125: Major Updates Coming to Apple’s Pro Apps ft. Kevin the Tech Ninja
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Walk to another person of the macro show uh today we have guest and we've had Kevin on for got how many times that we had you on few times yeah yes, Kevin the technica welcome back for like the fifth time um but I wanted to guess for this week because a lot of things that no offense hardly just aren't things that you necessarily work on.

So we need to another and no one wants to hear me driveling on about final cut pro you for the entirety of the episode so we need somebody else here, somebody else who's an expert in this field, but hardly don't sell yourself. I'm short. You used to be a video editor for those who don't know, but can so you you know some of these things.

And so now we will have to to get your take. But what you told me before, we even started rolling, and I told you I needed to save your whole, your whole, I thought on this whole thing at once, to be started rolling here. You finally seen severance after what seems like years of me pressuring you into watching this. I and what did you say?

Apple TV plus show that I have watched, and it's a great one. IT was good. No, that's not .

what you told me. You said IT was okay.

IT was okay.

No, what it's like one of the premier shows out there and you thought I was only okay, at least I mean, watch all things. So I appreciate you doing that.

My criticism of IT IT was IT was entertaining. But I don't think that any TV show should just be a set up for season too because if that if that show ends at that point, would you judge that differently? That would be my question. And if there was no several season too, would you think the same as what you think of IT?

okay. So but that's like the whole point of a television series that has multiple seasons in mind is that is .

that I can still be IT. There's plenty of shows that I have really satisfying first season that resolves IT cell fully in the space of one season.

And then I also find myself action, but then I find that I then maybe I don't want to like continue them because I you know what i'm good. I don't need to watch anymore because I I got the closure I needed on things. It's all about .

closure yeah but then think of how many times with how many major shows have just gone down the pan because they have they just keep doing that over and over until it's a bad show.

Well, okay, but that's the thing. So that's the most important thing is that they have to know went to want to call IT quits. So hopefully they don't know drag on too long.

I think like three seasons of these because there's only like six or eight episodes, rather there's not that many. So I think like three seasons of that is a good amount time if they can figure out a way to rapid. So kind of like you know act one act to act three type deal, Kevin, you've seen seven years, right?

Yeah I saw I was I was I was pretty IT IT reminded me of no but okay, i'm going to say it's amazing to change my life. I mean, it's hardly said is a clip hanger. So I really can't tell how good IT is until IT completes, you know.

I mean, so the first season I washed all the way through, which in in itself as an amazing thing. I do not watch TV. It's hard for me just to sit down and like watch A T V show.

IT is very tough for me. It's one of those shows that you can't passively watch like you really have to pay attention or you will sort of get loss as far as what's go on on to that. So I do struggle that a little bit.

So I did have the rewind a couple of times or whatever, but no IT was pretty. I am interested to see how the next season goals because the lovely shows that like we're pretty crazy. The second season is like a like the payoffs paid off, you know. So here we to see what the paid .

from ah we had to see what .

the payoff or you know because we waiting a year now for this like and needs be a big payoff. S uh an example of the shows like a west world. We're like every season was like a set up.

And then once the stuff had the fan IT wasn't as epic. I was hoping I lost. I lost teaming. I didn't even like watch the last the last season when they boilers like when they left the park. And I didn't ever see that season because I already lost team by the time we got there.

Wait to ruin IT for .

me yeah it's a ten year old show.

Yeah sorry, if you haven't watched IT in the ten years, I think it's over. You're you're done with. But all right. So then I guess the last question I want to ask hardly as will you watch season too? Or was IT not enough to want to make you?

I will watch season too. I don't know if um my mind is open. I'm hooked enough that I will watch IT, but I just don't know if I was quite as good as people said IT was singularly because of that um i'm viewing IT as a self contained story um I think there are of series that that all satisfying and self today that I would even argue that west well is a pretty good example of a really good season one that answers all of its questions in the space of one season while setting up for a season too.

Yeah, I never finished IT. I only watched one sea. I like this and I was like, but see but that's what happens though like, I had enough to where I was like, I like, i've seen enough.

I feel fine about where this is going and I don't need to watch anymore but like with seven and i'm like, I love every second of this and I wanted know more and then you get like the big reveal and then you're like a way to hold on. No, I need to know what. And then IT just ends and that's good because then then that leaves you like like thinking about IT.

A show that leaves you thinking about IT is top notch for me. Hey, guy, I just wanted let you know that this episode of the maker show is sponsored by select quote. There are so many things in life that we just never get around to taking up that hobby, cleaning out the garage, you know, little things that don't really make huge differences in our lives.

