536: The Sleeping Lifestyle
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From ray, this is upgrade episode five hundred and thirty six for even before th twenty twenty four. Today the show is brought you by delete me factor and express VPN. My name is mike holy, and I had the pleasure being joined by Jason now hi Jason.

Hi Michelle. Another week goes by another one of these wild for apple things where actually .

fill happening. It's been longer than a week since we sort last week was so weird and wild.

so many things happening. I think it's really nice like they got to upgrade, got to talk about announcements, gp got to talk about announcements and connected to IT matric weekly, we got to talk about different announcements. Every podcast was different last week because there was more information every day.

That's true. That's true. If you are a like a podcast junkie, you you got something quite unique, which was shown you know where the rest of the week was gonna.

But now we're back around again that week has done. And so we can now wrap up what we didn't talk about today's episode. But first we must address a snail talk question, as we always do. I would like to thank him off writing this. Then when you're reading an article, Jason, or review from a real journalist or somebody that you know, do you read in their voice or .

your own voice okay um the truth is a very rarely sub vocalizing when i'm reading okay, I just read the word lucky so so uh IT does sometimes happen but really it's just in I guess you would say IT starts in my voice and then just disappears into reading mode and i'm not it's not when I read article i'm not envisioning IT as a podcast. I'm just reading IT as an article there occasionally exceptions to that um but um for the most part that's the truth of IT sorry to be boring about IT, but that's the truth .

of IT no but that that is good because that is interesting. You know say I can't I can't read about some vocalize. I wish I didn't.

I wh, I wasn't this way, but I am this way. And so if I do read an article from somebody I know, I do hear the voice. So when I read six colors, I hear you. So I do have to check the billion just to make sure it's not down because I will check and I read dance voice.

I I feel like .

that's not fair .

to do the in.

So IT specifically works for me like I resonate as a reader, much more to write us who have a personal in the writing like, of course, i'm not a big fan of, like a house full house style, a website or something I want to be able to read in the voices that I know you, what I grab a but not everybody does that but I I like that and I think as the benefit too of like they're being podcast and stuff, right, because I get to hear these people's voices a lot and how I know they will turn a phrase um things like that.

So um I do like that. I do like that. If you would like to send in a question of your own to help us start a you trip over the show, just write in with a small talk question at upgrade feedback dot com.

Thank you to everybody that does. We have a couple of items have follow up to get to today. We ever the anonymous gradient, who writes with some interesting in tibet every now and then, is written with low tibet for us today.

Js, they say, I have news on screen improvements for the next generation of the m three ipad air. Apple is working on a higher of refresh e rate L C D display with a new liquid motion panel fixed around ninety. Her, they're also working on expanding IT to other models or products like a twenty foreign imac in the next change studio display.

So this is in reference to our conversation about the ipad mini and the kind of about the fact that we want them to be a ninety host display. This person has written to tell us that there is in the work at ninety heart kind of base display I S. And what what I take from this is that apple is working to the point that I want, which is where promotion is not available. IT will be a nine to heart self display.

Yeah, yeah. No, that sense. That's that's good news. That's really good news. That was my real take away from my ipad mini review is I was looking for jelli scrolling. And what I found is steady, low frame rates scrolling ling yet because my ipad pro that I use everyday has promotion and my iphone has promotion. So I really in the context of an ipad, especially i'm used to IT and IT wasn't .

there got some got some other feedback from an anonymous rather that I I will read really great.

You want me to read this one four year.

you know what? Why don't you?

Alright, anonymous says, I think it's high time you guys get off your high horse. I just want to point out here that um canonically do we have two horses in the room around up? But yes, we all age were we each have our okay out to eat this comment and I think it's high time you guys get off your high horses on the image.

Playground thing, if you're still in your bubble, I hate to break IT to you that you are in the minority. How does IT hurt you when you just don't use and leave alone something that you don't like? Imagine not having certain features just because someone else didn't like IT. Please excuse those who fancy these things and keep your sync m to yourself, mike.

So this this feedback is funny to me because I don't know why I get hit at the end. I, what did I do? You know, like we're both in this together. I guess maybe an even higher horse.

Maybe you are. You are on a much higher horse than me about this one. So I I was reading this role in my eyes, and I got to the end, and I was about, mike, take that, mike.

the room around up at work right now. Am I higher than you? Let me see.

Am I actually on the higher horse? Ah the answer for that is maybe you are standard. no. Now we're about level on our horses. So so but when he comes in the playground, yeah I guess I am on a highhanded and I will say upgradient who wrote this an anonymous gradient i'm sorry, i'm not going to do that.

I am in fact not going to keep my opinions to myself because I am half of this podcast and this podcast is also giving our opinions. So i'm gonna ep doing that Frankly because I so since last weeks episode, we both have got access to ih playgrounds now in for image playgrounds, gem oji and image while the time not used once because, uh, I don't care about that all like I don't care about image playgrounds and a sense of me wanting IT. Um but I wanna use IT and try IT because I think is interesting. A image one is just not really something I want to try. I will I will get round to about the and so like my my thing having used the mish playgrounds for the best part of a week is that I think the thing that I have the biggest issue with now is I just and I said this already, I just don't think they did a good job like I I don't think that this is a good idea to pursue anyway, like decoration of A I outward, especially of the creation of A I outlook of people in your photo library, which I just think is really bad, which, by the way, like, come on, I can make this a black babies in my photo library like that's just gross like I just think it's gross but anyway, I don't think this is a good idea than to pursue. But the make a problem I have just not think the quality is the imagine that they're producing is good enough.

We generated some really bad stuff.

They just isn't look a like they just don't look. They're not high quality like the the and the art style just isn't a great like. I I don't think that image playgrounds is a good enough a well enough implemented feature to take what I think will be a reputational here. I don't believe I don't I don't i'm not on the side of this person who's written to say that, uh, there is like a majority of people who are so excited and can't wait to use this feature yeah.

you're in the minority. Well, i'd love to see that poll of people who are using a that's only in the developer beta. Come on, come on.

That's that's just, that's just P. S, right? That's that's not you don't know your opinion. You have your opinion and therefore you're in the majority come on.

get off your horse .

free whether people use IT and like you to run yeah you are in the minority is just bs and that's not based on anything at all other than wanting to be right and wanting us to be wrong and like we don't attia we'll find out who's in the majority of the minority theyll roll this out to everybody yeah and in a year, will people be using in liking image playgrounds or will people have try this is no good and dumped I guess we will find out that's the beauty of that.

If you are a listener who wants to hear me talk a lot of about my feelings, you can go to the next we talk about IT for a really long time. I just but I I zero in on my my main thing here, like my main point about image programs that I will leave on today, is I consider apple a company of great taste. I think this is a tastes feature like that. I do not see the taste in the way this has been implemented. And I will compare that to gene magii, which I think is brilliant like it's .

really good .

and fantastic idea implement IT well enough. IT doesn't go great but in the ways that IT goes wrong I just weird and funny not like i've made a grow task version of Jason you know um yeah I think that this is because i've also like i've made like jane mogi of my friends and that feels Better because there they look like a more they look like me mog.

I also like the way in which they create the the training set is like it's the era og you can clearly see that everything is styled in the era og style. And i've been having a lot of fun with this. Like um I i've had been creating laws of like fun little characters like little ducks and print things that I missed to my friends.

I I think that IT is a very good like way of creating A I generated imagery that fits in with apple platforms and fits in with what I think their customers are going to use. Any kid has been implemented very, very well into the system by like it's in the M O area. But also if you just search for an a mog like you might do and there isn't one to like how you want to make this, like this is great. Like that's wanna saying like this. I think geology is a fantastically well implemented thing and that again shows the short contrast to image playgrounds for me.

Yeah and I I would say, uh, high time to get off the high horse um you know disagree eed with us is fine but um telling us to shut up because you don't like what we have to say, it's not fine. And so it's like saying it's time you guys got off your high horse about the butterfly keyboard or it's time you guys got off your high horse about the touch bar.

Like we get to have opinions and sometimes they're positive and you agree with them and sometimes they're negative and you agree with them and sometimes it's the reverse and that's fine. You know, this is not meant to be into your brain. And have you walk around like a ombre, agreeing with everything we say I love.

I would love that I would prefer IT if that this podcast was about chAllenging people and making them think about what they believe. And do they agree with us and do they not we're not trying to be provocator ies here. We're just trying to be honest with our opinions, but we can't this podcast doesn't make sense if we have a negative opinion about something and we don't share IT, we just pretend that it's fine or tip to around IT that's not gonna happen. So um you know just get over IT and inspire your you're in the minority because that's ridiculous and like you don't have to agree with us. But if we don't like something, we're going to say so and if you like IT, great, that's fine.

but we're not going to stop talking about. Yes, it's like I am a right. Like like everybody else isn't.

