209. Caleb Simpson: From asking family for rent to grossing million$ in apartment tour videos! BTS of going viral in different genres, building a massive following, and living in the dream
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Welcome back to another explode of trading secrets on your host chase and target and welcome to the premarket trading segment from a little bit of what we can expect from our guest. One big update and something going out in my personal life. If you haven't, please subscribe to the podcast and make sure to give us five starts.

The best way you can support the show is giving us five stars. Now this episode is one that just different. Honestly, it's just different. Is an individual who is an artist by train, is a creative, but also has this like algo, matic, genius m and so where he's so special is he was able to kind of crack the code with social media, but doing IT through business things that we think about all the time, like apartments.

So he started going around new york city and asking people tell me about your partner, how many square fit as IT, how much you pay for IT things like that. And he start doing with celebrities and big, big names you're going to hear about. And if you're curious what those big names are paying for either their mortgage, their condo or the apartment, new york city, you're going to get those answers today.

But what I find more fascinating is how he talks about that. He came from a family where didn't really have much, and he went to them with the business plan and said, I have cracked the code to social media. I have cracked the code to real estate apartments meets bringing this information to life, to the masses.

Here's the answer. Invested in in his family. Did they did. And you're gona hear all about that. A little update from the market.

There is so much to talk about right now, so much as changing. Um we obviously know that a new administration is going into effect for twenty, twenty five and is result to that. There's going to be big changes that really baked in the market.

One of the big things you're seeing right now, crypto currency is off the chart. It's not to charge because the administration is very pro crypto. And a lot of the things that i'm reading about what this administration is saying is that they believe that cyp to currency, digital currency, is here to stay.

And I guess their philosophy built on the fact that if it's gonna be here to stay, we want IT to be housed in the united states. We want united states to be the epic, or abba. And as a result of IT, IT is just gone off the charts.

Bitcoin crossed over ninety thousand hours in the last week. Bitcoin in general, this year is up over a hundred percent, outperforming all global stocks in ism. Recording this right now, one big coin is trading at ninety thousand, two hundred and twenty dollars, right? I mean, it's just a it's a wild phenomenon.

I'm still going to tell you my position on IT is that it's extremely votile and IT feels like it's something that we need to be paying even more tention to now, but also something that I recommend if you're gna proceed with IT as an investment, just make sure that you have the rist tolerance to do so. I don't think I want to put out there is is a huge learning just from just my life this last week. I mean, this was this was a crazy, crazy week for me.

And the fact that I randomly, a few follow in social media, I just went outside to take a phone call, and I never do that. I never go and take a phone call in my french driveway. And as a result of that phone, I saw my next door neighbor, who was lying on the ground, would have been an hour.

And if I didn't go out there, especially something travels all the time, I don't know that he makes IT up the driveway, was able to, you know, get them into netbook ends to the hospital. And and then I learned he doesn't really have family. And then I learned all about the hospital system.

In, first and foremost, if you are dealing with any type of health care struggles or any hospital questions I have learned this past week, there are so many not for profits out there that can help you do just that. Also, what I learned, because what happened when he went to the hospital thinking about tom M. I, I wonder his family know, so I want to go see.

And he said, doesn't have any family. And then the next day, I got a cocker that left in my number and name is, if you need anything, call me. And the next day, the doctors called me asking if I was his family and I said, no.

They said they didn't have any luck tracking his family down. And they had to move ford with the procedure, but he wasn't in a mental capacity to make that decision or consent. So there's a couple things that I learned from the situation, which also ties to business and finance a little bit um first and foremost s every however has a social worker.

And the social worker in this case was like a mini FBI investigator trying to figure out exactly where my extra nights or family was, who was extended. And I mean, you diagram going SHE was walking me through how he did IT and they did, finding a long lost uncle, which is awesome, uncle bob. And uncle bob came through and picked up the phone and was willing to consent on behalf a bird.

So every hospital has a social worker should you ever need IT. Another thing is like making sure that your loved ones have, uh, consideration to P O S N D N R S. Now with A P O A A power atterley, you give someone power atterley, they have the right to pretty much do anything on your behalf. And while this situation A P O A IT was necessary, I also the past we kd about A P O A situation in which the P O A took full advantage of someone. So you want to be very careful with the P O A that you go at.

Now the last thing I tell you is one thing I learned to the situation is that there is something called two physicians consent, where if the patient cannot consent for themselves and they cannot find someone legally that can consent for them, two physicians can independently look at the situation, make the best recommended on behalf of the patient, and if they feel as though it's in the patient's best interest and they both can sent independently, agree with the steps forward, are the physicians can make the consent above forward the procedure so all this was learning um from the situation with my extra neighbor i've checked in on daily, have gone to see him. I'm traveling right now so i've been calling in and he he went through his procedure, my understanding as he do and well, next time, na C M. And yeah I mean, there's just somebody take away like making sure that your levels are prepared for whatever is to come, making sure that you're prepared for for whatever is to come.

And also, I think like one of the big takeaway we learn from IT is you go through life. And even on this park case, we were always trying to Better ourselves and become Better and learn new things and maybe earned more, feel Better. And at the end of the day, like if you have your loved ones, you have everything you truly do, you have at all .

so hopeful.

Ly, there's some learning lessons in that. And then this last week, I was literally like this, just such a special week. We did amazon party, which uh are our company supported other talent that was there.

And then also I had an opportunity to work with amazon, which is great. And then friday we had some work with cius. So we are up the jake poll event and that I podcasting with uh, Tyler Cameron and his new girlfriend take wait for this podcast.

unbelievable. That's coming out soon. And then was in new york for the U. F, C. Fight with tighten are a really cool financial investment company in new york city. I'll be talking more about them, but tighten financial investments, really cool.

We watch the john Jones fight, and then I want to buffalo o to watch the buffalo bills play the canal city chiefs. And that so was a big sports we can novembers crazy forming right now. I'm going to be in plane a celebrity poker uh tournament in vegas on wednesday and i'll be out there for f one with devines and J D. sports. And then I think from that point on, pretty much pacin IT in for the year.

Yeah i'm really looking looking forward to Jason tells all this year because there's a lot reflect done and you know I saw I quote recently and I just love that and I came from um came from j shati and all came from j hat puts really good quotes and his instagram the quote was you are the greatest project you'll ever work on restart, reset, refocus as many times as you need and I leave IT at that a little bit of a longer intro and I hope enjoyed IT and there might be some longer intros down the road here because there's a lot go on and a lot to talk about. But enough of that. Let's ring in the world with really, truly one of the most interesting humans i've ever spoken to.

The apartment guy.

Welcome back to another explode of trading secrets. Today, we are joined by content creator and tiktok youtube star, most commonly known as the apartment guy Caleb, in his content creation, hit the jackpot with his man on the street style videos in which he takes his viewers along and tours of the often an impressive homes of his new friends, where they can bine twelve point three million followers across his social media channels.

Canoe has created what some compared to the modern day off the cuff M. T. V. cribs. Having collaborated with celebrities such as scala, hanson, barber, cork, jared let, drew berry more, jo Smith and more.

Today we are going to pick the brain of the guy who asks people, how much do you pay for rent for livia? And I ask him, how have you done at all? K, up. Thank you so much for joining us on train secrets today.

