is in terms of driving people, it's not just about retaining people. It's about getting people to sign up for your service. And so I think apple has realized that they need to calibrate their movie strategy a little bit differently, spend less money on IT.

And one of the ways that you make IT lose less money is it's got a life span that ends up being after it's been on apple tp plus for a while, IT goes somewhere else to and you make some money from that exclusive period ends instead of saying, well, though we paid for, we wanted here forever. And I think that just I think that makes sense. There are lots of other streaming services that have an audience that your your audience doesn't contain and they might want to see that movie too.

And why would you turn down the money on that? They're not talking about doing that with TV. That may happen, but with this movie strategy because I think their TV strategy has worked a lot Better. But the movie strategy, they're losing a lot of money. And I do get the sense and and there are reports that say that edu is basically like you can't you can't lose this much money.

And I thank andy for actually tipping me to the screen. Is bloomberg screen time in this letter? I subscribe. I pay for bloomberg in the march and on but this is this says a lot of juicy stuff yeah IT says luca, says chief executive officer tim cook and services boss edu have pushed the team overseeing apple TV plus to lower costs, improve the financial performance .

and deliver more hits. Imagine that is fast, easy there. You got to pick two of those and and I think that that's going to be the chAllenge for them.

I think that the idea of a two and a half our movie is probably got less than ten years left. So in any way, shape, perform. So so in the reason for that is that you know theatrical is kind of a going is tanking.

Um you know and the problem is, is that uh you know the things that are really successful for a lot of these a lot of these um are six um you know six episode series, eight episode series writers like a Better because they can make and develop the characters a lot further. A lot of you would like to it's hard to get my family now to be willing to commit to two and f hours. Everything's hour or we want chaffin film, you know you know like no one really wants to watch a two and half hours.

So I think the behavioral changing because there are so many series, series is Better for retention. IT just doesn't like the the the molecules of that aren't aren't adding up anymore. Um and I think that especially when you see you really big films constantly, I was I was just talking to someone the fear yesterday and the back that you were in a theater.

I was in the theater. I was in great. I wasn't, was in in the actual that was a deared complex.

even for the popcorn .

you like that.

I'm so, anyway, so but know, what we are talking about was really the fact that all these movies used to be where we have this actor and we have this kind of film, and we're going to do this release with this marketing and none of that math is adding up anymore, you know. And so the thing is, is that the so the math, this isn't and it's really expensive to have the math. Not hollywood are bankers. They're not really I mean the people who .

pay for them .

are bankers and and they want to yo .

risk and for I mean.

we just goes for, well, there's money over there, is over there you know and and so obviously there's tons of creative people who just want to create they want to tell their story, but they still have to get through the bankers to get their story told.

And the problem is, is that that a lot of the bankability of a feature films of the two, two and half hour is really dropping like a rock, you know? And so and so it's just a very unpredictable environment. So I see apple.

you think it's the movie industries as we know, IT is dead. It's changing.

It's going to change to something else.

I mean, it's really mean, I like I used to every time I go to apple TV look at the new movies to see what I wanted to watch. I don't hardly do anyone is mostly junk.

I watch. And the thing is, we get caught into series and we get surprised by some series someone in our family watch to one of them is all we got to watch this yeah, I think what happens and then of the head. So I think that but I think the real problem is, is that if a movie gets any bad reviews now, what happens is everyone's got so much content at home, they're just someone while waited till that this I can watch to and streaming me. I I know I am make that decision all time like I just go oh, that didn't I got a medium but doesn't get like eighty five freshness or whatever you go well, if he doesn't like slam like with tenant and off behind yeah I was like, I really want to see that on a big screen but I I know what no one's going to do with IT no and so and so but there's like a handful hand .

of James Cameron, Christopher nolan.

just a handful and I have a big theater. So the thing is that those those are but there's like five directors that are directing films that really get people to go to a to a um and when you have that lack of of supply and because you know Christian no one can only make one of those films every two, three years or whatever IT is right that um you uh you know she's not enough to keep the the theater industry going.

And again, for all the dreamers who really spending all the money now, uh, the film doesn't. I mean, they're not not performing. They are like films are not performing for streaming ers like a hundred percent, never none of them are performing.

So they're all moving to more and more serious. And again, if you talk to writers that I go, I want i'd much that have a serious because as much easy to turn key and other series. And IT is the turkey.

But what's interesting, I force a correo who did the academy word winning roma, which is an amazing black and White film, shut alexa cameras, decided to make his next thing a series disclaimer. And i'm surprised .

that in this report, I don't think I don't think this blimp reports says specifically that they're not thinking about TV giving me serious. But I be surprised if that one part of the strategy, because that is the entry point for a lot of people where suddenly it's a big leap to to sign up for apple TV just because you've heard the ted lasso is a cool series. But if the first couple of see if before they do, there's a lot.

There are stronger umbers. Now there's gonna like a new season of ted last coming out. But if like before they did the fourth season, they actually put out to bid and had hou or networks or somebody get the first three seasons and then people get hooked on IT and they realized that, oh, if I want to see season four, i'm going to have to sign up for apple TV plus.

I'm surprised if that wouldn't be a great strategy. Mean, when I I did a big reading out of my suggestion services earlier this year and HBO max was definitely on the bubble. And it's not it's not that trapped was the one thing that saved IT.

But I I saw a about trap and I didn't realize the head that I have seen that in while. And just the season one, episode one, and several month later, I have binch botched all the way through nine, one up, six and twenty three. That's the sort of stuff that keeps and holds people and keep people coming back and thinking of reactivating my hou, at least temporarily, just, oh, that's right.

I did see the first two seasons of only murders in the building. I really liked IT. Now I kind of want to see the next two seasons too. And if I forget to cancel IT, let's all win for hou.

And I have to say that, that I think if it's one thing, take the feature films because again, I don't know they're making any money on the feature films, but if they if the feature film, if they want our license, I think if they just start saying we're going to license everything we make to try to offset the cost, IT might just stop doing that because it's .

not it's others do right understand that what HBO does that?

What netflix does that. And you see netflix series somewhere else. Netflix thing is, you can get to know.

The problem is as a viewer, I barely know what I we have to want to go, oh, what's service? You know, we ve got really into the devils. My family got really into the devil zar, which is a great series, by the way.

And I couldn't I couldn't member where I was like, I like you. I was like, where did this go? Apple makes a little easier because IT just shows the last thing you watch so I could find IT that way. I was only thing but but it's um but the um I think that apple can afford. I I guess I would say that from a brand and in perspective, I will say a lot of them new shows that apples, they kind of just cut into the zone where they started to produced some really great content.

Mean, I thought they started apple TV plus most of the most of the series that are kind of jokes, you know and and they and they they would spend a lot of money on something that was not watching in my in now they really got in a working I would be unfortunate for IT to see them kind of water IT down in. This happens, by the way, in the hollywood, this is like, eighty percent of hollywood is you just got at working. But but someone says, I always pull the pack on that.

Now let's water down, 给 两分钟, like every everything you work on is like, hey, let's let's not to do that anymore. And just as you figured that out, and I think apples just figured out how to make great content, lot of their series are really good and be unfortunate for them to start trying to shop around. And right.

netlik follows apple's strategy of not selling their stuff on as our best as amazon prime. But of course.

report is about movies, right? And movie business is a very different business than TV business. I don't think that there is any substantial report that apple is considering yeah breaking apart what they're doing in TV.

I think they're really got a lot of momentum. They are building up a catalogue. It's this thing of like you want to double in movies, you want to get moser, all of that.

Like, okay, but IT needs to make sense and keeping those forever. I think that doesn't make sense. So maybe that's a different strategy for .

what you just said. The only reason of bank of future film is to try to get moscow like that is like that to make a future film, do the release and and then run IT out, and then you can sell IT off for whatever he wants. That's the like to get the exposure that everyone thinks is important to IT.

Although the movie is that cross the billion dollar revenue market, I don't get any. They are not Oscar asked by the things like the incredibles usually .

liable me are nominated for best visual ex.

So maybe what you're going for is the billion dollar box office.

I don't think so. I don't think that. But I don't think the box office is like for for them to released in.

in apple was prestige cash.

It's also knowing that the movie exists. One of the big problems that you get in when you do a traditional movie launch, you're marketing you're putting marketing out. There's a reason to talk about IT the hard part with streaming in general, the hard part with movies.

This is another big problem with movies and this weekend this this weekend movies. But actually what does that show some of the mechanics that people are, are dealing with marketing is there's A A huge number of view viewers that aren't seeing any ads ever, you know, and they are they're not watching more. But the problem is that they identify like someone like me.

I see I can see the extra line, that is, this is a promoted and I skip IT in like a second literal is open for a second and then it's gone. And so it's it's really difficult to get the word it's not that I can be done, but IT has to be done with lots of organic marketing and lots this very very um you know it's very complex. It's not just let's throw a million dollars at dolbear's anymore. That's the um that's the real chAllenge for um uh the market right now. People don't even know that the movies .

happened and everybody knows wickets happening. My god, everything's turned the Green .

and they think so.

That must be a massive budget.

Yeah it's for marketing.

Not tell anybody y's a part. One of two though, are they?

They are not. They not telling anybody is a music either.

But that's a there is a good example that actually .

is relevant to what we're talking about because they're also investing that marketing, knowing that they have to get a part one to be big because they also have a part to and they need to sell that too. So the sort of marketing and there's some .

trickle down there.

there's some there really is IT .

is a two part of o yeah the two part. The play had three.

Yeah, well.

I saw three hundred in one evening, and this tells also.

So my point is mark movies on streaming. One of the advantages of doing movies on and streaming if you've got a they're rc release is that you've got a big theatrical marketing promotion. And what that does is that creates awareness of that movie and then you put IT on streaming.

And what you're getting is people going, oh, right, I know that movie. It's a lot harder if you don't do a theatrical release with the marketing. So there is a model that because looks like doesn't even want to do if theatrical release. So there is a model there to have some of that benefit of, uh, your movie marketing engine is also basically your streaming marketing engine. yeah.

So you've learned something here. First of all, what IT is two parts and you won't see part two. Dental is like doing that's very frustrating, especially these are goals.

Don't know that going shot, right? Do they hadn't shot part.

not a Green light on part too. This was intentionally two parts. The other thing is it's a musical case.

You didn't know it's a musical wow. And there's so they're hiding. See, I think .

that's going I think it's a bad idea.

How does not know it's .

a musical and think and I mean.

obviously, they don't think it's a musical because the marketing doesn't .

show people singing.

So that's they are like hua, we don't just don't tell him .

until we get there .

how the k there, I think tracking for like sixty five million for the first week.

So I think the word of mouth is also pretty good.

So let's see how they do. But lines for the red, the red carpet IT was like, or the premier was like, two, two days of lines in london. crazy.

Just looking to see if we have any figures. There are wicked lego sets, wicked makeup lines. There's a custom wicked lexus S, U. V. There are wicked cross starbucks beverages we had.

we went to target yesterday, and there was some weird, wicked, like, totally inappropriate, like wicked rubble balls there dream.

They bought the art to trial in paris and lit up in emerged Green. This this is, this is really interesting. I think you know the twenty twenty three was a good year for movies because of barbon hyper, primarily Barbie made primarily.

That was IT yeah yeah. But one many billion dollars.

The chAllenge is .

what floats the movie industry is ten to twelve, ten pols. And there aren't ten ten pols a year anymore. And that's that's the part like all the math isn't n't working anymore.

And so I think that that's what everybody is trying to figure out. And you know mean, it's sometimes is going to happen. I mean, the theatres are very, very viable real estate.

