Key insights from Meenakshi Nagarajan), SVP, Recurring Revenue and Loyalty from Panera Bread), a US bakery chain of over 2,000 cafes and one of the restaurant industry’s largest loyalty programmes.
In early 2020, Panera Bread dramatically changed the loyalty industry with a disruptive subscription proposition, offering unlimited coffee for just $8.99 a month.
Tom Peace), from The Loyalty People), shares his thoughts on this innovative approach to QSR customer loyalty, several years ahead of other brands who are only now looking at a subscription based model.
Hosted by Tom Peace.
Show Notes:-
1) Meenakshi Nagarajan)
**2) ** Panera Bread )
**3) ** #169: Panera Bread Shares Subscription Insights - its Powerful, Disruptive Approach to Customer Loyalty.)