There are podcast where I listen to every week, and sometimes people say anything, say something. I listen to the podcast today at past. I listen to twice a week. And one of the host to saying something, and unlike you, have no idea what you talking about right now like there is a saying a thing like they're like staying IT is like this is what and i'm like, no, that is completely wrong and I thought about writing in, but I couldn't be bothered yeah but you know but I understand I understand like this feeling of like, no, you're wrong, but you know always sending you follow up your feedback at upgrade back 点 com。 I read all of IT so there .

ago I don't I don't .

know you don't need my .

my screamer ah my my screamer yeah because .

you using 我 it's only when sometimes Jason does read the feedback and he guess IT， he sends me screen shots so so mad.

Yeah it's it's healthier if I if I don't read IT all because mike is like, you don't need to see .

this one and like, yeah, i've got i've developed I would say my skin is medium thickness like things get to right but skin has become thicker over time also.

there's no it's not project i've seen at all at this point, right? So it's more like it's not productive for me to get something that's just being mean and just real about could you get a lot of this guy, what is what is this even mean? This is so mean or stupid or whatever.

It's just not like I would think we don't get very set about some of that. I know, look, anybody who does anything publicly, especially you occasionally get the sack of poop that gets dropped at your doorstep IT just happens. IT just happens.

And you learn to deal with this. But one of the pleasures of having mike read all the upgrade feedback is that that particular male slot, that particular deposit area, I don't have to deal with. I deal with all the others. But that one, I deal with the downstream feedback, I deal with the six colors feedback, like I deal the incomparable feedback. I don't have to deal with all the upgrade fee that I just look at the show dog where mike is paced IT in.

On the flip side, I get more feedback or you know any other should I do and I love IT because we have so many great listeners and in so much great stuff. And I even this right, I use this today as an opportunity to be able to talk about the stuff again. So like it's still benefit.

Oh, you turn the table. Yes, the turns table.

the request to .

not talk about something LED to you talking about IT? Yes, i'm just saying IT.

And also for me, the best thing has happened in in elon buying twitter is moving away from that is my feedback mechanism like these feedback forms is just like it's massively change cut for for me like how the quality of feedback that I receive because of our feedback forms, it's like twenty thousand times.

but IT was oh it's not dry bias and they're more like as much as I disagree with this anonymous note, IT is coming from a point of view that is understandable. And at least .

by let this person being anonymous, they got to tell me how they truly feel. Yes, it's interesting to read. Sometimes I do find that interesting .

because that the twitter stuff is such a, is such a drive by IT, takes much more effort to even do an anonymous thing in a, in a, in a form. And the twitter. So I one of the things that I still noticed about masted on, and there are definitely reply guys, i'm masted on, but I see posts on masted on that.

I think og es, if I click into the comments here, into the replies, IT is gonna a disaster and there's nothing. And I thought, well, on twitter, this would have been a disaster. Yeah, but here it's just not yeah it's just it's very and I I agree with you that was some of the worst stuff that I got was was on twitter. So I don't mind not interacting with that stuff.

Well, I can tell you that that feeling of like those posts, they're on threats .

because i've seen them .

on that IT needs these posts. They need an algorithm to like a track because people .

who don't know anything about you or who you are have any connection to you can then see them and pop off yeah yeah exactly. That's why algo next .

time lunch bed and it's why quote to you .

shouldn't exist yeah I think .

I think part of the problem with social media is is the duncan and I actually .

one of the things that I have noticed that I do like about some algorithms and social media is that they're based on my preferences, right? Like there are algorithmic items that are you're seeing this because of a person you follow, replied to IT.

yeah. And that I do think like for me, threats threads us. A recent job like threads for me is significantly Better as an algorithmic timeline. Then twitter ever was I think.

yeah, twitter .

works now yeah, I since what in the twenty me .

asked the wall street journal who set up accounts with the following, nothing but innocent with subjects in their time. I got blasted with political stuff. So I mean, it's gotten worse.

It's intentionally gotten worse. Yes, we do love your feedback. Yeah mostly. And we wanted hear IT and mike. I mean, again, send IT to mike.

This episode is brought to you in part by our friends over and delete me. Privacy is important to a lot of us, is important to me, right? I like my privacy. I like that the information that I want to be online is online. And I prefer when the stuff that I don't want to be online is not online because there are things you just want to make sure our private.

You don't want to get spam email, you don't want to get spammed calls, you want that taken away so much of a personal day is out there in the internet for people to get a hole of IT is uncomfortable for when, especially when you consider having too much information out there could lead to identity path fishing, harassment on what its bad calls and so much more. But now you can protect yourself and your privacy with delete me. Having a postal information online can feel a little bit like leaving doors open, but delete me can help you keep that door locked and your information safe, so you don't need to worry about waking up one day to find out that your information has been compromised.

One of my favorite thinks about delete me is that I don't have to do anything about IT. So they're not just keeping the door log, that closing all the doors that I forgot to close, they just going around the internet. They close on a bunch of doors and taking care of me.

Let me removes the business information that I don't want online and will do the same for you and IT make sure that information stays off scription that remove your information from the largest people such database on the web and in the process helped prevent potential I D theft, doxy and fishing scams. Delete me, does the hard work for you, you'll leaving get a regular personalized privacy report showing what information they found, where they found IT and what they're moved is not just a one time service that monitor regularly on your behalf is super simple to sign up. You just give them the information you want to be removed.

They take care of the rest. And I send you these reports that show you like, hey, we taking this off or taking this yours, this is in progress. I love to be kept in the loop, take control of your data today and keep your private life private. By signing up for delete me with a special offer for the listeners of this show, you can get twenty percent of you're delete me plan. You go to join delete me dog comms ash upgrade twenty, and use the promo code upgrade to check out. The only way to get that twenty percent off is to go to J L I N D E L E T E M E dog com such upgrade twenty, use the promo code upgrade twenty checkout that is joined delete me dog com flash update twenty and the code up great twenty I thanks to delete me for the support of the show and rely. So the news has now passed in such a way that we can attempt to score the draft.

our draft. Okay, so I have some thoughts about the draft. I think that either either will know. I mean, we, we, you and I, I, I checked some stuff today, and I discovered that I was closer. I was ready to give this to you.

And then I thought I was closer, then I expected, however, and I know if you've checked in with uh Z M K R, uh our score keeper in a judicature while Stephen has been on on his sebek. Al, I don't think it's necessary. I was going to propose you earlier today that we just waive this one off, in which case you would continue as draft champion.

We can also accept IT, and you can continue as just draft champion. E, let me tell you what I scored. Yeah, okay. yeah.

I have at five, five with a tie that our tie breaker is bad because we did, is that a traditional event is the event or newsroom, and IT is a series of newsroom posts, not just one, and also a series of event like videos, but not just one. And with no prince italian. So I would.

So, so this is one of my arguments, is I think our tie break is bad. I hate that, right? We need to make IT.

So what I can not IT should have been like will IT be an event or not, and or will be an event with invitation or not. Something, very, something else I should be completely, is we get our best. But we failed at IT.

And so this is the problem, is that what made me sad is like, even if I score, this is a tie. The tie broker is something we would have to argue about and I don't like that. So here's how I broke IT down and it's it's going to end with you winning so we don't have to worry about IT o um hear of the things I got right.

New mac mini I A aller whenever new mac book pro introduced new imac, introduced new magni, starting Price remains unchanged. Took a little risk there. I got that one.

Space black comes to the base model. C, P, pro. thankyou. Russian black market.

That's space market.

Yes, you got. Well, russians were first in space, right? Another first in space.

black like you got.

you got a rose cost most black you ve got. Mac mini has a new industrial design. New mac mini comes with m for I N N for pro configurations. Apple intelligence demo.

I thought you were going to get this wrong, but because they did those videos, and because every video had a lengthy apple intelligence demo, which is hilarious, that they made, they made the poor lady, who has to do apple intelligence demos to a different one for each of the three different computers they introduced. It's that important to them. So that was a good that was a good pic that I thought was risky.

And you nail IT um new mac mini removes all USB a ports yes poor one out for the USB a port. It's going away. Uh once the once the pro once like the max studio gets kicked, you are the USB is on the back of the mac pro to I don't know, but anything IT will be gone soon completely they'll be gone soon.

It's we're almost there um and a mac mini has imported on the front, which you were right about. In fact, all of them do. So that's five five. Here's what we got wrong.

I said some m four pro uh and max model ship later than based on four models I thought was can be one of the things where they were going to a be like in four available friday, but the pro with the max is available later in november, something like that. No, they are all shipping at the same time. So good for apple on that.

You said at least one mac mini conflict doesn't have ethernet. That's not true. Um and and then we have two that I would say are disputed, but I think they're both wrong yeah I think they're disputable, but they're both wrong.

So it's five five now you said release state given for first apple intelligence features and I have checked the transcript literally all they need to say is yesterday, today or tomorrow and they said, now not just like not you can get IT now. It's now not is because they released IT and then they said, now so I think I think that's a miss and then I said, new imac comes in same colors as before. What's funny about this one is the names of the colors didn't change, but the shades did.

And I thought, am I gonna a ridiculous argument that even though it's not the same shades, they are of the same colors. And that since it's still purple, it's still purple and then I went to I said, you know what? This is silly.