They were given a lot of room during covet where yeah they might not have to pay the rent every day, every month because there's such a huge part of the flow of people through a mall that they were given a lot of room is a very viable real estate. There's a lot you can do if you get everybody together IT just may not be the acro releases or at the same at the same rate. so.

Standi tumblers in wicked colors representing the know .

free is that a full? I only am not going to say on the show andy might know in boston there's a term for when IT rains really hard and so .

wicket had yeah that we can had okay. Target merchandise. Target launched over one hundred fifty wicket inspired products, home decor and a perl base luggage introduced cheek luggage themed around wicked with Green and pink designs.

It's like we're going a sneak preview of every yard sale in twenty twenty.

Yes.

it's kind of amazing.

So but the question is not what that looks like that, that all this marketing can pump up the first week when we get to work through. The question is, did they get three times as much as they? And that's what you get three times when you see those things internally. Can they do IT, but can they get they got to get to at least three x break, even three x of the of the cost of the film. So that's really .

what we see. We'll get back to apple news. Yes, I would like to plug Jason, you cover this stuff on your a very own podcast.

Yes, I do down three mon.

really. I want to give you a plug.

Do really yeah, I just that was like there was like you do. Like yeah I do. It's all downstream.

It's um you can find IT we're all great podcasts. Er so it's the one with a purple remote control but non IT. And I used to be the Angel a Alexander, but now it's me rotating group.

I got a job .

at an disclosed streamer but i've I got joe dan from fully and wilko who is a scorch expert who was one of the founders of baseball perspectives, and we about all the sports streaming stuff.

And i'm going to have loved to already think things about the ties and paul fight, what a boat for netflix and day foot i'm .

going to have to talk to will about that before we get to Christmas. And i'm having next week having nearly jarvy who used to work at holly's reporter covering digital entertainment and then was a baby fair and she's going to pop on and were going to talk about stuff. So it's been kind of time. It's tough to replace Julia, but I I found some really h smart people and and h and they know about the business. So so yeah people should check in out very good.

Thank you for I just I you I wanted to get some credit because if people are interested in the last hour hour, there would be very interested yeah in that podcast, we'll talk about final cut pro and logic pro. The updates are out and a lot more and just a little that would Jason now and they not go alexa cy are sure they brought you by one password. I know you know one password, but i'm not talking about the product.

You already know the password manager. I'm talking about something brand knew from one password. And i'll let you i'll give you question that will help you understand why you need this.

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Those are the unmanaged devices, the shadow I T apps that the non employee ed and these, like contractors on your network problem is the most security tools just assume. And that's the happy brick pads. Don't worry about that. But the promise, a lot of the security issues happened on those little muddy shortcuts. That's why you need one password extended access management.

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Oh, these people came from mac, break one password to com slash mec, break the updates we've heard about that apple had counted or now out for final cut pro and logic pro, both for the image on the subscription version on the ipad. I would thought you guys would probably want to talk about this. And I wrong.

They had a big get together. So abel had a the the summit to the fcp summer yes. Uh, last week.

And usually that's when they're going to release something. Not a lot of changes in a emotion. I think they just had some basic stability updates. Compressor has some more support for spatial video um and then final cut um the big jump obviously was final cut as far as the uh updates to the video products.

They have a new smart masking A A I I think they're on A I masking, but it's a you know smart masking that's that's very detailed um and then also transcription, you know so and that's something that's almost tables kes. At this point, if you have an editing package, you kind of have have to be able to do that. One thing is interesting as you're starting to see a divergent from your final cut was on on the ipad, and we've seen this key note t as well.

They're starting to add features to the ipad version that doesn't exist in the version. So some of the drawn stuff they have, you can grab ipad and oh, I want to draw something that that all get painted out there you for for the show that kind of thing is easy to do on an ipad and hard to do on a mac, uh you know with the pen. So um so that's the kind of thing that they're starting to have move towards um in that area.

So um that's of kind of interesting, but pretty no. And then a lot of new spain tools. So the ability of you your space al work, be able to convert spatial work, be able to one thing interesting is like we're getting to this point, we're resolved in final cut.

Feel very complimentary in the sense that resolve as some tools to final cut dozens resolve as some stereo tools that are really cool. Final cuts um has Better viewing view ability than resolve. I mean, some of they might catch up with each other over time.

But IT was interesting is interesting to see both of them kind of going towards the same thing, but not in the same way. Uh, IT does look like it's kind of interesting. You'll be able to view even with an any gliff you so just red, blue glasses, we would have use stereo in final cut, you know, has a way for you to kind of play that back.

So they are. And this is the reason I bring this up as that is a big reason that apple has final cut at this moment. I mean, there's a lot about the reason to do IT, but I think that one of the big reasons that we none of us think that final cut emotion or compressor are going away anytime soon.

Uh, people worry about that sometimes um is because apple needs to have control that pipeline. If they ever want to do anything with spatial, you know like they have to be able to developed their own tools for that. So so prove this mortal als in that area. So there are some of the the big updates for IT I logic S A new um preview and you preview and Peter Gabriel was really .

excited about the built in quantum simulator plugin.

Yeah so I think I think it's mostly that I have a very low opinion of room simulators. Yeah so what you do so I I think I saw I was like, really that's what we got like that that I guess that's all it's the best you got.

This was hardware right in the eighties that in fact, Peter gay real used to great, effective part of his famous sound, right? I think the drums. And so but now, I mean.

there's a lot of time, a lot of stuff there, a lot of been a lot of room simulators. There's also there's previous simulators on, you know, I find, I find that a lot of them just don't ever I could be wrong, I use logic. I haven't had time you're really dig in to a to play with them.

So I don't I don't want to say anymore until river been echo or and there's .

two different types. There's simulators which are gonna a let you listen to IT as in a room, so you simulate a larger room while you're working on IT. And then there is the actual simulating what this sound would sound like in a room.

And that can be done. It's done in a lot of ways, one ways, an impulse where they make a loud, you know, the often times pop balloon and IT in what IT does is that tells you what that reverb s like. But mostly they do sweeps. So you sweep from the lowest tones to the highest tones, and you're listening to things in that that kind of sampling can get a lot more complicated. Um you know it's or mixture those two things to capture how long that reflection lasts because that the issue is the reflections. The reason the sweep is important is that the reflection last longer in some of frequencies than others depending on the space you know and so to really model the space you have you have to hear what's happening at many, many frequencies um to to understand that. So so anyway those are some of the the similarity again, I I don't know a lot of people that use them heavily except Peter gay room so and he used IT in the eighties .

so I mean yeah so .

I think that the um but I could be wrong. I mean i'm a unch. You know a bunch of people pinging me going after time, and I mixed for film and everything else. So and I think you can use IT as to build something up. You're not going to really try to match something that you have there, but you may try to build, use IT as party .

of your builds. So a john, for he sit M. X. Stories had the Peter Gabriel quote, which public was published by apple and is new.

The contact room simulator has been a key element to my sound for many years. Appearing on records like passion us, I also used IT to build harmonic drones to start my life set, which they evolved into. Songs like across the river is wonderful that apple bringing the contact Q R S back to life gives you a. And so what what I get from .

this is that there is vintage equipment to people like the sound that I mean, shock, there's vintage equipment and musicians like the sound and it's not available anymore as hardware. So somebody actually spent some money to make IT something that they can now just use as a plug in and on their computer. And that's that's great.

It's the people who love IT will love IT. And I kind love the idea that this thing that used to be this presumably expensive piece of hardware is to it's just a logic plug in. Now that's nice.

That's nice. You can get that gaseous cloud effect of like red rain. Now, if you want to rain.

great. Scott, youtube says that is not what Peter gay's.

Not at all. He was sorted, became one of the beetles there, the end.

But it's the comes from souls, very hill, that's all. I don't even .

know that now, but it's that was that was a sound. There are any eighties as a child of the ties, that was definitely. There are a lot of people who wanted that.

Peter Gabriel, Daniel, wa, gaseous cloud effect. They called the sound. And you hear IT in various degrees and so and jow tree and robbie Roberts and solar while women like IT is a sound of that era.

especially yeah okay, it's yeah but that's the thing. It's like a bit video games. It's it's an nostalgia .

yeah although there's a lot I mean, if you listen to a lot of contemporary rock at the eight came back and there are bands want to be very eighties and like I am sure, do I think the one thousand nine hundred and seventy five will use this plug in at some point? Yes, I do because they have a lot of songs that are aggressively eighties retro .

sounding and a lot times an artist has a set. It's not that IT simulates a certain room, but IT gives them a certain as a warm through a sound that they like. And so it's more of an instrument.

It's called a room simulator, but it's really just another instrument or a wait to to edge their in one rise. It's just shaping IT. And so he happens to like .

the that he may even be a literally one setting on the right, right. It's like, no, no, we don't touch, don't touch the nobs. Now this is is how IT IT just gets used like that. And now he can say that as a preset.

it's great. I turned on my deep cave room. Does that improve the overall sound of show?

I can tell you is that we get right. I know there's a lot .

of work that I do to get .

rid of that sound from from the thing. So that's .

part I don't today I can send yourself. Did you know maybe you did. Do you have a macbook for macbook?

Proper review at Jason. I do. Did you note that IT has a quantum dot display?

I did not IT just looks real good. That's all I know.

I did not run that's know. I mean.

those days are so good. But apparently, yes, apparently if you use this UFO test or whatever, you can see that there, they've switched from their old coding to a quantum dot coating. The issue with quantum dot and quantum dot if I mean, I don't know if we'd got the time to even talking about IT, but the technology is bananas, like the name would suggest there's not fake.

It's using quantum mechanic essentially to filter the colors that go through the display. But that sounds like an apple wanted to use quana dog. But that IT contains some um some elements that are toxic and they're like that's not in fitting with our with our um our environmental pledges.

So we're not going to do IT. And then that sounds like these macos are using a quantum dot coating that is not using that toxic element. So I mean good for them.

okay. Um the idea we've talked about IT on scotland kin since some theory geeks show Scott quantum dots came out. Samsung had the q LED Q L D TV using quantum dot technology. And the idea is a Better color gaming I think um ross Young, it's filling the .

different wavelengths in order to get the very particular color on each dog, which is using actually using the the the light and quantum physics to get them. So it's not a it's wild stuff to get you very, very specific color is filtered through.

So still in an I P S L C D screen yeah but the quality of dot layer replaces A A different case of Foster.

Later they put no cadmium.

Cadmium is, the Young says, Better color gamma and Better motion performance. And one commenter said, this is from ninety five mac pixel responses, clearly significantly faster when the test UFO motion tests are seeing side by side. nice.

So you can go to the apple storm and test UFO if you want. Um okay, that's like, oh, nice. I mean.

they've already the best displays that apple has ever made, not literally something .

different, showed test you a full yes.

you don't make computer .

exploit could cause seizure yeah OK. So it's just a way base test that's call and you can see how different frame rates make a difference in the progression of a cartoon UFO over the screen. And that's that's kind of punch the .

monkey while you there he .

just look like that doesn't IT the .

yeah flashbacks that's the flash bag a little bit a flashback .

to go on in there too. We should have the hams to do in benchmark. That would be a one ah me up and that actually.

you know .

might actually work. I love the .

answers is great. Yes, who doesn't dor dance? I love IT.

