3 Reasons Why Subscription Businesses Fail - Nir And Far
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*Nir’s Note: This article originally appeared in *The Harvard Business Review)

Subscriptions are hot (and not).

Companies and investors love subscription business models since they generate recurring revenue that translates to predictable cash flow. The more money a company is likely to make in perpetuity, the higher its share price).

From 2012 to 2019, the subscription economy grew more than 300%), and 75% of companies selling directly to consumers said they would offer subscription services by the following year).

You can read the Nir And Far blog post on:  3 Reasons Why Subscription Businesses Fail  https://www.nirandfar.com/why-subscription-businesses-fail/))

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