Let's go to the newsroom post which has at as the subhead in the imac post new colors OK. Okay, which which takes us back around to will be the announcement be an adventure or newser impost. You said you said newsroom post, I said event.

Uh, I think again, I could argue that it's neither. But I was more of there were newsroom post and IT was not a traditional video event. And therefore whether it's I I will I onna give IT to you, okay because I don't think I as a gentleman participant in the draft can truthful ly argue.

I could argue IT, but I my heart wouldn't be in IT that IT goes the other way. So I think that either we could just throw out the tie break er and say forget IT, we're just i'm not saying it's a tighter is no champion on place your parent sideways? I'm saying IT would just give to continue with the champion.

You can also just continue as the champion and it's fine. So I think this is a tie and i'm going to give you the tie break. Er so close, so close, so close and also so silly that we did this, but i'm glad we did IT.

Yes, it's a couple of things. I'm happy we did IT. I'm happy that we did as well as we did have got five out seven and we've learned something valuable that for the next time we do this, we need to come up with a time breaker that like will be dispute able exactly.

So exactly .

how we worked that out, like my thought was, for example, you know like if we would have done something like this, uh, just pick what would be a pic, right? Like something that seems I can obvious pick. And I just, for example, will there be eating on any magnets, yes or no, like that I think for, yes, IT needs to be like an in dispute sport.

Exactly right? And I thought that we got there and we did not get friends because they did both and also something different. We decided we wanted to do IT.

There weren't even any rick on connected, right? Like just didn't even happen. So i'm glad we did IT.

I'm glad we are cornering the market on mini games related to apple events. But we have learning some lessons for next time. And I will I will read my my pendent fell down.

It's kind of like just sitting with chAllenger, uh, put forward, but I will repin IT to the place where the parents go. congratulations. I I like that this was a tie. I like that we came real close this time. I think that was a hard thought thing. And by the barriers of margins of really just sort of interpreting, uh, if I if I had said like you know, there will be lengthy videos or something that would have been different, but I just said event and that's not good enough. So you get IT.

but there are all new max. There are more new max, more new maxim when we spoke close time and and at least one of them was the one that we are ready waiting for, which is the mac mini. So what what's stop by talking about that? IT is very small.

IT is a small computer. Yes, they did the thing. They made a really tiny mac. Uh, the image is great with like holding in the hand like that's really cool. Um I guess IT has the m 4SM4 pro this I O on the front， in the back. I'm just going to through a couple of its first cobo ital mac. The pro chip has done the world five, the power button bum and supports a bunch of display options including up to three six k displays, sixteen of bites of an as standard um and there are lots of upgrades available for the machine. And old boy, did us upgrades make that machine expensive?

IT does. Although if you think about that, the m4 pro mac， many starting at whatever IT is fifteen or sixteen hundred dollars, yeah that's a prety goodbye. But but I think as many people have noticed, this is not new.

But I think that it's getting more and more agree just over time, which is apple gives and apple takes away apples made sixteen giggs of RAM the base everywhere. That's great. But if you want more of anything, you will pay. And when it's a cheaper system, I was a cheap but like you know five ninety nine for a mac, many base like an upgrade can double the Price is easily of that base model. Just a storage upgrade can can almost double the Price, and that's where IT really hurts.

But my favorite thing, furness was from front of the show, queen nells son is nazi labs who posted on threads, you can buy two base model mac mini for the Price IT cost to upgrade a single mac mini to third. You could do two gigabits of RAM or five hundred and twelve. Give about storage.

So to get the RAM and storage, you could just buy two computers. Which something is wrong there? Like something .

is wrong there? yeah. And then just connect them. Or, anyway, yes, this is true. This is apples. Look, apple is keeping their biggest Prices the same, which is that is admirable. That's great.

This is the this is the downside of that is by doing that, what they're doing is creating A A bank scenario where you look at the base Price and go, oh, great and then you start plugging the numbers and you don't really realize until you're done like what it's a thousand dollars, it's twelve hundred dollars. Now I thought this was five ninety nine and the answer is, yeah but you you got to take the base. And the fact is a lot of people can just take the base.

But if you are a more discerning user, you're not going to want to take the base. And the Prices are going to get pretty high, pretty fast. In fact, I so I have an m one max max studio base model, I believe.

And I what I learned in looking at the mac mini is that I probably not gonna buy him for mac studio when IT comes out. The reason is I Priced the mac mini pro model the way I would configure IT and IT was like twenty five hundred dollars and twenty six hundred dollars. And I thought i'm not spending.

I like, that's a lot of money. If i'm going to get a new computer, i'm not spending more than that. And I realized max studio probably gonna be more than that or in that ball park.

So i'm going to wait. I don't actually need a new computer right now. The m one next years that here's the other part of this. And and so little tangent here. I I definitely saw a lot of people complaining that apple continues to compare mac modern max, intel max. But I also heard from a lot of people who pointed out that there are a lot of people out there who keep their max for seven, eight, nine years.

They do. I think this is an absolutely fair thing when they are very clear about what they comparing the videos, they compare IT to m one, and until and very clear about that. And I think that is such a valid thing to do. Why would they not do that? I I find IT weird when people like.

oh, exactly. I think I think only l might be discontinuous, but they're not just doing IT only to intel anymore. They're they're doing intel and apple ili on and that's great because they know look, they know Better than anybody else how many intelligence not know in the install base.

That is a lot, maybe more than half, I don't know, but like a lot because a lot of people don't buy a computer every two years or three years or four years or five years, even they're using IMAX from a years ago. They're using a laptop they bought in twenty sixteen, right, eight years ago. And for them, apple wants to say, look, it's a no brain in your fun.

You should finally come over to apple silicon and and every time they introduce the product is a time for them point out to their existing in customer base that maybe, hey, there's a new one. Maybe now is the time for you to finally make that jump. And when we've come a long way, maybe people were reluctant about the whole apple silicon thing and now there they've seen that it's going on really well.

And yes, those numbers are amazing to say a late stage intel laptop that's from twenty nineteen even. And you know it's eight times faster or twelve times faster, something really with twenty four our battery alive and all these other things like I think that's really powerful. So so we need to accept that a lot of people are not just upgrading from apple silicon.

And then my my uh my tension onal point that I was going to make was m one is still great. I I actually think it's IT a good idea for apple to target intel and talk about intel because they're probably a lot of people out there who are still using intel max. And if you already jump to apple silicon, unless you are very specifically needing something for your work as a as a pro person, like just a generalized for a moment, if you have an apple silicon mac, you're good, right?

You're good. You're good. IT could be Better. IT could be faster. You may have a reasons. You may want that plug into run faster. You may like the look of the new laptop and you have an older laptop or the like, I got an m two air because I really liked how that looked and and I I handed down my m one air because I really want to that m to air. But like, I have an m one max.

So like really high end h max dio, and I can look look, I am sure that everyone pro mac many is faster in every dimension than the one next. I'm sorry, yes yeah h the m4 uh and and the i'm also sure that the m4 max uh max studio when IT comes next year will be incredibly impressive too。 But do I need any of IT? Do I need any of IT? Of course, my audio elegance and my video exports would be a bit faster.

But like I do, I feel with an m1 max that I met， the point where I need to spend twenty five hundred dollars to get a new computer. And the truth is I don't, because apple silicon is that good. So this is my way of saying comparing to intel is a good idea, because there are a lot of people out there, apple knows IT.

And because apple silicon so good that the honestly the upgrade argument from apple silicon is a lot weaker than IT is from intel because the epsilon maxi kit and that's saying m four isn't good. M four seems to have taken some really great strides, especially that H M. For approach p that increased its memory band with by like seventy five percent in a single generation.

That's wild. That's while there are some benchMarks out there that are leaking, i'm looking forward to seeing all of them and to see how the performance boosted. But yeah, I think it's safe to say that a mid range and for chip is gonna faster than relatively recent village and for me or max chips of previous generations, right?

Like so anyway, it's uh this is to bring him back to the mac mini. I'd look at that. And for pro, I actually think it's a really great deal.

It's not for me because I I have a pretty great absence icon system as well. But what I love about IT is with the mac, many you've got these options. You've got A A really good.

I have the base model of the previous generation, the m2 mac mini， and it's amazing and that's my server now and it's amazing. And low power and incredibly powerful. And so much Better then the intel one that I had before that and and this back. Many being small like IT fits in more places, like physically fits in more places. I really love that about IT and I love that there's a pro model that um that will take you to a higher level if you're somebody who who need more power like h and I I cannot tell you how many more technical people I know who are leaving on the m4 pro mini bandwagon is the it's the computer they want because IT gives them just enough that they feel like it's a little more pro than a base model yeah pair I want。

I mean, I but I said this is the one that I want. My a spec is twenty four hundred pounds, which is expensive, actually not as much as is as much as I thought I was gonna be. Because leading up to this, I was speaking out the m two pro many.