Apple might have a fairly big fine from the U. K. Over I cloud. According to tech trench, apple faces A W club monopoly compensation claim where three point eight billion dollars the clam was filed by a consumer rights group called which which under the competition law it's a class action lawsuit, forty million uses of eyes cloud. They're looking for three billion dollars in compensation damage so sorry, three billion pounds or just three point eight billion dollars in compensation damage damages. No idea whether this all it's a basically a class action lawsuit.

And and there's a point to they're basically saying that all the good stuff that that me because apple does all this core services thinking through high cloud, if you want more space for your photos, if you want more space for backup PS, if you want more space for anything, you have only one venture. You can go to apple and they keep raising their Prices and you can do I think about IT.

So the point, the lawsuit, is that why do I have to why do I have to be tied only to apple? Why can I choose the clubs service that I want, so so not cover? See, it's not you trying apply a fine, but still this this isn't just like some fly by night lawyer trying to get out of this is something.

try to use apple photos with another cloud provider. It's really designed .

for high cloud actually. And I think back up is a really great example where mac, you can choose your backup, you know, backup system of of choice. But on IOS, I cloud, back up is the only one that will do the job and you've got they've got a lock down.

And and and again, I don't think any of us would say apple shouldn't offer those services. I think the idea of there is that wouldn't IT be nice if there was some competition, but there isn't. Apple just hasn't built IT that way.

And if so, IT can be like, again, what I choose a different service over apple for photos. Probably not right? Probably not. It's probably very convenient, but I don't have the choice, right? Let's less secure, clunky version of what apple does inhabit as another.

What would I role my backpack account in if I could do back on my iphone? Maybe I would, right? So I don't know.

And in some way to like the conversations that we've been having about upgradient storage on the new mac, many and other machines. It's like, why do I have to pay like a four times at least mark up for storage? Well, because apple will not let me put in my own upgradeable storage.

I would not I would certainly not be choosing apples, apples Prices for for internal storage if I had any option. What's ever and this maybe why apple does not want to let me do that. And the same sort of thing, it's like apple cloud storage is that is not a really great value unless you add the intangible value of its all under apple. And again, the apple privacy is certainly a thing, but I have all my photos being backed up automatically to google photos and IT costs me badly. Anything to store these things .

in gool photos. And you watch google photos, you're a pixel on my phone.

you have to watch, you know? But also I like it's also something I can watch through any web brother. So it's it's OK. I think it's not a streamline. But the fact that I I am even using google photos to back up like i've got a three, two gig cards of a parade that I shot and I just want to empty off the card. I'm moving using google photos to back that .

because the storage is so afford .

when A P you get free storage, the big I think you only affects what you're actually shooting with the pixel things I upload side. But but it's but the plant, the data plans that they have are a lot more attractive then what IT would cost for me to do the same thing on apple storage. So if he gives, I don't know, up the law in the U. K. But if IT just like it's that these sort things have worked out in the past, if IT nudge apple to say we've got a lot of unhappy customers, we can avoid a lot more trouble in the future and make our customers more happy by revisiting our pricing for certain things that would be a wonderful come from this.

Yeah is I clad storage comparable to others? I mean, the Prices of that I don't know because I use have for one. I mean, that's really what there. If you're strongly instead, they have apple one.

sometimes the trails behind a little bit. But in general, the Prices of IT used to be that they were more expensive. But honestly, what happened is amazon and google and a bunch companies made a lot of like cheap or unlimited story available, and then a few years went by and they are like.

yeah.

no, that's a really expensive and we're going to need to charge you. And so every year when I I read a book about the photos APP and I check in and like two or three years ago, I realized, oh, this whole side bar about comparing the Prices is irrelevant now because the Prices are all pretty much the same. Like, yeah, there are some deals and IT depends on, yes, you're upper one.

You get a different you roll IT into your bundle in all of that. But in general, that is the rare place where apple, I feel like, isn't you know, charging twice for the same amount of stuff and that and that's because google kind of set their Prices right and amazon got rid of their tear, where you could upload as many photos as you wanted for free as long as there was below a certain resolution, because they all realize that's really expensive. And and so yeah, apple actually compete pretty well there.

I've vasp my artificial intelligence assistance to make us a table of eyes. Cloud, google drive in one drive, Prices, Price. And the apple is definitely a competitive right in there.

Most people, in fact, i've told, I think I told my mom somebody when they got a new phone, just get the ninety nine cent a month I cloud so that you can back up the phone and your photos. Yeah, that's fifty gigs, three dollars once for two hundred gigs. And many of us have two terribles .

because we have a in protest. You, if you have a loved one, who is that who you're worried about them backing him up.

you can shit.

you can be put them on your family plan and then they get access to your pool. And that's what I do with my mom and my mom paying nine a month. And one point was like i'm just putting you .

in the I got my family, it's good and so .

I guess use our apps I know to do at that, but her backup PS are happening.

Apple did recently add six terribly and twelve terribly tears, such as, wow.

yeah, the videos will happen fast.

It's like I do have, but I do have to I feel like I can't do without having both apple eyes cloud storage and having and also paying for a google cloud storage. And I think i'm still paying for drop box for some reason that i'd have to do another investigation to remember I to buy one provider and just simply connected and that my bum.

the drop box I pay, I paid for drop box to. And the problem is, is that I have to set up a computer and then set the drive up on the computer because the problem, and we've made so much money, drop box made thousands of dollars for me over years.

Yes, because I because description.

they will let you say grab the whole folder downloaded, you have to like, do the sink thing and it's on my list is like and gets higher every day, like every time they send me another like you pay. so. Yeah so but that's again .

actually you wanna really know annoying, uh, try using windows of microsoft one drive or rather try using windows without microsoft one drive. They harass you to death. And a new install of windows is particularly, I found out because I got at one of the new snapp dragon and development kids.

I just want to see how stamp dragon bird with apples m series. And if you watched windows weekly that week, you see me struggling because I one drive just decided that was going to index the entire drive, and IT spent hours doing a finally poll. Show me how to just turn off permanently.

So if you could be more intrusive, I guess, is what i'm saying. Apple, not as apple. Apple has a good excuse.

I think that this is apple's excuse. In many cases, it's easier for users. We just don't want to bother them, just make IT simple. Yes, and it's money in our pocket time, one of happy to time .

versus money like A A lot apple use, they value their time as the same. They don't want to spend about your time working on this because that, that equate to something there for them.

And I think and I think that but that hire the free tier is for five gigs enough for the free tier, google offers fifteen.

sure. I mean, sure. I think it's should probably be related to how many devices you've got connected in, how much is. And I feel like, right, they they could probably scale there. They're making enough money on the hardware that they could give away a little more for free.

You know, because really, if you're going to do your whole photo library, you're going to need to pay them, and that's fine. But I think Alice is exactly right. This is what we were talking about, about the home stuff too is like, and this happens when we all talk about this. And when I write our stories about this, IT always comes up. You're like, you know, apple sell in this thing and IT costs, whatever, five hundred dollars, and you just pug IT in and you can figure IT and IT works with all your stuff and it's great.

And then somebody comes in the role in the door and they like, actually, if you get a docker container on a server that you run in your house, and then you take a rasberry pie and you attach this camera to IT, and IT only cost one hundred dollars, so you could save all that money. And the answer is, yeah, you could do that, and if that is fun for you, but there, and I am a nerd too, but there are moments warm like I just have gonna pay for the apple thing and it's easy. And I don't anything .

that I do that I don't like to do. I equate to my how much i'm getting, what my house is like I just literally think about. So like I just.

I X is red, is very high.

so I just go, I go and and I learned this from my my father was a lawyer, and he made his way with my child in mind um and but I I said, like why don't you wash your own car? Is like I don't like wash you my own car and and if I don't like anything, it's the hour I think about my hand cheaper to pay you twenty to wash my car. So so the um uh so I I think about that.

I think a lot of apple users may not consistent think about IT, but I definitely think about like I don't want to to do that and that means like what would my hour like this can take me two hours x number of dollars that I add onto the cost of only that piece of equipment like literally I just think of IT is is that plus build build of IT is the cost of the cost of ownership you know and and I think that um and so I I guess I feel like when people are suing apple over this stuff, i'm kind of like when when you buy, you know it's not like apple suddenly snuck up and did all these things. What can you buy an apple device you kind of buying into the into the experience? You know, like if you don't like to go buy something else.

Now I mean, I do always like the idea of apple having to having to explain themselves and having to do such thing anyway. That's not emotional, that's rational. And so and it's to be fair, like sometimes something that is not right can go and chAllenge for a long time before all of the elements come together to say, I am going to have to ask you to spend some time with your lawyers to explain to an impartial third party why this behavior is okay.

I mean, all of your points were absolutely valid um and I don't think that this is this should go to the point where like apple has to change their their patterns here at all IT would be nice if they offered alternative. But again, that that would require so much reengineering of I cloud disrupted so many developers. Okay, when I first came out the first time, apples put their foot down and said, okay, we are not.

You have a tik tech toe game. We are not going to allow you to put IT on the APP store unless IT supports I cloud. And the moment developers that there was so much nash's of teeth because we have solutions that work great, I cloud does not give us any advantages whatsoever.

And having to support IT now is causing us three to four months of hearings that we much rather apply tres actually improving our product ways that our users have been demanding for a long, long time. Imagine how to do that, like at the at the low level that would be required to like we engineer eyes cloud for every single apple service that uses IT. But again, I like the idea of apple and microsoft and google occasionally having to step in front of court and say, here is why we've made this decision.

And in doing so, the people inside apple who might have been arguing all along that maybe it's time to increase ah the free tier or maybe it's time to revisit our pricing structure. Those they now have another argument to be to be made when there in the conference room having this discussion that they might not have had. But in years before.

let's take break, come back with more our a steamed panel js snail from six color outcome, dg, bh, bostons, andy and naka in the library. And and of course, alex linsey, do you have opinion, alex, on the stanford versus cow football game coming up this weekend?

Almost .

the you actually.

yes, IT was good game. We have another .

game on the day.

So, well.

yeah, yeah, yeah. Some terrible toll dealers outfit. I show what you guys know.

Everyone else tries to do the town and doesn't work out early.

No, there's only one terrible.

The thing is, played in the cup of make up on town, half of their stadium steal plans with there.

But you can't invent a tradition. It's you couldn't planned the terrible tower that exactly just actually he did not think that I am going to cause a revolution, I mean.

but he did in this burg. If you can't figure out what to get something for Christmas, it's holy acceptable just to get him another town yeah, here's the terrible, tell me and like, okay.

so the blue Angels stealers fans, here's some astronauts, dealers, fans. Like.

I love, I only recently learned that so he was smart after trade market, but not so that he can shut out anybody also trying to it's a charity thing. So that makes is basically not only you buying like a legitimate towel, but also you're benefiting an important charity like.

wow.

that is super, super.

It's really cool. It's watch the game, especially when there because the whole places Baker Baker place watch for both .

all right, our show today not brought to by the terrible teller bt.

Myron cope, but an equally useful saying actually doc doc, now when you need a doctor, um you know, what do you do? How do you find a good duck? Ask a friend, ask neighbor, go online, you know, that's kind of a crap so there's some things it's okay in life that there a little bit if eat trying a new type of non daily milk in your coffee, maybe buying something on an on an instagram ad in the middle, the night gas station sushi, they know me so well but finding the right doctor you don't want take a chance.

Thankfully, there's a oc duck. IT is such a great way to find a doctor. You've got more options than you know. It's a free APP.

You go to the website and do IT to where you can search and a pair high quality in network doctors choose the right one for your needs. Click to instantly book an appointment. I mean, i'm talking about in that works appointments with more than one hundred thousand health care providers across every specially.