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At select quote 点 com slash maker ers， go to select te 点 com slash macrus today to get started that select quote dot com slash macro mr， right moving on to um our main topic, final cut pro logic pro final cut for ipad, logic for ipad, anything else get updated final cut camera, a whole bunch of updates to apple slate of pro apps will talk about that first and that will talk about an APP that apple just recently bought and what that means for where that you know APP and what apple plans to do with IT in the future where that's all going. But Kevin, have you had a chance? I know I just came out yesterday.

Have you had a chance to mess around with any of the new features? It's obviously A I power this year. So I tried any or what are your thoughts so far on everything that was announced?

Yes, so I did the magnetic mask and and and I really want to test like how well works, because for a video editor, especially someone who shoots, maybe not in my set up every day, but like, you know, go to an event and the lighting is imperfect, like being able to select an object and adjust the lighting or color just for that object is going to be huge. So I actually went through some of my sample footage that that I shot recently in new york.

Actually, we had some absolutely horrible to see how well IT works. And IT works very well, like surprised surprisingly well. And I remember red like a long time ago. I'm dating myself a long time ago having a track footage.

IT was like tender one as far as like time that would take like a thirty second footage will take, get tender one with what, three minutes or five minutes just like that. I would take such a long amount of time. And now seeing IT like do IT in real time is absolutely mind blowing for me. So yeah, i'm actually excited about that. Like being able to just adjust one element of the video and everything else can stay the same that, that opens up a lot of flexibility.

And also that's one of the the main driving points of of using a camera that can shoot raw, right? You have all that data, but now you really am going to say you don't that type of camera, but now you can get away with using a more compact camera, more budget camera that may not have that dynamic arrange because you can actually do IT pretty much in real time now. So um i've only use IT for that example and that was except done done Better than I thought I would be.

That's a huge example for us because that's kind of what I was thinking was that how many times if you ve gone, you would even like you said you've had footage, you come home and you shot a phone and the phone was over exposed and you're like, great. You can see anything that I just recorded on that screen. So how i'm going to save this, I can go back like that.

It's over IT. So footage is lost or you can try to manually do this, but I would take so long for you to. Crop IT out with the mask. And then if you know how to roll a scope and do all of that, but maybe people just don't haven't had the skills or the time they are not very good at IT.

What this does is you can basically just drag and drop one click and IT will select the image, and you can easily, if it's selecting too much click on the area that you want. IT removes IT or IT adds IT. If I didn't get IT quite enough, I tested the same way I did IT on a macbook screen that I purposely had over exposed for something recently.

And so I was able to color correct just that screen, because, you know, the best way to do that is to bring down the brightness, bring down the contract. If you did that for the whole scene, IT would look terrible. So this is an excEllent thing for us.

And then the other use case would be like a quick Green screen type deal. If you don't have a the ability to have a Green screen um and you need to remove the subject from the background, basically you can do that really quickly and you can even drag and drop effects and IT auto tracks those onto the objects. I mean, it's it's mind blowing and it's probably behind some of the other editors out there that can already do this. But it's great that it's there. I'm not going to complain .

at all in city .

of the world to be funder. No, no, you go go. No.

I I can say in for IT to be like a upgrade and not a new software add something that because everyone was concerned about that because final cut for ipad is a subscription. So people did have concerns that the newest version of final cut on on mack will be subscription based APP or or the AI features will be behind a pay wall, which a lot of apps actually do.

So I am worried about that. But it's been how many years that apples only made IT a one time purchase have easily on subscription yeah well, I mean, how long is final final cut ten been a thing since I started up mac MERS that I was still called final cut pro ten like I made. It's been ten forever.

So when I thought eleven, I like a great, here we go. We're going to get a new Price. I even, I even ask was like, is IT another four, you know, two hundred ninety nine dollars that I got to spend or three ninety nine? Uh, because it's a new version or is that just an end? Just upgrade.

So if you already have IT, you can try these out partly. Um I have you ever had to do any of that type when you are editing back in the day? I try to use a Green screen or apply a mask to anything yeah Green .

screening definitely would have been useful um but I think that increasingly what apple is trying to do with final cut and its editing tools, particularly on the ipad. But I think it's very telling about these particular features for final cup eleven is they are very much creator focused. Um they are not a say focused on the filmmaking industry, which really is where final cup was going back ten years. But with some of these features, even like the transcription features, this is clearly intended for shorts. And well, I would .

even say that kind of we'll talk about that in a second, but go here.

right? But to me, IT seems like the the focus here is not only just trying to bring final cut back up to speed with some of its competitors, but also making sure the um the majority of people that are using this software um which which are creatures at this post half the tools that they need as opposed to IT being singularly focused on hollywood could years ago, that's really why final cut was.