And he also got to similar Prices like I think kids forgotten. I was surprised that I was checking out and am to mac mini just to kind of get an idea like a couple of weeks ago and was like, oh, this is basically the same Prices. The max studio, once you start actually put in all of the features that you want into IT.

So this is a computer. This will be my next computer, but it's probably gonna be something I look at towards the end of this year or early next year. Um i'm not in a rush because my m one pro have an m one max. Max pro was doing great.

I just desperately want to make changes to my desk and using a laptop as my best top is like it's it's holding me back from being able to do that and I wanted just move to I just had this little bus stop and I will keep IT for like ten years because this thing is going to be so powerful. I'm not going to need IT anything else like if she's going to be like to create little box and do this thing um but I I haven't gotten to IT yeah I will get to IT. I know it's out there now.

I know what's what I want. I will not wait for the max to do. I don't need that. This is going to be more than enough for me um but I just I just haven't gotten around to yeah and i'll trade in this mick pro and I call to the whole nine years i'm gonna wait I wait for the reviews to come out too because why not like i'm not in a like i'm not like in a rush nor of my concern that this thing is going to be like unobtainable right um but yeah I I wish just like uh if IT won't been just a bit cheaper, I would have boy already .

it's long .

money IT is IT is this .

could be a computer .

I might do financing and even because this is like it's like business. Thank you. Spread the cost over a few months. I going to have to think forever anyway i'm going to take a look because like that, I think because one not like, I might just be smart with IT kind of treat for the machine that that is. I had a couple of things I wanted to pick up, particularly with you though. Now correct me from wrongly from the videos they were making a friend friend of the show to mila, who I love that they always refer to tim. They don't say he is .

him because .

and everybody timi as tim live, i'd love seeing timi is a great guy. We spoke to him on the show mod time. See his supermarket .

every time I see .

him in a briefing it's like a um he references multiple times that the n four prose the core like the chip, it's like the CPU trip is the fastest CPU core of on the market, right? That's interesting. Is that differently and four.

see this is is a question, right? Is is in the past, the course have been the same? yeah. So there's a question is does he mean the core or does he mean that because it's got many, many cores. A reference .

like the core of the m four chip is the Foster CPU call available. And I like i'm intrade like what what that actually means .

yeah IT made literally just mean all of the m four CPU single core, right? But we don't we don't have any benchmark numbers, so we can't really say. But um that's the that's the question is you know what is the what's the deal?

So I figured it's like as I always been but like to to watching the video, they just kept talking about this during the m four pro part yeah and I don't .

know I mean I could be clock speed IT be I mean, they maybe doing something where it's literally the same core but running at a different clock speed.

You know what? Looking at the the page like i'm looking at the mac mini page and is in the performance for m form for pro. And he just says world's faster C P U, call for incredible responsibility. So I think it's the m four in general, but they just keep talking about IT in the m four propart because obviously .

like that's where they want to boast about yeah about IT because they they update those you know the way the m series seems to go is that they update different components at different times. So like then three, they update the GPU to do like the retracing in all of that. I think the GPU in the m form may just be the GPU cores more or less from the m three. I think that there maybe there are no leaps forward there as much because you were right in this like they'll do an next generation neural engine, but not every time, right? And that kind of like they .

pushed parts of IT forward faster than other part tips. The IT could be on other things to stay mentioned in the discount that like the performer might be Better or on with different ships of the firm and b and or IT might be Better in the mac mini is and say the ipad, right like i'm in tried to share how that how that all comes out when .

yeah but I may just be literally they're saying in those places, but both chips have suggest that it's they're just saying the m for CPU cores. The individual performance cores are very powerful .

thills with the amount of bio that this machines getting. Am very happy that there isn't differences between the enforce an for prove the amount of .

right thunderbird on the back and two U. S, B on the front. U. S, B.

you can get four. And if you get the proverb, you get on five instead .

on drain faster, which is especially important not just for data transfer, but four driving monitors. Yah five as more power to drive external monitors and .

the power button on the button. I want to get your feelings about the button button.

I feel as somebody who has traditionally shut their computer down every day, I just stop a computer uh, for reasons i've been expLoring my feelings about those reasons ah this week because I view this is a clear message from apple that the power button is not meant to be pressed on a regular basis. Um I should have gotten that idea every time I have to reach back and press the um power button on my mac studio every morning. That alone is a little bit awwad ah this is gonna even more so if I can't wait for the, you know, a three printed mounts that have a little hole for the power button so that you can seek your finger.

I saw a three printing of thing where it's like, uh IT IT puts like a button that you press on the top when you press IT IT like moves is all ARM that which try try to the button on, press on the neath through that that was really funny yeah.

that he just put a hole there. But we also, I got a very nice gentlemen on masted on who was absolutely fishing for compliments but his I guess he's gonna .

win IT uh he said me given you know .

it's so nice so it's it's jarred hofferth and he um he said a thing that's just a mock up but it's adorable. It's a it's a mini mac pro enclosure for the m for mac many. So you put IT in sideways and IT looks like a mac pro. Yes like like the exciting that like the little external drive that Steve jobs on his death that look like like a paramount five um anyway it's adorable.

That's all I want to say about that but and I might okay, here's the thing this if I especially if I get this, I will seriously consider or if the max idio comes with the power pung on the bottom and I choose to get that, whatever I will serious ly consider rethinking my shutdown start up lifestyle. As i've said before, the reason I I know almost all max or laptops now. So sleep is the preferred way of doing IT.

The main reasons I do IT part of IT is I feel like my computer does not behave as weirdly, because he has to do start from a fresh boot every day instead of having things get weird in a new restart uh because it's been up for months and now something has gone wrong um but there are a damages to uh to putting things to sleep, no doubt and IT wakes up fast and all those things. My big issue over time has been the way that IT supplies power to USB devices when it's a sleep ah which means you know one state bump and the computer wakes up, which I don't like. I also don't IT makes me uncomfortable al, so for example, i've got my USB preux uh USB audio winter face like IT makes me uncomfortable.

That is on all the time. Yes, and I think Stephen literally has A U. S, B. A. That he is a power switch on.

You have that too. Yeah, it's a it's from that company. The sounds gamma, but also sounds like across word.

Oh, yes, yes, yes, yes.

They made part the word which they don't make any more like that you started making, which is a role chance. I don't know what I would do, but yeah, IT IT allows me to independently cut off the the USB power to my audio interaction.

So I have thought about I actually have a um among the other reasons that I shut down, I have a an auto switching power strip that when the um device is plugged into the key outlet goes below a certain amount of power conception IT turns off all the other items on the power strip, which is great. So for example, when I shut down my computer, the my the power, my my max studio or sorry, my studio display does not go to sleep.

It's powered off IT stop drawing power. My USB hub, stop drawing power. A bunch of stuff on my death is attached to the computer.

When the computer shot down IT all stop strawed power. And the problem I have is that I go to sleep instead. That doesn't happen. I don't think I don't know if I could set IT that way and then everything's kind of like still around and like I could do that, but IT makes me uncomfortable.

So so what I would require for me to switch to the sleeping lifestyle is registers ing my desk and maybe making different decisions about what things are plugged into and what happens when the computer goes to sleep. And I find that um I find that kind of uncomfortable, like right now when I shut down my stream, duck goes off. Um whereas in the back of the house where the stream deck is attached, I think to a hub unless I turn off power strip off the stream decks is always just sort of sleeping all night and I don't like that. I just don't like that. That's my that's my my chAllenge in going from the uh from the shutdown life style to the sleeping lifestyle and haven't got ten there yet.

Yeah, I do. I sleeping a lot. Sometimes I have to put my mac to sleep twice because I could put IT little to sleep on again. And yeah, why to do IT again?

But I will say this, the power button being on the bottom of the mac mini is a clear signal up for all those out there that apple thinks that my way of using a mac is average. Yes, right? yes. Clearly this is them saying, look, maximum to be slept.

The power button is like a an emergency thing um I didn't have the thought about and I don't know if this works or not, but if I shut down myself and I have the setting to start up on power, on the restoration of power, would that start the computer? I think the answer is no. I think the answer is no because I think IT has to be when there's a power outage and IT drops, then IT restarts when the power comes back. But I don't know. I mean, i'm just clutch on its draws here, so I don't know it's onna .

have is time to move on from me. I mean, my time was done when I start stage manager because on a restore, your stage manager .

configuration .

does not get is completely thrown away.

Yeah incredible that. That just pushes the button when yeah switch to.

you know, you got this little things to get to the bottom rib .

terrible .

yeah but that was also the macbook pro got update. This is I think interesting, right?

So it's got the em more important, yes, right? More people use macbook pros, yes, but not not that interesting. I mean it's god the the chips, right? And four and four pro and and and for max. So you we get to see the m for max as well here. So even more, but he doesn't seem to have progressed.

We know know about the benchMarks in terms of the like the memory band with all that like the the max took a big leap from m two to m three IT looks like a pro took a bigger leap from m three to m four. But the max already had had had taken a bigger leap, right? So it's it's there.