Twenty eight, seventy .

five. I think I that you just start with thanks. You'd like you saw my script before I even gave you play a just you're play a jess, I saw a video would drew w very more.

At first I was like, oh my god, deos y holding his hand but berry more asked you if SHE could take a tour of your apartment. correct. Now, in that one you said sixty five hundred.

Notice the total amount. Sixty five hundred. OK I have, mate, that's just my portion.

So IT just sounds Better. You know, in the video, if you say six hundred, the total. So that's kind .

of what I want to and you very more I have a walk like a studio yeah yes.

just like a bedroom. I and I love IT.

okay. And then you've been in new york for nine years, so you're pain twenty seven fifty now. And you live where.

I live in vinegar.

ill brick. okay. I think people are obviously, you know, people intrigued by that. So let's talk a little bit about before that we're in the stage, you you live in how much you pay?

Oh, good question. wow. Okay, this is, this is a fascinating little story here. So I moved to harm when I first moved here. OK manager is teach tennis.

And a woman that worked at tennis, her daughter just left her school, so she's stay this room. what? You figured that out for three months, but you have to find a place.

So, okay, cool. So I think I was paying like a five hundred or box a week. wow. It's a super cheap new york.

And then I found a place in the west village with with a older guy who had like a spare room and he had a rent control apartment and he's like, you can stay here for six hundred box, six months in the west village, pretty much just a matter. And in a desk, okay, yeah, inside this little room. So as I was like, funny my feet and figure out what I wanted to do, I pyke live IT in the super .

tiny room went five hundred box and hard six hundred a month in west village insane. And then you went to brooklin for twenty seven fifty.

Then I was paying about twelve box month. Yeah.

twenty thousand and fifty. I'm not shocked that the apartment guy in new york city knows how to get some of the best deals in the apartment. What is just your overall take like you have talked to hundreds of people and how much they pay in rent in all different cities, but obviously a ton in new york.

Talk to me just a little bit about like your perspective about right? Do you often find that people are just way over paying? Do you have a perspective like, you know what, if you're in new york city, just eat IT and pay as much as you can? Like what your financial perspective on rent given how much .

research you've seen? Yes, recently, it's felt like everybody's paying a lot and rent like my cousin lives in connect SHE actually moved back another parents because I like trying to harder two K A month to live in a two bedroom and like the sticks of connect month, just have a little bit more space. And some who lives in york city.

Caroline is kind of the same thing where a lot of my family lives. So i'm seen like the Prices are kinds similar, which you've noticed you get a little bit more space in the year specifically. I feel like if you seen apartment in your pain, like seventeen months, it's not going to a be too much Better than a place that maybe like three grand a month, maybe the areas is a little bit Better or maybe like the implementation are a little bit nicer. But I don't really think it's like worth IT because a lot of people i've noticed will have jobs where they are barely scraping IT, like they're making financial choices to pay a little bit more and rent and maybe they are cutting corners other and other places in their life. And I do something that's worth.

do you ever ask him how much they make?

Nobody asked them what they do for live in. And then you can get .

you we might have to tag team of these, yeah, we get the apartment cost. I will get how much they make, sit down to a whole financial review. And will someone that I think we might have to do one of that.

But this is train secrets. We talk money here. So I mean, I A man, I be like, right, the apartment guy says I to ask you how much make rent on top of how much you make so they grow and something here.

One thing I want to ask you though is so that three to seven k range in new york, you said you see minor discrepancies. Talk to me about what is the dollar amount per month that you start to see. Like holly shit, this places incredible. So like is .

it's hard to get blown away in new york interest IT is hard. Like i've gone in the places I like twelve, eight months yeah and the other have a nice balcony and windows. Typically the higher the Price Marks.

Like you get natural light, like A A IT, but then you're like, wow, like you have the same on a space. Is me your pain? Twelve thousand dolla month maybe because it's like a prime location which might be like on the water and Williams burger really high up with your own private balcony. But I would say yeah.

if the fifteen k range .

like fifteen up that then a Michael wo yeah .

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So if you're ready to get more from your insurance and maybe even save a bit, check out guy co dot com and explore more on how bundle ling can help you get more with guy. I mean, I think the whole thing is just fascinating. I saw ryan so hand right now is on his show.

And he is trying to sell a seventeen thousand square for condo in central park for two hundred plus million dollars. And I was crazy to just think someone would paid two hundred million dollars for seventy thousand graphed. It's tough to comprehend IT, but his strategy and his thought, just in that whole process of selling IT on the show, he talks about the fact, listen, there's over three thousand billion airs in this world.

I just got to find one of them. So I find the whole real stake game interesting and especially when you collaborate IT with uh, people of all different levels and income and of course, celebrities. And that's the transition I have for you.

What I think is really interesting about your story is, like you said, you live in harm. Your intense instructor, you had an idea you just started filming at. So like, I had this huge platform from a big show or your famous actor, and then you used your platform.

You're just started from scratch moving into harlem five hundred box a week. Also when you go on your instagram in your tiktok and we see Christie brinker, we see scarlet gel hands and we see barba corkin ryan and I just referred to Steve mad Howard, Jerry, let I saw you do the driving video. Drew, barry, I got you.

Like, these are some big, big names. How did you get in front of someone like scarlet gel hand? Or drew, very more to get them to come your show. Thank all of you. Person.

formal. Thank all of you. Anybody else who comes on, I appreciate you guys changed my life. Well, I think it's about just creating as much value as possible for the guest of making IT as Victors less as possible. And i've had a lot of experience up to this series that i've made creating content.

I picked up a camera when I first moved to new york and have just been like grand and figure in IT out. I've worked in the celebrity space. I worked with D.

J. S. Like creating their profiles online and like making them famous online. Where did before? before? Yeah, before OK.

What happened that? Because I want to answer .

this question. what? So you see what people want and what they need and how to make IT easy fun for them? Because i'd been in the space and just observed IT.

So once I kind of like stumble across this thing that was working really well, I realized, like I just run in with a cell phone and only takes twenty five minutes. We can go in, in, in, out and I know him when to get them twenty million views, thirty million views. And it's going to blow that the life up for a moment and time.

And it's not uneasy. It's not heavy. Asked for them. So once I got that first one with barber orkan SHE actually deeming me, I was like, hey, come over to my apartment. This was like, three months. And I realized, like, I was on to something that is like .

a hundred million views .

and I was like OK across a 4 oh.

is here says, like, okay.

i've got an awesome case study here. Let's take all the information. Okay, he got about two hundred thousand lowers from doing this video ross platforms yeah and then, you know, he told me like I was walking down the street and everybody of mentors or jokes, everyone like, I love your apartment.

I love your partner. She's like, i've been on shark tank for twenty years and you only know me for my apartment now. Like, this is insane.

So I kind of like, took all this information and to start pitching everybody else, then they're like, who else have you worked to us? Like, yeah, you just work with barba, but who else have you worked with? Because people don't want to of course, if they want more ah, they more credibility rescue brand.

So it's just like I mean working as hard as that I can to get in front of people you know like veni, for example, I saw his own tiktok. Anyone who jumps on tiktok who is a celebrity or well known person in my OK, they are playing the game. And if they're playing the game is .

a chance to play with me. You say this just so people back at home can understand that they're playing the game. What you're saying is the person's a celebrity, they got money, they have success and they're willing to go on many platforms like tiktok, even if it's not like cool there to older whatever, to continue to grow social media. So you are seeing that from a business perspective is they clearly have a massive interesting growing the social media atom bingo, OK bingo.

