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Duolingo's success is attributed to its focus on motivation through gamification, making language learning engaging and enjoyable. Its mobile-first approach and emphasis on user retention were also key factors, particularly in expanding the market in English-speaking countries where language learning wasn't previously widespread.
- Duolingo succeeded by prioritizing user motivation through gamification.
- The mobile-first strategy and focus on user retention were crucial for its growth.
- Duolingo significantly expanded the language learning market, especially in English-speaking countries.
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