It's not just m by the way, mental health, dental health, eye care, skin care and much more can filter them for doctors to take your insurance. We're located nearby, were a good fit for whatever your medical need may be. And here's the thing I like the best about soc tock. You can see actual verified patient reviews and ratings.

And that is so useful not just for telling you that this is a doctor whose patients love them, a doctor who gets the job done, but also the style of the doctor friendly office out you great bedside manner, or maybe very quickly to the point which I kind of prefer you get to choose. Plus auto appointment ts happen fast, typically within just twenty four to seventy two hours of booking. You can even score same day appointments, so stop putting off those doctor appointments.

You know, you need to go zac doc 点 com what is a strange mall on my hand? Zac dog dog com search for dermatologic doc doc slash mac break to find an instantly book a top rated doctor Z O C D O C da come slash mac break we thank his arctos so much. I I use them, and it's really handy.

You can say, look, this is the insurance. This is what I need. Can I get somebody now zadoc that com slash mac break? And if you eat discount says and if you eat that gas station sushi you may need IT may actually need sooner than you think um let's see what else.

Apple has removed another APP from a russian APP store at the request of russian regulator ross. Come not or another. Radio free europe APP is is gone.

Theyve removed others before. I guess, what are you going to say? They've removed VPN apps.

Could they do? IT radio free europe slash rl was placed in a russia list of undesirable organizations in february. R, L, is a the APP for siberia that realities and north dot realities.

And this is from radio for europe. I understand radio for europe has always been kind of a thorn in the side of the with former soviet union. And they don't want the apps on there.

Yeah, again, they're got to do what they ve got to do even though the iphones .

and rush anymore. They pull off some podcasts as well.

I interject that there's also piece of news that just came across. If we started recording. Apple has just released a flurry of really important security updates for iphone, mac, ipad, visions west, everything there's google zero, google discover day zero day that is in the wild and i'm i've been reading for the past half hour, but apparently that has been used in the wild against until bed max, when the flaws am reading a summary for PC banker, when the flaws can cause cross cross site script attacked the apple's web kid brother engine, which is using safari web browsing for IOS and ipad O S.

The resulting attack can inject malicious computer code into a legitimate website or APP, and there's a second vulnerability that that can trigger apple's javascript course software to run malicious computer code without the users and permission. Apple advisory ies suggest hackers use both flaws together to target older intel based max, which the company started transition away from twenty, twenty and fair of using its own ARM based m chips. But yeah they just if you i've links on on the shown notes at support dota, there's a support page support apple dot com.

So update to visions O S two point one point one IOS eighteen point one point one ipad O S eighteen point one point one IOS seventeen has been updated. Macos sqa fifteen point one point one have been released. So obviously it's something that is affecting the farry render this farry engine. So was very, very important, so different. So don't wait on that.

Yep, I see IT on my iphone right now. So a eighteen point one point one and sounds like mac everywhere, right?

Everything that that does apparently.

okay. If you I wonder if you don't use safari, here's the, here's the iphone important security fixes update. Now by the way, I love this iphone view on yeah on sqa is not great. I can pull .

be spared on two platforms on if .

I click update now does IT update or IT does look at that that's kind of cool remote management. And now it's in use and I can't do anything. Okay, maybe you can do the update directly.

All right? Thank you for that um important update. safe.

I has a problem and it's in the wild. That's what a zero day means. It's in currently out there that's the .

world is the worst case, not only in the word, but also means that they've it's been used by somebody.

So yeah, I guess my watch doesn't epa heri from parlier here?

No watch. I was upset. It's sweet.

Eighteen point one point one fifth are trying to say you're .

watching and change color scheme to something that doesn't actually match the stator three color .

zone palot down. Don't have to work about your apple table. Yeah, you're safe. The apple and Brown. Oh god, I guess vision.

you vision pro, you'd have to update .

vision S O S up to OK dki. Weirdly, people are starting to get refunds for apple care. Plus many years after an apple trade in, this is nine to five mac reporting. Dear customer, I would love to get this.

Our records indicate your eligible for ref and a asia where their apple care plus c agreement for your iphone twelve pro max, you return to trade IT in and this person got a two hundred dollar refund. So check it's in some cases more than that would be for your unused portion of apple care. So I guess if you trade IT in your phone and you had apple care plus and IT was still running, apple didn't automatically refund you at the time. But now they are they're getting around to IT. Somebody didn't know IT.

It's it's nice that this didn't come from any survive lawsuit, any sort of you responding to ninety five mac or mac rumors discovered something. It's like, no, that someone was doing their jobs. So I realized that, oh, we know a whole bunch of people money. We should get on that.

nice. Let's see what else. Apple, this is from the indian express. I don't usually do stories from the indian express, but they had A I guess they had an interview with tomber ice president mac product marketing saying we don't leave any money on the table. We wait.

We are not a merchant silicon company trying to leave nothing on the table. Other words, we're not going to sell. We do not build ships and sell on other people.

We do not make money that way. Folks who do make money that way of the burden of adding margin on top of whatever they buy. Obviously, to my AMD until in video and the call com, IT also goes .

to how they are their philosophy of building chips, which are that they they build the chip for specific apple products to use that chip. Or as you know, if you're making a product that you sell, you need to build IT with certain spects that you baby have idealized and then you put that out on the market and people buy IT. Or maybe you work with some partners to make sure you meet their specks.

Apple, you know, when they designed the m4, they're like, all right, this is going to go in the ipad pro and the macbook air and the loan macbook pro and the imac, like they know exactly what computers are going to use, the chips that they design. They're basically planned together. And that is that gives them some, some power and flexibility that other companies don't have because they have to even if i've got a tight like apple used to have a tight relationship with intel in the early days and they they designed the chip that went in the first macbook air together.

But even then, intel, us like, yeah, but we got to sell this everybody else too. So what are we going to make our design decisions about? Apple doesn't have to do that. yeah.

In fact, specifically, they said, our secret weapon is our ability to go design these amazing chips of the system teams and the product designers as they are imagining possibilities, which is one of the reasons they are coming here. There are four years in and they have already exceeded considerably exceeded the performance of the first. You're a chip .

designer isn't not a great feeling to know exactly where your chip is gonna be used. I would assume instead of having to be like to the marketing people say that they know the partners say and all of distance like no, once they get alignment on IT inside apple, that's IT.

What's is the only other competition to them in the arming .

area was from people that came .

out of apple.

If they had, if they hadn't a lost, lost those those guys, uh, then no one would be anywhere you .

know proves the point because yeah, okay, these same guys went to move you here, which was in equal by qua common qua comas. Release this new snapdragon elite with that technology. But that's old technology, right? Not something that is still a general purpose chip for a variety of machine.

So IT doesn't have that built in ability to design specifically for the hardware. And and I think you can see that in in the snapdragon, it's good. IT just doesn't keep her apples already ahead of IT with they compared to the m three because .

they can't compared to the m and you've tim said things like, you know well, the phones til has a lot legacy components like eventually, I think apple wants to make the whole thing like, you know, it's just like you open up the you I think at some point, if apple's vision is you open IT up and there's a display, there's a chip, there's a battery, you know, and there's and IT does all the things that IT IT needs to do there.

And so I think that that's the they want to internalize that because that allows to innovate and an apple is not good at integrating with other people. What the really good that is vertical interest gration, you know and that and and this is a huge advantage as as all these components keep on getting smaller and IT will be faster and with less power. It's very, very hard to take components and I army them together and try to have them compete. And someone asked about someone was asking about the the office was just the .

ora member .

is a ring no no, no, no aora the um IT was ora was a or ora or area was .

a arra yeah .

that was .

from google.

Expect pieces to it's like that is too complicated or never I don't .

think they ever got like a never simple, never post IT google look.

I I have a list of ideas that .

I love even though I know that they they're not great ideas and nobody wants them. And modular phones is definitely one of them.

you know, idea the foot PS is the framework and the framework laptop is a success.

but because he does have been waterproof and also is not a single package that has to be as compact as possible. And also people are more are there are more attracted to the idea of why do I have to get rid of this entire laptop? And really, all I want is I want to switch from until the AMD. Okay, that's very that's a that's a huge that's a huge change.

but that you can do that with the framework. You can take an framework and put an AMD ship in at.

which is the idea that you can upgrade. You can have bought a laptop for years ago and now your needs change and now you really need something this more heavy duty, more more powerful um is not just adding more memory, adding more storage, is changing out the wanting in city mayport built in or watch a poor building.

So now you can basically take the entire like daughter board swap IT out but then there are so going to say, well, g, you still have the three year olds intel's chip that still perfectly fine for a lot of stuff. We will let you put IT in a case and use us as this as a thin desktop. Yeah it's like, honestly, I have not been tempted to get a an excuse windows laptop since apple got us act together with a macbook. But if I got one, oh my goodness, what i'd love to have loved to top because just had .

a for a long time and ran linux on IT. I gave IT away. I don't know who got IT in that IT was part of leoh's government sale.

One point somebody has IT and I hope they've treated IT well and upgraded to amt and all of that. Ah yes. So as possible I mean, module is possible.

There was a lot of thinking after framework came out that maybe other other manufacturer to do this. But no, they all see the same advantage apple does with with a single kind of highly compact device. If you can make a Better, cheaper, faster.

we put things together with glue instead of screws that much, much cheaper ah and to be Frank, if the public were one hundred percent clAmbering and at the castle walls for upgradeable storage upgrade able bram, on every laptop, no company would even think about not doing IT. Um we even see even on windows, you only see that because you can there is a windows laptop for every market out there.

And a lot of market is people who are buying them by the hundreds. And they need to be able to they can't just like can an entire lap up because IT needs to be deploy to a department that needs more storage. So I don't I don't think that it's an evil doers sort of perspective, but I like the idea that if if anybody has ever said well, but it's impossible to do that, to do upgraded storage upgrade, able RAM in a modern laptop that would hate the trade offs like, okay, here is framework raptorex. Show me what trade off on giving up for this.

It's not unified memory. I mean, let's face IT, so is a little slower. It's off on the memory bus instead of in the in the eye. Apple has some advantages there. Yeah, it's well as interesting .

this I don't know. I put IT in like last week, shown us through the week after there is uh master map hacker that uh has a shop where uh that has a shop where they will modify a motherboard on on the old intel platform. So if you want to have module storage, IT will like have module storage.

And he had recklect the video just a couple years ago in which he actually created an upgrade platform for storage on apple silicon max. So it's not as though I can suddenly take a it's not if you do yourself, you have to ship, you will have to send the laptop to his shop to have this thing surgically drafted in in. But don't have they don't to cut.

And he found room ford inside the case. I don't know what he does for heating or IT does for for ventilation side the thing, but at that point, you can buy memory modules that he creates an upgrade at whatever you want up to two terrible tes. And he released some casual benchMarks.

That said, that was not as though yet slower than unified memory, but it's not as though like you would really notice IT unless you are doing some pretty intensive stuff. Um so I don't know is the only thing that I would use that as an example of this again, to oppose the idea of always impossible to do IT what apple is doing like without having replaceable storage. I think that they're simply decided that here's the complexity we would have to add to our own engineering to make this work.

Here's the complexity we would have to add in order to support people actually doing IT outside of apple. And here is the numbers of how many more max we would sell, h mac books we would sell because we have this feature. And that last number was just not high enough to justify any of the other trouble that's going have to go through.

Speaking of trouble, uh, there was some trouble in indonesia. The government indonesia was was gonna ban. The iphone sixteen IT wasn't even clear if they meant new iphone six sixteenth coming in for sale in the country or tourists Carrying iphone sixteen s there. There was some concern over that.