So I saw a vinny jumped on and I I didn't know he'd lived in new york. So I just like, gave me a follow and he followed me back. And then I just like shot of A D M over tiktok d which is funny.

And his idea, let's do IT same thing is twice hard. I saw he jumped on. So like, let me message him paying attention to who's jump in on the apps and then getting to them early because I know they're to be overwhelmed with everybody. So that just kind of started to like snowball and create a back catalogue. And now it's easier, but it's still chAllenging.

as you know, really know. The big thing too is, I think, you know, where do an audio obesity video here, but the idea, like actually filming the everything with this celebrity, they only have so much time, like a dwight Howard. And their times extremely valuable, like a true bar, more so to make IT worthwhile.

So your whole pitch to them is, hey, this is who i've had on these are the followers, these, these are the views will customize IT to you. One word you said was frictionless. What does that exactly mean? And what do you do to make sure when you're with a drew berry, more scotch l hance in its frictionless.

yes. So it's really three steps in all, film them on a cell phone. So you see right now, ell know on this podcast, I see four last three cameras is a man running IT behind here.

There's a whole screen is exaction.

So this is a whole big set up when not a one hundred million years. So I just show with a cell phone and my grand do one walk through. Just talk to me like we are friend you up.

I'm gonna take twenty minutes. I'm going to do one past just filming the rooms and they were onna run outside. I'm going to ask you one question, one time just answer IT and then that do you .

bring anyone else with you?

I might have my assistant and with maybe someone on my management team might come in um yes, we just try to make IT as quick and fun and and I want to make IT fun too, like frictionless and fun. So a lot of times people would live like that was just easy. And I was like, I was chatting with the friend and like, sit down and get mike up and all these different things.

So since i've been in media for a while, i'm like, what can I remove to make IT more fun for them? They're on these media tours all the all the time. So like how can we reread ve these layers to just make IT more?

I do like when I have someone who's just coming up like what you know the bad red gene right now she's doing, press everywhere when I have some is an actor. I'm always like what I step in this interview. I got to to make a different because it's a cut and repeat, cut and repeat.

So I I think that's a great strategy. One thing you said to the camera is joke around. When I said all those names, you said, thank you, you change my life. How did they change your life? Specifically financially and personally.

it's hard to correctly, directly financially, but I just the overarching brand in general, you know, it's like a drew, very more takes a chance on you goes to mix the video with you. No one gets access to her like that. You go on her show me SHE brings on her show.

So it's just like every time someone gives you a chance and it's like you just elevate your brand just a little bit more, just a little bit more, and it's like people trust you a little bit more than they like. We want to make videos with you a little bit more. And for me, that's always the game.

I just wants to play IT for a really long time. So i'm like OK, we can get another guest and we have a good time and we get good results. And i'll able to make a video somebody else.

exactly. I love IT. One thing I get to ask you and I think people back home and listening, okay, way second, you got a phone and you're doing these apartment use asking what people make him to do IT.

So obviously a huge differentiator for you is that you have this massive celebrity base and you got twelve something million volors, twelve million plus across all platforms. Those are huge differentiators. But when you are going through this, obviously a very strategic, we talked about making other people famous online. You obviously have some very good things in that you can execute. But what do you do to differentiate ate so that it's like you're the apartment guy, it's not the next person who's the apartment girl or guy.

One thing is i've been making videos for almost ten years and editing yeah and in short form videos before. I was even a thing I was doing like vlog, instagram stories when instagram stories rolled out and just storytelling in of itself in the short form media ROM. I've done IT for so many other people and in different genres, like i've done comedy and come up with, like these crazy stories, like treasures, hunt stories on tiktok ec, like tried all these different avenues that helps me tell a story.

So whenever I am going into an edit, I might have two hours of footage that I just filmed with somebody here and i'm chop in IT down to like six minutes if I get i've tried the higher editors and I give IT to them and I can't do what I do. Yes, so that's one thing. Competitive advantage I have over most people like I just been doing IT so long and I have my flow in my style as I really hard to copy.

It's crazy. They just said that because as as I want to tell and management company, we work with all different celebrities and public figures. And what i've noticed over the years are the people that are doing at the longest, in the best, all differentiate through storytelling and editing, which you would never think anyone back home, you wouldn't think that.

But the editing process for great story tellers and people that were in video in any type of media before? No, there are biggest issue. And it's, i've heard IT literally ten plus times from different people.

They cannot find anyone to cut the way they do. And so when I talk to and my drill down, like, what do you mean? I stant edit.

So I can know, like the exact second, the exact tone is said in the storytelling in the first two seconds, and then the seconds after that, and then the talking overlap. IT is a talent that most people don't have, and I think know you're exactly right about that. The other thing you said was IT changed your life and so I want to get into that.

I know it's created a brand for you, but like the golden question, I know the money math are saying, like, cool, you got twelve million followers. You're meet these school people, and you do, on hundreds of millions, abuse. How does that turn into dollars and cents? So how do you monodist this incredible idea in brand that you built off from a simple concept? Yes.

this kind of two ways you can monitor ze, or really three, but there's two if you just started out, and that's one through all the platforms like three views, they run paid ads on your videos.

So let's t stop there like a video that you do one hundred million views. How do how do you know how much you can make off? That is like a thousand box of you, a hundred box of you. What is that? Is there an average IT?

Depends on the platform. So for example, on facebook, which a lot of people to know about this, someone put you on game here on facebook. If you post, if you have a verified page and you post a many video, three hundred, three minute video for pretty much every million views you do, you make about a thousand books, that's pretty good. That's pretty good.

And three minutes is long, right?

Three minutes is long depending on what you're .

o so three minutes, facebook verage around a thousand .

boxes at each, which is hard to do, like a hundred million view there.

but hard to do that anywhere. Yeah, 是 了 吗？

IT is true. Sometimes I forget that. Yeah, I tell people too, because the tiktok creator fun, for example, like people asked me questions about IT courses like trying to make a video.

Over one hundred paid for a million views. And my first of all, man is hard to get a million view. Yeah, so hard. yeah. Second, while you may make like a hundred box.

so if you do because but here's I don't really i'm still trying to figure IT out. I feel it's moving component. And also with the detail we manage, we don't ever have a share of the content creator on their paid.

So we're also until zed to really understand that. So I really don't know much about IT, but my understanding is that has to be a sixty second video on tiktok. And then if you get a million views, IT could vary. If i've had creators tell me I might get a hundred box, I might get two thousand accurate, what have you heard?

I mean, that's been accurate for me OK. Like, for example, i'll i'll give you this collar to handsome video, forty two million view something like that on tiktok. Last time I check I made like eighteen .

grand from the video interest but .

who is going to get forty two million views on tiktok? Yeah not that many people. So it's like I don't look at any of that income as reliable or something to get every month even though I do get a good chunk change every month like anywhere from twenty grand to fifty grand.

probably from .

all the views yeah from all .

the platforms.

combines fast, reliable and there are paying attention and adjust accordingly.

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Okay, so break down this with me. So we went through tiktok that's really informative facebook about the other ones like youtube, instagram. How do they pay on those funds?

