cover of episode Why Bilt’s CEO Wants You To Pay Your Mortgage With a Credit Card

Why Bilt’s CEO Wants You To Pay Your Mortgage With a Credit Card

2025/2/14
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WSJ’s The Future of Everything

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Ankur Jain
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@Ankur Jain : 作为Bilt的创始人,我致力于颠覆传统的支付模式,尤其是在住房领域。我们都知道,房租是人们每月最大的支出之一,但在支付方式上却一直没有得到应有的现代化。想象一下,你在酒吧请朋友喝一杯都能获得积分,为什么每月支付房租却不能积累航空里程或酒店积分呢?更重要的是,按时支付房租应该也能帮助建立个人信用,就像按时偿还房贷一样。因此,Bilt应运而生,旨在奖励那些按时支付房租的人们,并为他们提供更多价值。我们不仅仅是一个支付平台,更是一个连接租户、房东和当地商家的生态系统。通过与美国运通等公司合作,我们正在构建一个强大的商户网络,为用户提供更多福利和奖励。我们的目标是成为住房领域的Toast,为用户创造更多价值,降低生活成本,并最终帮助他们实现拥有住房的梦想。 Ankur Jain: Bilt的核心业务是为住房提供支付解决方案,就像餐饮行业的Toast一样。我们与各大银行合作,将更多的住房支出纳入其发行的卡或支付渠道。通过与物业管理公司合作,我们提供租赁激励,鼓励租户选择奖励选项,从而帮助物业更快地完成租赁。此外,我们还与当地商家合作,创建一个奖励生态系统,让商家能够直接接触到公寓楼的居民,并提供各种福利和奖励。我们正在努力创建一个更好的商业体验,当客户选择在我们的当地合作伙伴处消费时,他们可以获得奖励,而合作伙伴则可以获得更多的客户。我们的最终目标是为用户、商家和物业创造一个三赢的局面。 Ankur Jain: 展望未来,我们正在与会员合作开发2.0版本的Bilt卡,该卡将具有不同的层级产品,以满足不同用户的需求。我们还计划推出抵押贷款奖励计划,让用户可以通过Bilt支付抵押贷款并获得奖励和社区福利。我相信,通过不断创新和改进,我们可以为用户创造更多价值,并最终改变人们的生活方式。

Deep Dive

Shownotes Transcript

Bilt Rewards founder and CEO Ankur Jain took inspiration from American Express’s rewards programs when his company began offering people loyalty points for paying monthly rent. Now, he wants to add homeowners to his customer base by allowing them to get rewards points for their mortgage payments. What does that mean for Bilt’s business, and for its relationship with Wells Fargo over their co-branded credit card? And how could it affect the customers who’ve flocked to the card to earn points? Jain spea ks to WSJ’s Christopher Mims and Tim Higgins on the Bold Names podcast.

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