In today’s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow and succeed.
Etisalat)**, headquartered **in the UAE is the most valuable brand across all consumer categories in the Middle East and Africa, with a market valuation of over $41b.
The Group recently rebranded to e&)** **as part of its strategy for constant evolution and innovation, which includes a long and impressive history of developing propositions focused on driving customer loyalty.
In today's podcast, Let's Talk Loyalty is joined by Antonio Ricciardi), SVP Consumer Intelligence & Engagement at Etisalat by e&, who's responsible for leading their Smiles Program), and he shares their learnings as they evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.
Show Notes:
1) Antonio Ricciardi) SVP Consumer Intelligence & Engagement at e&
**2) **Etisalat by e&)
**3) **e&)
**4) **Smiles Program)
