People
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Judi Henderson
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Stacie Bornn
Topics
Stacie Bornn 认为橱窗模特是零售业中不可或缺的一部分,它们能够有效地展示商品,吸引顾客,并最终促进销售。她强调了橱窗模特的设计和摆放的重要性,以及如何根据不同的品牌和目标客户选择合适的模特。她也提到了橱窗模特行业的创新,例如 Fusion Specialties 研发的磁性手臂和一体式结构,以及公司对可持续发展的关注,例如材料回收和能源再生项目。 Judi Henderson 则关注旧橱窗模特的回收和再利用。她创办了 Mannequin Madness 公司,收集并翻新旧模特,以低价出售给各种客户,包括小型零售商、博物馆、艺术家等等。她认为这种做法不仅环保,还能赋予旧模特新的生命,并为客户提供经济实惠的选择。

Deep Dive

Chapters
Mannequins serve as silent salespeople in retail, influencing consumer behavior and boosting sales by displaying clothing attractively.
  • Mannequins are effective in driving sales by making clothing look appealing.
  • Stacie Born, VP of Fusion Specialties, highlights the importance of mannequins as display vehicles.
  • Despite the shift to online commerce, physical stores still dominate fashion sales.

Shownotes Transcript

Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose.