#529: Some Say it’s [Loyalty] at the Top and That It Helps
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This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are Aaron Dauphinee) and Bill Hanifin) from the Loyalty Academy faculty.   In this episode, Aaron and Bill provide a topline re-cap of conversations they had while both on assignment the week prior in Dubai, UAE and the USA, respectively. A common set of themes arose while they were across continents related to the challenges CEOs and executive teams face. They draw linkages between how Loyalty (big L) and/or loyalty (little l) can help.   In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation which is nearing on 1,000 individuals across 53 countries worldwide. 

**Show Notes:**

1) ⁠⁠⁠⁠⁠⁠⁠)⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠)

2) ⁠⁠⁠⁠⁠⁠⁠)⁠⁠⁠Bill Hanifin⁠⁠⁠⁠) 3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer )