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Why Netflix is doing live TV

2024/11/27
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Marketplace All-in-One

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A 58-year-old Mike Tyson may have come up short in his ballyhooed comeback match against YouTuber-turned-boxer Jake Paul. But Netflix emerged as a big winner, boasting 108 million viewers for the Nov. 15 spectacle, the most streamed sporting event in history. Unfortunately for viewers, Netflix’s livestream of the fight suffered buffering and lag problems. It wasn’t a great start for the platform, which will be livestreaming some much-anticipated NFL games on Christmas Day. But the streaming service has been leaning into more and more live content. Marketplace’s Meghan McCarty Carino spoke with Lucas Shaw, who writes the Screentime newsletter at Bloomberg, about the event and what it portends for Netflix’s future live endeavors.