So going back to the captions thing here because I was the other markey feature um that IT is basically a one click to transcribe your entire video. That's great. I've wanted something like this for forever, even back in the days where I was doing corporate work.

And they wanted you know, transcriptions and they wanted the ability uh to have that you know the captions inside backing into the video. But the biggest bomb for me and Kevin, you can tell me if you feel the same way, it's not the captions that you're thinking of heartly when you say for shorts or it's these bubbly animations and they look nice and you can adjust IT. IT is strictly close captions and can edit them.

You can edit them in a easy native manner. There are ways to work around IT, but it's not as easy as just going in and clicking on that specific piece and then fixing each one when not applying IT to the rest is like a style kind. How you can do in in uh premier pro and other editors out there, you can kind of Taylor one and then apply to the rest.

This is just as far as I know, it's non editable and IT just does not look like what you're thinking. And so that's a little bit of a obama, but that might be coming in the future. But Kevin, were you just as disappointed as I was when you saw that? Yeah.

when I heard captions, I was thinking was going to be like a template for caption captures like emotions stimulate that you can modify, make, look a certain way. But yes, just close captions, which which definitely feels like like a slap in the face. Me hear the word captions and you think about that because a lot a lot of software now actually has that big dad. We don't need a third party apps actually do IT anymore or a lot of editing software is can actually do that. So um yeah IT feels like I was for more .

of like like a professional not like A A hollywood studio but like somebody who works in corporate that like needed captions and they need to have the ability to edit them and have been baked into the video. But that was IT and they didn't needed to look anything crazy. They just needed the ability to add in and fix the captions and not rely on the platform that they are up letting IT too.

Yeah because I think you can export the S R T 的 belief， which is the the captions file and that you can upload that into youtube. So youtube or whatever platform you have so that will have the proper captions in your video so um yeah it's it's cool. But I that shouldn't be a markey feature in in my opinion because if I .

just can also yeah like i'm not complaining that apple give to us am super happy that exists and I will use IT, it's very helpful. But just you know now let's make them the ability to be edited and like look Better.

But just yeah maybe a third party plugin can not happen to that though. Maybe one of the crazy maybe you know maybe third party plug tap into because now he has the data in the video. So you know the final cut is really final cut is great software, but I really is all about plugins and third party plugins. What makes final cut rate in my opinion?

Yeah but like also captions already existed. This is just the ability to generated using A I and managing your view and not so you don't have to type of out. But like for somebody could somebody could have already made that plugging is what i'm saying.

And like really nothing exists like that um at least as far as i've conder haven't seen anything on some of the ones that i've used, nothing that in no affordable either. And so i'm hoping now that apple has made to push for IT, you know most of the effects, look at you, a lot of us use you guys. That would be great if you guys can come up with some sort of way to tap into that and make them more fun. And four socials, that would be great. Obviously.

be apple presenting this a pretty significant update. They've waited to update all of these apps together, final cut camera, final cut proof ipad and then we ve moved finally from final cut pretend to final cut pro eleven on the mac. Um but how significant really are these updates? Um is is he really does he feel like a next generation for the software? Or does IT feel more alternative?

Yeah um for for me IT doesn't feel like IT warns a new number like final cut eleven because the the look and feel is prety much the same and there are some new AI features. But I feel like I feel like if if we waited in ten years, let's say ten years for a new version of a software, I would expect the look and feel to be different because I update in my projects went back into IT and I was like, I did did IT up like that.

I had like literally look around for all the all the new stuff, right? Like IT doesn't feel IT doesn't feel new. So yeah, it's a new version because I added some of the AI stuff, but I don't think this was like worth the wait, if you will, like so yeah and and that's the only thing that I ve used so far out of the sweet.

I was to say I feel like Kevin right in if you're going to make in a new number, you you got to make IT look somewhat different a little bit, a little bit a redesign to polish, make IT more modern. I feel like just do something to the way look and feels like that you can be like, oh, hey, I can tell he's running in final cup of eleven.

But I will say the features that they added IT and also they added features that they already had, like they kind of slowly release some of these features um like over the last couple of months. But they in the press release noted that these were like also in there's like the kind of lumped in. So like, oh, well, we not only did these two AI features, but here's some of the other ones that are A I based relying on the neural engine, like voice isolation and like voice isolations.

