This week’s "Wiser Loyalty" podcast episode has senior faculty members of the Loyalty Academy™), Bill Hanifin )and Aaron Dauphinee )back together again. This is week two of May that explores constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108).
In this episode, Bill and Aaron build upon last week’s episode that looked at the importance of attainable rewards but with a tint towards aspirational and experiential redemptions. This week they swing the pendulum to the other end of the redemption spectrum to look at loyalty programs that utilize micro-redemptions and why.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation which is nearing 1,000 individuals across 53 countries worldwide.
Show Notes:
1) )Aaron Dauphinee)
2) )Bill Hanifin)
3) The Wise Marketer )
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