cover of episode Short: The Death of Sega

Short: The Death of Sega

2023/4/18
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David Rosenthal
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本集探讨了世嘉公司从辉煌到衰落的过程。世嘉Genesis凭借其出色的游戏阵容和营销策略，一度占据美国游戏机市场半壁江山。然而，世嘉在光盘技术过渡时期的一系列错误决策，包括推出失败的世嘉CD和32X附加设备，以及土星游戏机的仓促发布，导致其市场份额迅速下降。世嘉日本管理层的决策失误，以及与索尼PlayStation的竞争，最终导致世嘉退出硬件市场，并被Sammy收购。 本集从另一个角度解读了世嘉的衰落。世嘉最初是一家成功的街机游戏公司，家用游戏机业务只是其副业。世嘉在街机游戏领域持续创新，其Virtua系列游戏使用了3D多边形技术，对游戏产业产生了深远影响。然而，索尼PlayStation的出现，以及其与其他街机游戏厂商的合作，对世嘉的街机业务造成了巨大冲击。世嘉在应对PlayStation的竞争时，采取了一系列错误的策略，最终导致其衰落。

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Sega's Genesis console, boosted by games like Sonic and Mortal Kombat, captured 50% of the US video game market share against Nintendo. However, Sega's foray into CD-ROM add-ons, like the Sega CD, proved to be a misstep. The add-on limited the market and discouraged developers, ultimately leading to its failure.
  • Sega achieved 50% US market share with the Genesis console.
  • The Sega CD add-on failed due to limited market and lack of developer support.
  • CD-ROM technology was seen as the future of gaming.

Shownotes Transcript

Sega and the Genesis was THE underdog story of the early 90’s. In a single console generation, Sega went from ~zero to 50% US market share and dethroned Nintendo’s seemingly invincible global monopoly. But — somehow — it all then died. Two console generations later Sega was out of the hardware game entirely, and the company was sold off for pieces to a pachinko manufacturer. How on earth did this happen??

Today we’re launching Acquired Shorts in order to tell this story and others like it: side tales from the “Acquired Cinematic Universe” that are too brief for a full episode, but too good to leave in the vault. We’d love to hear your thoughts on the format (and this episode). Please send us your feedback in Slack), email) or Twitter)!

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