Why does SEO matter in 2020? For a number of reasons really. To start with:
People are using Google and Bing currently in the masses.
Great for long-tail search.
Great for driving brand awareness.
Great for technical innovation & optimisation.
Great for the coming voice SEO revolution.
How to find what people are searching for on Google? Watch here --> https://www.youtube.com/watch?v=4nqXsL281EA
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