The government minister is in charge of this actually and this is I saw the headlines and I was, so let's take a look, the actual statement like an indonesian press and he actually said, I don't have the point in front of me but he was like and also, it's it's not it's not only is not lawful to sell IT in indonesia, also, it's not license. It's not license to work on our networks. And he's actually said, if you see somebody using an iphone sixteen, you should report IT to the police which makes me wonder if you are just a tourist to came in.

There are a lot of tourists in the bali and other were other places clearing iphones. yeah. So apple, which obviously happened like this, initially offered them ten million dollars. They are now proposing to invest in most one hundred million dollars in indonesia over two years.

The racal proffer is that they had made up, there were some service agreement of some billions of dollars they are going to invest. Indonesia felt that they fell short by like a small amount, and they basically lost their week over IT. And they said, well, no, your cheat, your liars no, we're not going allow you to have Operate here. And given that like indonesia is what like the fourth, fifth most populous nation, this is a huge market, a couple is very well motivated to make sure that people can still spend their money .

on apple things. In india, they say the iphone hasn't met a forty percent omelet c content requirement. And that means, I mean, it's pretty hard for the iphone to do that. I don't know what country you could do that and accept china, but guess is going to bore india yeah because you're building them in that well there assembling in india. But are they indian parts .

question a little place.

these things assembled in everything .

brazil or india or indonesia. But you guys to have somebody who can make all the little fitly .

bits and is .

obviously and makes the chips yeah, that is finite.

Twenty twenty five percent over the next year. So I think twenty five of all iphone sold everywhere are going to have we're going to have indian ocean that's up from like just twelve percent the year before. So apple is clearly moving things up.

The largest, like the samsung of india, just bought a huge iphone manufacturers. So basic. Now, sorry, thank you very much there. So now this competition between fox, kon and this are the company to again wrap p up a ramp up supply, ramp up manufacturing. So yeah, that's a .

pretty big deal obvious concern of terms bearance.

I saw an article embarks that says he could add two hundred forty dollars to cost of an iphone and president like trump could actually make that happen on january twenty years with the the signature of a pen because he has emergency powers when he comes to china and caraffe.

So yes, so far, apples been pretty good at avoiding .

or you .

know tim.

tim talk the way out of at the last time. I'm sure that they still pay pay a trot was way, way lower. He's tod take about sixty percent terf on all china china experts from china, but IT doesn't have effect like it's not sixty percent of of the retail purchase Price of an iphone. It's IT does IT doesn't involve like costly marketing overheads all in each other stuff like that.

It's a smaller person but so but the two and forty dollars, if they were forced to pay a full sixty percent per unit of phones at land in the united states, i've suspected that would be a lot Better because of, again, tim diplomacy and also being able to land a bunch of phones from india. Who knows what the capacity is gonna like by the time the terrorists become a really big deal because I think that this um I was reading about the new acquisition and there are manufacturing something to six to ten million iphones per bit and how i'm not sure how if anyone supplier in india could provide could keep up with that with a uh, iphone demand in the united states. So apple certainly go for two tear, two congratulations.

You have to get one in the lottery that was shipped from india, so you get tears. Another eight hundred dollars back. That's going to be a big mess.

Adam levine writing, and barron says, forty five to fifty percent of the cost of an iphone is imported content. Sixty percent of that would come to attacks of twenty and sixteen and twenty or forty dollars per hide on sixteen. So IT is not on the total Price, you're right, but IT is but there's enough of IT. It's all up in the air. No one knows what's gone to happen.

The tactic that he supposedly took last time was that he looked, if you make IT harder for us to for us to sell iphone in the united states, given how much, given how much market chairs that we have in the united states, you're basically handing a gift to samsung. And you don't want a hand a gift to samsung, do you? President, mr.

president. And that was the the the chisel that he used to try to get some, get some leaves there. So and politics .

and deal making, tim cook has did the four years ago again, I think that I I mean, that's when people say, oh, how dare to cook congruity dually Donald. Problem was like politics, man, and it's their business. And this is how they have to do IT is you've gotta figure out away and that's why he was, you know, at that Austin fact where they assembled MC froze.

And like since .

twenty thirteen.

that's OK from hundred percent chinese components yeah mark german .

running a blue berg says cool will be able to tell a large number iphones now made in india and of course, india run by naranjo moda, trump ally. He also can continue to argue taxing the iphone will only help non american rivals. As you mentioned, of course, the new mac pro launches presumably in twenty twenty five.

Can I imagine we'll see another little tour of the factory? And you know that's good pr for for both parties and and probably an important concession. There's also new arizona plant for building chips for the legacy nodes.

This is part of the chips act, the chips and science act. But of course, trump can clam IT for himself if he goes and visits the plant. There's a new campus in the north CarOlina garment points out that been on and off again slowed down the work on the development this year, but he says IT still plans to open the office.

Another way to show apples commitment to the us would be to finish that. Yeah, he's done. He's done all this. He's done all this. So tim, apple is well liked. I think in the way the mark points out, there was reason for apple not to like the bite administration, including by not stepping in in the masses to debate co well.

And also, I mean, I think that the math was europe change. When trump s and you know, like trump may use that as a as a wedge, you may want to use IT as like a telling europeans to back off you. This is a fun way for him to swinger swinger stick. So apple is currently .

being sued by the justice department for any trust uh.

although he does look like the the folks that are bringing in aren't much different than lindon and which is really interesting because a lot of folks and one of the big reasons they want to get rid of the the by administration, they want to get rid of lyndon and and IT doesn't sound like the incoming a uh uh fcc point is going to be that much different.

C is a hard fc. Had you mean the F, T, C mean that?

But fc, all of in all of the cases around this, uh you know, uh, going after night politics, not F, C, F T, C. But in all of those areas where apple and some of the other tech companies are under pressure, IT doesn't look like that pressures are gonna let up that much in the new administration IT IT seems that the people that are bringing in are onna be as not maybe as a aggressive but close to IT. So I only you've got a lot of space there.

Reuters reported that the ads for iphone workers in the for fox con india, where we're a little bit discriminatory ory, apparently those ads ended after the report. Apple has no comment. The ads for iphone workers in india said that women must be on applying for the positions with fox comm, must be unmarried, age eighteen to thirty two, which obviously you couldn't do that.

The U.

S. Specific, specific. And no, anyway, that apple put the kybosh on that I think pretty quickly.

Although, as reuters points out, is not clear if the ads ended or the discriminatory or hiring ended, maybe the ads didn't continue, but the the rules did, we don't know. Let's see apples starting to sell ads and apple news. That's interesting.

They used to have the third party to up, and they are doing at all in house. That's interesting. That means that they're definitely we muslim in they're definitely trying to make uh h advertising a bigger part of the wedge on on a future six hours turn.

This is a story from service Fisher in axial s this is the first time they've a sold directly into apple news. It's not the first time we've had ads in apple news is just somebody else was selling them.

The a apple does have an ad platform as just we don't see in the terms of punch monkey as we see in the terms of why I being recommended. This happened on this other one, things like that. Interestingly.

if if an ad is put on your content as a publisher, you'll get seventy percent of the add revenue, apple will keep thirty. So that kind of I haven't done apple news in a while. The only reason I don't use apple news, and I don't know why they persist with this, is you can't link out. You can only, you can only send a link to apple news.

not to the publication. IT absolutely .

uses to me can, because every every time i'm reading news, I want to save a link so that we could talk about IT. But i'm not going to put a whole bunch of links to apple news. And in our nbc universal used to sell at those as that relationship ends at dinner this year. And as we mentioned before, apple is gonna work .

with tabula. That's really good look.

Isn't IT so good .

sarcastically?

Yeah, such a good look. But anyway, let us take a little break, your watch in mec break weekly and aneka alex, Linda, Jason snell, see what time IT is. I think I think should we go to the epic of the week, china ashly producer man? Or is IT too early?

A touch early?

A touch early? All right, we'll come back and we'll go to the pigs in a bit. But there are some some more stories we can talk about in just a bit.

I don't like this story. I'm not going to do this story, but anyway, I will because it's we need them. Apple shares the most popular podcast of twenty twenty four bo his um I don't know how they know what the most popular power star. I guess everybody .

uses the podcast APP.

They know you have to use the pocket APP. So it's really the most popular .

podcast on apples pocket on apple cast out.

Let's make that clear. Number one, the daily near times, Michael abara crime junkie. It's always the same for the joe rogan experiences date line smartness huberman lab. This american life used to be really dominated. This american life is .

they got used to just be number one for like yeah for decades.

And of course, the newcomer's Jason and travel's Kelsey doing very well with their podcast. I've seen the spotify. They said IT was number three on the spotify list then np s up first, another news podcast and more bit so death news, health and politics puzzle football top news shows top girls and show number one three model sin drowning creek, the rise and fall of rubi Frank top series serials still up there.

What I think was everything, was that the only one that I actually listen to is this american life. You know, like, I feel like i'm out of work because I like everything I listened to as more vertical than that. You know, it's not not any of those .

number one episode. You would have thought that would be joe rogan's interview with dana trip. That was number two. Number one is crime junkie, serial killer, the alphabet murders part one. Interestingly, part two isn't even on the list, so I .

don't know. Yes, never mind.

Yeah, never. Well, IT seemed like a good idea. Most shared shows, like people set out as links, the huberman lab.

Anda, I don't even know what's, why is the me with Julia li drive? Is the daily the bible in the year? You need to read this.

You need to hear this, the bible in a year, the bible recap, very popular. Who killed jf case in there? Most cheered episodes. Anyway, a lot of lot of stats. But just a reminder this is we're not on there because decided to dig .

into the tragedy of somebody being murdered and sensationalized.

There we go. You know, I did. I did at one point. This was mostly when we were turned to sell, the company didn't work.

I thought, you know, maybe twitch should do A A true crime show. We could do that. Um just lost my audio.

Would I do plot? I thought we could do that, and I was looking for a true crime. And I thought the strange death of Adrian lama might make a good. I'll give this to anybody who wants a true crime series because we're not going to do IT.

Uh, because h while Adrian is said that he kill himself, I don't think he did because he had he had stuff tape to his thought there was some weird stuff going on and think to be a very good true crime. Should we do that? Alex, you need a true crime podcast.

I can do. I can do a really interesting true crime one, but I I have to get some permission.

But I have a lot of data. You know, some true crimes. I know one from read. Yeah, no, dad. Yeah, yeah yes. His fathers .

might be too hot, really hot one .

so it's recent it's not recent .

recent but IT comes up every once in a while. Yeah so so I have to it's it's a really yeah I am like get into IT on the show but but it's but IT would be a good true true crime part.

Have you ever thought about the no.

I like i'm so busy doing. I like, I like that. I mean, I you know it's it's, uh, interesting. But the problem is if you get one is really interesting, it's just there is going to be a lot energy around that, then people going to send you threat me on twitter and I just like.

I don't like I I really have a problem with true crime podcast and date line. And unless there is talking about a story where every family member who knew the person is long gone, I can't imagine anything worse than, uh, even worse than not just true crime podcast with so many. These are being done by people who are aren't journalists. They haven't been trained in sensitivity. They don't understand the import of what they're doing by but IT sells.

baby.

I think they think there's I think the ones that i'm interested in if if gonna do them are ones that are about somebody who probably didn't do IT. And this is and the things yeah using journalist you uh using journalism to to get someone who was wrong because the problem is that once you get accused in court of law, your um your your chances of of winning are once you charged when he wants to go in a criminal, your chances of winning about five percent you know and it's just everything stacked up against you unless you have really good lawyers. And and so and and that so I think that even in evening now that weight um that's interesting.

