Business strategy is a structured methodology of linking mission, vision and value proposition to a desired outcome in a measurable way while remaining relevant in the economic market place. Therefore, business strategy is an effective tool for business, non-profits, governmental agencies or professional athletes and singers as they all have to build their brand with purpose and use it strategically to drive their economic engine to be viable. In this episode, we will hear the professional journey of Alan Santana, a multi-talented professional boxer who learned his life lessons and translated all those lessons learned into writing the book “Unprotected”. Tune in and take a page from the chronicles of a Pro. Then, apply it to developing your own strategy and stop being unprotected. You do not have to be an athlete to benefit from this. Everyone can find their path to economic empowerment by using this as their blue print. Don't leave it to chance, take control of your destiny!
