When business owners focus on creating loyal fans and not just customers, you're setting yourself up for financial success. Building a relationship with customers cultivates fandom. While simply selling products to your customers means it is easier for somebody to instantly move on to another brand that's cheaper or more convenient.In this episode you'll learn...
- What fandom is and how it can create loyal customers
- How using a charitable pipeline model in your for-profit business can increase customer retention
- And why being authentic and customer centric in your business practices will set you up for long term success
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