Been around for a little bit at least a few months, and I use that all the time like it's super helpful for everything I do. This places got a lot of echo. I can't dampen IT as much as i'd like to. And I have vents that are running for the heat that are exposed.

So it's very loud in here and you won't hear IT as much of my videos if I don't or if I turn on noise cancelling or a voice isolation are and um so that's another markey one that they added into this like list and then there was what was the other one that they added in the smart conform like these are all really useful features. Don't get me wrong, i'm not taking them for granted. Like the magnetic thing is super useful.

People have been wanting IT forever and now it's there uh, the captions thing obviously it's great. And then having Spark conform where you can take your projects and uh basically duplicate the project, check the box and it'll automatically analyzed the whole video and it'll adjust IT so that um IT can fit a vertical or square format. So basically it'll turn your video into a short and IT all yeah Kevin, you ve got tried, it's great and automatically it's great yeah and IT turns your video into a short and if like realigns things for you so that I like kindness.

Ws, what should be front tn center? So it's not just like zoom in, like I actually moves things around for you to make you look like you did that if it's not perfect. But IT does a lot of the network for you and then you can go in and tweet.

And there was a couple other things that they added in like that's been around for the last few months, but they're basically saying, well, that's final cut pro eleven. And also, you can edit special videos, which I don't know, should I shoot an entire youtube video on my phone and then exported as a spital video over the three people that are watch on apple vision pro. I watch, I think three might be too generous. Oh yeah, you you Andrew, maybe you three might .

watch yeah and watch IT.

even watch IT. Ah I was going to say .

then I still watch fork video we shot and michelin, you're holding a fork in front of me. Your fork was met. I still stick everything. I go to my obvious pro. I look at videos s and I look at that video.

Man, I mean it's it's truly a good feature. But now um so by the way, if you don't know we're talking about you're like way what you can edit, you can actually make an entire project um and have a tailed for a spatial video and so if you have an iphone sixty, can you do spatial video on the fifteen pro max up to that was an up IT wasn't just okay yeah so it's not exclusive.

But as long as you have the compatible phones so fifteen pro pro max than any of the sixteenth, you can now shoot spatial video and you can edit them directly in final cup probe and then exported as a special video for your apple vision pro. So making IT easier than ever to deliver that content, maybe youtube will have its own like a space al video category. I mean, that can open up some things.

right? what? IT? So if you uploaded to youtube.

will IT play in special I have no idea how probably yeah you .

just have to use the browser yeah i'm going to guess .

it's going to look it's probably not going to look this name for everybody.

So you'd have to send IT to a person directly. You give I cloud link ker something? Yeah, yeah. I guess it's kind yeah.

you're right. I mean, that seems kind of weird. IT doesn't. So you're basically editing these videos for yourself like a you like a little home movie that you want to put together. I guess that's pretty much what IT is like why would well, yes.

So i'm trying i'm like answering the questions as I think about IT, like why would a Normal person want to get final cut pro to make a special home movie of their family? Further, apple vision pro. But if you own an apple vision pro, you're probably nerdy enough to want to spend the three hundred dollars and get final cut pro and piece IT together. And unless I movie got this update, which I doubt, but yeah eventually I don't hear .

to take my movie all yeah I mean.

eventually IT should trick on down, right? Hardly like I would be something that should if you're going to make the .

peel in a mass facing feature that ordinary people eventually will want to be able to do in stitch different .

special video together. Now so that is pretty much IT with final cut pro. Um I have tested some of these feature actually of them but yeah yeah I I have an item that that I .

wish was there um text based editing like uh a lot of this software now even even adobe now where I will have before transcript of the video and you can has basically edit the transcript and at its the video at the same time so you can literally read your video in in delete stuff and then that edits the video um that's how I edit my ero now for all my videos because I don't have to like really listen to IT.

I can literally read and and chap IT up and then when I play IT back I can like remove award dance. But i'm very surprised that was not a final cost eleven because it's kind of turning into sort of like the mainstream AI feature that is like very useful editing. IT has sped up midden process greatly. But by having IT that way.

yeah there's an APP called calling that you told me about that i've used quite a bit and IT uses a eye to generate the transcript but you can also upload your scrip if you're somebody who script your videos just to make sure that it's even more accurate. And so I do that and then it'll go in there and recognize, okay, he's repeating this.

This is probably not the best time i'll find the last one um and IT does a pretty decent job but then you can also go in there yourself and at IT out whatever IT might have messed up. And like that part takes like a couple minutes but a lot faster than doing that for you know eighteen minutes of a role where you're just going back and forth, back and forth. So you know it's not perfect, but it's definitely speeds things up, like Kevin says. Partly you have any questions for us professional video editors who are, I think that safe for now?

