457: Why I Sold My Bakery to Become a Food Blogger (+How to Deal with a Sudden Drop in Traffic) with Andrea Mut
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In episode 457, Andrea Mut explains why she sold her bakery to become a food blogger and how to deal with being overwhelmed as we manage Google updates and other unexpected factors that affect our blog’s traffic. Andrea's culinary journey began at age 14 when she worked in her grandparents' three restaurants. She later received formal Chef's training, and later specialized in Baking & Pastry Arts. Throughout her career, Andrea gained experience in various restaurants and bakeries, as well as teaching cooking and baking classes at both recreational and college level. Her most significant achievement was owning a successful bakery in Toronto, which she sold in 2018. In 2019, she launched her blog, My Pocket Kitchen. A few months later Andrea's blog shifted its focus when she embarked on a one-year weight loss journey. Today, Andrea shares her culinary expertise and commitment to a healthier lifestyle, offering easy-to-make, nutritious recipes with a touch of restaurant quality. In this episode, you’ll learn about how to deal with blogging overwhelm and ways to keep yourself motivated and not give up, even when your blog traffic slows down.

• Embrace the ups and downs of your blogging journey.

• Don’t skimp on your blog when you get started, invest in guidance.

• What to get right from the start and what can wait?

• No matter what you think, SEO and keyword research are important for blog traffic.

• What to do when your traffic suddenly drops.

• Tap into blogging services to help alleviate the feeling of overwhelm (e.g. audit with Casey Markee).

• Start with manageable steps to improve your posts’ ranking.

• Mindset can make or break you in the food blogging industry.

• Give yourself a break when needed.

• Don’t underestimate the power of organization. Connect with Andrea Mut Website) | Instagram)