Instagram does not really pay. Yeah, they have the instagram bonuses. But the last video I just post here, i'll till you stand up.

They started a new bonus thing is my biggest video on instagram ever just hit forty million views. Wow, on a six minute video, which is insane. It's crazy. And I just looked at IT and I was like, thirty three hundred books for forty million views on a six minute long video for the. Youtube that Polly would have been like a hundred grand or something.

The hear of another thing to think about two, like if you if you just compare IT to all you're doing is you're creating content that people consume. Let's compared to what people back home, no netlist. They have content you consume IT.

Think about when netflix puts out a show, if they can get how many people says video, again, million and forty million people to watch one of their whole shows. That is massive. And those shows have to spend so much money to create them. So to think that you're doing a show essentially forty two million views and they're give you thirty three hundred dollars for that movie or that show, that is term.

yes.

for the economics. Obviously, back home, you said, let me make a i'm sure you not complain about thirty three hundred dollars O K. I don't want to be out of touch with the real, and I don't want people to think that, but I also want people to see the economic picture here. You're creating forty two million I balls watching content for six fucking minutes, which is extremely long, probably twelve times longer than your average video, maybe even even more. And then the value to them is probably it's probably .

what do you think the value to them?

Couple million books on on in thirty three .

hundred yet not as wild. That's why on the flip side, we try to lot for brand sponsorships. Yes, that's where .

most that's a second point.

Yeah, that's going be where most of you can come in where that's like to be. Multiple six figures. I've had conversations around seven figures.

wow. So IT is like up there within conversations um but also that's a new it's always a new market. It's of made up.

Everyone is making IT up as they go. People are starting to realize said like oh, cue just posted a home to our show on instagram. Forty million people saw IT.

The proof is in the analytics and IT was six minutes long. What's the difference between netflix in that? Yeah, how much is this worth? Oh, wait. yeah. no. What's interesting.

especially being in the talent management game. And so like we're beautie e we're an agency and talent management. So we do both sides of the equation of like brokering deals direct are working direct with grants but also managing talent.

And so what's interesting is when you see new industries come along, you see efficiencies put in place and then you usually see a squaze, right, like people are making less. And what's interesting is that the longer this industry is around, you're actually seeing the opposite of freeze. You're seeing the talent and you're seeing people make much more and the deal sizes become greater and greater and greater.

And I think one of the biggest things about content creation is that ever marketing and media was always be to be like this business buys that billboard from that business. This business buys that magazine cover from this big media company. Now would be to see and they're seeing the value they're getting in.

The consumer, of course, is getting smarter, which is changing. A question I have for those I think about like my brand, it's it's all over the place, right? Like I have money and finance and I have lifestyle and of course, I was on dating show. So a lot of my dating life, like it's all over, which is good and bad. But as a result that if I am given almost any brand and I believe in the brand and the Price point makes sense, I can find a way to naturally or again, if I place IT into my life with an ad, assuming I endorsing support that brand, i'm thinking with with your videos. So it's so niche, how do you take paid advertising like a sponsor and bring IT into an apartment tour?

Yeah, people asked me this question a lot, and then I flip IT on them and I say how many products are in the home? How many services are in a home every single one? Because that's where we were.

That's what we spend most of our time. So OK, the enter is that, and that's what I always bring back to when I talk with brand. So like every product or services used .

inside the home. So then how do you suppose your suppose i'm looking at Jerry lettle you do in Jerry letters home and then you want to do an ad for, I don't know, i'm just making this up. Let's call IT White call again.

I'm making the stop. This doesn't exist. You do the add for White line. Open this fridge. There's White line there ah do you have to strategically like cut out a portion for Jerry leto, like you other people in its the apartment. Do you just given a small fee?

What's I break down? The great question. IT depends on the deal. okay. Number one, so far, any brand that i've worked with that has involved the celebrity theyve brought this celebrity in so that brands cut in the celebrity, whatever their cut or anything like.

And so IT is so real question, saw people back home understand that in this example, if White light is doing the deal with you simultaneously, they're doing the deal again. This is all made of hypothetical, the simultaneous ly doing the deal of jared leto and they say, Jerry, here's the deal. It's why a clock you can be working with the apartment guy, we're going do this in tender.

I keeps an apart. I love that. I love the apartment.

Yeah K S. ince. So let's keep putting the name out there.

Ah so that will be structured to o. So you said there's three ways to make money. There's obviously there are the creator fun. There's paid ads.

What's the third way? The third way that you can launch your own products like prime with logan paul, you are calling examples mr. Piece of festivals. That is something I am not jumped into yet nor apply IT won't for a while.

Okay, interesting. But one thing you did jump into, I believe, to the research I saw was you had some step of involved with the N F, T. Start up world.

And I think he was called N F T. Now how did that go? Did you make a couple of box off? I know that N F T game has changed dramatically. There's been a lot of up and downs and more downs as of lately.

But would that look like I think i'm a scammer.

Now the good news for you is, and i'm not trying to defend any of my audience back home, but but a lot of my audience are still like what the fuck er I F is.

Well, non fungible tokens. So this is kidding. Well, so I was making tiktok videos during the pandemic, this kind of when I was figure in our tiktok making short format media.

And this time I didn't like what I was making. And then this whole n of tea thing rolled around in my friend sam, who was one of the founders of F T. Now we're R N F T media company around.

I was like, cool. I always been curious about crp to how can I involve? 是。 So they hired me on as basically the video director.

So I handled all the social media content the first start. And then I didn't know anything about nf ties are cypher out, so is basically a crash course of about a year. And I help that started up. I learned a lot about nf cypher.

I met most of everybody in the industry, is actually one of the most valuable experiences of my life, like learning how to go to start up, how to network in a new industry, and learned a brand new industry and work at a start up. All one of those things is hard, all of them on their own, so extremely difficult. So then they fired me because N, F, T, you know, crept, kind of crashed.

And that's when I was like, oh, I don't really have much money. I didn't do that well in the in the cypher market. And I had all this .

experiences.

I mean, I I ask why I made more than I lost.

Okay yeah yeah okay as you just .

I don't .

have a lot of money.

Yeah didn't have a lot of money at that time was making like eighty grand year just like working at the start up. I had maybe two months seven in my bank ago and we're you not .

at all doing your own stuff at this point.

I on the side.

but I just had picked up totally .

different viral on the internet for years. But i'd never really found like my knee or something I really enjoyed making. If that makes sense, I attribute to I can act or access all life and then he has a hit role yeah and now is famous.

But he was like, I was in forty other things you just never hit. No one ever saw, you know? So my back was kind of up against the wall.

Now I don't have much money, but I know I have province in myself over, over and over, build in other people's profiles, and like going viral for years that I can do that. I know I can build something. So that kind of within thirty days, I figured out the home tour series and like had gone borrel. And I was like, I been in the industry for so long, I knew I was a moment, like, just take IT in around work as hard as you can edit.

And before you hit big there, you get fired from the F, T. Space share. Make an eighty grand a year, and then you get two months of servants.

When you look at, like, your financial picture, like how? Like, what did the dollars and sense look like? Like, do you like couple thousand box your name? Did you have like one more rent of new york city before you had a leave? New york city like that look like .

IT looked like I was calling my. And hey, can you send me red money? I promise. And six months i'll pay back ten fold. Wow, you know me because I had to I thing happen.