I mean, just think we haven't talked about this logic.

Uh, well, so that's the thing. I have not tested the features yet, but I mean, I don't even know what they are. Honestly, I was traveling yesterday. I think .

that's a more minor update. That's an eleven point one update. I believe. Yes.

they were already on eleven. Some of the features I know something about smooth looping.

There are also his final cut integration with logic. Now where you can search for logic, you can search a final cut plugins in logic. So there is interest with more cross compatibility that .

yeah so that's .

quite useful.

They don't even have on their website and any update for that, that still says what's knew in the ten point eight so .

that I was logic two point one for ipad as well. So I think that's in total five apps that apple is updated here.

Yeah so I don't use final cut pro on ipad cover. Have you got to chance us around the final cut camera?

That's a good APP. Uh no, I have not um just because it's to use IT. Don't you have to have final cut on ipad or final cut or or or IT a standalone APP? Or isn't IT baked into final cut?

No, it's to stand alone up. You can use IT to .

stand up for something that I thought I was baked into final cut like you had to go to final cut.

IT does have something like that.

okay?

IT does have some features where IT does rely on the integration. I can have a fell .

paying for final cut.

That's a good question. I don't know because I am hanging for you, because I made technically you're on your phone and there is no final cut for phone. So OK I no, yes, okay, so your question.

your question. No, I do not use. I I use, I use keino for for for like professional video.

APP is not a gambling thing.

You O K I N O so I don't know, spell the same or for video.

yes, yeah.

that's the make is of hay light.

Yeah.

it's great. It's absolutely great. I love using that. Yeah, love. And as my video, my video preferred video APP, so i'm not used final cut yes.

So here's a here's final here's final cut camera. It's basically just a regular APP, but it's basically um all the pro controls that we wanted in uh the iphone APP for like you know having a promo basically um only for video, only for video and but you can adjust all of the things that you'd want to adjust. And then IT has you know final cut features baked in.

So you have live multi camera. You can use multiple iphones to record up to four at one time, which is nice. You get meting while you're going and now you can shoot in a log directly and A H V, G C, I believe.

Yeah so I mean, there's a nerdy stuff that's with these updates, not things that i'll probably be using a whole time. I'll be honest with you. It's mostly final cut for um for the mac.

And then that one time I edited video in front heartedly just to prove that I could last year the retreat on the ipad and also because I was bored and I wanted to chAllenge myself. So I told you guys I was going to edit a full video on there and I did. And IT was nice, painfully fun.

So it's just put IT out, but it's it's getting Better now. You know IT has motion be effective integration now and IT has the analyzed color that was the other future, by the way, on mac um the AI enhances colors and analyze colors and IT basically applies to color gery to IT. If you tried that, you should definitely try that because IT saves a ton of time.

If you're color grating, you just go in, you add yeah you go in, you add a color, you click on the little color icon and then it'll drop down, you know, the different boards in the settle and that the bottom of dd color enhancements, I believe, and you pick that one and then there's just a one click button. It'll analyzed IT, apply the colors immediately and then you can go in and fix the things that you didn't like that I did. So that's really nice.

And that was one of the other features that they kind of lumped into this as like an A, I think so. And that's how on the ipad the live drawing is now on the ipad, different inks for that, apparently. I don't know what that means. I've never done IT on yeah pencil. Yes yeah, i've done IT.

I've done that before. You can like anything, something like, yeah, yeah.

And then yeah I tried IT once, like i've never really used IT. It's cool like you know if you really wanted to like have that effect with your hand drawing ing and like an arrow or something like that's prety cool I guess. Um but yeah, that's really all of the updates um with logic i'll report back.

I'll try to use IT. I've been trying to use logic a little bit more, you know just mess around with some of the instrument I used to play back in the day for those that don't know so wanted to try to like, make some music or something. But I sit there and then I end up not doing IT and do something else instead.

So one day hardly heard of the music, at least one of one of the only ones and it's good. No, it's will talk about that was a long time ago. That's a different time. There was three kids less, no wife different than .

hater delia.

