461: A Post Update Strategy that Will Double Your Google Traffic with Brandon Gaille
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In episode 461, Megan chats to Brandon Gaille about why food bloggers should regularly update old content and how to do it so that you increase your Google traffic. Brandon Gaille is an entrepreneur who founded multiple 7 figure businesses in his 20s before becoming disabled by a rare disorder for nearly a decade. He eventually regained his health and started a blog. He grew his blog to over 1 million visitors in just 18 months after his first blog post. Today, he gets 5 million monthly visitors from over 100,000 first-page Google rankings. Brandon has taught his SEO growth hacks to over 20,000 bloggers through his podcast (The Blogging Millionaire). This past year he launched RankIQ, an AI-powered SEO toolset tailored for bloggers and small businesses that have a blog. This year RankIQ was ranked #1 out of all 333 SEO tools by G2 for customer satisfaction and ease of use. In this episode, you’ll learn about the best strategy for updating old content, including identifying posts that need updating, how often should you do it and how to balance it with new content.

• If you update old posts you can increase your traffic and income from ad revenue.

• It takes less time to update an old post than to create a new one.

• Ideally post 8 new blog posts and update 8 old blog posts per month.

• Posts which are losing traffic year over year need to be updated first.

• What is the best way to update the content on a single recipe post?

• How do you update a roundup-style post?

• Only change the front end and tail end of your title during an update.

• How long after writing a new post should you consider updating?

• Keep track of your posts and when you need to update them using a planner.

• RankIQ is more than just a keyword research tool, it includes a content optimization tool, content planner and more. Connect with Brandon Gaille Website) | Facebook)