Shownotes Transcript
Please consider maintaining and restoring your old URLs if you're about to embark on a redesign of your existing website or perhaps looking to further improve UX.
Whatever the case may be, restoring or continuing to use existing URLs may in fact help your website to maintain (if not improve) your organic traffic once you have gone live. Preserving your existing page based authority metrics like "page age".
Now in truth, this is not always feasible nor suitable and a 301 redirect is the better option, but the tip for you today is to be aware of this option and consider it in your final decision moving forward.
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