As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.
This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.z
We talked to Meredith Allan), who is Head of Rewards and Personalisation of Shoprite X), a division of The Shoprite Group). Its loyalty programme is Xtra Savings) and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation.
Show Notes:
Meredith Allan)
Shoprite X)
The Shoprite Group)
Xtra Savings)