But as I I know IT takes time to get pay off from platforms in the brand sponsorship side. I know takes time like game trust and negotiations, ninety day pay out. So yeah, I mean, that's where I was. I was pete panic.

Ww, so you reference, did you also have to make a like, did you I have the idea is coming and need money.

Yeah, definitely. IT was like the biggest IT was honest. Great for me. Yeah, to be to pick up the phone and be like, here's my proof like have done these things I money yeah hard for yeah so I call a family members and know my family members are rich by any means like never make like a few of them make over so like to take some of to say, no, this is gonna and i'll pay you back and it's all going to benefit our family .

and the next two years i'm short of IT and .

now looking back, right.

My dad, brother, sister, ever, this must be like, dam, that was a good investment. I love that that that's that's really cool. Trading secret is powered by Better.

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So when I first picked up a camera in in your city, when I moved here, I kind of didn't know how to make anything or what internet really was. So, but I know I wanted to make boral videos on the internet, so I to start to reach out to people. The gary said, 对 啊， if anyone knows gary show, okay, yes.

And he's like dm people, not to be like their interns, whatever. So that's why I did. I reach out the youtube vers and like, I can work for you. So I just started learning from people on the internet who are ready doing that well, then I suggested some ideas to them, and some of their video, want to borrow. So is like OK study.

I had an idea .

there to be Peter, and who want really are a couple years ago for all these tricks and hacks like top ten camera tricks. And then he would teach people photography. This was like a couple years ago when photography and videography was little about harder to get into and learn.

And my friend was also in that same sort of space. So like, let's make phone of Peter, make in and like, act like him, let's copy a lot of these things. So kind of like me, a firm and like a fun way.

And then that video did, like fifty thousand views on youtube, which was really hard to do yeah because like a case point for me, where I had an idea case study in that works just like time and time again, I reached out to instance number youtube ers. And just when I work for them, a shot ideas around and tried making things for a really long time. I just behind the camera, and then I started working at a knox media.

They worked with D, J. S. And artists to build their online presence.

So I travel around, and we just come up with ideas all day long. Yeah, what can go over? What would IT work?

What's working on on the internet right now? What can we convince artists to do? What are they willing to do?

What's gonna with their personalities? exact. A lot of those guys worked at vane and then started their own company. So I took a lot of my own ethos from kind of viner media because there was a .

trickle down effect. 是 是 interesting。

yeah. And then I kind of did some of my own stuff. I, my first final youtube video, I recreated mario car in real life.

Yeah, I saw yeah I saw I about and how background before you did that just just the concept isn't I did in my head for .

years and I failed at doing IT because of like X. I did not to exec yeah one. And then like financing IT was hard.

How much about five grand?

Five grand put IT together.

And for anyone that hasn't seen the video, yeah.

explain the if you've ever played mario card, if we basically went and bought go cards. So we dressed up as the characters, and then we drove york city and film that got reactions from people we did IT during covet as well. So as kind of a light hearted funding to share during a hard time, I had a feeling that idea would do well.

I think IT really just goes back to try and an idea and executing an idea. Executions, the most important part. And then when tiktok roled around, I was on IT early, like twenty nine try and so many ideas, and josh rich, two hundred k followers, says on there observing and trying so many ideas and one viral thing about three months. And then I.

with the mario a, no, no.

with the mario car I just did, I recreated IT old look in poverty on instagram. O, K, I like glower polls on here. What funny videos did he make? Let me just go recreate someone.

See if they work. What was the video?

IT was like A A silly cooking video that was, had a control, A D H D cooking k, where i'm like, made a cake. OK, yeah, that I was doing.

Like me do that because I ve hd and I can't make up. I know the video. I feel like I A H 啊。 yes.

So really IT was just any idea we could think of. The biggest take away from all of this was we went on the APP and we would take the top twenty viral videos at the very beginning. And you say when we analyzed all of them and think, why did they go viral? And let's like, was break IT down. So we write IT out each video, and then we go recreated IT and try to ten x the idea. So we won't recreated .

all the viral .

videos .

and then try to ten nex their idea because often do yourself. Now .

sometimes I do. I'll call them to discuss things now yeah, but early days you're looking for anyone .

who course down to make things.

So i've been going on viral on tiktok since two thousand. And a lot of different roles like comedy. I was teaching people for tom pti als I could jump on trans lip sinking stuff. So I just prove to myself I can go via in any genre but I didn't really enjoy any ah because like how do I make something that I can sustain for ten or fifteen years? What do I enjoy doing?

Yeah you talk about ten to fifteen years. You've been like negotiating six figure. And even like you, you've snipped or seen at least what like seven figures structures look like.

We talk about the creator fund a little bit at the twenty to fifty k all around just based on how things are performing. What is the ten to fifteen year play? Like you have a goal like I want to make ten million dollars.

I want to retire by an age when you look at the financial aspect of going from asking family for rent to then grow millions of dollars. What what is the big picture? Like, what's the dream for you for gale?

I'm inside the dream. I like that. What one big, very friend for me is like, everyone says, well, what do you want to do? Yeah like what do you want to be an act? I'm like i'm doing everything right now that will be applicable to all of that in in the future. So but I know that's round about answer, but I don't really like to think about IT in the sense of what am I am I going to be in a movie in ten years when I was seen you in a movie three weeks ago?

Yeah to some capacity. okay.

I'll like IT.

I respect that it's not lenie. I think the incident response sive living in the dream says a lot about you in a beautiful way. But like when you list off some of those things, like be an actor and stuff like are those things that are in your dream manifestation, like like do you want to be an actor or right now, like you want to be what you are today?

Like, do you want to host A T V show? Do you want to build a movie? Like, do you have these aspirations to do that? You're just like, I just want to keep doing what i'm doing today as best as I can do .

IT with social media. The number one, yeah so doing what i'm doing right now, the best I could do IT is for sure number one, and knocked chy object, which has happened time .

and time again. Everybody.

everyone back shy. Yes, it's OPPO become that you just want .

and there's never a definition for enough you lost.

So I just try to use other people's case studies like joe rogan did you know fear factor for so many years? I don't think people think about remember that about and it's like what was he building behind the scenes that no one saw or talks about? What what was he working on the on the sees but he's running his show.

So like, I have this super popular thing and it's building a brand name for me. I'm getting to practice being a host, meaning people, and build in a brand. And unless some like this is number one, don't don't lose focus on and then number two is just becoming a Better entertainer in general or always because I like I am not improving as an entertainer than a moving backwards. People are gonna catch up and pass me yeah, or everyone is on their own time. Mine, but I mean, every seventeen year old gone on for me.

H, hundred person and off is common. And t yeah, this two, when we talk to these brands a lot, I am going away at the way these brands are targeting gene pha. So when they're casting for new deals, big paid opportunities like we need genera following genera geneva. So yeah, that's a good point.

yeah. And then i'm in the big stage where i'm playing a lot in different realms till I see what I really like. That was biggest thing for me on a mea, was I ve gone down all these paths and then turned around and came back as, like, do I like sketch comedy on the internet? Not really.

Because I don't like sitting at home all day in a dark room behind lights, making up stories like that's not that fund for me. So right now i'm running down different path ths and seeing what's down there OK. Like, for example, stand up yeah like i've been doing some. Standing on stage, what said about some running down a lot of different past behind the scenes to see what I enjoy the most.

how many hours a week to work? All of them yeah, was going to say, you seem like I want to work so hard, but you did.

