For anyone involved in designing and operating loyalty programs, a key goal is to understand why loyalty programs can sometimes fail to prevent that happening to yours!
The "Delphi Report" is released each year to source insights from leading loyalty practitioners around the world and this year's topic is exactly this question.
This free report features insights from 34 experts from 14 different loyalty markets around the world for their insights on "Why Programs Fail".
This podcast discusses the top five and explains where you can download the full report for free.
Produced and directed by Mike Capizzi of Marketing Strategists LLC, co-founder of The Wise Marketer Group and Dean of The Loyalty Academy.
Resources:
Download the FREE report "Why Loyalty Programs Fail"
https://www.thewisemarketer.com/research/introducing-the-2019-delphi-report-why-loyalty-programs-fail/)
https://www.thewisemarketer.com/)
https://loyaltyacademy.org/)
