Both your value proposition and positioning statement are key factors in your marketing strategy for your business, however there are differences between the two.Your positioning statement is how you want your brand to be seen in the market compared to how people see your competitors. It's how you want your potential customers to think of you...and you alone.In this episode you'll learn...
- What a positioning statement is and how it differs from your value proposition
- The four components to include in a positioning statement
- How to draft one that is relevant to your business and your customer’s needs
Ready? Let’s dive in. ***************************************************Are you ready to build the online business of your dreams, but don't know where to start?Then I'm waiting for you inside of Online Business Blueprint: the most comprehensive online training program of its kind that not only teaches you the exact strategies to start or grow an online business – but also how to market and run it so you can make a big impact while making big profits. Online Business Blueprint will give you the knowledge, tools and confidence you need to achieve your dream of running a successful online business while being supported every step of the way. Join this one-of-a-kind program here ---> janditchfield.co/blueprint)