This seems like works IT IT is IT because I want to be, if I I want to be done by the time i'm forty two.

right? You will be retired.

I just, I just want to step away forever.

Forty pretty brand is just .

in ten years.

Okay， got IT ten years. You just want to be .

done yeah if I want to be interesting so and when I first move to a new york city, I always told myself, I just want to come here so I can go home. I want to accomplish thing I want to accomplish, I can go hang out my family k, spend time with my family and my friends. So with that in mind, i'm like, is giving me chills, thinking about IT, unlike what do I need to do today to accomplish everything of every wanted to do k and just get IT done, get go out there and get IT done. And then just like get back and hang out your family.

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Terms and conditions apply. You need the higher you need indeed OK. Then just give me rap and up to off to get trading secret from me in a minute here, but give me like a day and like an average day in the life. What is an average workday that sounds like everyday is a workday, but what is an average day in the life look like from waking up to what you do to go on to bed.

So is so lame what i'm about to.

I AR ious. yeah.

So I get up and I jump. Ed.

in my cold.

What IT depends on where a man on. But typically on ever.

you wake up back at seven .

A M called lunch that .

most influences .

I heard. It's spent almost two and a half years.

You have a day i've definitely .

missed .

in humans. Okay, so we call then.

I think IT does depend on the day, but i'd do try to get outside and excise and exercise. And then I come back and I immediately work on to edit, to post that to get alive. Then i'm going to go film probably somewhere, whether it's this or i'm from video or youtube deo eta.

Then there's a lot of means and phone calls most of my life is producing, to be honest, where i'm like, what's the next home work get into? What's the next video going on? What am I going to film?

What do I want to a film so producing in advance in advance yeah ah how many hours a day spent on that?

That's most of my life. Like there's always messages flying in between. There's some messaging people who have hit me back from like six months ago or i'm following up with people like you said, you want to do a good time. My team that helps you. I do have an assistant.

Yeah, assistance in my management team.

okay, and they help to some extent. But the biggest list, and I ve learned in all this, no one's going to .

do anything for you. You got to do control.

So i'm like, yeah, that doesn't matter who I like I got to beyond yeah so that's typically happening. Then the post goes alive.

then you post every day.

I haven't been every day recently, but it's it's maybe four to six times a week.

And when do you go to bed .

eleven and your .

most those hours in between seven and eleven you're .

working yeah because once this night time then working on continuing education. So I might be in a class somewhere or working on on something else 哇哦 yeah， what do you like?

We are .

the things I get all my meals to me called hate. But most of my meals are vegan. And then I might, like, eat out one meal, okay, quickly.

So every meal is meal prepped. There are sent. You really wants a day or once a week IT out, and and your coupon every day you're work in all day what you what you do for fun.

I like to play games OK. So like basketball. paddle.

O, K, go for run, tim. Yeah, activities. I mean, I used to party a lot. yeah. So that would be for the most part, like two, three times a year.

Now you only part of two, three times a year. Yeah, fascinating. How do you in new york city is a big dating culture to, like, party and stuff like do? How do you that area your life work?

Well, IT was funny because when I was dating, I stop going out for drinks. And then I realized anyone who wants to go out for a drinks since I don't do anymore, not one of my body.

Then why?

Because if that their first got reaction to a first date, then that's their first got reaction to any activity or excitement in their life. Can they think outside the box to go do something exciting, like going to go something different? That's gonna be my get ground. So it's just like a easy, like I go at a drink like it's kind of boring. Yeah.

I think people I get that I do the drink thing and that might be there to me understanding right now full speed, the Price stimulated by conversation where you might be stimulated by the creative idea of like exertion in different areas yeah or just .

a different activity in general of every girls going to get a drink. Then there's like a standard format that happens every time i've gone in the first day and i've gone shopping for their groceries and that's been .

first then .

that's been the first day. And IT was awesome as hilarious because we're like i'm figuring out what he likes and she's figured out what I like and she's in a realm of a habit of her life that's real and happens all the time. So you get to really see a real side of somebody right away, not just like fake thing that's developed on the first day.

It's harder to convince people to do these things. I will say your successful. It's going to be way lower really like let's go shopping for your groceries or do your laundry. They're going to ha, ha, ha next year.

Yeah yes, next guy. But the person that does, the person that does.

you're probably going to have a lot more fun with what's .

the most rand m idea that someone to ask you on the first day like to do? Like you said, you offer to go growth shopping. What's like the most? I just do this everything, girls, shoe shopping. What's the most random, creative first state you've ever done .

is a good question. I don't. I met someone at the top of .

the .

empire stabling just yeah if feels like ROM call me IT is fun. But I do. I have a girl.

have a first. And so does that does he mind that you were twenty four?

She's a broadway actress. So SHE works. Twenty eight.

seven. yeah. SHE, what out?

I mean, he was ganda and wicked. wow. The curt shout out. Ww, yeah, yes. SHE just closed.

Show was rock role. I interesting you are a fascinating man and I I don't like summarized you in one way. It's like this is the box and you won't even fuck and look at the box you thinking so far outside of IT.

Let's let's end this last question. I'll get you train secret, especially being tiktok is a huge party of life, is a huge number one social media. You hear all the the rumble inks about the tic tack ban.

Do you have an overall take on IT? If you have the Crystal ball, do you think it's ban? What's you're overall perspective?

My my take on the tiktok ban is as follows. If they get band, you have more opportunity because all the attention and brand dollars are gone to explode somewhere else. And then there is your real opportunity to really have your moment, if especially if you're a new creator. So it's like the other platforms you should be focusing just as much on.

Yeah, I agree with that. All your year's experience, your story telling, you're editing, your focus s your research production doesn't matter what platform you'll find a way to do IT. yeah. And I completely agree. Do you think you will get in there?

I think the world's a crazy place, and I probably could yeah now. And I would be interested to see what happens if IT does more than evidence, just for my own personal, how the world react. This would be interest, I think no.

But you know my perspective vana is where there's too much money flowing in and too much attention. The powers to be will always get involved in some capacity and there's just too much attention. There's too much money.

And I think there's too much connection to the gene alpha and the the people that will run this country here shortly that if it's bad, I won't be bad for a long. yes. You know, I think there's just too much economic mind that businesses built, attention, entertainment, and I just don't see IT happening.

But who knows, I don't have a across the ball. If I did, I probably actually still would be here, because I too am in the dream. Alright k, love, let's do this.

Let's rap with your trading secret. I mean, you have dropped about seventy five thousand of them here, but it's one trading secret that no one can get other than your career experience. IT could be a financial trading secret.

IT could be a life trading secret of business navigation trading secret. Literally anything. It's just unique to your experience where you've .

gone and where you are, I would say, be as cringes as .

possible that I would explain no other trade seeker, but that I can't let IT end. why?

Because over the french is everything you ever dreamed. And you, in your own head, will always be told yourself. I'm bad, this isn't good, i'm terrible, i'm not funny, i'm not good looking eeta.

And that's all in that cringe phase. And maybe your friends will say the same thing. What is lean into that crying because that's what makes you unique in the most like diamond in the dust pieces of you will explode out of that fringe. I fuck .

and trading co. I can tell how many times i've heard people I always like to play that s advocate. So I suppose made a dinner and what time of business for what someone's doing, and someone says that cringe, or that I can't believe that person that can.