Yeah, Kevin always makes fun of the the email music that I he'll constantly send me memes of different you know, mo based memes out there so one day one or you you one day or you isn't this one 呢？ One day I, i'll, i'll makes some music again and you guys can track in the comment. So i'll be fun. But anyways, one of the things that we want to talk about as well as apple botton APP, I think quietly last week, I mean, wasn't quiet, but I was kind of under the right IT, just I don't know, hardly have you've been hear more the rumor mill guy, have you ve been hearing that was going to be a possibility? Or did I just I can take you by surprise .

like a different for me .

the blue yeah so apple bot, pixel matter, pixel matter pro, whatever pixel matter in general um which is a photo editing APP um they have a lot of A I feature so I wonder was IT to and I want to know what you guys think i'll start with. Hardly do you think apple bot pixel matter because they want to take the AI improvements and just all of the good stuff that that APP has to offer with photo editing and add IT to the current photos APP or are they looking at making like a return of appear like some sort of photoshop competitor subscription based probably or maybe one time on the max subscription on the ipad and iphone um you know APP that will be the proverb of photo everything that we don't have for apple anymore. Operator was kind I missed that up, by the way, was so good.

I'm not sure I don't really know what this acquisition was about, but what I will say is that I can understand why apple did IT because both people like bro and photo matter are really good apps. Um what I find intriguing is the pixel matter is more of a photoshop competitor than IT is A A lifetime competitor. So apples never really offered a photoshop rival. So everyone talking about apache. But um this is, if anything, a little bit more like a rival to light room uh this is a little bit more like a rival to photoshop rather than which is what I picture .

would have held on. We should clarify apple apple by the entire company or just the one APP because it's pixel matter pro and photo matter which could easily be you know about something kind of company OK 好 OK so OK that makes that makes the most sense of my mize what I thought but now that you were separating the episode a little .

bit but that's why as insurance in theory would make sense um for photo meta to become the successor to apple and for pix meta to become a new rival to photoshop。 But I don't know how necessary this is because with something like final cut or with logic, you can completely understand how those are dramatically different to I movie and garage band.

The the requirements save a professional video that it's are completely different to someone that just wants to add a home video. Photo editing is a little bit different because photo editing is far more accessible and involves far fewer tools. So I can understand why apple may want to roll that into the main photos APP. But IT is excEllent software. So I could see IT going either way.

So you don't think we'll have A A light room photoshop, you know, separation or it'll just be what happened to me what again, we went on for too long. I'll fix IT, but anyways um you don't think that you will it'll be kind of the two standalone apps like different apps than the photos APP.

I think IT probably on baLance that that's where I will go. And one thing I would point out is that both logic and final cut were not developed by apple. They were acquisitions.

So that is very interesting to me that they are doing this again and purchasing a pro media APP. And in those instances, they didn't roll them into existing technologies. They just kept them on offer.

They didn't even change their names. I mean, very often apple does not change the names of the stuff they did would say workflow, workflow became shortcuts. But theory status, siri um logic status, logic final cut, status final cut. So maybe pixel matter will continue to be around as pixel matter.

The question is whether long term here, they they do merge any of the apps, whether they move to a subscription model or anything like that because part of the appeal of pixel matter is that this is not a subscription based at the same goes with photo matter. You can get a lifetime purchase and that is why are many mac users. So someone like me, I I use both photo matter and pixel meta because they don't have a subscription that's far more appealing to me than getting into a doby sweet, which is just overkill.

Um so will apple keep that? I would have thought considering they haven't really committed to subscription models in other perhaps and considering that that so important for these two apps, I don't think they will yet. It's a question of if they make this significantly more feature range, lets say with photo major, they really enhance library management for handling archives of photos and multiple iterations of non destructive edits and all this sort of stuff that you wouldn't want to do in the uh, default photos APP. Then I could maybe see at some point them saying, okay, this is now appear and we are going to charge four, one hundred and ninety nine months for this, but how many photographers are going to be willing to do that?

Yeah or now especially when most people just shoot photos with their phones and even professional photographer s are using their phone and then they could just offload IT when they need to. I mean, I don't know that that's going to be something that people will use, but I think the photoshop version of this is the more intriguing thing because like you said, that there's no there's no rival to that. So I think that's where I would be more interested in rather than like a library management, you know lighton style editing APP just roll all of those into the into the photos APP and kind of be done with IT but yeah stand alone photoshop APP would be interesting. Kevin, would you use that or would you just continue to use do you use photoshop er to use one of the other alternatives out there?

Yeah I use A, I use pixel matter. I I have the adobie myself, uh, several, several years now. I don't use to anything yeah everything I stop getting IT for free. I stop using IT so so expensive yeah and he keeps going up in Price too.

