A brand is more than just your logo. It is the sum total of what you do, how you do it and why you do it. Before you even start with thinking about colours, fonts or logos you first have to start by defining some criteria that will lead you in creating a brand your future customers feel drawn toward. In this episode you’ll learn...
- How to establish your foundation in order to build a memorable brand
- The basic principles behind colour, font and logo design
- The best way to create a brand statement so people respond to it
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