I will always jump down their throat, because I often find, more often than not, people are saying that something in's cringe are some they have some kind of envy of that person, whether they just don't have the chops to do with themselves, or they kind of wish they had what that person's doing. I always chAllenge IT because, yes, there there are some things that are crunched. I think majority of people judge, and I think the fear of someone thinking that you're cringe for doing something you're doing puts us all in those boxes. And clearly, boxes are not your thing and it's worked out for you. So kind of where can people if they haven't seen your content, everything you have going on, where can I find everything you got?

Yeah, everything online, if you just type in the apartment to guy, find me quicker than my handle. 我就是 A K W。

Simpson on social sims at the apartment. Guy, all the things go find him. Uh, k, up. Thank you for one of the most unique interviews on trading secrets. Thanks for being on the .

word neeks funny ah that's good.

We are closing the bell to the apartment guy episode. We talked all things, the cost of rent, his wild career track, and I have the one and only the curious canadian with me and David. We got a big shout out, a big thank you to guy go for sponsoring today's closing recap. Do you work .

with yo works for me, i'd like to say, because I am bund LED through guy co believe IT or not, home insurance and car insurance all bundled up under the guy o umbrella. It's served me really well and you know me I don't like to get crazy with these things. It's everything's always been taking care of had my basement flooded, got taken care of um you know the responsible drivers are thankfully not on wood, not knock. I haven't had that thing care but i'm all bundled up. Do the guy go machine?

I love IT. Well, the guy of insurance company will will just do the shopping for you so the'd find the right coverage at a great Price. Which of course, trading secret listeners would like to uh, hear that and it's all through their trusted partner.

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David, i'm glad you're set up through their bundle. I am set up through their renters insurance and there are so many more insurance options out there. But what we're think for guy, go for sponsoring this recap. We got to get into this recap because the apartment guy, I mean, lot of action here talk about bungled this guy is got a whole going on. What do you think?

I think a couple of things. Number one, if if you've seen the apartment guy, you saw that he was on and that's why you tuned in and your reason was like, this is IT. This is my shortcut.

This guy just finds on the streets, bring them that was apartment. He's blow and now he gets tens, millions of views on everything. And that was you you thought you're going to get the secret, the secret sauce, the secret recipe.

Um you're gonna very disappointing. Let me tell you what, this guy knows his shit. Um I don't know if i've truly ever really felt someone who such an expert or like knows how they got there more than this guy.

I mean, this guy is sharp. I was not expecting that Jason and I could tell that you very intriguing every little detail about him, his business, his personal, his decision making, his viewpoints. You know, he was fascinating to me, absolutely fascinating.

I felt he was a professor and I was a student and I was like, tell me everything. What I also think just really is fascinating, the fact he pretty much had no money laughs. But he figured out like the the calculation, the to like the cheap cold.

And that's why i'm always so interesting this because everyone's is trying to to figure out the cheek at is and no one really has or can. But like, I guess, he did. And there are so many things about the subs, I found that fast like even the Prices of places in new york, like the strike zone of where to go and what to go.

But to me, I was like, what do you mean? You found the perfect equation. Like, give me the chick. A what actually is IT?

I wouldn't say it's the cheek at. It's like the feeling. It's like they take a like a musical artist, right? They record one hundred songs in the studio, right? It's not like they record one into banger, but sometimes they record that one and they get that feeling.

And you look around the studios and everyones non their head, everyone I did, we just do IT to do, we just do IT. This guy found that, but in going viral and videos and ideas, because he had such experiences doing IT IT sound like he turned on his camera, on his phone and said that i'm to film the tiktok. Oh, mom and dad, I need the money.

This guy, he found he got the feeling of years of work, years of work. And if you've been doing the research and you're put in the effort, that is the feeling that he got. And I think that's why his parents supported. And like you said, good thing that they did because this guys .

crushing I love this story. Everything about IT is just it's spiring, it's cool and it's different. But what you know, like he said, the word that just stuck optimist research like he's doing like case studies and stuff and and study he said.

k study fifty .

times on this park fifty times and I don't know that I just like I don't it's just it's just the whole thing is interesting of all the stuff he talked about because my gash there was a lot like what to you maybe blew you away the most, or you are most surprised by.

i'm just gonna flip this like, where are you surprised in his kind of, like you said, you know, what kind of blows him away the darmon t. He said, really between three thousand and seven thousand doors around it's really not worth that is all one in the same um he said same. You might get a little Better natural light. You might get this to that surprise you'll because just like the musical artist analogy, I got another analogy for something like .

this that surprised the hell me because you're talking about two, right? So if you have an apartment that's renting at three K A months, you're looking at, what? Thirty six K A year.

And if you have in a place that's at four K A month or looking forty eight k or even six k you won to seventy two. So that could be like close to double. So i'm surprised in new york city, the apartment that's close to double really doesn't have much difference in pazz. And the big thing with new york, of course, uh, renting is all the you know the the neighborhood will have a huge in impact on what you're going to pay and then the size you're going to get.

I look at this analogy this way, and this is why this did not surprise me. I'm a believer, and i'd love you. Take on this, you make a hundred k you're make five herrick.

You're living pretty much the same life. Your lifestyle is pretty much the same to have a three thousand or a month partner, you have a seven thousand nine month partment. You're pretty much living the same lifestyle.

Yes, one gets more natural light. Yes, maybe one countries finishes nicer. But overall, you live in the same lifestyle.

I've always felt that with salaries two, one hundred thousand and five hundred thousand and five hundred thousand, you have a car just like you do with the other one. But it's a little nicer car in that five hundred thousand million person. They do have the seven thousand or run apartment.

You're still pretty much living the same lifestyle, doing things the same way. That's always been my take on IT. It's that over five hundred thousands at million, it's that extra.

Where are really living a totally different lifestyle. But a voice thought that your percentage of disposable income is always the same in that hundred and five hundred thousand oil levels. You are under the same stress, the same page CT to pay jack, maybe not pay jc to pay jack, but like the same disposable income feeling. And that up, you put that down.

I hope what you feel like I mean, like it's, I love the recap. You say things I like. No, David, I made here a deal 啊。 Is that the same disposal income? I mean, the answer is no, right?

Like percent wise, I made percentage wise .

percentage of what if if your percentage .

of disposal income is the same from one hundred k to five hundred k, you're feeling like you're living the same lifetime le. You have the same types of stresses, you have the same type of payments. I think that your disposal income percentage goes way up once you make more than that five hundred and thousand. Thus, the feeling Better feels the feeling of that lifestyle a little bit different.

I think there could be an intangible argument or you're not scrap in the number sense. And actually, what's like over by saying the difference in lifestyle might not be as drastic as you would expect. I think that's a fair like you that you could make. I if you look at the numbers, you'll obviously cash so much greater of five hundred thousand. And if you're investing properly, that'll have a big impacts.