I know why a john as I wouldn't let us go to the pix. We've not yet done the vision, prosecution.

music.

By the game when I, no.

no, so I was trying.

looked at the dog and I wasn't in splash shop to be to get ready and IT, I scrambled.

And I have these visions. I don't see him. I can see him. These visions of i'm kind of off looking at a book or i'm running back to the console itn the button, let's see. Well, the weekend is here, so to speak. I know it's only tuesday, but the weekends vanion through, ladies and gentlemen, the weekend I want I saw pieces .

of IT um I I was traveling in my band with I was ban within paired for the last couple days so I have been able to to see what .

would you I mean, it's a music video. So it's all about the visuals. It's not about the narrative.

But I what I liked about IT and what I took away from IT is i'm sure that submerged had the F. X. right.

But IT was meant to be naturalistic. This is not meant to be naturalistic. S, so you can see the the effects throughout. And they look really good. And I thought that was a really great example of what do you do with a vfx, heavy, immersive, how does that work? And IT was beautiful.

IT was there was some very mind bending kind of like you look over there through a window and over here and you see different things, and it's very clearly special effects. But I think that's really what I was. I was all about the visuals and you know, his music playing well.

I don't know what the story is. I didn't really make any sense in an ambuLance and like on a bus or what I like, I doesn't matter. But I thought that it's really just a pure here's the kind of the imagery we can do in an immersive space. So that's what I took away from IT is to see something that's very visual effects forward. And I mean that that was the goal, i'm sure, of doing IT.

Yeah, I think unfortunately, because we had all this year ical stuff years ago, you know you can a bunch of all the tools already have a lot of the spiral, a composition all built. And so doing those doing those ex or are something that is a known quantity. You know in fact, one eighty is a little bit easier than than the three sixty that a lot of us we're doing.

So so that's really useful that those tools have been around. Um obviously, apple le's magic sauce makes you just a little bit Better um but IT is yeah so I saw pieces of IT again. I saw a little sections of IT because I was haven't been with issues you know but but they have another one coming out I think this week or next week as well as and this one I think is more it's interesting because more of a solo artist, plain for you at least that's how it's been sold um which I think is actually .

going to make way more sense for the vision .

pro than a lot how many camera angles they use. I mean, I think that a lot of times what I want to see is just one one I don't .

need looking in my eyes, I somebody that may be very uncomfortable with.

interesting. My family are .

called concert for one that features a british artist name, ray. It's coming friday in a global released out yet.

I I do like these ones where they don't work very hard to make IT a immersive experience where it's just we put we put a bubble camera in the audience and you are free to look wherever you want some performing from of bank because sometimes you kind of want to see john whistle. All all of the power technical are going on between like three, three, three other band members who are trying to be the front man at the same time.

Sometimes you want to say, hey, what's that happening? That kind of behind that other riser over there. And you're seeing somebody who's prepping prepping hardware for for for a guitar change or something like that, that is really immersive because there there are very few experiences that you can really absolutely nail in VR. One of them is standing still in one spot and not having, not being able to walk forward, backward, left or right, but being able to turn your head and listen to something and watch something. And so being an audience member is definite. One of those things is that sounds boring, but I ve never felt more immersed than those times when people were doing three h these presentations from studio line is A T, V taping audiences that the concerts, things like that, I like, I would love to see the turn key solution for something like that.

So ray is more like a big band experience. They recorded the set of air studios in london, a twenty peace ban. SHE does RMB jazz and pop, and they say, from the best seat in the house. So that imply as well, we don't know what that means.

I think you could be could be one of those things that the hard parties with twenty people, it's hard to fit that into a one eighty in a way that works. But but we will see we will see what they look like because what the problem is again is that that what makes sense, ten to twenty feet and some people are more than tennis one a few maybe. But what I love is that apple keeps experiment. So there we get one thing we're going to get another thing they're going to keep on, you know showing us different looks and fields of what where they're going. Um so I think that you know that's interesting.

So do you think that the weekend is trying out in his management team and this label the idea of releasing music videos in immersive? I think apples said.

hey, we've got this great idea. We'd love to do this with you. Um they had a bunch of meetings with his management.

Then he came in and said, hey, that sounds great. How much a million dollars they were? They put dial. I don't know anything by the of, but i'm saying been in these kind of minutes.

So the so it's a big brain .

comes up and says, we we have a vision for what this could be, that that could be in spain. And then what would you like to do if we did that? And then he brings in a director and they do the thing, and they and there is a bunch of guide and said, well, this will work in the camera and this won't work in the camera.

This is and everyone goes back and forth and he gets a big check. And then they get something, has the weekend in IT. And so I think that that's probably how that my my guess is that, that's a pretty good idea of how that worked.

But it's I mean, I think that that's what apple can do. There are no one else can do. I do not. No one that has done some of that as well.

They've done work with artists um you know and paid you know to to have artists do stuff inside of the medics quest and so so forth. But I think apple can continue to to go down that path. I I will say that I finally A, I have a lot of screens.

So when there was a virtual screen on the vision pro, I was not that interested because I was like a whatever, it's not enough screens. I am, I don't go away. I was on a plane this morning. I I actually woke up this morning in new york well and for .

a rushing home to do this.

there's only one flight that gets .

home before the show anyway so .

and require very early um anyway so um the uh but I was on a plane and I know I bought that, had to get the ticket the last minute um and signed IT up in like this like the back row like you know and in the back row you can't open the you can open your laptop so is like i'm going to try this and I and I I took the and I don't even tried to connect them, you or anything else and I opened my laptop just enough so I get my fingers over the keyboard because that's all I open IT up for for and then I opened up the screen and I got this giant you know what felt like a, you know, fifty five screen, you a thing and I was like, type away nodes and and I opened the final card. I did all my just stuff on the laptop and IT totally I I I have to admit I put IT.

but I totally selling point for the vision. Perfect economy was boring.

One hundred dollars on a on on on a heads that you can save money on the seat. yeah. So how did you .

type so so you left the laptop p kind of open .

a little IT was IT was kind of like, yeah, cracked open. And I I think there just type away and everything I just got like IT was a big giant I mean, IT was IT was pretty nice. Like I now understand, and like people have been saying that this is incredible.

I was like, yes, good as the nine months, I don't think so and IT, but on a in an environment like that because I have a little laptop too, I don't even have a sixteen. I mean, I don't travel a lot, right? I'm going to now, but I I haven't a long time and so i've got like a little fourth teenage entel air like on to intel macbook a pro whatever. So it's like a tiny little thing that I just haven't bothered up. Great because I don't get out of the house to for work very and uh anyway so I thought I was yeah old computer uh headset using squair whatever and nice.

How about have used that as anybody tried that White screen yet? Or is that not out?

It's in the developer beta and I haven't been adventurous enough uh to to put the the development beta. But Jason has .

I have I did what you think looks really good. I'm not sure if i'm willing to go to mark germans level and say IT is the killer APP, but it's a very good reason to get a vision pro if you are a very certain kind of person because if you travel a lot because the wide alter, wide is a little extreme um although it's kind of amazing, it's just like IT raps all the way around you. But even just a wide view gives you a lot more space and it's I find IT very clear. I know some people don't, but I I find a pretty clear and very usable and distortion.

No, no, no.

it's it's designed to basically be kind of a magic curved screens so that you're just wherever you look at sort of right in front of you. But no, it's it's it's a very well done and um and the quality is very good. And you with a ultrawise, you basically got two giant monitors, but there's no themes.

It's just all wrapping around. And I want I find useful sometimes in vision pro in general is taking an APP that i'm only using occasionally and just kind of putting IT off to the side. I can look way over there and adjust that if I need to, but mostly at the site.

And you can do that on the mac now where you are sitting there working maybe in the center, but if you're an ultrawise mode, you can put a drag, slacker or discord, whatever. And I put IT off off at the corner where you're not going to see IT all the time or you your calendar even. But then you go like this and it's there plus there some apps like final cut is a good example where having a very, very wide window is actually pretty great because you've got bunch antler stuff on the sides that you might need to look at or drag something from.

But most of the work is happening in the center that it's it's pretty powerful for us. So I think it's a great feature. I don't know it's gonna ll more vision prose, but i'd say that IT is one of the best things going on. Vision pro being able to have a giant mac display with you.

I think with the new content and with the updates, IT doesn't sell more .

IT just makes the the current owners more .

feel Better about the decision. IT is like, okay, this is good. This is this something?

Something funny? Okay, that's your vision pro segment. This is audition road.

Vision pro.

I was ready the time little.

Porch pirates appeared to be at this from nine to five mac band love joy writing, accessing eight and t data to track iphone deliveries. Oh, that's our worst nightmare.

Are apparently. So apparently people inside have are basically teaming up selling the information about a thousand dollar iphone is going to be delivered this address at this time. And they can because they have the track information, they can track delivery. And basically with an a minute of IT being dropped off.

how do they get how do they you have to be a att insider.

So someone breaking the long side, D T N T and selling this information. Wow.

despite the way I should give credit to a seen that this is tia coma, got the school on this.

Ah apparently this is a big deal everywhere, where again, there are people inside the shipping companies, for instance, who are pairing up with, pairing up with a burglary rings, crime brings to against, again, tip people off that you are this expensive thing is going to be left out in the open at this place. Sometimes a drivers are also involved, not again, not just products, but all like expensive phones and electronics.

Where they were going to the drivers is in on IT and they're going to deliver IT to and address that is kind of nearby but not at the actual address where someone might be waiting for IT. And so someone is right behind the truck to rabbit as soon as they can log in that, oh yes, this was actually delivered to the correct dress. And because most of these delivery places they don't act even though you might check off, require a signature for delivery, even people who are not criminals, it's like they well, we're just going to drop IT off without a second.

That's fine. And then you're really out of the luck as you because the apple, google, however, and the shipping company are going to trade off on whose responsibility IT is. Meanwhile, you've got to the clock is sticking down on when you can basically ask for charge back. It's really terrible.

There is also um like frequently IT comes up on redit another forms where people who are ordering stuff from the apple stories in the apple APP and asking for like same day delivery IT just never shows up because the same day delivery route the last the last leap of IT is IT basically a zuber driver who comes to the store picks IT up and lot drops off your house and apparently it's not uncommon for the uber directors simply steal IT and then who is word is that they take over how long going to take for to on rap it's like um IT IT seems like if you have to have an expensive piece electrics ship to you, you just got to be ready for IT to be stolen. The the out of trouble that I will now go through to avoid having something simply dropped off that I paid for. I will, I will drive twenty miles to a deepo to pick up at a deepo.

I will drive forty miles. I, I will drive sixty miles to the one google store that's nearby to buy a google phone like at the storm pick IT up because again, it's not as though every single thing gets stolen. But once he gets stolen, none of these sellers, the apple isn't alone.

It's everybody. None of them are really proactive and say, oh my god, this terrible. We're going to, we're going to make this good. We're going to we're going to cancel the the building and ship out a new one. It's like, oh, well, we've open a ticket process back in a few .

days because they are also people who say I didn't get IT when they did get in here.

That doesn't help. And also again, the number the number of people who the driver isn't isn't in on IT. IT has been stolen, but somebody at the deepo broke into IT, took out the phone, put in like, I, A bag of rice, sealed back up and send IT on est way.

IT just seems like, how? How can you possibly win? right?

courage. Part two, apple is facing out the lightning to headphone jack. Apter, at one point, I bought a dozen or a half dozen of these because I just keep you.

