The 10% increase in M&A activity in 2024 was driven by several factors, including moderating inflation, the start of the Fed's rate-cutting cycle, and record highs in the S&P 500. Strategic repositioning post-COVID, lower interest rates reducing financing costs, and pressure on financial sponsors to return liquidity to their LPs also played significant roles. Europe, in particular, saw a strong recovery in deal activity after a muted 2023.
The rate environment in 2024, with the Fed cutting rates, has modestly improved dealmaking conditions. However, absolute rates remain higher than the near-zero levels post-financial crisis, requiring psychological adjustment. Corporates and financial sponsors have adapted to this 'new normal,' with valuations and financing costs stabilizing, which has supported M&A activity.
In 2025, deal activity is expected to be concentrated in consumer, healthcare, and technology sectors. Consumer companies are looking to add brands and businesses, while healthcare firms are acquiring smaller companies with innovative technologies. Large tech companies are also expected to continue acquiring smaller firms with strong software or AI capabilities. The theme of scale—geographic, product, and financial—remains a key driver across industries.
Europe's M&A activity in 2024 saw a sharp acceleration after a muted 2023. Deal activity normalized rapidly, particularly in financial institutions, with both domestic and cross-border transactions. Private equity activity also surged, especially in public-to-private deals, reflecting a recovery in confidence and market conditions.
Generative AI is a significant theme influencing M&A activity in 2025, impacting industries like semiconductors, technology, real estate, and energy. Companies are exploring partnerships, investments, and potential acquisitions to secure AI capabilities and infrastructure, such as data centers and power generation. While initial activity may focus on investments and partnerships, M&A is expected to grow as AI companies mature and valuations become clearer.
Key risks to M&A activity in 2025 include geopolitical disturbances, regulatory changes, and black swan events like another pandemic. While long-term strategic decisions remain robust, short-term disruptions from elections, tariffs, or conflicts could temper dealmaking. However, underlying forces like interest rates, growth needs, and the pursuit of scale are expected to sustain activity.
Private equity activity in 2024 saw a rapid increase in capital deployment, nearing long-term averages, driven by public-to-private deals. However, exits remain below historical levels due to valuation gaps and a subdued IPO market. In 2025, improved IPO conditions and closing bid-ask spreads are expected to spur more exits, driving further private equity activity.
The pace of mergers and acquisitions around the world gained momentum this year, and there are signs that deal-making will accelerate in 2025, say Stephan Feldgoise and Mark Sorrell, the co-heads of the global mergers and acquisitions business in Goldman Sachs Global Banking & Markets, on Goldman Sachs Exchanges.
Date of recording: December 11, 2024