We'll see. You know when the benchmark charts come out, get in their hands with the profiles here are but you know this is apple's. It's not apple's bigger selling mac. That's the macbook air, but IT is the the apple professional mac of choice.

And so it's a big deal that um the that base model that used to be the the last round with a touch bar before that I was the one with the escape key that's always become a hanging around where it's like it's it's it's got the processor. They'll be in the macbook air, but it's a macbook pro. IT got Better, right? IT IT got IT got Better in some appreciable ways that make IT more like a real backbone pro.

I'd already had a nice screen, but now it's got a third port and that ports on the other side, which means you ve got ports on both sides of this thing now, which is a very macbook air kind of thing for IT to have before. But now now it's got ports on either side. It's no longer got the sort of like a leftover enclosures that were. It's now got the space black that or whatever that the other models have. So it's more part of the family even though though it's just an amp for than IT used to be.

IT feels more like a mac pro rather than this weird like wanna be a .

mac pro yeah a fraud macbook pro. It's like a real macbook pro. Now it's just because it's got IT. It's not everything, but it's got lots of things, got thera four into therapy. But again, it's pretty good. And like you know, I one of the things that I keep thinking is when do you buy that instead of a macbook here? And part of IT is, like we've said before, companies don't want to buy a macbook here, are they want to buy a macbook pro and .

this gives them to display, you know, like that is like a genuine thing.

You get that gorgeous display and the trade office is that it's it's thicker and heavy, but you know but it's got a fan too, right? So it's got bad advantage over the air, which with families is really sort of like a personal preferences thing .

more than anything else. Do you want hate? DMi, for example? Like to some people would really want that.

You get them sure. yeah. IT just feels less compromise compared to its higher and vector pro bodies. Then I used to and I think that's a good thing.

Um and then they didn't really interesting with the screen because so I think I said this for a long time. I think the screen is like the number one feature of the macbook pro because it's amazing. It's bright and promotion and it's just gorgeous.

Um they update the screen uh in a weird way. So it's not any brighter when you're in H D R mode, but it's brighter in sdr mode. So basically, you can crank up the brightness and leave IT at a much at like a thousand kits, is much higher brightness than I used to be.

So a little bit of a difference there where they are willing to let that go brighter a permanently, that that's the difference between H, D. R. Brightness and S. R. Brightness is really like they can blast that thing, but only briefly and then IT kind of backs off.

Realistically, this is more useful to more people, right? The fact that you get like really bright and hit D, R S like this, actually it's not like, it's not useful. It's is nice. Like for when you are watching hedge D R content. But this is like you can usually laptop outside easier because like IT will be to .

scream more people to like .

this is more useful to to the people that are actually using the computer.

I feel like and like the imac that we talked about last week, the mac of pro also got they clearly finally built a thin enough centre stage camera that I can fit in the macos in the imac where they're using the wide. It's the center stage camera, the one it's not new, right? I mean, it's basically the one we already know, I think twelve mega pixel camera, wide screen.

So it's cropping and allows you to move around a little bit and adjust where the camera is going. Um I know some people don't love IT. It's not perfect.

You know you can buy Better cameras, but it's I I think centre stage is a good feature to have and so i'm glad that they've added that um to both of these because I was the question was like on a super thin laptop screen, can you get a uh twelve mega pixel? Why you know White screen camera, small enough, thin enough to fit in that enclosure as well as the imac, which is a little bit thicker. And the answer is yes. This time they did that, and I think it's a good thing.

Yes, let's go. And also, this starts to sixteen of bites of RAM for the fourteen, or twenty four gigabits of RAM for the sixteen. And then they also upgraded the macbook air to start sixteen kick abm two.

And the stock Prices remain the same. And this is all to enable Better apple intelligence performance, because these machines will still get apple intelligence. We don't have that sixteen about around, but this will make them more they make them more future proof and they will be Better, right? Like if you have an m whatever mac that has licensed to thinking about me, you can still run up and the and stuff, I don't know what a fact that will have, but you can still do IT. But I think very clear that sixteen gig bites provides a Better experience for this.

Yeah, I I think that's one of the reasons they are doing IT. It's benefit of the increase memory band with a little just to get a little more granular here, the sixteen eggs of RAM is the starting RAM for m four models. And the m four model is only available in the smaller laptop.

The fourteen um m for pro I N M for max are available in both sizes and they all started at twenty four o it's only the m four so that you can you can get if you buy an m four pro, fourteen IT starts at twenty four. It's only the base model that starts to sixteen OK OK. yes.

So 7 max don't take sixteen pro max chips start at twenty force of the new RAM floor for pro max。 You know is that even new? I think I might have been the round floor before, which is just twenty four, but that's what IT is and it's three basically they have three uh memory chips that are feeding IT, which is why it's twenty four and not sixteen because they've got three eight gig chips that are feeding IT.

okay. But um but yeah so it's there there it's it's good and again pretty boring as an update. I mean, new chips, which is great, but like they already redesign this thing a couple years ago.

So they don't need to do that. They already do that. So uh, you get some incremental benefits and the new chips, but it's important because micropower al, important, this is the tool of choice for most mac professionals these days.

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really high yeah many times they probably need to send me more food. But um here's here's the story. We get a lot of podcast products, right? My life is full.

Your life is full of podcast products and factor there's been kind enough to send me a couple boxes over the time that they have been a sponsor. And what happened the first time is I tried them out. I said to laun, you know, you could try out too, you know.

And he goes, SHE, leaves the house, unlike me, leaves the house, goes to a workplace all day, and needs to bring a lunch every time. And so SHE took them. And what I noticed is then we didn't have any more conversations about IT. SHE might have said that, that was good, but that was about IT. But what happened is he just started taking them after that, which I think is a real endorsement because sometimes you get stuff and you know like, all right, well, I was free but it's a podcasting but whatever um but um when we got the second box IT was I think I managed to eat one of them because he took the rest of them to work uh I think this is a huge endorsement.

And like I said, for food that is coming in a box that is in a container that you can, you know cook in two minutes in a microwave, I was deeply skeptical that that the ingredient ents were gonna kind of poor in IT was going to be robbery, and nothing could be further from the truth. I don't know how they do IT. Honestly, I must be the quality of the ingredients, because the chicken was good, and the one that I had this last time, the veggies were good, like all the ingredient ents were really so they have, I think that that is the the secret sauce here.

And there may also be a secret so, but I think the secret sauce, probably so, is just that, which is they're not gonna you oh yeah, it's the thing. You're back away for lunch then and then you take into and you like a this is kind of growth. I just i've had those experiences before and I didn't have them with factor .

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that song. I'm gonna the whole thing along with flex. Thank you to lex free men for providing this jingle.

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Let me run .

through some headlines, can dig into anything that you think might be uh relevance and know that you have obviously you paid a lot of attention to this .

in the in the although they came up a halloween and then I had to go to trick or treaters so I didn't write article. I yeah apple's revenue .

for the quarter. This is q four, which is yes, talent, which means three yeah which means .

sometime probably later this week or early next week, I get to do my post that I where I round up the animals because closed their financial year. Um so i'm going to get to that. I got a big pilot stuff I got to work on, but that's on the list. Uh, because IT is their fifth their fiscal fourth quarter because, yes, IT is confusing. Their big holiday quarter is q one of the fiscal year, not q four.

But this is the first quarter where any iphone from the current like the new generation also a couple of weeks .

though it's it's never gonna a really great indicator of iphone because it's just the first few weeks. So it's nice and this is true every time almost. Um but really that's why again, why the holiday quarter is such a big deal is that the the iphone sales keep rolling through october vedy, december obviously and that's a big part of IT.

Um this was a um ninety four point nine billion in revenue um which is up six percent. So IT is IT is up in the wall street. People love to see that IT is all time fourth quarter record, again, not huge but bigger than last time, which makes IT a record. Um they did in terms of their profit, they there are ten point two billion shorter than they would have been. Others SE because of that european tax case that they they had to officially write down the ten point two billion that they had to pay ireland.

So has that just been accepted now like they're just paying IT yeo.

that's and that was the last that was the last minute was being held in escrow, so wasn't really in their hands, you know exactly. And IT was sitting there. That new story was not like initial ruling that might IT was final ruling.

You do have to pay IT. That money goes and is paid. So they they applied that to this in terms of yeah and you only really see that in the profit number more than anything else, basically.

Know some this up, I would say we can get IT to some of the details by provocateur, but flat IT is for a for a company that is making enormous amounts of profit every quarter. Um IT was fine, right? Like some things were up a little, some things were down a little.

But apple for the last three years has been more or less at this plateau where they're not really enormously growing, but they're also not sliding back in IT. That's the thing that I always say about when you look at apple's numbers, they seem to have these quantum leaps to a new platter and then they stay there, which is you know necessarily every product category. But apple as a whole, that seems to happen in the iphone because as the iphone goes, so goes apple.