Um so i'm just hoping that they take some of the technologies, that the bull software problem and they rule IT into the photos APP, where you still have that like light version of editing, where most people just go in and like pull you pull the saturation or I do some like fun things with their photos and like leave the photo matter and pixel matter. Teens attack and continued like have that development just now their earned by apple, where they have like more resources to push out more updates or be more innovative. But I would love to just like keep those two apps separate, but then just like use the tech that the APP has that, that has some some synergies between the regular photos APP.

So the photos APP gets up off as well. That's what I will want like sort of selfishly, but I still use photo matter and pixel matter both and I really don't want those apps to go away or get devoured by a different apple or anything like that. Personally.

I agree. I think there are definitely some tools that would be really useful in the native um photos up. So for example, you can do a an A I sort of general adjustments, which is a little bit like the magic one tool and photos and IT is way Better then what is offered in the photos APP.

So to me that would make sense if whatever technology that is using is just moved over to that magic want and then that magic warm does the same thing in both apps. Where is something like um um ml upscaling that you don't really need in the in the native photos APP mean maybe some ordinary users between that useful. But chances are if you even thinking in terms of I want to increase the resolution of this image, that is not something you probably shot on iphone anyway. So that makes sense to keep in uh photo meta. So I I can see I can see IT in both directions.

Yes, we'll be interesting to see what a what apple ultimately ends up doing with that. How long do you think this will take for apple to start showing signs that they are either implemented IT into its products or announced a new APP? Or what I mean i'm guessing .

at least a few years, right? Well IT IT depends. I mean sometimes um I think usually the average turnaround is about a year to eighteen months. A good example of this in recent times would be uh prime phonic becoming apple music classical um yeah that apple set out a time frame of one year.

I ended up taking about eighty months um although that was that pretty much fully redeveloped IT just used prime for all of crime phonics underlying a meta data of technology so that perhaps was a little bit simper than this because as IT stands, photo meta feel like native apps um in keeping with apple's experience with absolutely no compromises and even just the library integration um is outstanding. They are so closely integrated that I don't know how much work apple really needs to do from IT. Uh at this point, they're going to roll out at something difference in a year's time.

I think I think it's just a question of what trajectory this takes now. Um and as success of updates are released, are we going to see these features appearing in the photos APP? And are we going to see new features coming to photo matter that suggests that IT is still having some life for all those updates going to slow down because apples cooking up something else.

Um I would have thought by wwdc next year and maybe the following year will know a little bit Better where we stand with this, but I just hope we're not going to a subscription model. But knowing how important service is hard to apple. Now I think that same goes with file cuts and with logic. IT is a matter of time before eventually, in some way, we get there with all of the props and we get some kind of like apple one pro where you gets all of the profs together as part of a subscription. It's surprising me that they have not gone for that with final top o because if I was up .

to the any ideas, hardly.

but i'm but I think it's a good sign they haven't done IT because if I was if I was tim cook and I was thinking I want to move this over to be a subscription based up. I would think we are on the brink of this A I revolution for creators, and we are about to roll out a bunch of A I tools over the next couple of years in final cup and in logic. So we will keep those behind the wall of some sort of subscription model.

And this is the time to break that out. So final cut eleven will be the the subscription based model and the fact they're not done that should be a really good sign that they're not going to do that anytime soon. Um because I think IT would have been reasonable.

H although we would have been annoyed if they would have done IT if they had come out and unveiled a load of new A I features and they've said, finally, you know, your one off purchase has been OK for fifteen years, but IT is finally time to let that go. And you can continue using final cup or ten. But if you want final cup eleven, you will have to start paying a small monthly subscription. I think people would have been OK with IT. So fair plays for apple for not not going for that just yet.

Do you want to know my theory and why I don't think they've done that yet and why I don't think they can until um well, here here's what IT is. But I don't think they can do that until the venture resolve does that eventually resolve is delayed. Two ninety is actually free.

You can download IT. But then if you want resolve studio with a lot of other features that you probably might want, maybe most people can get away with you the free download. If they were to switch from, say, final cut, they want to something a little bit beefier than I I movie and final cut was that thing.

And now that goes with subscription, they're like I don't need to be paying that much. I'll just download free resolve. But studio is two ninety five, so that's not a subscription right now. So if they don't change that, I don't think there's anything stopping people who final cut pro is still behind a lot of these editors, especially to venture result. Lots of people love IT, and IT works really well.

That was like the biggest thing is that how well it's optimized because it's apple software, how well IT works with the mac and how quick everything is well, directly caught up with that. And so it's almost on par, especially with these apple silicon max. It's really fast and there's so much more that you can do in venture resolve.

