cover of episode Retool CEO David Hsu on Finding Product-Market Fit via Sales

Retool CEO David Hsu on Finding Product-Market Fit via Sales

2023/4/13
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David Hsu 认为在产品市场匹配之前，产品主导型增长（PLG）非常危险，因为它无法帮助你发现产品问题并进行调整。他强调在创业初期，销售是发现产品市场匹配的最佳方式，因为它能让你直接与客户沟通，了解他们的想法和需求。通过销售，可以更快地进行客户开发，并了解客户对产品和市场的看法。他以 Retool 的发展为例，说明了早期通过主动外联销售，快速迭代产品和营销策略，最终找到目标客户群体的过程。他认为销售在创业初期被低估了，因为它能帮助你了解客户对你的产品和市场的看法，这对于尚未找到产品市场匹配的企业来说非常宝贵。他分享了 Retool 早期销售的经验，包括如何通过主动外联，不断调整营销策略，最终找到最有效的目标客户群体和营销方式。他认为，通过与客户的直接沟通，可以更快地发现产品问题，并及时进行调整，从而提高产品市场匹配的效率。

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David Hsu discusses his journey from college to founding Retool, including his dual major in philosophy and computer science at Oxford and his early entrepreneurial ventures.

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David Hsu has one of the most interesting founders journeys in tech today. After growing up in Silicon Valley, he left to study both philosophy and computer science at Oxford in the UK, then returned immediately afterward to found an internal enterprise tools company. Fast forward to today, and Retool is a multi-billion dollar valuation juggernaut that — almost uniquely for this era — operates at roughly cashflow breakeven while still growing rapidly. On this episode David shares his thoughts on finding product-market fit through sales, the dangers of product-led growth, how to get $1-5 million in ARR with just 5-10 people on the team. Tune in!

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