I think that happens with the iphone as well. And you know, there are people who always won't growth, growth, growth every single quarter. But I will say i'm impressed by the fact that once apple gains ground, they seem to maintain IT because the other way to look at this would be imagine if apple had a big year, three years ago, and since then, everything had been going down, down, down and they need a new thing to go back up to those heights. That's not really something that happened to apple in the last fifteen years. Once they go up, they kind of stay there.

Yeah and I guess they hit these ceilings right for a period of time. But so I think there is this is logical. They sell so many products like there is, there is and effective maximum that you can hit over a some period of time. And as you say, they do increase IT. They find ways to increase IT, but they only increase IT to a point and they don't break that for for a period of time to use uh.

one of my charts the year over your total revenue change. I think this is instructive about what we're talking about in fiscal twenty twenty. If you go quarter by quarter, their revenue versus the previous year was nine percent growth, one percent, seven percent, one percent.

So a couple that grew a little bit and a couple of group, almost nothing. Tesco twenty one was twenty one, fifty four, thirty six, twenty nine. Huge growth boost the following year was eleven, nine, two and eight.

So a lot less, but still some growth. Twenty three minus, five minus, three minus, one minus one and twenty four, two, minus four, five, six. So what you see there is huge bounce, little bit of progression, a little bit of fall back and then a little bit progression again.

And this seems to be a pattern with them. And yes, he does sort of to coincide with some new iphones, usually that spur iphone sales and iphone refresh cycle. But what they're not doing is going up fifty percent and then going down forty percent, right? Like that's not what they seem to be doing, which I think is I mean, that's that's what I think one of the strength of apple's business over the last few years has been as when they .

find a new platow, they tend to stay there for you. More interesting that twenty one was when they were selling a lot of everything, everything yeah for sure. And then the incredible thing is, so that was just like all this is, is once in a lifetime quarter where covered meant that people need staff, and I also people have some a lot of people have a bit of money, and so everyone's in everything. The next two years, this is only about the same month.

right? And it's like, yeah, that's that's the impressive of you, right? They did all of that and then they just kind of kept going. And that that I think is one of the .

most impressive things. They do some product categories over that time have sure than others, right? Like the mac in twenty three was about the right.

So the mac, when I say like they find a new peak and they stuck to IT, the mac was growing and growing and growing and growing. And then in twenty two, twenty one, twenty two, IT had its best run ever. And the mac has never gotten back to q four of twenty, twenty two theyve never gotten back to two years ago.

Sales have been down since then, and they found a new level. Now that new level is higher, then the level was before. But what they didn't do with the mac is maintained because that really I think really was a super buying cycle in late twenty and early twenty one, which again, like you said, it's coved spurring a lot of replacements.

It's apple silicon spring a lot of replacements and it's uh, stimulus, uh, you know people having money or a stimulus slash people not going on trips and things like that, having money to spend to do those upgrades. Probably again, more of a once in a cycle thing and we'll see how the mac goes. But even there, I feel like the mac got a boost. They didn't come all the way back down to previous level that there are a little bit up from that. But the mac is a good example of that.

but less runt is required. So the iphone this is for this quarter that just passed forty ty six point two billion, up six percent. The max point billion two percent.

The ipad seven billion, up eight percent. So that's so good, right? That doesn't always ipad, right?

Ipad um this is what happens when they release new ipad. Yeah is they had two quarters of growth after having five strange quarters of no growth of loss of growth earlier.

So this is the IP right that is done this. And mostly we would expect a really .

just continuing to have a refresh. Ed, the ipad line in q 3， right? The ipad didn't have updates for a year.

And now we've got some new machines that are out there, new devices that people can buy. And I think that's a winner for them. The air and the and the .

pro variables home and accessories at nine billion, down three percent.

Yeah that's that's the case of a product category that was a huge growth driver um in three, twenty one and twenty two and you know IT hit the wall and now it's been kind of like flat to a little down since then, which is really interesting. And that's not that's primarily, I think apple watch and airports, airports s has been pretty quiet until recently.

right? So we might see that jump up in the q and then .

we'll see about apple watch. They keep saying that they are getting a lot of people that are new to apple watch. I think that I think the apple watch replacement cycle is also got ten a lot longer.

Remember, those early apple watch has got felt really outmoded and dated really fast. And honestly, I did finally upgrade my my apple watch. But even for me, a tech person IT took me, I think, three years to do IT, which is and I didn't need to do IT.

I I I fancy the new a thinness of IT, and I wanted to do all of that. But like I think that the apple watch cycle is just getting wider. They they do keep saying that they are getting a lot of new people to apple watch, which is great. That's good for the long term installed base even if it's um you know even if the the longer cycles are hard for them. But wherever les yes wherever les was a an up incoming growth every quarter kind of uh, category and is now um it's now not so you know o to be whoever is in charge of that area, they are feeling the heat a little.

I would wonder if if it's a tough compare, like I don't know if maybe the maybe the introduction of airports for might like save that. And then I be like I don't worry about just when the products are announced.

I'm going to be curious to see how their holiday court because if we think about whereabouts may be being a little more seasonal than some of other apple stuff. Um they had a peak at fourteen point seven billion and twenty two. Then they were down one percent in twenty three and down to seven percent in twenty four to twelve billion.

The are where they are going to be. Are they going to be below that twill billion of last year? They are. Are they going to turn IT around and have some million nice holiday sales? We will .

see and services, twenty five billion, up to percent.

Yeah services, you know, new new services record because every quarter, almost as a new services record, I would say there was a period in there again, that same inflationary period, the same sort of twenty one where they were they were growing more than twenty percent every single quarter year over year. And before and after that for a little bit, they were in the teens.

And this year has been interesting because it's last year was down in single digits. This year has been back up in the double digits, but just barely. So this was a up twelve percent.

So growing a little bit slower than they did at their peak, but growing a little bit faster than they did last year at this time. So you know services keeps going up. IT will be quite a thing when IT stops going up, but that hasn't happened yet. Um maybe I will never happen, I don't know, but never say never. But it's still, it's still chuck away .

what we're in the earnings. I talk about some M N A knows OK apple. We've invested one point one billion into global stars satellite networks.

This is the company that provides the satellite SOS stuff for apple. There was taking an ownership stake in the company. interesting.

Like why not right? Like, make this an important part of the of of the puzzle. Uh and then this one was actually the shocking one. Uh, pixel matter, the company behind pixel matter and photo .

matter theyve been .

a quiet by apple quired by apple that is this is what I says like IT is shocking but not surprising because they are the most apple like soft is I think pix meta is the most apple like pieces software that is made not my apple but if you just use IT is like all this really just feels like and looks like what I should be die um of our .

and photoshop .

by apple show and I I am fascinated to try work out what the plan here is like art is an apple building planning to photoshop like, do they want photoshop now? Like is that what they're looking to do here is final cut logic pro and then pixel matter if IT keeps that name, is that their photoshop competitive? Is that what they going for?

I saw, yeah well, like what what? What could they be doing? One is talent, I guess, right, equal higher.

You're onna get the developers to make this stuff. I don't know. I mean, yes, I know. I don't mean to demand them by saying IT that way, but like it's a lot of money to spend when you could just tire people but I want to get all the code um when I first saw this, I thought, well, you know the photo matter stuff would really help bulk up photos. They have been doing machine learning based adjustments for a long time there.

Uh, there's more two photo matter than sort of in photos and I could see them kind of using those people in that code to upgrade the photos editing experience. I think that's true, but pixel matter is the big one here. And I I I if I want to be optimistic, I look at IT and think pixel matter could become a thing that joins logic final cut as an apple pro APP while they also kind of make photos Better with the photometer stuff. Um that's my positive outlook.

My negative outlook would be sometimes, how shall I put this? Apple doesn't care how much you like pixel matter, right? They don't care. They care about whatever matters to them, strategically know. So the the danger here is apple wants the people, they want some of the technology and they got plans to roll IT out. And pixel matter as a product doesn't interest them.

They want the people and maybe some of the code base, and they are going to integrated into places that might frush rate dance of pixel matter, users of pixel matter, like maybe they're just going to update photos and the camera APP and the photography pipeline of iphone and maybe some of their other apps like reform and you know I know pages and keynote and and that would be fine if they think that that's what they wanted do strategically. But if you're a user of pixel matter, your your APP is eventually gonna disappear, you know? But but I don't know.

I mean, I hope it's not that. I hope IT is that apple is decided. This APP is already kind of to our standards and this other APP has been doing stuff that we are struggling to get into photos even now. And that maybe uh maybe this option just be one of our profs and we can put IT on a you know prohack subscription just like that. Maybe start building a bundle um and that's that's great like having photos pro or whatever they want to call because I don't think pixel matters going to be the name.

Um I could see that I just I I worry I don't want to be negative about this so much, but I do want to say I worry that we all view IT from a customer perspective, which is fine but like apple is a big creature that does things for reasons it's like a dragon in lord of the rings is something that does things that we don't understand, like for reasons we mira humans do not understand and and that's a bomber but like they have their reasons. They have the reasons that they might want to just take pixel matter and eat IT and things from IT go places, but picks a matter itself as a product just vanishes. So I, I, I want to put that out. There is a possibility. But my hope is that they do something more than that, and that they do something more like what they did with shirt cut.

