In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi), SVP Consumer Intelligence & Engagement at Etisalat by e&), who’s responsible for leading their Smiles Program).
Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.
e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.
Show Notes:
1) Antonio Ricciardi)
2) e&)
3) Smiles Program)
4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth)
