Andrew discussed these four basic SEO fundamentals during his live stream on a personal Facebook group.
The most important SEO fundamentals are:
1. UX (especially mobile) - User Experience
Technical SEO - On-site Optimisation.
Content Marketing & Keyword Research - what are your target market searching for?
Link acquisitions - getting relevant and authoritative links naturally over time is the only sustainable way to build a long-term SEO campaign.
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