Yeah, that as well. I got these to this product that they are act, they want this to actually build a product like that. Apple has a product.

I have two things for, I think this I one I really like that, you know, to stop that are doing a photo major that is great. But like realistic clay, I don't know how different this is to what apple could just do on their own right. I don't really get much of a sense.

They would need to build a team to make a pro photo APP. And you've got they can just buy a team and an APP. I mean, there's what they did with logic and final cut pro.

But that kind of what i'm saying is it's gonna be more I believe that a product if a pixel matter of automated, I think more likely pixel matter will become the foundation of a product that apple is going to make that. That's what I think this is because I and I feel like they wanted pixel methods like this is a fantastic starting point with some people know what they are doing. And so I see this is more of a workflow turning into shortcuts than someone in the chance, I think, IT. But in the china, us, yeah yeah rather than a uh, dark sky becoming just the the like, just you like we just want your algorithm or whatever to yeah to make our other service.

I hope so. I mean, IT is not apr right? It's photoshop APP. Atr was a little bit different approach was kind of light room with some photoshop in IT. Um this feels more like, you know, photoshop kind of thing. But having to be an apple pro APP, that's good and it's onna reach more people because it's from apple and apple's marketing is behind IT and they can they're going to reach more people. Limits another tool on uh to highlight for professionals on their platforms. I also wonder a little bit this thought just occurred to me if if in their per workflows team, there were a lot of things emerging from that where they are like, why don't we have pixel? Pixel matter is so great?

Or I one hundred percent believe that this is where that conversation would have begun because IT fits the team. The only question market I have on this is one appropriate. But if that's the scenario, because I have been told procreate is the most popular ipad.

right, right, right.

Like the most popular APP on the ipad APP store is procreate CT like IT is the most used up on ipad. Like out of all of the apps that built specific ipad.

procreate is the biggest one. I use IT .

and they use .

IT constant.

And so I just find that interesting. Not that I think that it's this instead of that, but like maybe you've already had this conversation with proper and procreate didn't want to do .

IT you know you joe rosen steel says that that's a different product .

is more for illustration. But i'm just saying like companies that apple would acquire is what I mean.

right? If they want to take on adobe, there are a few ways they could do IT.

I don't know if they wanted take on a dobe or if they felt like this was a missing peace because are so in to photography, right? And I wonder if I also wonder if there are times when they are developing features for the iphone, especially the iphone pro pro features, and then they integrate them in the photos and they're like, why do we have to stuff pro features into photos? It's not a pro product.

And I wonder if that might have been part of this too, which is like we really need a product for our photography, our professional photography features that we've got. And photos isn't IT because photos is meant to be a consumer photo at product. And the more yes, the more stuff we do, the harder it's gonna to jam that stuff in the photos where IT doesn't belong. Why don't we just have a pro photos up? And if you're going to do that, what is the best fit? And it's pixel matter. And I think that makes unless I wanted to go get like a corn or something like that.

there is some choices. This is picks as the .

right move for apple. I think IT is I think it's IT makes sense that IT feels like an apple product. There's lots of things about IT that, that fit. You know if they wanted to take on adobe, which you know they would get there be interesting investigations and also of things.

But like there are the things that could do um there's sarif right um but like I that's why I think this feels more targeted, like I could see them doing procreate as well if they really wanted to. but. I'm not sure their ambitions are in the procreate illustration painting kind of end, but I we all know how important photography is to apple because it's important to the iphone and it's a driver of iphone sales. And iphone is number one at apple buy a long shot. And so for all of those reasons, bulking up your photography software makes sense.

yes. So I would just say, says just the a serf, the company makes you think he was bought by canvas. So okay.

there go. So for I don't think they would want them anyway because I think that, that would call too much attention to being that's directly taking on a dobe. I don't know who wants procreate or if they're out there on their own because I could see that.

But again, if we're talking about like what is cord apple that would make a notoriously reluctant to do this kind of thing company to to buy high profile third party software, say yes to pixel matter to me, IT comes back to iphone. Photography is an important differentiator and they keep making pro features on these iphones that cost you know, more than a thousand dollars and advertising the pro features and they have final cut and they have photos. And and that is what I keep coming back to as as maybe the rational for doing this is photos is not what you should be doing if you're trying to get the prophets graphing story across.

They do mention subject to a regulate report, of course.

Of course, IT seems like there's so much competition in this era that I don't think it's gonna an issue. But yeah, of course.

I say genuinely like congratulating amazing. I think they serve IT, and I hope that IT goes well for everybody involved.

yes. And photo metre, I love. So I hope that there is room for that technology in the photos APP, because I think that they have done a really good job with some of that stuff. And I would love more friendly photo editing features in in photos. But this.

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First one .

comes from him 是 complicated question。 I don't know, I I also hope not consider the question a replanning to replace two of the max of a single new macbook pro, I need to consolidate the data from both of these max into one. So into the new one, can you recommend an approach for this kind of migration? Normally I just use migration assistant, but I not sure if I can handle this particular use case.

Um well, this is a tough one. Yeah.

it's interesting, right?

You you what I would say is if you've got one mac that you like Better than the other, migrate that one first, but you can migrate the other one to a different user, which will get that user data migrated over um and so that is that is what I would do. And then you may need to do some manual stuff, but think about that right? You can migrate ate multiple times to a mac.

And we'll do is it'll have you create a different if that they're the same user name that will have you move that user to a different user name. But I believe IT, we'll still migrate all your stuff. So that's what I would try. Um the alternative is to do IT peace meal and you're gonna doing that anyway.

There's no merge concept, but what would be nice as if you have migrated both of those users to your new mac, you can gradually move things over that are in the other user directory to where you want them ah and do IT that way that that one approach, the other approach would be to clone the one, clone the secondary mac to an external drive and keep IT around. And then over time, as you find yourself needing things from the secondary mac, have that drive available and then copy them over if you if you depending on how you work, you could do IT peace meal and you'll bring over the stuff you need and not the rest of IT. Um IT gets complicated if you've got preferences and stuff like that.

I have definitely done that thing where I have selected a whole bunch of preferences in user folder library, a pref preferences or applications support and just like selected a bunch of stuff and copied IT over because the apps didn't have the right preferences. It's a pain but you can do IT um but to get IT all in one place, I think that's where I would start is is a do that now, uh Steve in our in our discord suggest an APP called file side that does a uh that as a merge feature there maybe some other features out there. I don't think you need a utility for this. Um I would I would use my other than migration assistant so that's what I if if this were me and I need to go from two to one, i'd picked my winner, migrate everything from that first, migrate the other user from the other computer second and um and then pick and choose I need to because that will all be on my drive as long as IT fits yeah I .

feel like you got to pick on to do the migration assistant, right? So like what is the machine that's gonna with your preferences? Do that yeah and then then locate your data and move that.

And so like you might I might recommend using um a tool like a daises school, clean my mac like where is the data on my machine like and and make sure you you're moving IT across. It's going to take a long time, but that's that's what I would do. I would want to do IT, man, like the first one by migration assistant and then move on your own.

Yeah there are bunch emerging utilities. Um I would merge personally. I would I would do a peace meal. A big believer in that idea that you know like you do a first past and i'm onna copy all this stuff over these apps, these documents, whatever, you could do that and that's pretty straight forward.

But if if you're thinking about like APP preferences and things like that, I would wait and see when you need those APP preferences and then figure out where where they live. And again, you're gonna dipping into the library folder. And I know that's annoying, but like that's how you do that. If you get to that point and I would not .

much and do a clone of the machine that is not the migrate machine yeah and just leave and keep .

IT around yeah I think that that's another great way to do IT. That I had a disaster as something computer something a year ago um when I did, I did a wipe on my max studio instead and um what I ended up having was I had the clone and I just spent about a week eating a wall where I be like, oh, that didn't come over and copying IT off the assert and until after a few weeks I was done and I had everything that I needed and then I was I was done with that so that's what I recommend.

Logan, right thing to say. Do you think that if john Turners succeeds tim cooks C E. O, he will be more involved in the product development design? Tim has reportedly stayed away from the product group, but john has been in charge of harbour engineering and those these products on a different level, and cook ever could. John's introduction of the max line this week, I had me thinking that he would be a Better CEO when IT comes to products.

What we learned when tim cook came h took over from Steve jobs is apple CEO needs to be themselves um because nobody can be Steve jobs and nobody can be tim cook. Tim cook mr. Um remains very efficient fellow uh all about the sully chain .

Steven changed group chat that I that we have with us to federal coin. John is change .

to romain yeah tim cook is, uh, he he's, he's, he's got his skills and he his other thing that he's got A C E O is to lean other people who are very talented. This is a good way to be an executive is you can do IT all. Even Steve jobs couldn't IT all right? Steve jobs had unique skills.

