cover of episode BDTP. PR Strategies for Founders with Sneha Saigal

BDTP. PR Strategies for Founders with Sneha Saigal

2024/7/19
logo of podcast UI Breakfast: UI/UX Design and Product Strategy

UI Breakfast: UI/UX Design and Product Strategy
AI Deep Dive AI Chapters Transcript
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Sneha Saigal
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Sneha Saigal 认为初创公司创始人应在早期阶段采用 DIY 公关策略，专注于自身品牌故事的打造和传播。她强调了在不同媒体平台上分享品牌故事的重要性，并建议创始人先尝试自己创作内容，积累经验后再寻求专业人士的帮助。她还指出，公关并非简单的媒体宣传，而是与记者建立长期关系的过程。选择合适的媒体渠道至关重要，应根据行业和目标受众进行精准定位，避免过度依赖新闻稿，并保持行业相关性。在寻求专业人士帮助时，应注重其合作性和及时反馈，并共同制定切实可行的计划。她还建议创始人挖掘自身故事中的独特经历和挑战，增强其真实性和亲和力，并通过内部研究报告或数据分析来保持公关宣传的时效性。最后，她建议创始人积极与记者互动，建立良好关系，避免金钱交易，并根据自身需求和预算制定合理的公关计划。 Jane 主要负责引导话题，并提出一些关于公关策略的疑问，例如传统公关行业的运作方式、如何让公关宣传脱颖而出、如何从平淡的业务中提取亮点以及如何利用现有资源进行有效的公关宣传等。她还与 Sneha Saigal 讨论了 HARO 等平台的实用性、公关专家提供的价值以及公关预算的合理分配等问题。

Deep Dive

Chapters
This chapter defines PR, differentiating it from marketing using the example of promoting a steak. It emphasizes the organic, word-of-mouth nature of PR and advocates for a DIY approach in the early stages.
  • PR is organic word-of-mouth marketing, unlike marketing, which is a direct advertisement.
  • DIY PR is recommended for early-stage companies due to budget constraints.
  • Focusing on storytelling and thought leadership is crucial for building a brand narrative.

Shownotes Transcript

Today we have another episode of Better Done Than Perfect). Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

Please head over to the episode page) for the detailed recap and key takeaways.

Show notes

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