Research is essential because the AI industry often replicates models without questioning their effectiveness. Without research, we can't challenge existing standards or determine if they're suitable for our specific problem spaces. It helps avoid building the wrong models or blindly following trends like ChatGPT.
Ioana faced multiple layers of ambiguity, including understanding the company's processes, team dynamics, and the vast amount of existing research and concepts. She also had to navigate the uncertainty of designing AI features for a collaborative tool like Miro, where the interaction models were still being invented.
Ioana emphasizes avoiding AI for the sake of AI and instead focuses on solving specific user problems. She ensures that AI features are intentional and address real friction points, such as the cold start problem in Miro's canvas, where users feel overwhelmed by the freedom of a blank space.
The cold start problem refers to users feeling overwhelmed by the vast possibilities of a blank canvas in Miro. AI helps by providing an entry point, like the 'Create with AI' feature, which guides users on where to start and reduces the initial intimidation of the canvas.
Ioana explains that while many concepts were explored, only those that were technically feasible and provided a good user experience made it to production. Some forward-thinking concepts remain in the abstract stage due to technical limitations or the need for more research before they can be implemented.
The process involves balancing immediate technical feasibility with forward-thinking innovation. Designers must consider user problems, technical capabilities, and the future potential of AI. Prototyping and building real features are necessary to learn how they perform, as traditional prototyping methods are insufficient for AI.
User research is crucial for understanding how AI features are perceived and used. It helps validate or invalidate assumptions about the value and usability of AI features. However, research can also be ambiguous, with contradictory insights from users, requiring continuous questioning and refinement.
Sidekicks are AI entities that provide expertise in specific roles, like an agile coach or product leader. They help users overcome knowledge gaps in their teams and guide them through workflows. Sidekicks are designed to be easy to understand and use, with a clear value proposition.
The biggest challenge is balancing immediate technical feasibility with long-term innovation. Designers must think about what can be built today while also envisioning future possibilities that may not be technically feasible yet. This requires constant abstraction and tactical thinking.
Ioana advises designers to focus on asking the right questions rather than jumping to solutions. The AI space is highly uncertain, and confidence in a solution often means you're missing something. Continuous research and iteration are essential to building meaningful AI experiences.
Anfi and Ioana** **dive into the journey of an AI designer, exploring the transition from concept to production, the unique challenges of designing AI features, and the insights gained from user research that shape the process.
This episode was recorded in partnership with Wix Studio.)
Episode Timestamps:
0:51 – Episode Intro1:55 – Wix Sponsorship3:26 – Regular Catch-up
5:43 – Can you share your journey joining the new team as an AI Designer at Miro?19:27 – How many of those initial concepts made it into production? What are the differences between a typical design process and an AI-driven one?26:35 – What was your process for developing an AI feature?34:05 – How does user research play into the development of AI-driven features?38:37 – What was* a* learning from research that changed your perspective
Check out these links:
Ioana's AI Goodies Newsletter)****
Join Anfi’s Job Search community. )The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.
)Enroll in Ioana's AI course "****AI-Powered UX Design: How to Elevate Your UX Career"****) on Interaction Design Foundation with a 25% discount.
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