But then there was also an organization supporting all the things that he was not good at. And there were a lot of them involving, you know, different parts of management, people and business and all of that, including the stuff tim cooked did, the stuff the CFO did. So yes, I think if john tennis became the CEO of apple, he would absolutely be more involved than opinionated about aspects of product development and technology decisions, because that seems to be his thing.

I said, good that yeah. And that he will then rely on, if he becomes a CEO, he will rely on an Operations person like Steve jobs did to do. And and tim cooked us too, right? But tim cook has some unique viewpoints into Operations. The john Turners might not.

I I get the feeling that jeff Williams, no, i've convinced of this. Jeff Williams is not as involved in the Operations as tim cook was for jobs like I. I would be convinced that tim cook still has quite a hand in the organic because that his thing.

and you know, tim cook is the C E O, can't be the C O O anymore. But he's more C O O than Steve jobs was, and that perhaps jeff Williams is a little less C O O than him cook was because tim cook has a little bit focus on that, and which is not. And again, this is tough.

This is a management stuff, right? This is, I know all about this, but it's your job on one level. Yes, you need to let them do their job on another level, though you may have some unique insights into that job.

So you need to get a good short hand with the person who has your old job where you can provide your insights while not becoming the COO because IT is their job and because you ve got a different job now, right? So there's there's a dynamics there. But I do think that it's true that is that despite the fact that tim cook is the C E.

O and has been for a long time now, apple structure has taken on a little bit of the flavor of we have A C E O who's really good at Operations, right? And that's fine. And so if john tennis is the CEO or anybody else, ideally they will have that kind of flavor.

And yes, would that be a little more of a Steve jobs vibe than him? Cook IT would, because I think the john turnus would be more connected to the products then tim is. But in the end, to be a good C.

E. O, you also have to build the team and rely on other people and identify the right people. And that's the part that that anybody who succeed tim cook is going to be tested on, but they will be able to lean on whatever their area of expertise .

yeah I absolutely agree. Like I think they I don't think it's fair to say Better. I just think it's different, right that that john ton, us would be a more focused a product focus C O, but realistically, are we not assuming that he would have the same input on the product as he currently does under tim cook? As to see and .

don't forget the legacy of the people who've built the teams around them right now. I mean, we know like Johnson Johnson, people have left, right. But but let me give you a Better example. Like janey's philosophy is still there. Steve jobs as philosophy is still there.

Design, even though tim cooks on a product design guy, philosophy still there when tim cook retires, his philosophy that he built, that Steve job brought him to build when apple was incredibly undisciplined at the Operation side. Uh and and and remember the volume that apple does that was nothing like when even when tim cook took over, that Operations machine will continue to run and it's gonna the print of tim cook. These ceos and their lootenants, but especially the ceos leave their imprint on the company when they go.

So does that mean that if you had somebody like john tennis involved, that there might be a little more product forward focus? sure. I think that you're only human and that and that you know, you could maybe even argue that at different times in apple's lifespan, IT needs a CEO with a different focus but they can't lose side of .

the rest of IT. A wartime consigliere is what they need. Um like I was thinking, you know like it's it's very um like romanticised of the time. And I think for a lot of good reason that, like jobs, I ve was this design powerhouse, right? And like bill apple into this company so focused around design.

But the cook Williams era is this Operations penthouse, that, as he says, is turned apple from a medium company, a big company, into a the biggest company, right? Like IT doesn't matter how good the products are if you can't make them at the scale needed to self and that done that means is that if tennis takes over, he has to inherit the Operations promise. Somebody needs to do that because you can just be i'm a product C, E, O, so we're not going to make as many products now.

No, that doesn't how works in the same way that no matter what you think about what apple's products have been like in the last twenty years or whatever, everyone he's been C E O, now it's twenty years is fifteen. I no um they still have to inherit the design philosophy and push that forward. They couldn't just be like we're going to make now the most Operationally efficient products. No, they also had to look good. And sometimes i'm sure the uh disappoint tage of trying to make these things this Operation efficient.

they could be so here's a thing that the as stuck with me and forgive me because we're on the precipice of a presidential election in the us. But i'm going to quote a former why .

would why would you invoke that here? Why would why?

Well, because it's reliant to this we're talking about.

You get the whole way. No, no.

But but is really so but it's it's i'm i'm going to quote barack obama here and it's it's super relevant, which is somebody was asking him about the job of being president and he said, every decision that comes to your desk as president, and this is true of apple CEO too, is not, well, seventy four, seventy, thirty, sixty, forty, like everybody agrees we should do this.

But you know, but what do you think that's not what happens when your president in the united states, and that is not what happens when your C. E. O, apple, everything obama said is fifty nine, forty one.

But sorry again, boy, let's do that again. It's monday morning, mike. Sometimes it's hard, but is hard. Everything he said is fifty one, forty nine. Everything is fifty point five, forty nine point five.

Yeah, the you come to the boss, when there's a decision to be made and there is no clear decision, you gotta make the decision. That's where the book stops the oval office. And at whatever they called him cooks very well lit apple park desk is the, I don't know what that's called, uh, tim's office.

This is tim. Uh, and that that is the thing, right? So like part of being C E O is to make the trains run on time, uh, get the products go and rely on your people who are incredibly talented, make sure they are being paid well, sure they're being treated well.

A lot of that is that what IT comes down to you? And I think we describe maybe too much in some cases, but but where IT comes down to in the end is that person at that desk when IT comes time to where we onna do this or not and everybody's lit is like this going to be a big investment. We think it's risky, but we think we should do IT, but these people think we shouldn't do IT.

What should we do if everybody agrees? Like it's great. Let's do IT.

The C E O doesn't have to do anything. It's the hard decisions that matter. And that doesn't that does effect the future of the company. IT really does. And you can always tell what it's gna be and it's not.

And so the difference is going to tim cook versus on turnus or Steve jobs or whoever else it's going to be in those moments. And I do think that those decisions are informed by particular knowledge. You should be knowledge able about the entire business.

But I do think that there is sometimes a sense that some of the hard decisions apple has made during the tim cooker a we're being made by a guy who was aware of Steve jobs product legacy, also aware of all the necessities of running a business at the scale that apple has become. And then tim cook has to sit and think, do I want to do this product? Do I want to make this decision? Because I know a lot about the Operations.

I am also putting on faith, you know, in my trust and my people, about the product side of IT. And he has to synthesize that. And a john Turners would be the other way.

He would know more probably about the product side of IT and the engineering side of bit and would need to rely on the trust or faith in the people on the Operation side or wherever to make that decision. And that you know at at the end of the day, that's what we're talking about is, is to be a CEO, is to make those difficult decisions. And they do reflect you, but also hopefully, they reflect the team you have built and the trust that you've gender across them.

So this is a long, long answer in some ways because it's like no C, E, O is going to come in and say all the products, products are going to have colors now right there. They're not going to do that. They're not going to do that. But that does matter who the CEO is.

No, i'm going to put a link in the showers to a video that educate enjoined from the world street journal. They have, like a series could like the job interview and ten cook was on that and the second eight nine video and he's talking about a few a few questions. He talks about Steve a little bit, you know he talks about like kind of his philosophy and and like how he feels about um Operation.

This is a nice thing is I I like when people can kind of break him out of the P R. Ones because this is not isn't really talking about products. One of the many reasons that I bring this up here as I am manifesting a new life goal that I have all right out there came up a little bit unconnected, and I put in out there again.

Now I want to interview tim cook and talk to him purely about how he works. That's what I want to speak to him about. I want to ask him about how he deals with email.

How much email does he say I wants to know? How does he like to meet with people just like to make person? How does that work? I had thought of a question this morning because now this is in my brain.

Now, the thing that I want, a question I had this morning, which hoops into my mind, is, how often do you work on your own? Do you ever work on your own? Or there always people working with you, right? This is the tim cook.

Ever see in an office in front of a computer and walk on his own and he does what work is that? You know, like these are the questions I want to ask him because I think that would be fascinating. So i'm just putting this out there, right? Just want to talk to him what happens you know yeah, I have those moment .

where I think I think wouldn't be interesting to talk to somebody about and there's usually somebody who's a Better fit because it's it's a it's about a subject where there is specialized media for that. This is an example where we are the specialized media for that, so that I keep, you know, there to dream. I would love, I would love that maybe we could get, if not from tim colet, it's a get IT from john .

turn to I would like, I would like to speak to anybody, apple, about these.

about how they how they actually use. Yes.

because I also genuinely think IT would be more interesting than the other types of interviews that these people have to do. Yes, because I would just like to understand if you are the C. E O, the world's most powerful company, potentially bit whatever.

I think apple is the most powerful company, the world, if you're to see that company, what you what is your actual work like of being like anyway? If you would like to send in your feedback, follow up and questions, go to upgrade feedback dot com when you can stand and we appreciate you. You can check out Jason's work at six colors dot com.

You can hear him at the input com here and rely where you find me too. You can check out my work at cortex brand dot com. You can find us online.

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Goodbye, draft.

Championing my curly. Thank you.