I was asked to create a video on why I self identify as a brand focused UX driven SEO maniac?
For as long as I can remember, there were two major SEO camps. White hat & Black hat, and in this video I will deep dive (in under 7 minutes) the general differences and why I have broken away from the traditional white hat SEO camp.
No one disputes SEO is long term, but perhaps some SEOs will disagree that UX/Brand focused SEO strategies are not the best way forward, but I tend to disagree.
No fortune 500 company relied or relies on link building to build their brands online. It takes something extraordinary. And an extraordinary story told often.
I hope this video clarifies but if it doesn't, please comment below or send me a private message.