In episode 431, Megan chats to Shanika Graham-White about how to incorporate videography into our businesses and why it is essential in today’s video-focused social media world.
Content creator and recipe developer, Shanika, is part kitchen ‘ninja’ and connoisseur of interior decorating (hence her passion for beautifully staged food photos and videos). She is a self-taught cook and baker, who has partnered with top brands like Ripple Foods, So Delicious Dairy-Free, Vitamix and California Olive Ranch, to be the source for comfort food and sweets, with a healthy twist. She desires to help others turn the ‘little’ that they have into something magical - great food. On her blog, Orchids + Sweet Tea, you will find traditional dishes using organic ingredients as well as dairy-free, gluten-free, and vegan versions of your old and new favorites.
In this episode, Shanika talks through her videography workflow, equipment and tips for creating captivating videos.
- How to best transition to videography in a video focused social media world.
- Translate food styling/photography into the space of videography.
- The new age of food blogging and the need for social media AND SEO.
- The best equipment to get started in food videography (for the novice and expert).
- How to manage content creation, using techniques like batching.
- Avoid trends and "burnout" in the new video age.
Connect with Shanika Graham-White
Website) | Instagram)
