In episode 378, Megan chats to Zhen Zhou about how her experience in business school translated into her blogging career and how that has helped her succeed.
Zhen blogs about cooking up flavorful South East Asian recipes for her audience because she can't stand bland food. She also occasionally shares about the life of a food blogger. She shares her story of going from doing an MBA in London to starting a food blog as a way to reach more people with her creative work on the Internet. In this episode, you’ll learn more about Zhen’s top five lessons from business school, including what helps you succeed in one field won’t necessarily help you get to the next level, invest in your blog like a real business, the importance of diversification, lean into what is uncomfortable and think about the consumer.
Set different goals to adapt to your blogging journey and the next step of success.
Should you focus on RPMs more than keywords?
What you don’t pay for in money, you pay for in time.
Invest in courses that will help move your blog to the next level.
Ways to diversify in traffic sources and income.
If your ranking gets affected on Google, having diverse sources of traffic is useful.
There is a payoff in doing what feels uncomfortable, like being a guest on a podcast.
Imagine yourself in the consumer’s shoes - do you need to adapt your marketing for your ideal audience?
Connect with Zhen Zhou
Website) | Instagram)