And it's what technically five dollars cheaper. So uh, you can you can pay for that and it's a one time thing and you own IT and then you can not have to worry about final cut if IT becomes a subscription. So I think apple can't do that because he knows it's behind in features.

And there's another outcome out there. There's another piece of software out that's Better than IT, and IT is still not a subscription. So I feel like I won't do that yet.

Now with the ipad apps and stuff, what's a different story? They've already done IT, and I can see that being bungled in well, like maybe there's a pixel matter version of whatever they come out with and they bungle that with logic and final cut. And you got like this creative sweet, what do they used to call IT? I what it's not eyeful.

Didn't they have like a thing for IT all the creative apps? Or am I making things that what I was cold though, and anyways, that's what I feel like they could do. But if you start doing that with the mac, what's pro tools? Pro tools is logic direct competitors is that I venues for tools and forever.

Is that what's surprising for that inside a subscription? IT is an annual subscription but it's not bad. It's ninety nine dollars um you know that sucks but 喂喂喂 on no damn these are expensive annual subscription of three ninety nine for protus ultimate only even know logic is a very good alternative to protos， but I know a lot of professionals still use protos.

So um yeah I mean, I don't know I don't know. I just can't see them doing that right now until some of the direct competitors for final cut end up doing that. You know, I know adobe is there, but the venture is not. So that's my thought. Maybe i'm crazy.

No, I agree. I think that is also of sense.

Well, good. I know I feel Better about myself. Thanks early. Okay, Kevin, anything else you would like to add about all this stuff before we let you go?

No, that's that's that's um yeah I I I guess one of the things that that draws a lot of people to final coat is just like it's a one time payment thing like let me just let me just do IT instead of like IT being a subscription. I think that kind of rules the a lower final cut. But at the same time, people who have paid three hundred books fifteen years ago or ten years ago, whatever, and you're still you you're still getting a kind of feel like gravy train to eventually will we will leave the station, if you will.

You know that are A I for me with final cut downloading IT, you know so many years ago and then getting all jobs because of IT, because of me knowing that skill yeah, i've got my money for IT. So I guess at the end of day, I can't complain too much.

but I just hope they do something for people who have actually purchased IT or like you could purchase IT again and that tisci pt like a one time payment or whatever. I have a feeling is going to be a yearly thing because they are always updating and always adding things. But is is hard to kind of let that idea ago.

That's the other reason why they can unless they start showing us they're doing consistent updates. I mean, IT wasn't like before that a few versions ago. They went like a whole year before they even updated the APP.

So until you're showcasing that, you are actually serious about the APP and you're going to be making up, you can charge me monthly for that. That s not how that's gonna, Kevin. Require if final cut pro divi resolve and adobe, we're all either one time purchase or a subscription.

They are all on the same playing field in terms of pricing. Would you still use final cut? And if the answer is no, which one would you use instead?

So I will say yes, but I ve never used the venture. I've never looked at the venture, but I will say yes. The final cut still for for the type of content I create and added as quick i'm not making movies. I'm not dealing with multiple cameras in audio and mike that can get crazy with the with the timely in fatal cut IT definitely gets messy fess um for what I do final cut is still still the best offer for me .

for what I but can I interest you in tax base editing?

That's that so I do exist. I I do so I chat my error up in a different APP completely that I export to as the final cut .

but built into one up. What about cloud libraries? Because that for me, maybe not for you if you don't have multiple machine anymore, but for me, go and home from the studio having the ability to log in and of the Carry drives with me, that's nice.

Just go into my library. There is a bunch of other features in there. I think you would be interested in if IT was on the same E V. Really like maybe and maybe i'll take a look at IT. You not the same Price.

Maybe that's that's possible. But i'm i'm chilling where I .

met me too. Ultimately, the end, the day I still open up the final cut, show up and do my job, is hardly can I interest you in getting back in the video editing? Would you like to watch my face, uh, every day? And would you like to edit my videos for me?

Well, i've got to be honest with you could say I think the answer the question is now yeah.

I figured you're you're just you're doing way too much writing instead we're the moneys that right .

we'll say that yeah well.

will count everybody in the next episode. Let us know what you think about everything that we just talked about. Probably a little niche for most people, but you know people like the kish episode. So Kevin, thank you so much. Go follow, Kevin.

Uh, technology speaks pretty much on every platform, correct? You ll have IT up in the beginning of the episode, so you can go follow them and then, you know, go check out, as youtube channel, great content. As usual, you have found a golf. Go check out that P, H, G, one. I was my favorite and will catch everybody in the next episode.

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