This episode is also available in video format on www.Loyalty TV. )
Today's episode features Circle K), one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.
Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive both loyal and new customers in store.
In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the 2023 NACS European Technology of the Year Award. )
Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation with MJ Tierney), Head of European Marketing at Circle K.
**Show Notes: **
1) Circle K)
2) )MJ Tierney)
3) 2023 NACS European Technology of the Year Award. )
4) Circle K pilots new Rewarded AR ads in Pokémon Go)
- Watch the full video interview on** **Loyalty TV)