I kept, couldn't find him, and I probably still have a bunch of them. But if you didn't, if I don't know why, you would need one more. Sas, lightning doesn't exist anymore on new phones and headphones.

jacks. Well, you probably have any wired headphones anymore. Apple's doctor sold out in the online store in the us. And most other countries. But you could still go to french denmark, filin, norway or sweden if you, if you really need one.

You may remember, these came in the box with when they first faced out, they had phoned jack, but the pretty quickly. I I still have type seed, a wired apple doesn't solo, and maybe they do. So.

yeah, I have. I ve got a couple of my bag. Yeah, yeah.

yeah.

So, you know, twenty sixteen, they face out the headphone jack. Twenty, twenty four, they face out the adapter. First they came for the headphone check and I said nothing. Then they came for the adapter and I said nothing.

And because I wasn't using that phone.

I have to admit, like when the first, when they started with the usgbc is like, I really like my lightning. Me and I got all the stuff with lightning. me.

Now, like the handful of things, they still have a lightning connector. You like H, I, I went on my trip this last weekend and I forgot I didn't take a lighting table. And so then i'm trying to figure out how to charge my headset. And I literally .

brought another pair of their pod pros just so I wouldn't have to use the lightning adapter.

Yeah.

there isn't that sad. Twenty and fifty books. So I could have a type sea connection.

not even said every time, every time I connect to, like my SONY ear buds or my my pixel ear buds, I see the, the, the, the, the, the, the guilt, the guilt creating ghost. Still, as andy and andy is, ipods, ipods, the airports that I lost, like four years ago and is still somewhere in the house. I'm sure I still the case for IT, but it's gone to the land of ghost winds. And but I can't bring myself to have to forget this item because otherwise I lose one of the friends I made along the way.

All right.

now we can take a break and get ready for you pics of the week coming up. Next you are watching mac break weekly. And of course, we think our great contributors and the aneka alex linz y and Jason now, but we also think another kind of contributor, a great club twit members.

Thank you. Thank you. Thank you who make all of this possible. We've been looking at add sales for twenty, twenty five, and it's a pretty grim picture.

We thought I thought maybe after the election, people were just waiting to see what happened. I don't know. IT has not exactly opened up.

And so it's really becoming more and more vital that we we get the club go and and get people to a support us through the club. Seven books a month is not a lot. You get all the shows we do.

You get access to discord and you get add three versions, by the way, all this shows you get video for, shows that we only do audio in public like hands on windows and hands on macintosh. You would get special events. We've got a genetically just my he's going to do a little special event of him upgrading his computer.

I think that that'll be fun. Mike is crafting corner. We do a coffee thing every once a while. I think we got a taste coming up. Staes book club, there's another.

This is a lot of stuff going on and the club is really full of wonderful, interesting people, the people who support what we do and who like to talk about tech. So I think you would like being in there. So if you would consider twitter, that TV slash club to IT seven box of months.

First two weeks are free. You get to try, if you're not convinced, tried for free for two weeks. And we now a refer program. So when you sign up, you'll get a special link. Anybody uses that link to sign up gets you a free month.

So you know, if you get a lot of friends who aren't yet members of the club, you could probably pay for your club membership for some time to come. Took that TV slash club to IT. I really, really appreciate your support.

IT is IT is going forward more and more important, to be honest, if we want to keep doing what we're doing, we we've done everything we can. We've shunk as small as we can get got rid of the studio cut shows, unfortunately, had to the layoff ff people. There's not.

We're pretty much done of the bone now. So twitter, that TV flash club twit. And thank you so much for your support.

I appreciated. Pick a week time. Let's spend some in island, these money, alex. So so I been building these .

little phone ricks. I've talked about these, these little interactive phone rigs of iphone rigg and and one of the big things that you get into is how do you get all the USB stuff to get connected? Like, so how do I connect USB to? Because if you've got hard drive, you've got a maybe an external monitor.

You have a you want to plug that all into your iphone. You have maybe have a mix three or something else that there. And it's been couple together.

You find a climb and then you attach IT to the rig. And it's all painful while conor blue just came out with this. And this is a, this is a USB as if I get my my face. This is a, this is IT.

It's a lot of dock for the iphone.

Well, it's not a dock. IT is a what this is this attaches to a rig that you a camera rig that you would have except that IT has quarter is like quarter on the bottom. It's got a cold mount a cold, cold. The problem of the problem, my phone is wants to focus. I get right here, get there. So yeah so it's it's got all basically has the same connections that you would get with um you know another little piece that you can clean up on except that I can screw straight into a your rigg that you might have for your iphone. Um and you know this has been a big pain point for a lot of us now being that are building these risks is how do you attach how do .

you looks like attach your iphone?

I don't have i'm RAID. I got back here right before the show. I was going to try to attach to something but also of you but a lot of time I see what i'm using.

IT is a lot rig. You put your phone into talking about, you can see my a very simple right. But but you get the idea really cool, get getting these hubs. It's just like a media hub like you would get from many other companies except that it's made out of metal and IT straight into the phone rig that you're building.

I'm building kind of A I have this really complex ring that i'm building with a SONY camera, but i'm trying to build a simplified version as well with an iphone that you can do two way communication with people on in the field and um and this is a big this this was a big piece of that puzzle because I always try to figure where to put the clap and then how to find one that has all the things going out the right direction. And so this is um anyway and it's I mean, it's expensive for a hub. It's not a very expensive item .

overall. S D and you get comes in space gray, raven black.

like the boy Brown with the black one is I lose at all the time of the shadows like I right before I did this. I like.

I just put looking at like a self. It's a self.

It's like self IT doesn't look like anything descript. So I just kind of blends in everything. But now i'll show the ragg in more detail.

maybe next week actually. And this this company, the blue is a is a good tip in general.

they see a lot of not just for phones, this is conder blue is there's kind of like there's an actually like there's small rig. I have a lot of small rig stuff. Most I got into IT because of the rickles that I have.

So I got um I got a small rig and then there's til ta and then you go up to um conor blue. And then after that you start talking about like wooden camera, a unch, a special company. We all know what they all everybody he's got a rig and you look .

at IT and there's like this .

and you measure everybody up. So I have the cheapest rig mostly, which is I mean, there is newer, is below is in the backing order, newer the newer rigs are below the small rig rig, which is what I have. Um and then till those a little higher.

And then again, conor blues is the american and made it's they're of the way and they're really there. It's it's a good brand IT overall. If you look at IT, there's lots of camera ics. They go um and then again, after that, you got a more expensive ones that are you know and and IT jumps. The Prices seem to double every time you go .

from one to the next condo blue with A K thank you. What a good tip. This looks kind of cool. I don't need IT.

but I want IT. When you see the rest of the rick.

i'll feel the classic Alice.

I think I have another.

but I want .

IT because I I have a some more pieces of the rig driving this week when I get the new rig put together or a little IT more it's it's absurd because IT of course uh streams um in uh by oral you surround from a phone in in H R because you still in special so um it's andy and pick the week two picks .

a week one is a reminder that chili Brown .

thanked giving is still within the evil clutches of a two trillion dollars super company. But you can watch IT for free on apple TV this thursday and friday the twenty third and twenty four you do not have to describe to apple TV to get IT there. And if you haven't seen IT in a while, please try to see IT like on streaming there. Because IT is such a trip to see. You can actually see the shadows from like the the layers of cells that are there is almost disconcerting .

to see you too singly.

quite wonderful. But either pick the week is feed. Been, i've been every once a month. I tried to make a point of if there's a tool or service that I rely on, I try to take a moment every year or so, once more to check out others, to see if other services can do IT Better.

Uh, I ve been using feeding for quite a while, uh, chiefly because of a reader for quite well, because I was pretty much what I was using. I switch to the new updated revolutionary version of reader, which has is still in it's not it's in beta. It's not quite finished IT.

It's not feature complete yet. And I kind of needed something kind of Better than than that. And so I actually spend some time switching everything over to feed bin. For it's been around feet been around for over ten years. A lot of people that I know in respect uses IT a lot.

I just never happened to click into IT or maybe it's because at the times when I was looking at IT years ago, IT wasn't quite what I was right now. I like IT a lot because IT IT gives me everything that i'm looking for, primarily the idea that IT doesn't matter what screen i'm looking at and what Operating system IT runs and who made IT, I can still get access to my feds. Obviously it's web based.

Yeah, it's web based. You can use, like when IT has a page on the on the product site, actual dedicated apps for that, what are compatible with IT. And it's like all IOS, all mac, all ipad and like one or two lonely android apps.

But I discovered that you really don't need IT because the phone interface, no matter what device they're using IT on, whether using IT on desktop we're using on a phone is so clean and so easy and so simple that it's exactly when I would be looking for. And that has so many really great features to organize everything so that when i'm preparing for mac break, uh, I can just focus on, on just the stuff that apple news. You can have a within fees, you can create a other fees are just like anything that's on the barren stot com sight that references apple or references the iphone.

Make that into a separate feed because they don't have like a special specific like apple feed alerts. IT integrates really well with third party services. On my previous picks of the week was rain dropped auto, which is what I still use. And yeah, use my organic, convinced. Boy, we use that.

Like, boy was that was one the greatest love s which as I ever made, because IT make so many things so much easier and support, so I can quickly send something to my bookmark manager, check IT out any later, send IT up to other apps. Doesn't have built in integration into into blue sky yet. Uh, so we're hoping to wait for that, but i'm sure that's going to be an in in demand feature if that's assume you can simply roll IT by yourself.

Essentially, what i'm getting at is that IT doesn't try to be super, super flashy IT. IT attempts to be really, really attentive to the needs of people who need to keep on top of dozens, if not hundreds, of new sources and drill right down to I need to check to see what's going on right now. Again, that i'll learned about this zero day that happened that was came out about an hour two ago.

IT was because IT was so easy for me to have a feed, a feebate window open and check clicks specifically on just a topic that that would only give me things that are breaking news uh, that made that, uh, so efficient uh so it's all on top of that thirty day free trial. It's and after that five books a month, I hesitate to be this enthusiastic after only two days, but I can't find a single fault with IT. IT is exactly everything that I want and i'm definitely be signing up for five box a month after, after, after initial gei the irrational exuberance poised down but I I can't recommend highly ough for again for somebody who has needs to have a long created list of fees that they need to keep adding to a and keep adding stuff to. And if jay son's been recommending IT because IT has a bunch of all the features for newsletters and Jason's word is actually, Jason, that having mentioned that last week on blue sky was oh yeah, feed and I haven't checked that out in few years and one with that like and he didn't lie. So it's a great it's .

a great service. I'm going to definitely look at IT because I right now I use a web based of service called sumi news sumi, but I do I mean, that's my daily. I do that more than anything else is look at feeds and select stuff for the show. And if IT has direct integration, a raindrop that will be a very .

nice yes, and just button something off. It's like a lot of rs services. And after dives used, including again the f that I was using for the past couple months, i've recommended that the new version of reader is like, oh, but we're doing more than just R, S S. fees. You will also have your your sub reddit and you can have your youtube videos and comic scripts from comics kingdom and the other subtypes services.

And that's nice, but i'm very, very much it's more than what I want in a complicate the experience but fever, but the other service like IT will also IT gives you just enough yes, IT will allow you to uh a subscribe to feed of your podcast and they are R S S V. But IT also made IT not certain that they will become like a replacement for pockets on my phone. But the ability to very, very quickly see something I want to check to see if there's a new apps, so the vehicle dropped.