But I do think what's interesting is that small personal finance decisions, whether or making one hundred thousand hundred and fifty two hundred, could that lead to the success and wealth of someone making five hundred thousand or million or in two million dollars if it's done properly? Because there are people that at those levels i've seen you in my own eyes um just don't have that ability and they're spending such a significant portion about uh of what's coming in. But I also want to transition to this talk about red so I just looked up A A article and visual capital and its rent, the U S. Cities with the highest rent in twenty twenty four. What you think number one is David .

uh twenty twenty four is probably got .

to be in L A. New york is up a eleven point one percent at forty two hundred dollars. Second is jersey city, four point seven percent three thousand three hundred thirty dollars coming at third emphasis of california at two thousand nine hundred fifty dollars.

Boston up four point eight percent at two thousand eight hundred and thirty dollars in miami is down four point five percent at two thousand seven hundred and seventy. Now I also want to share this one of you now its little data from november. But the reason want to share this article with you, David, is because november twenty twenty three, the least expensive large metro for renters, we have a clavel's is, number one lived there.

We have buffalo, and number seven live there, rochester. And number nine, that's where you live. And and i've lived there, which absolutely kills me.

So cleveland, the median ren nom twenty twenty three is twelve, one hundred and three dollars. Buffo was twelve hundred, seventy seven dollars in rich after new york, one thousand and three hundred and sixty five dollars. I remember doing my last stop in a chest. I lived in a three bedroom apartment in my rent was five hundred fifty .

box that was IT the first one five twenty five year two IT was incredible. Nothing like the finance guy live in the three cheapest apartment rental cities in the in the country um just make IT gets a bang for this book.

Well, that was back in two thousand and ten when the banking crisis was a mechanoid. Like i'll take any job after the Morgan crisis and that's a proba rochester seacote. Then cleveland, then from cleveland back rochester and rochester, seattle, seattle now a national and god knows what's next.

God knows what's next. Well, you could be like the department guy next, and you could move in new york city, and you could do this. This is a fascinating thing that he said. He said, hey, how many hours do you work? He said, all of them.

how about that was.

I thought that, but I thought that was intriguing. Like he he then slowly backed IT up with that he moved in york cities that we could eventually move home. Like that to me, struck a court because it's like, that's a powerful statement and then after saying that he's in the dream, which I thought was another great statement, he finally said, I want to be out of here when i'm forty two and that's ten years or not.

So here's a guy who's working all of them. He shown the research, he's shown the daddy. He wn the case studies.

He's committed to working all of the hours IT consumes his life twenty four seven. And he has, he has his vision is to get out of the city that he's in. In ten years. I thought that I was really just like that was started when you got into the fast inning aspects of the episode. This is what really made IT fast inning because, guys.

a crazy cat. There was, there was like business intrigue. And then there was just like a life intrigue, like, like where he goes for where used to go on dates, like how we go to the grocery store. why? But but, but.

but his his reasons are so smart. He's like, yeah, it's in the realm of he goes, it's in the realm of her lifestyle. It's something that he does every day. So i'm going to try and date this when I want see what she's like in her every day. Habitat at my it's genius.

Yeah I mean, it's cuts like the filter approach like you're just like you're saying i'm going to like filter a nice dinner and drinks and all like the fluff and like let's just go I don't know let's going to date like we're living together to see if that works. I don't know it's not my yeah I guess yeah obviously my style, right? Obviously who am I here in breach? But like I don't know, it's different.

I guess it's very different. I would love to if I was, I mean.

to come out, come on, I would I like image you you go on a date. You you like let's go gross shopping. Like what?

I think I would be electric. I think you would be fine. Now I D want to ending with, like a coconut.

I should like, try that.

I think you should. Yeah, I think you should. I think you should do something off the wall.

right when I did my toes back in the day of drag. And we'll put .

some my ideas from everyday life ideas in a hat and will pick one. And that's what you're going .

to ask to do on the day of my god is this twenty twenty five twenty like .

dating podcast that you know.

that's what I made, the mental, the mental matters of something that .

would I would, I subscribe, subscribe my d and I would love, I would love to have, I love, I would love to host that for you. And just kind of, you know, you you can use this as just a, you know, let's call a research .

research all right. Well let's get back to business here. Got a couple minutes left, another big shot out to gave for sponsoring this recap. David, what what else you think and what are any other big business takeaway you got?

Um I have a um mindset takeaway time and that was his trading secret, which was any time we get a unique training secret on the show over two hundred episodes IT always sticks out to me and his to me was so reliable and he said, be as crying as possible he says when you get over the cringe face, everything you've ever dreamed of happens. Leaning into the crying is what makes you unique.

And I thought that that was so interesting because IT was related because I know for me, like everyone who enjoys, I do food video, do food videos a ha like. And then I video them and I send them to guys, or I think about posting IT and it's so crying, I like my neck is already tightened, thinking about IT and I can get over the crying. But if I did buckles, videos are funny and maybe you then that's what what he got that's where he is so hearing him say that to me is like I put I could put myself in a mind space of like exactly what he's trying to get through .

to you yeah and I think, yeah, I actually really like that trading secret because I think what's happened is I don't know there was an idea like what range was right? Like that was the thing where people would be like this chrge. I think it's become the most overnight thing, just like everyone's like that's going to china crink. And I think what his trading secret was with crink was everyone's judging and everyone's judging because their own fears are external resentment or internal longing. And he's like, if you're doing the things that people are judging, like just keep doing and I ignore IT like just do you and that said, yeah.

you said that was IT IT usually comes up the place of like envy, like jealousy like oh, that's cranes indeed down and like I wish I was just I don't care enough to just do that to lean into IT to be to whether think you're funny, you're think you're not like you said like I that to me with such a uh such a great um trading secret it's like out we're hair, right? Everyone wants to grow their hair.

I want to grow my hair and I have jasie tarted care. I don't great here but no but you know, I don't do what I don't let IT grow out because there's the cranch face, right? Every says all that's the crane that's like the what's the .

stage they call like the in between well.

I get if I leaning into the current ent embrace IT soon i'm going to have nice lush as blocks like Jason tartar and I can throw back and folded flow .

a little bit so crich and I get over the crime phase and the park new york. That's an interesting discussion on that point. And now, you know we had ryan so hand talk about bad bunny's apartment hundred fifty k plus for rent, a lot of rent talk here and for me and like, what's nx? I got to figure out that, as you know, David, like I I have literally nothing at this point any more keeping me in central.

And so I gotta figure out what that's gna look like. So who knows? Maybe be calling the apartment guy for a couple tours here soon and then later. But and i'll see that that would be great.

Little side business for him, too.

could just be a broken from, yes, seriously.

at point, there you go. I did like your guys this idea that you talked about, he asked how much they pay for rent. You and then you like, pop out of the words, do you like? How much do you make?

Oh yeah, just do a one two punch.

Just do a one two punch. I think that was phenomenon. I mean, you they have the bar war corkin connection.

So to see, I mean, you know, she's big fans of both. The year she's bid on the pod twice, SHE got one hundred million view on her show there. On her episode with him, he gained two hundred thousand followers. And crazy, crazy stuff, crazy world we live.

It's a crazy world if you're renting right now, you already heard that you got california massu sets, washington new some areas in florida, uh and of course new york. Those are some of the most expensive places to be renting right now. So make sure you're check in with the apartment guy.

The content is create. The information is unbelievable. And just another shot out to eco for sponsoring this recap. And David, anything else before we .

are no shadow to guy co and a all this rent ticket does make me this renting because home morning just.

it's just tough. You always want what you can have that our trading secret today. Hopefully this was episode trades in which one you can afford to miss.

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