In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of IAG Loyalty Limited), the company that operates "Avios" - the loyalty currency of the five airlines of the IAG airline alliance.
Adam Daniels)** **shared some of the extraordinary changes in consumer behaviour that evolved as a result the global pandemic, with dramatic increases in non-travel engagement such as online shopping, and the success of new propositions driving emotional loyalty at this particularly challenging time for all airlines and their loyalty programmes.
Show Notes:
**1) Adam Daniels) **Chief Executive Officer
**2) **IAG Loyalty)
**3) **#96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty)
