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cover of episode The Future of Photography According to Apple, Maker of the World's Most Popular Camera

The Future of Photography According to Apple, Maker of the World's Most Popular Camera

2024/10/25
logo of podcast The PetaPixel Podcast

The PetaPixel Podcast

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Apple views spatial photography as adding another dimension to the way we capture and relive memories. It's designed to evoke emotions in a way that traditional photos and videos can't, mirroring how our brains naturally encode memories in 3D. Apple believes this technology is the future of photography and is committed to its development.
  • Spatial photography adds another dimension to the way we capture and relive memories.
  • It triggers memories differently by encoding them in 3D space and time, just like our brains do.
  • Apple believes spatial photography is the future of photography and is committed to its development across its platforms.

Shownotes Transcript

This is a special bonus episode of the PetaPixel Podcast where Jaron Schneider, editor-in-chief of PetaPixel, talks with Della Huff, a member of the product marketing team at Apple who oversees all things camera and photos and who you would very likely recognize from many of Apple's recent keynote events as well as Billy Sorrentino, a member of the Apple Design team who has a hand in almost everything the company does and who oversees the user experiences across the company's platforms.

The two discuss immersive, spatial content and how Apple, the makers of the most popular camera in the world, views the next era of photography. They answer a lot of questions about spatial photos, the Vision Pro, and generally about immersive content as well as how Apple sees the future of photography and the preservation of memories.