If so, I want to download IT here and now and actually play IT as opposed to, oh, let me check your hundred and three hundred different podcast feeds and then show you what's news like, no, just let me check to see if there's a new office lady's podcast. And if so, let me down load IT and play IT. So it's really nicely done.

The last thing is that if you have newsletters, IT can also give you a customer email address. So if he sent for newsletters, IT will automatic grab your newsletters and turn those in defeats as well. So I really is one window where I give any time I want to find out what's going on right now in any of a thousand different topics. Very, very great single dashboard. And again.

well, looking for something because the the news reader I used and recommended in the past, omnivore got purchased yeah, shutting down at the much. So I am looking for something that can do that. That was the same idea.

I would use the custom address and then that was A A because I main mAiling less. I don't know how why they're so successful. They is more spam from my point of view. So yeah, so I can read the newsletter is great.

No, it's great.

They are a little bit rough and and you are also hit them in the head. And one of the problems that I was having, where this seems like every time I change to a different like R S S service or R S S APP, most of them have some sort of export command.

But keeping the truth, as you call the central truth, consistent between experiences was so hard, especially specially with, again, I don't want to be denigrating the inversion of reader, but one of the things is, is not quite a complete. So I can't export your fees yet. And so I finally like fittis yesterday and said i'm going to spend twenty minutes seeing if there's a hack or script I can do to automate the process.

After twenty minutes, if I fail, i'm just going to put on a couple of movies and spend two hours manually exporting all of the, all of my specific greater feeds into this new thing, because I don't want ever have to do that again. And IT seems like this is a good service for if you want to use a different at for front end, I will let you do that. But your central truth will always be british feet happens.

We get great stuff. nice. Thank you for the recommendation. I should have listened .

to Jason.

But yeah, now you get two .

of us and I think .

once it's and yeah, thank you.

Yeah yeah, this is, this is how this works. Well, yeah.

we help each other.

That's right. I think the .

things front right now that came that, like during a fa s only my .

web cam.

This from a big picture though, is another thing.

So I only got to feed bit is great. The newsletter thing is the thing that really started me down the path of using IT all the time, because then I had not only some favorite news sources that have R S S, but all the newsletters I subscribed to also pour in there. And they just show up in the morning and that's my morning reading, is that list, which is great.

There are IT is an excEllent web in your face. But there are also lots and lots and lots of clients, especially on IOS, that support we've been. And they can add their own nice U I on top of that.

So this is in addition to feed bin.

Yes, this is I use. So we kid is my choice. IT is an excEllent uh s APP.

I used IT on the ipad, that is my R S S reader of choice. IT works with feedbacks. Log in to feedbacks, then I will use the feed bin source. One of the things I really like about IT in interface really works for me. IT has three different reader modes, so I will show you the text that in the R, S, S.

Enclosure or IT will show you, uh, the HTML render in a certain way that in the R S, S, enclosure or IT will load the end of the web page that links to and display that. Instead, it's got a bunch of different ways of doing that. And you can set IT per source, which is great because you might get one that looks great in using type a and then type b. It's really bad. So like i've got somewhere on the new york times subscriber, if I tap on the new york times, like you just loads the new york times page and I I make you don't log .

in there and I don't want don't want that, right?

I want a reader version. You well depends on what you want I in and the style you can choose and you can choose choose source. So I really like reader. It's really nice.

I also want to mention another a good IOS uh rss reader that also I believe works with food bin which is called um on red is a very simple rss reader um but it's um really well designed. It's just very basic. I think that it's appeal, but they just added a feature that federico of a teacher rute about a mac stories today, which is very clever. And every aris reader, and I wish, do this, which is a shortcut integration where you can literally say, I want to add this shortcut that i've got in the shortcuts APP to unread.

And and then when you're on an item, you can just one of the commands that you can attach to that item is now that shortcut, which means that now you've got now you're sort of superpowered in terms of taking those items and putting them in a bookmark ting to a spread sheet or doing or quoting them in a markdown of a blog poster, whatever IT is. And I love that and I want to see more that kind of automation support because the idea that you just sort of like take a shortcut that you wrote. And now here IT is as a command inside an APP.

Like you give me more of that. I really like, no, it's not just you could share IT and then choose a shortcut now that it's like literally it's in the U I of the APP now because you designated IT as a short cut. So there are a lot of really great arrest readers out there if you want to go be on the basics of, like the feed been interface rekissed. My favorite though.

R S S is alive and well.

if that helps a lot. If i'm using and read bin, do I need reader or is like .

google reader? It's like the place .

where you put all fit all of your things and it's got a way interface yeah. And then you can there are a long number of clients that will also work with IT if you would rather use pacy c client.

IT serves for me. IT serves two functions. One to be the central truth of all of my rs fees, no matter how I access IT. And to I happened to like the web client for the phone and desktop really, really well. So I also use IT for now as my regular, as my regular aros reader and news reader.

But if you just want to use that as the central truth, meaning every time you you find a new websites, oh, oh, was a three great articles. I wanted to start following this. Every single day, you open up feed by dot com and or use the shoes of keyboard, use the the bookmark lip to add IT to that.

And then if you have a third party APP with a nice mac interface to do the reading, if you want to use that, that's fine, but is not your your truth of subscriptions is not can be locked up within the third party APP IT will be feedback. So you decide that a, well, this this other rs APP were so much Better, or this rs APP like isn't available for android. What can I do? An android that doesn't matter of the people giving you the same access to that same database up feed.

I am paralyzed by too many choices. Get we been paid money .

to go with food in the .

web in your face and then see if you want to add nap on top of IT OK.

Now there's still uwire and there's I have in a reader, which i've been pain for for years.

and most of them work with feedback.

do what they don't do well, feedbacks sent on one .

of the advantages of how it's .

like google reader. It's the idea that there is a central thing that contains all your subscribers. IT knows what you've read and what you've not and they'll sink IT and it's the one who's pulling so that when you open the APP, IT doesn't sit there and pull eighty different rs sv.

One of the time it's doing IT in the background on the server in the cloud. And so it's just convenient. You don't need feed bin to read rss IT.

Just as andy said, that gives you a central repository. They are the ones doing the query. And the best again, for those who remember google reader, it's basically that idea IT is its own service that does that in the background, in the cloud.

And then of them are reading out loud yet like .

I feel like there's I feel like that's what i'm four was built by .

eleven labs s because that's what's going to have is the yes.

totally, totally. yes.

Maybe that great .

with feed IT probably will.

I mean, that's the beauty.

What about this unread? Should I not even look at that because I like this shirt cuts idea.

Well, I did. Just I you can, it's an APP so you can try for free and a will sink with feed bin so you .

can give IT although so I think .

the people I think IT thinks with feed bin, I mean they .

mostly do so yeah that yes, everything thinks with feed been it's been central repository.

It's a it's a good central repository. I think the way to think of IT is just like the idea of having an email client, like you'd choose a client that works for you, email as email, this is sorted like that where you choose R, S, S client that works for you. And if you want to use feed bin as the central of repository, it's nice. Yeah .

okay.

i'm so good for newsletters. Pipe your newsletters in there.

It's that's the main thing I I want beautiful yeah yeah. Yet would be nice of one central place where all the stuff lived up to you head all that. And I like the idea of shirt t.

So I have, you could send to my micro blog, I could send IT to my tweet storm or whatever. And then that would be kind of nice to, okay. One of these days, I wish I had some free time.

I just sit down, set this stuff up. Thank you. Jason nail, six colors that come as the place to go, six colors that comes as you'll give you all of his wonderful podcasts. And go blue, go on you. Bears.

go. Bears, go. Bears, go, bears, bears bring back the acts again.

We have the .

x to be clear.

we have the X I would like to keep you on that issue. The ax is hours. How many years is the x been yours?

Three years in a row. Maybe it's good.

About time. Yeah, it's about time you get to keep the X. Thank you, Jason. Andy and aco, when you going to be on G, B, H next .

thursday, thursday at twelve thirty eastern time, go to W, G, B, H news or to live or later.

nice. Thank you, sir and mr. alex. Linsey, do you have an artist reader recommend?

I do not follow IT. I've been trying to find one. You know, I think I think I I feel like i've been in the wilderness trying to figure out so download at all to like play with them because I do think that I mean, I have to admit most of my news as apple news and footboard.

I still have footboard after all these years, right? But they started to change. Its funny how something changed like fly board changed something with the way they managed ads. And I can please stop using IT like it's that's the thing that always scares me about changing products is that IT was like at something I used for ten years and then I within a month, I was not using IT anymore.

And so now i'm kind of like I ve got to find some of so um and know there's something like, you know too many ads or the ads were here what they were they were scrolling down out of the top. I was like, I pretty much hate um windows movie and across other windows, you know like when i'm browsing. And so if a website does that or anything does that, I stop using so um so I saw so i'm interested in what what Jason and andy have to say yeah so I download of those play with I just something to read them to I don't like I love being able to work on other things while I listen .

to all the articles. So seven labs has a learn Olivia's voice. You have Larry read?

Yeah no, trying to. Well.

we've all learned something today. I thank you so much for being here. I didn't forgot to ask you office, is that global which you get coming .

up can look, all you're going to see is us right now. What's happening is, is that, of course we have we got bored, so we made more shows. So so we have so on monday nights, we have extra hours, which is A A much slower no discussion.

So we only dialed the couple subjects in two over two hours and then we have uh to run down, which is on thursday and that is again slightly different play on the format. And then um and then otherwise we're not doing as many second hours right now because we're doing all this R N D around the quality of our streams. So we've moved to fork ay.

That's working fine. We're now adding HDR, which is still little hitting this. We're having some we're figured out some uh as terc ways of getting the youtube.

So we're working on that right now. We're going to expand the number of plate ready ahead of us where you're streaming to lots of platforms. We're going to start doing that over the over december. Um and then um you know we're adding some frame rate.

Again, a lot of this has to do if we want to cover a bunch of shows next year and we want the whole thing to be in a 4k and five out one and H D R and when we're on site。 But we need to build our entire platform to support that. So so so every day you're going to see things.

So if you want to watch the the thing, generally, we're answering lots of questions. Um you know so why we figure that out? So it's it's good. awesome.

Thank you very much. Andy, alex, Jason, thanks to all of you, special thanks to club members for making this all possible. We do stream remarkably, amazingly, thanks to the stream redrew di o on eight different platforms.

Club members get to watch in the club twit discord. A lot of choose youtube any week as youtube qualities very good youtube docs slash ti slash live twitch, that TV slash twit. There's also extra com facebook linked in kick and tiktok. So pick your favorite platform.

You can watch a stream as we do the show for most of our shows, but in this case, every tuesday eleven and emphasize two pm eastern one thousand hundred UTC after the stream is over within the polish up, john a adds a special little, you say what? And we put a copy of IT up on the website, twitter, that TV slash m bw audio or video you you choose. There's also a youtube channel you'll see at the website the link that is the entire show video that's useful for sharing little clips.

Like if you have a friend of saying, you know, I wonder what rss reader I should use, just confuse the how lot of them and send him that clip and that way maybe he will be turned on to make break weekly. And certainly he will come up with some good ideas for how to do all I is, uh, there is also the best way to subscribe is in a podcast client of your choice pocket caster over caster apples pocket, as whatever IT is that you use. Just look for mac, break weekly subscribed to the audio or video on that we'll have at the minute we're done fixing IT up so you can listen to IT whenever you are in the mood.

I would do all of the above. That way you get IT all join us in the club to that TV slash club twit, and join us next week for another mac break weekly. Now IT is my sad duty to tell you, you must get back to work because big time is over. But by.