cover of episode 16. What's up with DesignOps? (feat. Kate Kaplan, Insights Architect at NN/g)

16. What's up with DesignOps? (feat. Kate Kaplan, Insights Architect at NN/g)

2021/12/13
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Kate Kaplan: DesignOps 正在蓬勃发展,虽然整体成熟度较低,但认知度和投入在不断增加。一项研究显示,大多数参与者尚未开展 DesignOps 活动,这表明 DesignOps 的实践仍有很大提升空间。DesignOps 的正式定义是协调和优化人员、流程和工艺,以大规模提升设计价值和影响力。简单来说,DesignOps 是为了让设计师成为最好的自己,并创造最好的设计。DesignOps 的具体实践因组织文化、目标和成熟度而异,可能包括培训、工作流程设计、工具优化等。在许多情况下,设计师已经获得认可,但需要更注重设计流程、工具和工作流程的设计。DesignOps 峰会展示了 DesignOps 团队在方法、重点和结构上的多样性,成功的 DesignOps 实践因组织而异,应根据组织需求进行调整。DesignOps 的成熟度存在差异,但难以用统一的标准衡量,因为不同类型的团队对 DesignOps 的需求不同。小型组织可能只需要一个人领导 DesignOps 工作,而大型组织则需要更复杂的结构。是否需要专门的 DesignOps 角色取决于团队和公司的规模和需求。如果团队被日常运营和管理任务压垮,那么就应该考虑设立全职 DesignOps 角色。DesignOps 常被误解为设计管理,或认为必须是专门的角色。DesignOps 不等于设计管理,它涵盖的范围更广。任何人都可以参与 DesignOps,并不需要专门的职位。如果设计经理同时承担设计管理和 DesignOps 的所有工作,将会不堪重负。设计管理侧重于人员管理、指导和绩效评估,而 DesignOps 则侧重于流程、工具和实践的开发。刚开始接触 DesignOps 的团队应该从团队面临的痛点入手,可以通过内部调查和访谈来识别团队的痛点,并以此为 DesignOps 工作的重点。成熟的 DesignOps 团队应该关注组织范围内的倡议,例如文化建设、入职培训和招聘。成熟的 DesignOps 团队应关注自身团队的规划、发展和领导力提升。DesignOps 的实践不应千篇一律,应根据组织自身情况进行调整。未来计划开展一项纵向研究,跟踪 DesignOps 团队的发展历程,并开发一个框架来描述不同类型的 DesignOps 团队结构。 Therese Fessenden: 积极引导访谈,提出问题,并对 Kate Kaplan 的观点进行总结和回应。

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Kate discusses the evolving state of DesignOps, highlighting its burgeoning awareness and increasing efforts despite low overall maturity as evidenced by a recent study.

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As design teams mature in size and scope, the importance of intentionally designing and systematizing processes, approaches, and tools becomes increasingly difficult to ignore. Kate Kaplan shares insights from her research studying design teams and offers tips for those seeking to initiate and lead DesignOps efforts as a way to make design more impactful at their organizations.

Learn more about Kate Kaplan on LinkedIn) and nngroup.com)

NN/g Resources Mentioned:

Other Links Mentioned: Rosenfeld Media’s DesignOps Summit: ​​https://rosenfeldmedia.com/designopssummit2021/)

A note on companies to follow, from Kate:* "There are so many teams at different organizations publicly sharing and publishing their DesignOps journeys and experiments, and I think that willingness to share is amazing and points to the greater community being built around DesignOps. Some that come top of mind to follow are Salesforce, Cisco, IBM, AirBnB, Pinterest, Athena Health, Atlassian. Most of these companies have internal design blogs or medium channels where they share their approaches."*